• 한국전자거래학회지
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• 제21권2호
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• pp.61-79
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• 2016

최근 디지털 방송 서비스가 확산되면서 TV 기반 상거래 시장이 성장하고 있다. 그러나 기존 연구의 경우, TV 홈쇼핑과 T-Commerce 각각에 관한 연구만이 존재하며, 각각의 연구 역시 소비자의 만족을 높이기 위한 속성에 대한 연구가 부족한 실정이다. 이에 따라 본 연구는 TV 기반 상거래를 통해 소비자의 만족을 증대시킬 수 있는 품질 속성을 분석함으로써, 앞으로 나아가야 할 방향에 대해 제시하고자 한다. 우리는 이를 위해 TV 홈쇼핑 및 T-Commerce의 특징을 선행연구를 통하여 선정하였고, 이를 기반으로 KANO 모델과 ASC를 기반으로 TV 기반 상거래의 고객 품질 속성의 만족도를 분석하였다.

• 대한간호학회지
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• 제27권4호
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• pp.753-764
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• 1997

This study was conducted to develop a sexual satisfaction tool for married women in Korea. The data was collected from July 19 to Aug 18, 1997 by means of questionnaires developed by researchers. The subject were 417 married women living in Seoul and Pusan. The process of this study was as follows : 1) The concept of sexual satisfaction was defined. 2) A conceptual framework was identified based on the extensive review of relevant literature and interviews with married women. 3) The preliminary question items containing the attributes and elements of the concept of sexual satisfaction were listed. 4) The preliminary items were revised after a pilot study. 5) The Index of Content Validity(CVI) was calculated from the content specialists' rating. 6) The reliability and validity of the sexual satisfaction measurement tool were tested. As a result of the item and factor analysis, 17 out of 30 items were found to be valid, consequently could be used to measure sexual satisfaction for married women. These final 17 items were divided into two factors. These factors were labeled as "situation factor" (10 items) and "response factor"(7 items) according to the attributes of the clustered items. The reliability of the final 17 items was .9118. Further research is needed to confirm the reliability and validity of the tool by applying it to a group of healthy married women and to a group of married women having health-related problem.

• Journal of Preventive Medicine and Public Health
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• 제49권6호
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• pp.376-385
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• 2016

Objectives: This study was conducted to investigate the relationships among job stress, job satisfaction, and mental health in marine officers. Methods: The researchers gathered data on marine officers working at a harbor in Chungcheong Province, South Korea, using a self-reported questionnaire. Mental health was measured by the Symptom Checklist-90-Revision (SCL-90-R), and general characteristics including socioeconomic factors, job stress, and job satisfaction were measured by structured questionnaires. Multiple regression analysis was performed to investigate the relationships among job stress, job satisfaction, and mental health status according to the symptom dimensions of the SCL-90-R. Results: Among the marine officers, obsessive-compulsive behavior, depression, and somatization were the most problematic symptoms. Those who reported poor health, low job satisfaction, and high job stress had a higher prevalence of psychoticism, somatization, depression, anxiety, and phobic anxiety. Conclusions: An occupational health system should be introduced that would regularly check the mental health of marine officers in charge of ships and sailors, in order to help reduce their stress levels, enhance their job satisfaction, and thereby improve their mental health.

• 융합경영연구
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• 제11권1호
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• pp.45-52
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• 2023

Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.

• 한국콘텐츠학회논문지
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• 제17권8호
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• pp.186-195
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• 2017

본 연구는 부모의 학대와 청소년의 삶의 만족도와의 관계에서 또래애착, 자아존중감의 매개효과를 검증함을 목적으로 한다. 이를 위하여 층화다단계집락표집에 의해 표본으로 선정된 한국아동 청소년 패널 조사의 초4패널 6차년도 자료 중 중학교 3학년 1,823명의 자료를 분석하였다. 수집된 자료는 SPSS WIN 21.0 프로그램을 이용하였고, 빈도분석, 기술통계량분석, 상관분석, 경로분석, sobel test를 하였다. 분석한 결과는 첫째, 부모의 학대가 청소년의 삶의 만족도에 유의미한 부적영향을 주었다. 둘째, 부모의 학대와 청소년의 삶의 만족도와의 관계에서 또래애착은 부분매개 효과를 나타냈다. 셋째, 부모의 학대와 청소년의 삶의 만족도와의 관계에서 자아존중감은 완전매개 효과를 나타냈다. 이러한 결과를 토대로 하여 또래애착, 자아존중감 향상방안을 제시하였다. 후속 연구자는 청소년의 삶의 만족도를 향상시킬 수 있는 다양한 환경적 요인을 추가하는 연구가 필요하다.

• 대한교통학회지
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• 제33권4호
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• pp.368-378
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• 2015

본 연구는 화물운송업 종사자들의 고용형태에 따른 직업만족도 차이를 분석함이 목적이다. 본 연구는 설문항목에 대한 신뢰성 타당성 검토를 위해 신뢰성 분석과 요인분석을 실시하였다. 또한 화물자동차운송업 종사자들의 고용형태에 따른 직업만족도 차이를 살펴보기 위해 다변량 분산분석을 실시하였다. 신뢰성 분석과 요인분석 결과 설문항목들은 신뢰성과 타당성을 확보한 것으로 나타났다. 다변량 분산분석 결과 비정규직과 특수형태근로 간 직업만족도 차이는 전체 항목에서 유의하지 않은 것으로 나타났다. 한편 정규직과 비정규직 간 직업만족도 차이를 분석한 결과, 보수/소득, 업무시간, 작업조건, 복리후생, 직장안정성 항목에서 정규직의 만족도가 비정규직에 비해 유의하게 높은 것으로 나타났다. 또한 정규직과 특수형태근로 간 직업만족도 차이를 분석한 결과 보수/소득, 업무시간, 복리후생, 건강을 돌볼 여유 항목에서 정규직의 만족도가 특수형태근로에 비해 유의하게 높은 것으로 나타났다.

• 한국산학기술학회논문지
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• 제20권9호
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• pp.188-197
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• 2019

본 연구는 국적 항공사를 이용하여 해외여행을 떠나는 아웃바운드 여객들이 인식하는 국적 항공사의 객실서비스 품질이 그들의 관광지 관광체험과 관광만족도에 어떠한 영향을 미치는지 실증 분석하였다. 왜냐하면 국적항공사는 우리나라를 대표하는 항공사이기 때문에 한국을 여행하려는 외국인 인바운드 여객의 긍정적인 국적항공사의 서비스품질 인식은 한국여행 관광만족을 증대시킬 수 있는 중요한 요인이 될 수 있기 때문이다. 실증분석을 위해 국적항공사를 이용하는 관광이 여행목적인 내국인 승객들을 대상으로 설문지를 배포 후 회수하여 실증분석을 실시하였다. 연구자는 해외로 아웃바운드 관광을 떠나는 내국인 승객들에 대한 실증분석을 통해서 유의미한 분석결과가 도출된다면, 역으로 한국을 관광지로 하여 인바운드 관광을 오는 외국인 여행객들에게도 적용가능한 시사점을 제시할 수 있다고 판단하였기 때문이다. 따라서 여행객이 인식하는 항공사 객실서비스 품질, 관광지 관광체험 및 관광만족도를 선행연구들을 통해 이론적 측면에서 고찰하고 잠재변수들 간 통계적으로 유의한 인과관계를 도출하였다. 분석 결과 항공사 객실서비스 품질은 친절성, 반응성, 용이성 및 유형성으로 구분되었다. 객실서비스 품질에 대한 긍정적인 인식은 인지적 관광경험과 정서적 관광경험을 매개로 하여 궁극적으로 관광만족도에 영향을 미치는 것으로 판명되었다.

• 한국의상디자인학회지
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• 제21권1호
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• pp.47-57
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• 2019

The purpose of the study was to explore effective satisfaction factors for continuous partnerships between fashion companies and artists. A questionnaire was developed by the researchers and results were collected from a total of 273 people who were working for a fashion company or working as an artist. Data was analyzed by the use of a frequency test, a reliability test, an exploratory factor analysis and a structure equation model analysis using AMOS 18.0. The results of the study were as follow. First, profitability and adequacy had significant effects, but awareness had no effect on confidence concerning the partnership. Second, awareness and profitability showed significant effects, but adequacy showed no effect on the flow among those in the partnership. Third, confidence had a significant effect on flow. Fourth, among the partnership factors, confidence and flow had significant effects on partnership satisfaction. Fifth, flow showed a significant effect on the intent for a continuous partnership, but confidence showed no effect.

• 산경연구논집
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• 제11권2호
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• pp.17-23
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• 2020

Purpose: The purpose of this study is to understand the effect of the unique product recommendation system on customer satisfaction. Research design, data and methodology: The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. Results: The result implies that the characteristics of the product recommendation system should be more secure and developed. Conclusions: The aspects of the product recommendation system were selected as factors of price fairness, accuracy, and quality through previous studies, and the empirical analysis of the effect of the characteristics of the product recommendation system on customer satisfaction was summarized as follows. Among the attributes of the product recommendation system, the attributes of price fairness, accuracy, and quality affect customer satisfaction. Among them, the beta value of quality was the highest, and the effect of quality was the largest among the three factors. Based on the results of the study, the implications for the characteristics of the product recommendation system are summarized as follows. The aspects of the product recommendation system have a positive effect on customer satisfaction, so it is necessary to fill the needs of consumers based on the survey focused on quality

• 한국조리학회지
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• 제23권1호
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• pp.37-47
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• 2017

The number of delivery app users and their social impact have increased along with the number smartphone users. Accordingly, the present study attempted to suggest a method to improve the service quality of delivery apps for relevant businesses and researchers by determining the influences of delivery app usage factors on customer satisfaction and reuse intention. The present study distributed and collected questionnaires through on- and offline surveys targeting males and females in their 20s in the Daejeon area. The results of the regression analysis showed that the influence of delivery app usage factors on customer satisfaction was 43.8%, and informativeness, payment and safety, usefulness, and convenience were found to influence the increased satisfaction with the delivery apps. The influence of delivery app usage factors on customers' reuse intention was 37.3%, and among the four usage factors, informativeness and payment and safety were found to be the main factors for increasing the reuse intention. As providing more accurate information is a means to increase customer satisfaction and reuse intention by improving the service quality of the delivery apps, new menus and prices should be rapidly updated.