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LG Household and Healthcare' Cosmetic Brand, OHUI CRM Strategy Case (LG생활건강 백화점 화장품 브랜드 오휘의 CRM전략)

  • Lee, Wansoo;Hur, Wonmoo
    • Asia Marketing Journal
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    • v.7 no.1
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    • pp.91-112
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    • 2005
  • LG Household & Healthcare has achieved its goals of revenue growth and customer loyalty increase by applying new CRM strategy of OHUI brand, which is ranked in the middle of department store cosmetic channel. OHUI has set up detailed CRM strategy in order to solve AS-Is issues found by systematical review. First OHUI has gained critical mass and increased customer loyalty by developing customized loyalty program. OHUI also simplified customer types in order for employees to identify the customer type and apply the incentive program. As a result, the company has maximized the power of execution of its new strategy. Finally, OHUI has stabilized CRM by sharing best practice and implementing KPI. Throughout a series of CRM initiatives, OHUI has marked outstanding revenue growth and market share comparing to its competitors.

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Green synthesis of silver nanoparticles to the microbiological corrosion deterrence of oil and gas pipelines buried in the soil

  • Zhi Zhang;Jingguo Du;Tayebeh Mahmoudi
    • Advances in nano research
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    • v.15 no.4
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    • pp.355-366
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    • 2023
  • Biological corrosion, a crucial aspect of metal degradation, has received limited attention despite its significance. It involves the deterioration of metals due to corrosion processes influenced by living organisms, including bacteria. Soil represents a substantial threat to pipeline corrosion as it contains chemical and microbial factors that cause severe damage to water, oil, and gas transmission projects. To combat fouling and corrosion, corrosion inhibitors are commonly used; however, their production often involves expensive and hazardous chemicals. Consequently, researchers are exploring natural and eco-friendly alternatives, specifically nano-sized products, as potent corrosion inhibitors. This study aims to environmentally synthesize silver nanoparticles using an extract from Lagoecia cuminoides L and evaluate their effectiveness in preventing biological corrosion of buried pipes in soil. The optimal experimental conditions were determined as follows: a volume of 4 ml for the extract, a volume of 4 ml for silver nitrate (AgNO3), pH 9, a duration of 60 minutes, and a temperature of 60 degrees Celsius. Analysis using transmission electron microscopy confirmed the formation of nanoparticles with an average size of approximately 28 nm, while X-ray diffraction patterns exhibited suitable peak intensities. By employing the Scherer equation, the average particle size was estimated to be around 30 nm. Furthermore, antibacterial studies revealed the potent antibacterial activity of the synthesized silver nanoparticles against both aerobic and anaerobic bacteria. This property effectively mitigates the biological corrosion caused by bacteria in steel pipes buried in soil.

The Lead-Lag Relationship between KRX Construction Index and Business Survey Index (KRX건설 주가지수와 기업경기실사지수 간의 선행-후행 관계)

  • Han-Soo Yoo
    • Land and Housing Review
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    • v.14 no.4
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    • pp.39-46
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    • 2023
  • This study explores the interrelationship between 'KRX Construction' and 'Business Survey Index'. KRX Construction is a leading economic indicator of construction industry, implying the potential interdependence with BSI Construction. Previous papers have investigated the relationship between the released stock price index and BSI. Using Granger causality tests, this study investigates how the BSI Construction is associated with the trend and noise-trading components of KRX Construction, respectively. The decomposition of KRX Construction of trend and noise-trading is based on the state-space model. The results document unilateral Granger causalities from released KRX Construction, trend component, noise-trading component to BSI Construction. In sum, this study demonstrates that construction company CEOs view stock price index as a leading economic indicator.

Green Purification System using Natural Hydrogen Generating Mineral Filter (천연 수소 발생 광물 필터를 이용한 녹조 정화 시스템)

  • Yu-ji Kwon;Dae-gyeom Park
    • Journal of the Korean Society of Industry Convergence
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    • v.27 no.2_2
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    • pp.475-485
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    • 2024
  • In many regions of Korea, including the Four Major Rivers, the seriousness of the problem of algal blooms due to eutrophication of water quality is being raised.In this study, in order to solve these social problems, we manufactured a filter using natural mineral fusion (red illite, zeolite, germanium ceramic, selenium ceramic, carbon ceramic) and independently developed a tank system for green algae experiments to observe and determine the stages of change in water quality. In order to study ways to improve water quality through quantitative analysis, 1 ton of severely polluted green algae water from the Nak dong River region was stored in a water tank and exposed to ultraviolet rays in the same environment as the Nak dong River. Then, the same environment as the Nak dong River was created. The results were derived from a 5-week water quality test. The results of this experiment confirmed that green-colored cyano bacteria were significantly reduced just by the turbidity results. The results were obtained through a request to the Korea Testing & Research Institute located in Changwon-si, Gyeong sang nam-do. CI-(chlorine ion) and NH3-N(ammonia nitrogen) had the effect of saving every week. The device used in this study was made of natural minerals free of heavy metals that are harmless to the human body and nature through long-term consideration and exploration to kill and prevent various strains living in water. Green purification system using natural hydrogen generating mineral filter were effective a non-chemical and physical methods. The results of this study are one way to contribute to the serious problems caused by green algae in many countries, and will contribute to the water quality environment by preventing the waste of environmental resources, improving the health of the people, and increasing the ability to purify environmental water quality at home and abroad.

Time Trend of Occupational Noise-induced Hearing Loss in a Metallurgical Plant With a Hearing Conservation Program

  • Adalva V. Couto Lopes;Cleide F. Teixeira;Mirella B.R. Vilela;Maria L.L.T. de Lima
    • Safety and Health at Work
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    • v.15 no.2
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    • pp.181-186
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    • 2024
  • Background: This study aimed to analyze the trend of occupational noise-induced hearing loss (ONIHL) in Brazilian workers at a metallurgical plant with a hearing conservation program (HCP), which has been addressed in a previous study. Methods: All 152 workers in this time series (20032018) participated in the HCP and used personal protective equipment. All annual audiometry records in the company's software were collected from the electronic database. The trend of ONIHL was analyzed with the joinpoint regression model. The hearing thresholds of ONIHL cases at the end of the series were compared with those found in a national reference study. Results: The binaural mean hearing thresholds at 3, 4, and 6 kHz at the end of the series were higher for ages ≥50 years, exposures ≥85 dB (A), time since admission >20 years, and maintenance workers. Significance was found only in the group divided by age. There was an increasing time trend of ONIHL, though with a low percentage variation for the period (AAPC = 3.5%; p = 0.01). Hearing thresholds in this study differed from the reference one. Conclusion: Despite the unmet expectation of a stationary trend in the study period, the time pace of ONIHL evolution did not follow what was expected for a population exposed to noise. These findings signal to the scientific community and public authorities that good ONIHL control is possible when HCP is well implemented.

Methods and Examples of Pseudonymized Image Value Measurement using Contingent Valuation Method (조건부가치평가법을 이용한 가명화된 이미지 가치측정 방법 및 사례)

  • You Jeong Choi;Tae-Sung Kim
    • Information Systems Review
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    • v.26 no.1
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    • pp.57-71
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    • 2024
  • There are several ways to assess the value of personal data, but there is no standard for evaluating data value. In the case of medical my data utilization platform services, it was found that when the platform company received the user's consent and received data for the purpose of data utilization, an average of about 4,000 credits was paid per user as compensation. As in the previous case, the value of personal information is mainly measured based on the value of each individual, not on specific items of personal information. However, as the number and type of personal information increases, the value of personal information must be measured by type. This study focuses on measuring the value of unstructured personal information, especially images, and proposes standards for unstructured personal information. By measuring the value of images, we will be able to help platform companies set credit standards for compensation per person when providing data and support objective and reasonable pricing when selling B2B data.

Biological properties of fermented milk with fortified whey protein

  • Ki Whan Kim;Seok Han Ra;Gereltuya Renchinkhand;Woo Jin Ki;Myoung Soo Nam;Woan Sub Kim
    • Korean Journal of Agricultural Science
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    • v.50 no.2
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    • pp.323-336
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    • 2023
  • As a byproduct obtained from cheese manufacture, whey protein was developed as a functional food that contains multi-functional proteins. In this study, the biochemical activity of fermented milk prepared by fortifying whey protein with excellent physiological activity was investigated. Immunoglobulin (IgG) content was higher in 10% fortified whey protein fermented milk than in the control. The viable cell counts were 20% higher in the fermented milk with 10% fortified whey protein than in the control group. The antibacterial effect of 10% fortified whey protein fermented milk compared to the control group was shown to be effective against four pathogenic microorganisms, Escherichia coli (KCTC1039), Pseudomonas aeruginosa 530, Salmonela Typhimurium (KCTC3216), and Staphylococcus aureus (KCTC1621). The antioxidant effect by 1,1-diphenyl-2-picrylhydrazyl (DPPH) radical scavenging activities wasincreased two-fold in 10% fortified whey protein fermented milk compared to the control. The 10% fortified whey protein fermented milk inhibited the expression of the inflammatory cytokines (interleukin [IL]-6, tumor necrosis factor [TNF]-α, and induced nitric oxide synthase [iNOS]) in a concentration-dependent manner. In a piglets feeding test, the weight gain with 10% fortified whey protein fermented milk was increased by 18% compared to the control group, and no diarrhea symptoms appeared. Our results clearly demonstrated that 10% fortified whey protein fermented milk could be a useful functional ingredient for improving health.

Cause Analysis of Ship Rework Problems Based on Process Mining (프로세스 마이닝 기반의 선박 재작업 문제에 대한 원인 분석)

  • 신승훈;전정환
    • 산업혁신연구
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    • v.34 no.4
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    • pp.231-254
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    • 2018
  • The purpose of this study is to analyze and remedy the irregular rework problems in shipbuilding industry. We collected and refined the rework event log of the SAP (ERP) outsourcing company of SPP shipbuilding. The process discovery and analysis were performed by fuzzy mining, pattern analysis and bottle neck analysis among process mining methods. The reworking of SPP shipbuilding was found to cause production rework and design change rework as ship owner 's requirement, design improvement, and field work were also causes of immaturity. In addition, method of case analysis result should be carried out in order to prevent PB(ship painting)-2A(ship owner request)-P1(re-work of production) which is the most common pattern in rework process. First, in the shipbuilding industry, the reworking process model and the analysis of the cause of rework contributed to prevention and minimization of rework, productivity improvement and cost reduction. Second, the process mining methodology is analyzed and the guidelines for future research are presented. Finally, it has a significance in that it contributes to improvement of business ability by systematically showing process model, problems and causes to enterprise managers.

A Study on Public Interest-based Technology Valuation Models in Water Resources Field (수자원 분야 공익형 기술가치평가 시스템에 대한 연구)

  • Ryu, Seung-Mi;Sung, Tae-Eung
    • Journal of Intelligence and Information Systems
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    • v.24 no.3
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    • pp.177-198
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    • 2018
  • Recently, as economic property it has become necessary to acquire and utilize the framework for water resource measurement and performance management as the property of water resources changes to hold "public property". To date, the evaluation of water technology has been carried out by feasibility study analysis or technology assessment based on net present value (NPV) or benefit-to-cost (B/C) effect, however it is not yet systemized in terms of valuation models to objectively assess an economic value of technology-based business to receive diffusion and feedback of research outcomes. Therefore, K-water (known as a government-supported public company in Korea) company feels the necessity to establish a technology valuation framework suitable for technical characteristics of water resources fields in charge and verify an exemplified case applied to the technology. The K-water evaluation technology applied to this study, as a public interest goods, can be used as a tool to measure the value and achievement contributed to society and to manage them. Therefore, by calculating the value in which the subject technology contributed to the entire society as a public resource, we make use of it as a basis information for the advertising medium of performance on the influence effect of the benefits or the necessity of cost input, and then secure the legitimacy for large-scale R&D cost input in terms of the characteristics of public technology. Hence, K-water company, one of the public corporation in Korea which deals with public goods of 'water resources', will be able to establish a commercialization strategy for business operation and prepare for a basis for the performance calculation of input R&D cost. In this study, K-water has developed a web-based technology valuation model for public interest type water resources based on the technology evaluation system that is suitable for the characteristics of a technology in water resources fields. In particular, by utilizing the evaluation methodology of the Institute of Advanced Industrial Science and Technology (AIST) in Japan to match the expense items to the expense accounts based on the related benefit items, we proposed the so-called 'K-water's proprietary model' which involves the 'cost-benefit' approach and the FCF (Free Cash Flow), and ultimately led to build a pipeline on the K-water research performance management system and then verify the practical case of a technology related to "desalination". We analyze the embedded design logic and evaluation process of web-based valuation system that reflects characteristics of water resources technology, reference information and database(D/B)-associated logic for each model to calculate public interest-based and profit-based technology values in technology integrated management system. We review the hybrid evaluation module that reflects the quantitative index of the qualitative evaluation indices reflecting the unique characteristics of water resources and the visualized user-interface (UI) of the actual web-based evaluation, which both are appended for calculating the business value based on financial data to the existing web-based technology valuation systems in other fields. K-water's technology valuation model is evaluated by distinguishing between public-interest type and profitable-type water technology. First, evaluation modules in profit-type technology valuation model are designed based on 'profitability of technology'. For example, the technology inventory K-water holds has a number of profit-oriented technologies such as water treatment membranes. On the other hand, the public interest-type technology valuation is designed to evaluate the public-interest oriented technology such as the dam, which reflects the characteristics of public benefits and costs. In order to examine the appropriateness of the cost-benefit based public utility valuation model (i.e. K-water specific technology valuation model) presented in this study, we applied to practical cases from calculation of benefit-to-cost analysis on water resource technology with 20 years of lifetime. In future we will additionally conduct verifying the K-water public utility-based valuation model by each business model which reflects various business environmental characteristics.

The Effect Analysis of Vegetation Diversity on Rice-Fish Mixed Farming System in Paddy Wetland (벼-담수어 복합생태농업이 논습지 식생다양성에 미치는 영향 분석)

  • Kong, Minjae;Kim, Changhyun;Lee, Sangmin;Park, Kwanglai;An, Nanhee;Cho, Junglai;Kim, Bongrae;Lim, Jongahk;Lee, Changwon;Kim, Hyeongsu;Nam, Hongsik;Son, Jinkwan
    • Journal of Wetlands Research
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    • v.20 no.4
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    • pp.398-409
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    • 2018
  • Organic farming practices including loach based ecosystem-farming have been demonstrated to be effective in conjunction with rice farming to increase yield and quality. This new form of farming combines agriculture and fishery and is quickly developing into a new industry. The current study investigated the effect of rice-fish mixed farming system on the vegetation-diversity function. Vegetation within the four study sites was surveyed and analyzed based on plant taxonomy. The vegetation survey demonstrated that 127 taxa of 38 families, 100 genera, 107 species, and 20 varieties occurred within the study sites. A total of 15 plant species taxa occurred in the rice-fish mixed paddy fields with a fish habitat and did not occur in the conventional paddy field lacking fish habitat. This difference is thought to arise from differences in moisture requirements for vegetation. Life form analysis demonstrated differences in hemicryptophytes, therophytes, and hydrophytes according to fish habitat. The naturalized plants identified were also determined to be species widely distributed throughout Korea. Frequency analysis demonstrated that the rice-fish mixed paddy fields with a fish habitat had a high ratio of both obligate and facultative wetland plants relative to the conventional paddy field. Based on the study results, it is likely that vegetation-diversity will increase with environment diversity. However, no statistical significance was observed according to paddy types. Future research should aim to identify additional environmental factors, including the existence of fish habitat, habitat area, depth of fish habitat, hydrological parameters, water quality, and paddy soil environment, to enhance vegetation-diversity and biocultural diversity.