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재도전 소상공인의 역량모델링에 관한 연구 (A Study on Competency Modeling of Micro Entrepreneurs Recovering From Failure)

  • 임진혁;박성희;김재형;채연희
    • 벤처창업연구
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    • 제17권6호
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    • pp.71-88
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    • 2022
  • 본 연구는 코로나 팬데믹과 같은 외부 환경의 영향뿐만 아니라 경쟁 환경 및 시장변화에 적절하게 대응하지 못하는 등 역량부족의 문제 로 사업 실패률이 높아진 소상공인들의 성공적인 재기를 돕고자 이들에게 요구되는 역량을 모델링하는데 목적이 있다. 이를 위해 1977년 부터 2022년까지 발행된 관련 문헌을 분석하였고 7인의 재도전 소상공인을 대상으로 행동사건인터뷰(BEI)를 진행하였으며, 역량개발 및 HRD 전문가를 섭외하여 세 차례에 걸처 초점집단인터뷰(FGI)를 실시하는 과정을 통해 역량초안을 도출하였다. 이를 바탕으로 12명의 관 련분야(창업, 소상공인, 심리·역량) 전문가를 섭외하여 3회에 걸친 델파이기법(Delphi Analysis)을 통해 재도전 소상공인의 성공적인 재 기에 도움이 되는 역량을 2개의 역량군(소상공인, 실패회복), 8개의 세부역량(사업기회포착, 사업기획, 사업차별화, 운영관리, 판로개척, 제 품과 서비스 연구개발, 긍정적 자기조절, 실패경험 극복 및 대처), 22개의 역량요소, 72개의 지식·기술·태도(KSA)가 표시된 행동지표로 도출하였다. 이와 같이 진행된 본 연구는 국내 최초로 재도전 소상공인에게 요구되는 역량을 구체화했다는데 학술적 의미가 있다. 또한 본 연구 결과는 재도전 소상공인 대상 역량기반 교육프로그램을 개발하거나 지원 프로그램에 적합한 대상자 선별하는 등에서 활용될 수 있으 며 소상공인 스스로 사업 성공을 위해 역량을 진단하며 자기개발을 촉진하는데 활용할 수 있을 것으로 보인다.

수소 연료전지 엔지니어 양성을 위한 메타버스 교육훈련 플랫폼에 관한 연구 (A Study on Metaverse Framework Design for Education and Training of Hydrogen Fuel Cell Engineers)

  • 양진;곽경민;노영주
    • 한국인터넷방송통신학회논문지
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    • 제24권1호
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    • pp.207-212
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    • 2024
  • 수소연료전지의 중요성은 계속 강조되며, 이 분야에서의 교육 및 훈련 수요가 증가하고 있다. 다양한 교육 환경 중에서 메타버스 교육은 특히 원격 학습에 대응하기 위해 글로벌 교육산업에서 새로운 변화의 시대를 열고 있다. 메타버스가 교육에 가져온 가장 중요한 변화는 단방향, 강사 중심 및 정적인 가르침 접근에서 다방향 및 동적인 접근으로의 전환이다. 메타버스는 수소 연료전지 엔지니어 교육에서도 효과적으로 활용될 것으로 예상되며, 교육과 훈련이 언제 어디서나 가능하게 함으로써 교육의 효과를 향상시킬 뿐만 아니라 엔지니어링 교육에 관련된 비용을 줄일 수 있을 것으로 기대된다. 본 연구에서는 이러한 아이디어에 영감을 받아 연료 전지 교육 플랫폼을 설계하고 있다. 메타버스를 활용하여 이론 학습 및 훈련을 결합한 플랫폼을 만들었다. 본 연구에서는 학습 참여자의 참여도를 높이기 위한 교육 훈련 콘텐츠 개발, 사용성 향상을 위한 사용자 인터페이스 구성, 가상 세계에서 물체와 상호 작용하는 환경 생성, 디지털 트윈 형태의 수렴 서비스 지원 등의 주요 요소를 개발했다.

클라우드 컴퓨팅을 이용한 유시티 비디오 빅데이터 분석 (An Analysis of Big Video Data with Cloud Computing in Ubiquitous City)

  • 이학건;윤창호;박종원;이용우
    • 인터넷정보학회논문지
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    • 제15권3호
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    • pp.45-52
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    • 2014
  • 유비쿼터스 시티(유시티)에서는 수많은 비디오 카메라들이 설치된다. 이렇게 설치된 많은 카메라로부터 대용량의 비디오 데이터가 실시간으로 끊임없이 발생하고 유시티의 관리 시스템으로 전달된다. 유시티의 다양한 서비스들을 뒷받침하기 위해서는 이러한 비디오 데이터를 저장하고, 이렇게 저장된 대용량의 비디오 데이터를 분석할 수 있는 방법과 관리 시스템이 요구된다. 그래서, 이 논문에서는 클라우드 컴퓨팅을 기반으로 한 유시티 비디오 관리 시스템을 제안한다. 또한, 근래 주목받고 있는 데이터 병렬처리 프레임워크인 Hadoop MapReduce를 이용하여 이러한 빅데이터 비디오를 분석하는 방법을 제안하고, 이에 따른 우리의 성능 평가를 소개한다.

업무성과에 영향을 주는 업무용 모바일 어플리케이션의 주요 요인에 관한 연구 (An Empirical Study on the Influencing Factors of Perceived Job Performance in the Context of Enterprise Mobile Applications)

  • 정성훈;김기민
    • Asia pacific journal of information systems
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    • 제24권1호
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    • pp.31-50
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    • 2014
  • The ubiquitous accessibility of information through mobile devices has led to an increased mobility of workers from their fixed workplaces. Market researchers estimate that by 2016, 350 million workers will be using their smartphones for business purposes, and the use of smartphones will offer new business benefits. Enterprises are now adopting mobile technologies for numerous applications to increase their operational efficiency, improve their responsiveness and competitiveness, and cultivate their innovativeness. For these reasons, various organizational aspects concerning "mobile work" have received a great deal of recent attention. Moreover, many CIOs plan to allocate a considerable amount of their budgets mobile work environments. In particular, with the consumerization of information technology, enterprise mobile applications (EMA) have played a significant role in the explosive growth of mobile computing in the workplace, and even in improving sales for firms in this field. EMA can be defined as mobile technologies and role-based applications, as companies design them for specific roles and functions in organizations. Technically, EMA can be defined as business enterprise systems, including critical business functions that enable users to access enterprise systems via wireless mobile devices, such as smartphones or tablets. Specifically, EMA enables employees to have greater access to real-time information, and provides them with simple features and functionalities that are easy for them to complete specific tasks. While the impact of EMA on organizational workers' productivity has been given considerable attention in various literatures, relatively little research effort has been made to examine how EMA actually lead to users' job performance. In particular, we have a limited understanding of what the key antecedents are of such an EMA usage outcome. In this paper, we focus on employees' perceived job performance as the outcome of EMA use, which indicates the successful role of EMA with regard to employees' tasks. Thus, to develop a deeper understanding of the relationship among EMA, its environment, and employees' perceived job performance, we develop a comprehensive model that considers the perceived-fit between EMA and employees' tasks, satisfaction on EMA, and the organizational environment. With this model, we try to examine EMA to explain how job performance through EMA is revealed from both the task-technology fit for EMA and satisfaction on EMA, while also considering the antecedent factors for these constructs. The objectives of this study are to address the following research questions: (1) How can employees successfully manage EMA in order to enhance their perceived job performance? (2) What internal and/or external factors are important antecedents in increasing EMA users' satisfaction on MES and task-technology fit for EMA? (3) What are the impacts of organizational (e.g. organizational agility), and task-related antecedents (e.g., task mobility) on task-technology fit for EMA? (4) What are the impacts of internal (e.g., self-efficacy) and external antecedents (e.g., system reputation) for the habitual use of EMA? Based on a survey from 254 actual employees who use EMA in their workplace across industries, our results indicate that task-technology fit for EMA and satisfaction on EMA are positively associated with job performance. We also identify task mobility, organizational agility, and system accessibility that are found to be positively associated with task-technology fit for EMA. Further, we find that external factor, such as the reputation of EMA, and internal factor, such as self-efficacy for EMA that are found to be positively associated with the satisfaction of EMA. The present findings enable researchers and practitioners to understand the role of EMA, which facilitates organizational workers' efficient work processes, as well as the importance of task-technology fit for EMA. Our model provides a new set of antecedents and consequence variables for a TAM involving mobile applications. The research model also provides empirical evidence that EMA are important mobile services that positively influence individuals' performance. Our findings suggest that perceived organizational agility and task mobility do have a significant influence on task-technology fit for EMA usage through positive beliefs about EMA, that self-efficacy and system reputation can also influence individuals' satisfaction on EMA, and that these factors are important contingent factors for the impact of system satisfaction and perceived job performance. Our findings can help managers gauge the impact of EMA in terms of its contribution to job performance. Our results provide an explanation as to why many firms have recently adopted EMA for efficient business processes and productivity support. Our findings additionally suggest that the cognitive fit between task and technology can be an important requirement for the productivity support of EMA. Further, our study findings can help managers in formulating their strategies and building organizational culture that can affect employees perceived job performance. Managers, thus, can tailor their dependence on EMA as high or low, depending on their task's characteristics, to maximize the job performance in the workplace. Overall, this study strengthens our knowledge regarding the impact of mobile applications in organizational contexts, technology acceptance and the role of task characteristics. To conclude, we hope that our research inspires future studies exploring digital productivity in the workplace and/or taking the role of EMA into account for employee job performance.

가족계획과 모자보건 통합을 위한 조산원의 투입효과 분석 -서산지역의 개입연구 평가보고- (An Intervention Study on Integration of Family Planning and Maternal/Infant Care Services in Rural Korea)

  • 방숙;한성현;이정자;안문영;이인숙;김은실;김종호
    • Journal of Preventive Medicine and Public Health
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    • 제20권1호
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    • pp.165-203
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    • 1987
  • This project was a service-cum-research effort with a quasi-experimental study design to examine the health benefits of an integrated Family Planning (FP)/Maternal & Child health (MCH) Service approach that provides crucial factors missing in the present on-going programs. The specific objectives were: 1) To test the effectiveness of trained nurse/midwives (MW) assigned as change agents in the Health Sub-Center (HSC) to bring about the changes in the eight FP/MCH indicators, namely; (i)FP/MCH contacts between field workers and their clients (ii) the use of effective FP methods, (iii) the inter-birth interval and/or open interval, (iv) prenatal care by medically qualified personnel, (v) medically supervised deliveries, (vi) the rate of induced abortion, (vii) maternal and infant morbidity, and (viii) preinatal & infant mortality. 2) To measure the integrative linkage (contacts) between MW & HSC workers and between HSC and clients. 3) To examine the organizational or administrative factors influencing integrative linkage between health workers. Study design; The above objectives called for quasi-experimental design setting up a study and control area with and without a midwife. An active intervention program (FP/MCH minimum 'package' program) was conducted for a 2 year period from June 1982-July 1984 in Seosan County and 'before and after' surveys were conducted to measure the change. Service input; This study was undertaken by the Soonchunhyang University in collaboration with WHO. After a baseline survery in 1981, trained nurses/midwives were introduced into two health sub-centers in a rural setting (Seosan county) for a 2 year period from 1982 to 1984. A major service input was the establishment of midwifery services in the existing health delivery system with emphasis on nurse/midwife's role as the link between health workers (nurse aids) and village health workers, and the referral of risk patients to the private physician (OBGY specialist). An evaluation survey was made in August 1984 to assess the effectiveness of this alternative integrated approach in the study areas in comparison with the control area which had normal government services. Method of evaluation; a. In this study, the primary objective was first to examine to what extent the FP/MCH package program brought about changes in the pre-determined eight indicators (outcome and impact measures) and the following relationship was first analyzed; b. Nevertheless, this project did not automatically accept the assumption that if two or more activities were integrated, the results would automatically be better than a non-integrated or categorical program. There is a need to assess the 'integration process' itself within the package program. The process of integration was measured in terms of interactive linkages, or the quantity & quality of contacts between workers & clients and among workers. Intergrative linkages were hypothesized to be influenced by organizational factors at the HSC clinic level including HSC goals, sltrurture, authority, leadership style, resources, and personal characteristics of HSC staff. The extent or degree of integration, as measured by the intensity of integrative linkages, was in turn presumed to influence programme performance. Thus as indicated diagrammatically below, organizational factors constituted the independent variables, integration as the intervening variable and programme performance with respect to family planning and health services as the dependent variable: Concerning organizational factors, however, due to the limited number of HSCs (2 in the study area and 3 in the control area), they were studied by participatory observation of an anthropologist who was independent of the project. In this observation, we examined whether the assumed integration process actually occurred or not. If not, what were the constraints in producing an effective integration process. Summary of Findings; A) Program effects and impact 1. Effects on FP use: During this 2 year action period, FP acceptance increased from 58% in 1981 to 78% in 1984 in both the study and control areas. This increase in both areas was mainly due to the new family planning campaign driven by the Government for the same study period. Therefore, there was no increment of FP acceptance rate due to additional input of MW to the on-going FP program. But in the study area, quality aspects of FP were somewhat improved, having a better continuation rate of IUDs & pills and more use of effective Contraceptive methods in comparison with the control area. 2. Effects of use of MCH services: Between the study and control areas, however, there was a significant difference in maternal and child health care. For example, the coverage of prenatal care was increased from 53% for 1981 birth cohort to 75% for 1984 birth cohort in the study area. In the control area, the same increased from 41% (1981) to 65% (1984). It is noteworthy that almost two thirds of the recent birth cohort received prenatal care even in the control area, indicating that there is a growing demand of MCH care as the size of family norm becomes smaller 3. There has been a substantive increase in delivery care by medical professions in the study area, with an annual increase rate of 10% due to midwives input in the study areas. The project had about two times greater effect on postnatal care (68% vs. 33%) at delivery care(45.2% vs. 26.1%). 4. The study area had better reproductive efficiency (wanted pregancies with FP practice & healthy live births survived by one year old) than the control area, especially among women under 30 (14.1% vs. 9.6%). The proportion of women who preferred the 1st trimester for their first prenatal care rose significantly in the study area as compared to the control area (24% vs 13%). B) Effects on Interactive Linkage 1. This project made a contribution in making several useful steps in the direction of service integration, namely; i) The health workers have become familiar with procedures on how to work together with each other (especially with a midwife) in carrying out their work in FP/MCH and, ii) The health workers have gotten a feeling of the usefulness of family health records (statistical integration) in identifying targets in their own work and their usefulness in caring for family health. 2. On the other hand, because of a lack of required organizational factors, complete linkage was not obtained as the project intended. i) In regards to the government health worker's activities in terms of home visiting there was not much difference between the study & control areas though the MW did more home visiting than Government health workers. ii) In assessing the service performance of MW & health workers, the midwives balanced their workload between 40% FP, 40% MCH & 20% other activities (mainly immunization). However, $85{\sim}90%$ of the services provided by the health workers were other than FP/MCH, mainly for immunizations such as the encephalitis campaign. In the control area, a similar pattern was observed. Over 75% of their service was other than FP/MCH. Therefore, the pattern shows the health workers are a long way from becoming multipurpose workers even though the government is pushing in this direction. 3. Villagers were much more likely to visit the health sub-center clinic in the study area than in the control area (58% vs.31%) and for more combined care (45% vs.23%). C) Organization factors (admistrative integrative issues) 1. When MW (new workers with higher qualification) were introduced to HSC, it was noted that there were conflicts between the existing HSC workers (Nurse aids with less qualification than MW) and the MW for the beginning period of the project. The cause of the conflict was studied by an anthropologist and it was pointed out that these functional integration problems stemmed from the structural inadequacies of the health subcenter organization as indicated below; i) There is still no general consensus about the objectives and goals of the project between the project staff and the existing health workers. ii) There is no formal linkage between the responsibility of each member's job in the health sub-center. iii) There is still little chance for midwives to play a catalytic role or to establish communicative networks between workers in order to link various knowledge and skills to provide better FP/MCH services in the health sub-center. 2. Based on the above findings the project recommended to the County Chief (who has power to control the administrative staff and the technical staff in his county) the following ; i) In order to solve the conflicts between the individual roles and functions in performing health care activities, there must be goals agreed upon by both. ii) The health sub·center must function as an autonomous organization to undertake the integration health project. In order to do that, it is necessary to support administrative considerations, and to establish a communication system for supervision and to control of the health sub-centers. iii) The administrative organization, tentatively, must be organized to bind the health worker's midwive's and director's jobs by an organic relationship in order to achieve the integrative system under the leadership of health sub-center director. After submitting this observation report, there has been better understanding from frequent meetings & communication between HW/MW in FP/MCH work as the program developed. Lessons learned from the Seosan Project (on issues of FP/MCH integration in Korea); 1) A majority or about 80% of the couples are now practicing FP. As indicated by the study, there is a growing demand from clients for the health system to provide more MCH services than FP in order to maintain the achieved small size of family through FP practice. It is fortunate to see that the government is now formulating a MCH policy for the year 2,000 and revising MCH laws and regulations to emphasize more MCH care for achieving a small size family through family planning practice. 2) Goal consensus in FP/MCH shouBd be made among the health workers It administrators, especially to emphasize the need of care of 'wanted' child. But there is a long way to go to realize the 'real' integration of FP into MCH in Korea, unless there is a structural integration FP/MCH because a categorical FP is still first priority to reduce the rate of population growth for economic reasons but not yet for health/welfare reasons in practice. 3) There should be more financial allocation: (i) a midwife should be made available to help to promote the MCH program and coordinate services, (in) there should be a health sub·center director who can provide leadership training for managing the integrated program. There is a need for 'organizational support', if the decision of integration is made to obtain benefit from both FP & MCH. In other words, costs should be paid equally to both FP/MCH. The integration slogan itself, without the commitment of paying such costs, is powerless to advocate it. 4) Need of management training for middle level health personnel is more acute as the Government has already constructed 90 MCH centers attached to the County Health Center but without adequate manpower, facilities, and guidelines for integrating the work of both FP and MCH. 5) The local government still considers these MCH centers only as delivery centers to take care only of those visiting maternity cases. The MCH center should be a center for the managment of all pregnancies occurring in the community and the promotion of FP with a systematic and effective linkage of resources available in the county such as i.e. Village Health Worker, Community Health Practitioner, Health Sub-center Physicians & Health workers, Doctors and Midwives in MCH center, OBGY Specialists in clinics & hospitals as practiced by the Seosan project at primary health care level.

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말기 암환자와 가족을 위한 집단상담 프로그램 - 서울대학교병원 경험의 분석- (The Group Counseling Program for Terminal Cancer Patients and their Family Members in the Seoul National University Hospital)

  • 이영숙;허대석;윤영호;김현숙;최경숙;윤여정
    • Journal of Hospice and Palliative Care
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    • 제1권1호
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    • pp.56-64
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    • 1998
  • 목적 : 본 연구는 서울대학교병원의 말기암환자와 가족을 위한 집단상담 프로그램을 소개하고, 현황 및 문제점을 파악하고자 하였다. 방법 : 1996년 한 해동안 상담에 참석한 말기암환자 및 가족들의 상담기록지를 중심으로 연구자들이 상담한 내용을 분석하였다. 결과 : 참석자 312명은 가족(84%)이 환자(16%)의 4배 이상 참석했고, 대부분 1회만 참석하고 있음을 보여주었다. 참석한 환자 또는 가족이 돌보는 환자의 현황은 나이별로 60대, 50대, 40대가 많았고, 암의 종류는 폐암, 위암, 간암 순으로 많았다. 가족의 특성은 261명으로 배우자, 자녀, 며느리, 형제자매, 부모순으로 많았다. 프로그램에 오게된 경로는 의사의 권유(69%), 병원 포스터(26%), 기타 순이었다. 이것은 의사가 환자와 가족을 집단에 참여시키는데 중요한 역할을 담당하고 있음을 보여준다. 질문은 우선적으로 의료적인 정보에 대한 욕구가 많았다. 이것은 환자나 가족이 의료진으로부터 정보를 제대로 전달받지 못하고 있음을 보여준다. 또한 가족은 환자를 돌보는데 있어서 정보의 제공만으로 해결될 수 없는 여러가지 실제적인 어려움을 주고 있었다. 그 결과 계속적인 24시간 전화상담 서비스 호스피스 시설 가정간호 서비스의 확대, 3차 의료기관과 1,2차 의료기관과의 의뢰 체계 등을 필요로하고 있었다. 따라서 병원에서 제공될 수 있는 프로그램과 지역사회에서 제공될 수 있는 자원, 호스피스 시설과의 연계가 필요하며 이를 관리해줄 수 있는 환자 관리 전담 인력이 필요하다. 결론 : 본 프로그램은 1회(single-session)적인 성격이 강하지만 환자와 가족이 궁금해하는 점들을 만족시켜주므로서 암에 대한 인식이 증가하고 대처능력이 향상되고 있음을 볼 수 있다. 이것은 이 프로그램이 위기에 처한 말기암환자와 가족을 지지하는 프로그램으로서 활용가치가 높다고 볼 수 있다. 추후 연구는 프로그램의 효용성에 대한 평가가 검토되어야 할 것이며, 다른 병원에서도 각 병원의 특성과 참석자들의 특성을 고려하여 보다 발전된 프로그램이 나오기를 바란다.

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온라인 주식 포럼의 핫토픽 탐지를 위한 감성분석 모형의 개발 (Development of Sentiment Analysis Model for the hot topic detection of online stock forums)

  • 홍태호;이태원;리징징
    • 지능정보연구
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    • 제22권1호
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    • pp.187-204
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    • 2016
  • 소셜 미디어를 이용하는 사용자들이 직접 작성한 의견 혹은 리뷰를 이용하여 상호간의 교류 및 정보를 공유하게 되었다. 이를 통해 고객리뷰를 이용하는 오피니언마이닝, 웹마이닝 및 감성분석 등 다양한 연구분야에서의 연구가 진행되기 시작하였다. 특히, 감성분석은 어떠한 토픽(주제)를 기준으로 직접적으로 글을 작성한 사람들의 태도, 입장 및 감성을 알아내는데 목적을 두고 있다. 고객의 의견을 내포하고 있는 정보 혹은 데이터는 감성분석을 위한 핵심 데이터가 되기 때문에 토픽을 통한 고객들의 의견을 분석하는데 효율적이며, 기업에서는 소비자들의 니즈에 맞는 마케팅 혹은 투자자들의 시장동향에 따른 많은 투자가 이루어지고 있다. 본 연구에서는 중국의 온라인 시나 주식 포럼에서 사용자들이 직접 작성한 포스팅(글)을 이용하여 기존에 제시된 토픽들로부터 핫토픽을 선정하고 탐지하고자 한다. 기존에 사용된 감성 사전을 활용하여 토픽들에 대한 감성값과 극성을 분류하고, 군집분석을 통해 핫토픽을 선정하였다. 핫토픽을 선정하기 위해 k-means 알고리즘을 이용하였으며, 추가로 인공지능기법인 SOM을 적용하여 핫토픽 선정하는 절차를 제시하였다. 또한, 로짓, 의사결정나무, SVM 등의 데이터마이닝 기법을 이용하여 핫토픽 사전 탐지를 하는 감성분석을 위한 모형을 개발하여 관심지수를 통해 선정된 핫토픽과 탐지된 핫토픽을 비교하였다. 본 연구를 통해 핫토픽에 대한 정보 제공함으로써 최신 동향에 대한 흐름을 알 수 있게 되고, 주식 포럼에 대한 핫토픽은 주식 시장에서의 투자자들에게 유용한 정보를 제공하게 될 뿐만 아니라 소비자들의 니즈를 충족시킬 수 있을 것이라 기대된다.

뇌혈관 중재시술 지원 가이드 시스템에 관한 연구 (A Study of Guide System for Cerebrovascular Intervention)

  • 이성권;정창원;윤권하;주수종
    • 인터넷정보학회논문지
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    • 제17권1호
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    • pp.101-107
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    • 2016
  • 최근 디지털 영상장비 개발 기술의 발전으로 인하여 중재 시술이 일반화되고 있다. 중재 영상시술은 미세한 카테터와 가이드와이어를 체내에 삽입하고 시술하는 기술적 특성으로 인하여, 시술의 효과와 안전성을 높이기위해서는 엑스선영상의 고화질이어야 한다. 이로인하여 방사선 피폭량이 증가하는 문제점을 갖고 있다. 따라서 엑스선 디텍터의 성능을 개선하는 연구가 활발하게 진행되고 있다. 또한, 혈관 조영술을 기반으로 한 중재시술은 참조 영상 처리와 3D 의료 영상처리 기술이 요구된다. 본 논문에서는 중재시술을 지원하기 위한 가이드 시스템을 제안하고자 한다. 뇌혈관질환의 중재시술에 기존 혈관조형검사기반의 2D 의료영상이 갖고 있는 문제점을 해결하고, 중재시술 도구인 카테터와 가이드와이어의 목표 병변까지 실시간 위치 추적과 최적의 경로를 안내 해주고자 한다. 이를 위한 전체 시스템은 의료영상 획득부와 영상처리부 그리고 디스플레이 디바이스부로 구성하였다. 그리고 제안한 시스템에서 제공하는 가이드서비스의 실험환경은 브레인 팬텀(Complete intracranial model with aneurysms, ref H+N-S-A-010)을 엑스선으로 촬영하면서 실험하였다. 그리고 참조 영상을 생성하기 위해서 라프라시안 알고리즘 기반의 뇌혈관 모델링과 DICOM에서 추출한 이미지 처리를 위해 Volume ray casting 기법을 적용하였다. 그리고 카테터와 가이드와이어의 위치추적과 경로 제공을 위해 $A^*$ 알고리즘을 적용하였다. 끝으로 제안한 시스템에서 제공하는 카테터와 가이드와이어의 위치추적 수행결과를 보인다. 제안한 시스템은 향후 중재시술에 유용한 안내 서비스를 제공할 것으로 기대하고 있다.

온라인 구전정보 수용자의 지각된 정보유용성과 자기효능감이 구전정보 수용의도에 미치는 영향에 관한 연구: 의견고수와 구전수용의 비교 (Investigating the Influence of Perceived Usefulness and Self-Efficacy on Online WOM Adoption Based on Cognitive Dissonance Theory: Stick to Your Own Preference VS. Follow What Others Said)

  • 이정현;박주석;김현모;박재홍
    • Asia pacific journal of information systems
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    • 제23권3호
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    • pp.131-154
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    • 2013
  • New internet technologies have created a revolutionary new platform which allows consumers to make decision about product price and quality quickly and provides information about themselves through the transcript of online reviews. By expressing their feelings toward products or services on virtual opinion platforms, users extend their influence into cyberspace as electronic word-of-mouth (e-WOM). Existing research indicates that an impact of eWOM on the consumer decision process is influential. For both academic researchers and practitioners, investigating this phenomenon of information sharing in online website is essential given the increasing number of consumers using them as sources of purchase decisions. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online reviews and which factors encourage adoption. Discerning the most motivating aspects of information adoption in particular, could help electronic marketers better promote their brand and presence on the internet. The objectives of this study are to investigate how online WOM influences a persons' purchase decision by discovering which factors encourage information adoption. Especially focused on the self-efficacy, this research investigates how self-efficacy affects on information usefulness and adoption of online information. Although people are exposed to same review or comment about product or service, some accept the reviews while others do not. We notice that accepting online reviews mainly depends on the person's preference or personal characteristics. This study empirically examines this issue by using cognitive dissonance theory. Specifically, in the movie industry, we address few questions-is always positive WOM generating positive effect? What if the movie isn't the person's favorite genre? What if the person who is very self-assertive so doesn't take other's opinion easily? In these cases of cognitive dissonance, is always WOM generating same result? While many studies have focused on one direct of WOM which indicates positive (or negative) informative reviews or comments generate positive (or negative) results and more (or less) profits, this study investigates not only directional properties of WOM but also how people change their opinion towards product or service positive to negative, negative to positive through the online WOM. An experiment was conducted quantitatively by using a sample of 168 users who have experience within the online movie review site, 'Naver Movie'. Users were required to complete a survey regarding reviews and comments taken from the real movie page. The data reflected user's perceptions of online WOM information that determined users' adoption level. Analysis results provide empirical support for the proposed theoretical perspective. When user can't agree with the opinion of online WOM information, in other words, when cognitive dissonance between online WOM information and users' preference occurs, perceived self-efficacy significantly decreases customers' perception of usefulness. And this perception of usefulness plays an important role in determining users' intention to adopt online WOM information. Most of researches have been concentrated on characteristics of online WOM itself such as quality or vividness of information, credibility of source and direction of online WOM, etc. for describing effect of online WOM, but our results suggest that users' personal character (e.g., self-efficacy) plays decisive role for acceptance of online WOM information. Higher self-efficacy means lower possibility to accept the information that represents counter opinion because of cognitive dissonance, whereas the people that have lower self-efficacy are willing to accept the online WOM information as true and refer to purchase decision. This study suggests a model for understanding role of direction of online WOM information. Also, our result implicates the importance of online review supervision and personalized information service by confirming switching opinion negative to positive is more difficult than positive to negative through the online WOM information. This implication would help marketers to manage online reviews of their products or services.

4K-UHD 비디오 시청환경 특성분석을 위한 주관적 화질평가 분석 (Analysis on Subjective Image Quality Assessments for 4K-UHD Video Viewing Environments)

  • 박인경;하광성;김문철;조숙희;최진수
    • 방송공학회논문지
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    • 제15권4호
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    • pp.563-581
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    • 2010
  • 본 논문에서는 초고해상도(UHD: Ultra High Definition) 영상의 방송 서비스를 위한 UHD 영상의 주관적 화질 평가를 수행하고 이에 따른 화질평가 결과를 분석하였다. TV, 인터넷, 개인 미디어 기기들의 보급으로 인해 영상 콘텐츠의 소비가 늘어나고 있으며 이와 더불어 고화질 영상에 대한 수요 또한 증가하고 있다. 현재 HD급($1920{\times}1080$) 영상이 DTV, DVD, 디지털 캠코더, 감시 비디오 및 기타 멀티미디어 기기 등을 통하여 다양한 형태로 소비되고 있으며, 최근에는 이러한 HD 해상도를 넘어 4K-UHD($3840{\times}2160$) 해상도의 디지털 시네마 콘텐츠가 활발히 제작되고 있고, 멀티미디어 시장에서도 이를 지원하는 카메라, 빔 프로젝터, 디스플레이 등의 기기가 출시되기 시작하였으며, 곧 방송${\times}$통신 환경에서도 4K-UHD 비디오 서비스가 출현할 것으로 예상된다. 이에 본 논문에서는 UHD TV 서비스 도입 시에 UHD 비디오의 시청환경 및 신호규격을 결정하는데 도움을 주기 위해 4K-UHD 영상에 대해 공간 해상도, 컬러포맷, 프레임률, 압축률을 포함한 4 가지 항목에 대한 주관적 화질 평가 실험을 수행하였다. 평가 결과, HD 해상도 대비 UHD 해상도의 영상에 대해 더 높은 주관적 화질 평가 결과를 보였으며, 컬러포맷이 YUV444인 4K-UHD 영상이 YUV422, YUV420인 4K-UHD 영상들 보다 화질이 더 높은 주관적 평가를 받았고, YUV422와 YUV420 4K-UHD 영상 간의 화질 비교에서는 주관적 평가 차이는 미미한 것으로 나타났다. 프레임률에 있어서는 60fps의 4K-UHD 영상이 30fps의 4K-UHD 영상보다 움직임이 많은 영상일수록 더 높은 주관적 화질 평가 결과를 보였으며, HD 영상에 대한 비트심도 비교에서는 10bit인 영상과 8bit인 영상 간의 주관적 화질 평가차이는 매우 작은 것으로 나타났다. 마지막으로 복${\times}$부호화된 4K-UHD 영상의 PSNR이 높을수록 높은 주관적 화질평가를 받았으며 시청거리가 멀어질수록 부호화에 의한 화질 열화를 인지하는 능력이 떨어지면서 PSNR이 낮은 영상도 화질이 양호한 것으로 평가되는 경향이 있었다.