• 한국콘텐츠학회논문지
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• 제12권12호
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• pp.761-770
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• 2012

본 연구는 선행연구를 확장하여 백화점의 물리적 환경, 감정반응 및 행동의도 간의 관계를 중심으로 연구모형을 수립하고, 이들 변수들 간의 관계에 대해 한국과 중국 소비자 비교분석을 통하여 국가별 차이를 규명하는데 주된 목적을 두었다. 실증분석을 위해 한국과 중국의 백화점 이용고객을 대상으로 설문조사를 실시하였고, 총 659부의 설문을 최종 분석에 활용 하였다. 실증분석 결과 첫째, 점포의 물리적 환경은 감정반응과 부분적으로 유의한 관계가 있는 것으로 나타났다. 물리적 환경 차원 중 디자인요인, 사회요인은 긍정적 감정에 정(+)의 영향을 미치며, 긍정적 감정을 경유하여 행동의도에 간접적으로 영향을 미치는 것으로 분석되었다. 사회요인은 부정적 감정에 부(-)의 영향을 미치며, 부정적 감정을 경유하여 행동의도에 유의한 영향을 미치는 것으로 분석되었다. 둘째, 한국과 중국 소비자 간의 차이가 검증되었다. 한국 소비자의 경우 물리적 환경요인 중 주변요인이 긍정적 감정에 영향을 미치지 않는 것으로 나타났다. 반면 중국 소비자는 디자인요인과 사회요인이 긍정적 감정에 유의한 영향을 미치지 않는 것으로 분석되었다. 본 연구의 결과는 이론적인 측면은 물론 실무적인 측면에서도 중국을 중심으로 한 해외 진출 소매유통기업의 마케팅 전략 수립에 활용할 수 있는 유익한 시사점을 제공해 줄 수 있을 것이다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.290-300
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• 2000

One of the most important topics in attentional and emotional modulation of cardiac responses is time course of cardiac chronotropic response. The reason lies in dual innervation of heart, which leads to occurrence of several phases of cardiac response during exposure to affective stimuli, determined by the balance of sympathetic and parasympathetic influences. Cardiac chronotropic reactivity thus represents quite effective measure capable to trace the moment when attending and orienting processes (i.e., sensory intake of stimulus) prime relevant behavioral response (ile., emotion with approach or avoidance tendencies). The aim of this study was to find the time course of heart rate (HR) responses typical for negative (disgust, surprise, fear, anger) and positive (happiness, pleasant erotic) affective pictures and to identify cardiac response dissociation for emotions with different action tendencies such as "approach" (surprise, anger, happiness) and "avoidance" (fear, sadness, disgust). Forty college students participated in this study where cardiac responses to slides from IAPS intended to evoke basic emotions (surprise, fear, anger, sadness, disgust, happiness, pleasant-erotic). Inter-beat intervals of HR were analyzed on every 10 sec basis during 60 sec long exposure to affective visual stimuli. Obtained results demonstrated that differentiation was observed at the very first 10s of exposure (anger-fear, surprise-sad, surprise-erotic, surprise-happiness paris), reaching the peak of dissociation at 30s (same pairs plus surprise-disgust and surprise-fear) and was still effective for some pairs (surprise-erotic, surprise-sad) even at 50s and 60s. discussed are potential cardiac autonomic mechanisms underlying attention and emotion processes evoked by affective stimulation and theoretical considerations implicated to understand the role of differential cardiac reactivity in the behavioral context (e.g., approach-avoidance tendencies, orienting-defense responses).

• 한국정보통신학회논문지
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• 제22권6호
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• pp.881-887
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• 2018

스마트폰을 활용한 다양한 서비스들이 제공되면서 결제분야에서도 모바일을 이용한 다양한 서비스가 이루어지고 있다. 모바일 결제서비스는 금전적인 부분과 밀접한 관련이 있기 때문에 시스템의 여러 특성들이 사용 신뢰에 밀접한 영향을 끼치게 된다. 본 연구에서는 모바일 결제서비스의 시스템 중 중요 요인으로 접근성, 호환성, 보안성을 선정하였다. 이러한 시스템적 요인들이 사용자의 인지적 신뢰 및 긍정 감정 및 만족도와 같은 감성반응에 어떤 영향을 끼치는지 살펴보고자 한다. 이를 위해, 모바일 결제시스템 사용자를 대상으로 설문을 실시하였으며, 분석은 SPSS 23과 SmartPLS 2.0을 이용하였다. 분석 결과 모든 시스템 요인들이 인지적 신뢰 및 감성반응에 영향을 끼치는 것으로 나타났다. 하지만 감성 반응들 간의 관계를 살펴보면, 긍정감정은 만족도에 영향을 미치지 않는 것으로 나타났다.

• 아동학회지
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• 제26권2호
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• pp.107-120
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• 2005

Three types of socio-moral transgression events were used to test the moral emotions and attributions of 30 juvenile offenders on probation with a comparison group of 30 non-offenders. Data were analyzed by chi-square. Differences between juvenile offenders on probation and non-offenders were that juvenile offenders expected victimizers would feel happier and less guilty following such acts of victimization as physical harm, theft, and lying than the comparison group. Non-offenders were more likely than offenders to feel that victims would feel angry and upset. Juvenile offenders gave more variable and less adaptive emotional responses. Offenders provided victimization and emotional distance attributions, but the comparison group provided moral attributions or causal-dependent attributions such as fairness and justice.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.45-55
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• 2022

Purpose: Consumers' experience of functional attributes is remembered, and the experience lowers the cost of consumers' input from their point of view and reduces uncertainty. It also plays an important role in consumers' positive emotions and responses. Accordingly, if information search costs are reduced in terms of the costs perceived by consumers about restaurants, a strategy differentiated from other companies can be established. Therefore, this study investigated the effect of functional congruence of restaurant stores on information search cost reduction, positive/negative emotions, and loyalty. Research Design, Data, and Methodology: This study investigated functional congruence, information search cost reduction, and positive/negative emotions. The structural relationship between loyalty was analyzed. To verify this, a research hypothesis was established based on previous studies and a research model was constructed. The questionnaire items were modified and used according to the current study, based on previous studies. The data were collected using the questionnaire method from 187 people who had dining out experience. Frequency analysis was performed to confirm demographic characteristics. Reliability, convergent validity, and discriminant validity of the collected data were verified. The research model was analyzed with a structural equation modeling (SmartPLS 4). Results: The findings show that functional congruence had significant positive effects on information search cost reduction and positive emotion, but no significant effect on negative emotion. Information search cost reduction had significant positive effects on positive emotion/negative emotion but did not significantly affect loyalty. Lastly, both positive and negative emotions had significant positive effects on loyalty. Conclusion: Based on transaction cost theory, this study found how functional congruence and information search cost reduction influence consumers' emotions. The functional attributes of restaurants were perceived by customers as information, thus uncertainty was decreased. Finally, appropriate management strategies and implications of functional congruence and information search cost in the restaurant were suggested.

• 한국소음진동공학회논문집
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• 제17권7호
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• pp.611-616
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• 2007

This study aims to clarify differences among the responses of users depending on variations in audio-visual landscape elements used to create amenities in residential areas. For the purpose, a laboratory experiment was performed to evaluate the emotions of subjects. As a result of subjective evaluation, it was found that the emotions of subjects were more significantly promoted in providing both sounds and images at the same time, than in providing images alone. In addition, as a result of comparing the variables of relativistic energy alpha waves have by measuring their brain waves, it was seen that alpha waves increased when providing harmonious sound sources with images, except for specific sound sources. Thus, it is considered that provision of sound sources capable of promoting human emotions can contribute greatly to improving the value of space for the sake of comfortable housing environment.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• 제34권3호
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• pp.159-168
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• 2023

Objectives: Non-suicidal self-injury (NSSI) has been theoretically, clinically, and empirically associated with emotional dysregulation. NSSI is a means of regulating emotional states, particularly negative emotions. However, empirical studies on this topic are scarce and the literature lacks qualitative research on individuals' perceptions and comprehension of the function of self-injury. Thus, this qualitative study aimed to provide novel insights into the relationship between NSSI and emotional dysregulation in young adults. Methods: Twelve participants (mean age=22.7 years, 9 females and 3 males) from different support groups and a healthcare center participated in semi-structured interviews on NSSI-related emotional processes. Three aspects were investigated: reasons for NSSI, function of NSSI, and emotions. Each interview was voice recorded and typically lasted between 20 and 40 minutes. All responses were analyzed using thematic analysis. Results: Four major themes were identified. The results showed that NSSI had both intrapersonal and interpersonal functions, within which emotional regulation played a significant role. NSSI was also used to regulate positive emotions. The results also showed a sequence of emotions among the participants, going from feeling overwhelmed to feeling relatively calm but guilty. Conclusion: NSSI has several functions for the same individual. Thus, it would be interesting to provide integrative therapy, such as emotion-focused therapy, which focus on improving intrapersonal and interpersonal emotion regulation skills and strategies.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.31-43
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• 2022

Purpose: Service quality is a topic of constant interest in marketing research and practitioners. Service quality is an important factor influencing performance even in the context of coffee shops, and research on service quality management strategies continues by coffee shop researchers and practitioners. The service quality of coffee shops is a source of competitive advantage and is an important factor in enhancing customer and business performance. This study aims to identify the effects of cognitive evaluation on emotional and behavioral responses using a cognitive-emotional-behavioral framework and SOR model in the coffee shop context. Cognitive evaluation (service quality) consists of tangibles, responsiveness, assurance, reliability, and empathy dimensions. Research design, data, and methodology: In the proposed model, positive and negative emotions and satisfaction mediate the relationship between service quality and money to spend and visit frequency. The data were collected from customers who visited a coffee shop within the last 1 month. The survey was conducted for about one month. Among a total of 300 distributed questionnaires 261 responses were used for data analysis. The data were analyzed using frequency analysis, measurement model analysis, and structural equation modeling analysis with SPSS 28.0 and SmartPLS 4.0. Results: Tangibles, responsiveness, assurance, and empathy had significant positive effects on positive emotion, while only reliability had a significant negative effect on negative emotion. Both positive and negative emotions had significant positive effects on customer satisfaction, but not on money to spend and visit frequency. Lastly, customer satisfaction had significant positive effects on money to spend and visit frequency. Conclusions: The study revealed the relative weight of cognitive factors on customer emotions and confirmed the validity of SOR model. The fact that tangibility is the most important factor in increasing positive emotions and reliability is the most important factor in reducing negative emotions provides a direction for emotional branding strategies using the service quality mix of coffee shops. This study confirmed the full mediating role of satisfaction between positive and negative emotions and consumer behaviors (money to spend and visit frequency). This infers that when a coffee shop increases customer satisfaction through customer emotion management, the customer's money to spend and visit frequency in the coffee shop increases.

• 감성과학
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• 제10권3호
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• pp.471-480
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• 2007

부정적 감성은 인간의 생존에 기여한다는 점에서 중요한 기능을 한다. 본 연구에서는 시청각 동영상자극을 이용하여 부정적 감성을 유발하고 각 부정적 감성에 따른 자율신경계 반응을 구분하고자 하였다. 실험에는 성인 남녀 30명(22.6세${\pm}$1.24, 남: 15명, 여: 15명)이 참여하였다 예비실험을 통해 2분 길이의 동영상 자극을 실험자극으로 선정하였다. 실험참여자가 선정된 동영상자극을 시청하는 동안 피부전기활동(EDA), 심전도(ECG)가 측정되었고, 하나의 자극제시가 끝난 후에 실험참여자들에게 각 감성자극에 의해 경험되는 감성에 대한 심리평가를 실시하였다. 심리반응 분석결과, 각 부정적 감성 자극은 표적감성을 적절하고 효과적으로 유발하는 것으로 나타났다. 자율신경계 반응분석결과, 각각의 감성자극들은 서로 구분되는 자율신경계 활동패턴을 유발하였다. 그리고 공포자극은 다른 유형의 부정적 감성자극보다 피부전기활동과 심전도의 지표들에서 높은 교감신경계의 활성화를 유발하였다. 본 연구는 각 부정적 감성에 대한 자율신경계 반응을 세분화하였다는 데 의의가 있다.

• 벤처창업연구
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• 제13권5호
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• pp.103-118
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• 2018

본 연구는 VMD개념을 외식음료산업에 적용하여 외식음료매장의 VMD의 여러 가지 인지차원요소들이 소비자의 감정반응과 행동의도에 미치는 영향관계를 분석하고, 요인간 상관관계를 밝힘으로써 외식음료산업에 종사하는 관계자를 비롯한 경영주 및 예비창업자들에게 디자인과 마케팅을 포괄하는 VMD전략을 수립하는데 유익한 기초자료를 제공하고자 하였다. 본 연구의 결과에 의하면, 외식음료매장의 VMD 인지 차원과 고객의 감정 반응에 대한 관계는 통계적으로 유의한 것으로 드러났으며, 외식음료매장을 방문 과정에서 느끼는 감정반응은 고객의 재방문 및 추천의도에 유의한 영향을 미치는 것으로 나타났다. 또한 감정반응은 완전매개 효과를 갖는 것으로 나타났다. 추가적으로 VMD 인지 차원의 세부적 요인들은 방문의도와 추천의도에 직접적인 영향을 미치지 못하는 것으로 드러난 반면, 감정반응을 매개로 한 간접효과는 유의한 것을 확인하였다. 결론적으로, 본 연구는 외식음료매장의 VMD 인지 차원이 소비자의 감정반응에 영향을 미치고, 감정반응이 행동의도의영향요인임을 확인하였으며, 인지차원의 요인에 따라 소비자의 감정반응에 차이가 있다는 것을 밝혔다. 따라서 외식음료매장의 VMD의 인지차원의 세부적인 요인 활용을 통해 매장의 효과적인 설계와 연출 차별화를 실행해야하며, 이 결과는 외식음료매장에서 고객들에게 적합한 마케팅 도구로 활용되어 전략을 수립하는데 있어 기초 자료로 활용할 수 있을 것이다.