• International journal of advanced smart convergence
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• v.13 no.1
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• pp.162-179
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• 2024

With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.

• Journal of The Korean Society of Agricultural Engineers
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• v.56 no.2
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• pp.11-23
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• 2014

The impact and adaption on agricultural water resources considering climate change is significant for reservoirs. The change in rainfall patterns and hydrologic factors due to climate change increases the uncertainty of agricultural water supply and demand. The quantitative evaluation method of uncertainty based on agricultural water resource management under future climate conditions is a major concern. Therefore, it is necessary to improve the vulnerability management technique for agricultural water supply based on a probabilistic and stochastic risk evaluation theory. The objective of this study was to analyse the uncertainty of water resources under future climate change using probability distribution function of water supply in agricultural reservoir and demand in irrigation district. The uncertainty of future water resources in agricultural reservoirs was estimated using the time-specific analysis of histograms and probability distributions parameter, for example the location and the scale parameter. According to the uncertainty analysis, the future agricultural water supply and demand in reservoir tends to increase the uncertainty by the low consistency of the results. Thus, it is recommended to prepare a resonable decision making on water supply strategies in terms of using climate change scenarios that reflect different future development conditions.

• Geomechanics and Engineering
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• v.17 no.6
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• pp.565-572
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• 2019

Spatial variability is an inherent characteristic of soil, and auto-correlation length (ACL) is a very important parameter in the reliability or probabilistic analyses of geotechnical engineering that consider the spatial variability of soils. Current methods for estimating the ACL need a large amount of laboratory or in-situ experiments, which is a great obstacle to the application of random field theory to geotechnical reliability analysis and design. To estimate the ACL reasonably and efficiently, we propose a micro-structure based numerical simulation method. The quartet structure generation set algorithm is used to generate stochastic numerical micro-structure of soils, and scanning electron microscope test of soil samples combined with digital image processing technique is adopted to obtain parameters needed in the QSGS algorithm. Then, 2-point correlation function is adopted to calculate the ACL based on the generated numerical micro-structure of soils. Results of a case study shows that the ACL can be estimated efficiently using the proposed method. Sensitivity analysis demonstrates that the ACL will become stable with the increase of mesh density and model size. A model size of $300{\times}300$ with a grid size of $1{\times}1$ is suitable for the calculation of the ACL of clayey soils.

• Knowledge Management Research
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• v.11 no.4
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• pp.41-66
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• 2010

This research examines the effect of the relatedness and the gap between Resources and mechanisms on effectiveness of inter-organizational knowledge transfer. According to the literature, there has been a competing theory between two claims; one is that inter-organizational knowledge transfer will be more effective due to the reduction of the transaction cost as the relatedness increases. And the other is that the mutual complementarity of different organizational characteristics will increase synergy. In total, the relatedness and the gap of the Resource and mechanism makes the inverted U-shaped relationship with the inter-organizational knowledge transfer. As the result of empirical analysis about 109 Korean-based Joint Ventures entered country, it shows that the relatedness of parent company's production Resources, learning mechanisms, and coordination mechanisms made the inverted U-shaped relations with the inter-organizational knowledge transfer and the gap of production Resources and adjustment mechanism formed the same relationship. However, the U-shaped relationship has been established in the relatedness of market Resources, but the gap of market Resources and the learning mechanism was not statistically significant. Through this study, I can draw a best conclusion that the inter-organizational knowledge transfer will be more effective when the relatedness and the gap of management resources and mechanisms is in optimal level. However, when it comes to market Resources, it can be inferred that the result could be the opposite because the partner country's market environment would be different.

• Journal of Korea Port Economic Association
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• v.31 no.3
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• pp.15-39
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• 2015

This paper investigates the determinants of port service quality from a resources-based approach. The research model is derived from the relevant literature in port management, service quality, and resource-based theory. It is hypothesized that tangible and intangible resources contribute to port service quality, which in turn leads to the enhancement of reputation and loyalty to ports. To test this, a questionnaire survey is undertaken on three major ports in Korea: Busan, Incheon, and Gwangyang; the collected data are then analyzed using partial least squares. It is suggested that both tangible resources and intangible resources have a positive influence on general service quality and that general service quality has a positive influence on customer satisfaction, thus improving port reputation and loyalty. The contribution to the literature is that resource-based theory is applied to a port service quality model and the model is verified. In addition, an augmented model is adopted to examine the effect of individual resources on service quality. It is also possible for port managers to use the constructs to monitor their resources and develop more specific strategies to gain reputation and loyalty from customers.

• Journal of Korea Water Resources Association
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• v.46 no.8
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• pp.795-805
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• 2013

Drought is one of the severe natural disasters and it can profoundly affect our society and ecosystem. Also, it is a very important variable for water resources planning and management. Therefore, the drought is analyzed in this study to understand the drought distribution and trend. The Standard Precipitation Index (SPI) is estimated using precipitation data obtained from 55 rain gauge stations in South Korea and the SPI based drought variables such as drought duration and drought severity were defined. Drought occurrence and joint probabilistic analysis for SPI based drought variables were performed with run theory and copula functions. And then the return period and spatial distribution of droughts on the South Korea was estimated. As the results, we have shown that Gongju and Chungju in Chungcheong-do and Wonju, Inje, Jeongseon, Taebeak in Gangwon-do have vulnerability to droughts.

• Journal of Korea Water Resources Association
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• v.35 no.4 s.129
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• pp.443-452
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• 2002

The propagation of the 1983 Central East Sea Tsunami recorded as the most devastating tsunami during last decades across the East Sea is numerically simulated in this study h numerical model based on the shallow~water equations is employed. The physical dispersion is somewhat replaced by the numerical dispersion resulting from the leap-frog scheme. Traveling times of leading tsunamis are estimated and wane rays are calulated based on the Munk and Arthur(1952).

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.10
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• pp.4177-4190
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• 2015

Current research on Internet of Things (IoT) has primarily addressed the means to enhancing smart resource allocation, automatic network operation, and secure service provisioning. In particular, providing satisfactory security service in IoT systems is indispensable to its mission critical applications. However, limited resources prevent full security coverage at all times. Therefore, these limited resources must be deployed intelligently by considering differences in priorities of targets that require security coverage. In this study, we have developed a new application of Cognitive Radio (CR) technology for IoT systems and provide an appropriate security solution that will enable IoT to be more affordable and applicable than it is currently. To resolve the security-related resource allocation problem, game theory is a suitable and effective tool. Based on the Blotto game model, we propose a new strategic power allocation scheme to ensure secure CR communications. A simulation shows that our proposed scheme can effectively respond to current system conditions and perform more effectively than other existing schemes in dynamically changeable IoT environments.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2008.11a
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• pp.628-633
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• 2008

Tall building construction has been increasing due to the need to maximize land usage. It causes the increase of vertical transportation for workers and materials, which significantly affects the productivity and lifting planning, therefore, has to be made carefully based on the characteristics of the field. However, the existing method to calculate the number of lift is too simple to consider complex and various characteristics in tall building construction. Accordingly, we developed the model for selecting the best system of vertical transportation by using Queueing theory. To find out the situation of the queue of resources such as material and workers, a simulation program will be applied.

• Journal of Physiology & Pathology in Korean Medicine
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• v.19 no.2
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• pp.363-369
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• 2005

The theory of Hwa Acupuncture Therapy (HAT), called Hwa Chim Therapy, is a part of the Five Elements Theory unique to Korea. HAT, created and developed by Jaehoon Song, integrates the victor-vanquished as well as the son-mother relationship of the Five Elements of breakdown and restoration of balance between yin and yang. And also, it provides resources and data on The seventy fifth Difficulty(75難) of Classic on Difficulty - Nan Jin 75. HAT establishes objectiveness and accuracy of diagnosis based upon the traditional method and procedure of pulse taking. In HAT, a person's state of illness is diagnosed by applying the comparative examination of the palpitation of the pulse. It is fact that the pulse varies according to the state, and that HAT treatment has proven the positive results by using the victor-vanquished relationship of Classic on Difficulty-Nan Jin 75. Despite a concise and simple theory, Hwa Chim is very effective in treating a wide range of illnesses, and thus it has gained an increasing attention of many scholars and practitioners in the field of traditional Korean oriental medicine. However, it is the first theoretical attempt to the clinical research and scientific methodology of Ohaeng Hwa Chim, and more active Hwa Acupuncture R&D is being conducted nationwide.