• Culinary science and hospitality research
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• v.23 no.6
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• pp.47-56
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• 2017

This study explored the factors affecting university students' perspectives towards a theme restaurant. Atmospherics has been regarded as one of the factors that affect the satisfaction of students as it would trigger emotional responses within the theme restaurant, determining the behavioral intention of the students, whether they would return to the restaurant or not. The findings could be referred by the theme restaurant managers to understand more about customers' needs and wants in terms of physical environment of the theme restaurant. Qualitative research method was applied. 10 face-to-face interviews were conducted and the research context was in the theme restaurants around Selangor, Malaysia. As a result, this study has found that the physical environment of the theme restaurant affected students' satisfaction towards their dining experiences as well as elicits emotional responses among the students during their dine-in processes in the theme restaurants. Both satisfaction and emotional responses of the students were found out to be imposing significant effects on the behavioral intention of the university students. Hence, this study provided assistance for the theme restaurant operators to understand their customers of university students and make more effective managing strategies.

• Journal of Navigation and Port Research
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• v.27 no.3
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• pp.345-349
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• 2003

A theme park is a tourism destination attracting a lot of tourists. Many local authorities establish theme parks within their own territory. Busan Metropolitan City tries to host an attractive theme park, and to make the city known as the tourism destination for 21st century. The purpose of this paper is to suggest a policy and management strategy of theme park based on questionnaire analysis for international tourists visiting Busan. First, it is needed to supply low land price to reduce construction cost and to attract investors from the public and private sectors. Second, the theme park has to have attractive themes and new events for repeaters. Third, infra structures related to the theme parks should be provided for the easy accessibility. Finally more emphasis should be placed on public relation and service education for employees.

• International Journal of Costume and Fashion
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• v.10 no.1
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• pp.29-45
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• 2010

In order to provide more systematic approach to analyze fabric trends and to develop fabrics accordingly, ecology fabric trend from 1986 to 2005 was analyzed related with fabric trend themes and fabric attributes. The result shows that in the 1980s, natural theme appeared, followed by primitive theme and imitated natural theme until the mid 1990s. From the late 1990s to the early 2000s, new natural theme appeared, followed by eco-friendly theme, and then recycling theme. In the natural theme, 'clean' was the most important fabric attribute and 'textured' and 'worn' were important fabric attributes in the primitive theme. In the imitated natural theme, 'wet' fabric attribute was preferred. In the new natural theme, 'lightweight' were preferred. The results of this study empirically demonstrated that abstract and ambiguous trend terms can be interpreted with a physical, substantial, and feasible attributes that fabric practitioners can easily understand.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.136-148
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• 2013

I would like to trace back periodic social trend by searching if regular performance might have reflected on social trend on its theme by analyzing theme trend of The National Dance Company of Korea, Dance Company of Seoul city, Dance Company of KyungKi-Do and to provide the meaningful results for further study by checking if the theme of dancing performance is in relation with social structure. To perform this research, I had studied on previous thesis and reference books. For example, I selected three groups, of The National Dance Company of Korea, Dance Company of Seoul city, Dance Company of KyungKi-Do, to research their theme of regular performance through checking previous thesis related to, performance material, news articles, pamphlets from beginning to present. How to analyze is being proceeded from foundation of dancing company to present according to Kim Byungseok's classification method, which was consistently used for searching theme trend from previous study as below; 1) Theme based on traditional conscious,2) Theme based on Literature, 3) Theme based on Historic issues, 4) Theme based on abstract, 5) Theme based on reality, 6)Theme based on social issues.

• Journal of Distribution Science
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• v.17 no.2
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• pp.91-100
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• 2019

Purpose - The importance of customer experiences has been increasing in retail industry as wells as theme park industry. The purpose of this research is to investigate relationships among brand experience, customer perceived value and brand support behavior in theme park industry. Furthermore, we tried to examine the moderating effects of interaction with customers in the relationships between brand experience and customer perceived value. Besides, we provided some implications for not only the theme park industry but also other service industries such as retail industry. Research design, data, and methodology - The research model has nine hypotheses, and we examined them empirically in this study. Five hypotheses were about relationships among theme park brand experiences, customer perceived value, and brand support behavior. The other four hypotheses were about the moderating effects of customer interactions in the causal relationship between brand experiences and customer perceived value. A total of 167 samples who had visited the theme park were surveyed and the hypotheses were tested with the statistical package programs such as SPSS 21.0 and AMOS 21.0. Results - The results of this study are as follows. First, it was proved that theme park visitors' sensory experience, emotional experience, and cognitive experience have significant positive effects on perceived value, although the hypothesis about the causal relationship between behavioral experience and perceived value is not supported. Second, the customer perceived value has a positive effect on brand support behavior. Third, customer interaction has a positive moderating effect between brand experiences and perceived value, except for behavioral experience. Conclusions - Based on the results of this study, there can be following significances and implications from both theoretical and practical perspectives. First, we confirmed the importance of experiential marketing in other service industries such as retail industry as well as the theme park industry. The marketing managers in these industries need to design various experience programs considering the various characteristics of experiences such as sensory, emotional, and cognitive experiences. Second, it will be necessary for the theme park managers to encourage active participation of customers, and raise the level of interaction between employees and customers.

• Culinary science and hospitality research
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• v.11 no.1
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• pp.30-49
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• 2005

This study was done to figure out what sort of service quality the visitors of a theme park think much of. The service quality of theme park is the most important factor for customer's satisfaction, and such satisfaction can lead them to have repurchase intention. Most of the customers revisit a theme park on the basis of their own past experience and information through their friends, which means that service quality plays an important role in the theme park. The intention of revisit is strongly influenced by the primary factor of service quality and price. The neat appearances of its clerks, guideboard, buildings, structures, facilities and so on are the most important part in the properties of service quality. By the above mentioned strategy, the customer's devotion and the long-term expectation of profits could be realized. In other words, high qualified service is the basis of the service marketing for the theme park, contributes to enhancing customer's trust, and promotes communications about the theme park with one another in a friendly way. Besides, it can increase the number of visitors and cause the customers to perceive highly the value of the theme park.

• The Research Journal of the Costume Culture
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• v.29 no.5
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• pp.706-718
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• 2021

The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

• Journal of Korea Game Society
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• v.17 no.1
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• pp.41-50
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• 2017

The theme is the core of the work in all media including the games. In order to develop successful games, it must effectively express the game theme. In order to express the game theme, it must be able to understand and to utilize the characteristics of the game theme. This Study extracted 11 characteristics of the game theme through the precedent literature research and found 4 core characteristics of the game theme through interviews with 11 experts. This Study conducted a survey about 4 core characteristics of the game theme in Final Fantasy X of Japan and Skyrim of USA. As a result, degree of an expression about 4 core characteristics of the game theme received high-rated in common(3.45~4.59 / 5). It may become guidelines for the theme studies in the other games. I will contribute to develop successful games through understanding and utilizing the 4 core characteristics of the game theme.

• Review of Korea Contents Association
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• v.13 no.4
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• pp.18-23
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• 2015

• Child Health Nursing Research
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• v.8 no.1
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• pp.110-120
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• 2002

A phenomenological study is conducted to investigate the experience of mothers with very low birth weight. Sample of 8 mothers participate. Seven theme clusters emerge when the formulated meanings were organized into categories. The participants are 8 mothers who gave birth in the general hospital located in Kyunggi-Province and still live there. The data are collected from the intensive interviews on the experience of mothers whose baby is very low birth weight infant. Data collection is through in depth personal interviews two or three times with each mother. On the basis of the meanings of the experience of mothers with very low birth weight infant, the seven essential themes have been obtained Theme 1:Being surprised and perplexed due to the unexpected sudden delivery Theme 2:Experiencing emotional pain such as anxiety, sorrow, fear, confusion and self-blaming caused by a small and feeble baby. Theme 3: Pouring all their time and efforts into the baby under the acute tension Theme 4:Undergoing intolerable difficulties in confronting reality `Theme 5:Raising the special infant into an normal one by themselves Theme 6: Being on the vigilance for their baby even though they can be relieved Theme 7:Finding out a reward for the difficulties they have experienced The results obtained in this study will enable us to comprehensively understand the experience by mothers whose baby is very low birth weight infant and furthermore to provide a new insight which helps baby.