• Journal of Information Management
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• v.38 no.2
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• pp.105-126
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• 2007

This study investigates the influences of the perceptions on the dimensions of the library service quality (library staff, supports for the service, library materials and information resources, and facilities and equipments) of academic library users on the customer satisfaction, importance of the services, and the loyalty (reuse intentions). Based on the questionnaires surveyed from 403 undergraduate students of the K University, it analyzed the data using SPSS 12.0. All four dimensions of the service quality influenced statistically on the customer satisfaction. The dimension of the support for the service, importance of the service, and customer satisfaction influenced statistically on the loyalty.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.206-221
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• 2016

This study presented the need to research into 'emotional response' and 'willingness to use apps', perceived by consumers using food delivery apps amidst the spread of smartphones and surge in use of food delivery apps. This study was also intended to present 'service quality' of food delivery apps, along with 'arousal' and 'pleasure' which represented the 2 types of emotional dimension of Pleasure-Arousal-Dominance(PAD), as variables that could strengthen the willingness to use food delivery apps and examine their roles. On the basis of results of such analysis, we intended to provide basic data necessary for development and operation of food delivery app contents. For subjects and spatial scope of this study, we selected domestic male and female residents nationwide who were aged 20 or older and had experience of using food delivery apps over the last 3 months. Among the subjects of this study, we surveyed foodservice consumers who had experienced of ordering food via food delivery apps such as Baedal Minjok, Yogiyo, and Baedaltong. Based on results of this study, it was found that design and sympathy related to food delivery app service quality had a positive effect on arousal while design and reliability had a positive effect on pleasure. Both informativity and mobility of food delivery app service quality were found to have a positive effect on the willingness to use apps. The pleasure from PAD had a positive effect on willingness to use apps, while arousal did not have any effect on willingness to use apps. The results of this study suggested that design and reliability, informativity, mobility were very important factors in inducing foodservice consumers to use food delivery apps continuously.

• Journal of dental hygiene science
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• v.9 no.1
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• pp.61-67
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• 2009

The purpose of this study was to examine the relationship between the lifestyle of dental consumers and their hospital satisfaction level in an attempt to lay the foundation for successful dental marketing strategy setting. The subjects in this study were 720 medical consumers who visited dental institutions in Jeolla buk-do province. A survey was conducted from October 1 to December 1, 2006, with self-administered questionnaires. The collected data were analyzed with SPSS(Statistical Package for the Social Science) 12.0 program to find out their lifestyle and hospital satisfaction level. Concerning the impact of lifestyle on satisfaction with dental institutions, lifestyle made a difference to the satisfaction level of the hospital users with promptness and economicality(p < 0.001). As to connections between hospital-reuse intention and satisfaction level, those who were willing to reuse the dental institutions they had visited expressed better satisfaction with promptness(p < 0.05). As for links between health-related lifestyle and hospital satisfaction level, health conscious style, health promoting style health unconscious styles had a statistically significantly positive relationship to hospital satisfaction level, which showed a significant relationship between the three lifestyles and hospital satisfaction level. As for factors affecting reuse of dental institutions, it's found that their intention to reuse the same dental institution they had visited was linked to their satisfaction level with it, what made them choose it and their health-related lifestyle. In the future, more precise and in-depth questionnaires should be developed to analyze the health-related lifestyle of medical consumers.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.449-465
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• 2011

The purpose was to contribute substantially in terms of marketing strategic planning and implementation of coffee shops. Additionally, the target was set as the favorite coffee shops on the basis of the young people. Through the IPA Matrix, subdividion variable was derived and by using the variables in each quadrant, tested the variables that have significant effect on satisfaction, reuse, and recommendation intentions. The study results showed that there was a significant difference in the importance performance (IPA) difference analysis of coffee shop service quality elements and this proved that empirically, the expectations were different. Additionally, it was evident that there were statistically significant and not statistically significant elements in the relationship between service quality element and the overall satisfaction rate in each elements shown in the IPA. Through this, it was possible to provide the information on what service quality elements to focus and distribute. It was possible to understand that the ultimate goal should be satisfaction since the overall satisfaction positively affects the reuse and intention of recommendation and it was possible to re-confirm the previous studies which stated that overall satisfaction, reuse, and recommendation intentions have a positive influence.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.569-584
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• 2022

This study can be helpful in establishing and establishing company-wide marketing strategies from the supplier's point of view by analyzing the effects of rental service users' risk perception and service quality on customers' re-use intentions, and revealing differences according to demographic characteristics. It was intended to provide valid results. A total of 218 data were used as analysis data. Frequency, factor, mean, reliability and regression analysis, ANOVA, and t-test were performed through SPSS program (statistics). As a result of the study, first, as a result of analyzing the effect of risk perception on rental service quality, functional and psychological risks have a negative (-) effect on service quality. Second, in the relationship between service quality and re-use intention, the empathy factor has a high positive (+) effect, and as a result of analyzing the effect of risk perception on re-use intention, functional and psychological risk have the greatest influence, and financial Risk perception was also highly influential. In conclusion, the research results suggest that increasing the concentration of marketing strategies by reducing the negative (-) effect related to risk perception for short-term customers and housewives and enhancing the reliability and empathy for service quality can maximize the sales of suppliers.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.130-139
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• 2016

This study is intended to investigate what impact consumption value and subjective norm by consumers with regard to the social commerce for the foodservice to affect on the behavior of consumers. The result were as follows: first consumption value and subjective norm has positive effect on perceived usefulness, except for monetary value. Second, consumption value have positive effect on perceived ease of use, except for emotional value and subjective norm. Third, perceived ease of use has positive effects on usefulness. The last, perceived ease of use and usefulness has positive effects on reuse intention. It is to be hoped that this study provides foodservice social commerce service practitioners with guideline for establishing methodical strategies.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.1
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• pp.14-25
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• 2017

This study aims to verify the causal relationship between service quality of the urban railway operating agency and users' behaviors, targeting the urban railway users. The perceived ease of use of the urban railway service quality had an influence on tangibility and convenience, and the perceived usefulness was significant to all attributes; therefore, it is judged that reliability, correspondence and safety should be improved to increase the users' perceived ease of use of the urban railway service quality. Based on these study results, the urban railway operating agency should make an effort to increase the perceived ease of use and usefulness of the urban railway to improve the service quality, to positively change the users' attitudes toward use, and to make the positive change connected to the intention of reuse and intention of recommendation, the users' behavior intentions.

• Journal of the Korean Society for Railway
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• v.17 no.6
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• pp.423-432
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• 2014

The purchasing behavior of consumers is related to service quality and corporate social responsibility (CSR). Therefore, CSR is recognized as an important factor in company strategies. This study determines the relationship between the CSR activities of KORAIL and the reuse intention and recommendation intention of the consumer. CSR is composed of economic, legal, philanthropic, ethical, and environmental responsibilities. In the results of the structural equation modeling analyses, legal responsibility and economic reliability affect the reliability of KORAIL and this reliability affects the customers' reliability and loyalty. This paper proposes a compliance program, wagon safety information, customized tour packages, and communication strategy that will increase customer's reliability and loyalty.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.4
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• pp.35-55
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• 2018

The purpose of this study is to suggest how to activate the school library by examining how the users' perceive teacher librarians. For this purpose, questionnaires and in-depth interviews were conducted for students in 10 middle and high schools in Seoul and Gyeonggi. Analyses lead to these findings: the image types of teacher librarians were classified as professional image, active image, and simple-work image. Multiple regression analysis was used to examine the effect of teacher librarians images on school library user satisfaction. In order to enhance the teacher librarians images and school library user satisfaction, it is necessary to strive to cultivate the active attitude and professionalism of teacher librarians. Also, as the frequency of use is lower, the teacher librarians' images are viewed as simple work. Therefore, it is required to consider various reading events and reading education to raise the frequency of use. This study shows that the teacher librarians' images have a positive effect on school library users' satisfaction and suggests improvement plan for school library activation.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.35 no.3
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• pp.227-246
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• 2024

This study aims to identify the current usage patterns of VR content among users and their demands for VR content services in libraries. An online survey was conducted, receiving responses from 229 individuals with experience using VR content. The Technology Acceptance Model (TAM) analysis revealed a good model fit, indicating that users' perceptions of the usefulness and ease of use of VR content are significantly related to their satisfaction and intention to reuse VR content. These findings suggest that to enhance satisfaction with VR content services in libraries, it is essential to improve user convenience and create an immersive environment. Additionally, respondents indicated that VR content services could increase library user satisfaction and the intention to revisit the library. The most preferred VR content themes were games (action, strategy, etc.), travel, and space/ocean, in that order. While the overall feedback on providing VR content services in libraries was positive and filled with anticipation, some respondents expressed concerns about the potential lack of utility and the possibility of poor equipment management.