• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.207-216
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• 2019

The purpose of this study was to analyze the relationships among soccer media involvement experience(SMIE), purchase intent(PI) and continued participation intent(CPI) in soccer clubs and provide basic data necessary for the sustainable growth of soccer clubs and related goods companies. In order to accomplish such study purposes, the study employed a survey method with a total of 327 amateur soccer players residing in G metropolitan city. The data from the survey questionnaires were validated through exploratory factor analysis and reliability test. The data were analyzed through descriptive statistics, correlation analysis and multiple regression analysis at the significance level of .05. Accordingly, following findings were derived from the current study. First, the level of interest was the highest among SMIE factors, followed by challenge and technology. Second, the level of alternative evaluation was the highest among PI factors, followed by purchase recognition, problem recognition, and information search. Third, technology factor in SMIE had a negative effect on PI. Fourth, technology factor in SMIE had a positive effect on CPI. Lastly, among PI factors, problem recognition had a negative effect and alternative evaluation had a positive effect on CPI.

• Journal of Service Research and Studies
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• v.11 no.1
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• pp.59-79
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• 2021

Service-related research in accordance with the transition to the service economy era has been conducted in a wide variety of ways, but the development of a service-related scale suitable for the present time is still insignificant. The purpose of this study is to define the nature of services and to develop measurement items for them. First, four categories of service nature were adopted in the previous study. The four categories are 'relationship', 'interactivity', 'horizontality', and 'harmony'. In this study, sub-factors and specific items of each of these four service essences were extracted and developed as measurable items. As a qualitative study, the four categories of sub-factors were extracted, and a mixed study was adopted to prove the reliability and validity of the extracted factors through quantitative studies. The scale items were identified through literature study, free response method, and Delphi technique, and the measurement items were refined through a second questionnaire of 30 Delphi panels composed of experts. As a result of the study, 15 out of 52 questions for relationship, 11 out of 45 questions for bilateral direction, 9 out of 33 questions for horizontality, and 17 out of 61 questions for harmonization were derived after secondary refining. Through this study, it was possible to uncover new essential items suitable for the service economy era. SNS, network, synergy, platform, system, real name, and breakthrough are concepts that have not been obtained in previous studies, and can be seen as contributions of this study. However, due to various limitations, this study did not cover all aspects of the service, but mainly dealt with people-centered services, which are part of the service. In the future, it is necessary to study the development of service essence measurement items for the overall aspect of services developed according to the evolution of the service economy era.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.110-124
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• 2022

The purpose of this study is to develop community design evaluation factors for sustainable urban regeneration and to suggest considerations for sustainable community design by analyzing excellent community design cases. Through literature review, previous studies on the concept and core items of sustainable urban regeneration, and the concept and components of community design were considered. In addition, evaluation indicators for sustainable community design were developed in the socio-economic, physical, environmental, historical and cultural dimensions through the analysis of the linkage with the evaluation factors of community design through the analysis of previous studies. The evaluation index consists of 3 evaluation items and 9 items including social performance and participation at the social level, economic feasibility at the economic level, environmental characteristics at the physical and environmental level, accessibility, contextuality, locality at the historical and cultural level, identity, and artistry. Includes dog evaluation factors. Reliability and effectiveness are secured through the developed evaluation index and detailed description and expert verification. Exploratory factor analysis and expert interviews were conducted through the survey, and as a result of the analysis, the stability and Cronbach'α coefficients were verified, and the validity of the community design evaluation index considering sustainable urban regeneration was recognized through expert interview. The results of this study are considered meaningful in that they can provide basic data for the improvement of community design for sustainable urban regeneration in the future.

• 한국노년학
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• v.25 no.2
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• pp.35-52
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• 2005

This study attempts to develop the scale of 'Successful Aging' for Korean elderly. It follows fives: (1)developing 105 items based on the literature reviews, (2)performing the 1st survey to confirm and reduce items, (3)verifying the content validity through the professional group and the elderly focused group, (4)performing the 2nd survey to explore the factors of 'Successful Aging' and (5)performing the 3rd survey to identify the construct validity and concurrent validity. The scale constructs four factors with 30 items. The four factors are confirmed : (1)self efficacy, (2)satisfaction with adult children's success, (3)couple life like companion, (4)self control. The reliability of this scale is 0.94 and the relationship between the items and each factor are statistically significant by the confirmatory factor analysis. Thus, the content validity is verified. Also the correlation with the successful aging and the life satisfaction is 0.69 and then the concurrent validity is verified. This 'Successful Aging Scale' for Korean elderly will contribute to use as the socio-metrics at the welfare practice for aging.

• Journal of the Society of Disaster Information
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• v.19 no.4
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• pp.770-778
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• 2023

Purpose: In order to reduce forklift industrial accidents, it is necessary to classify them into institutional, technical, and educational factors and conduct research on whether each factor affects disaster reduction. Method: Descriptive statistical analysis, validity analysis, reliability analysis, and multiple regression analysis were conducted using SPSS 18 program based on an offline questionnaire based on a 5-point Likert scale. Result: As a result of multiple regression analysis, it was found that institutional, technical, and educational factors, which are independent variables for disaster reduction, explain about 62.5% of the variance in disaster prevention, which is the dependent variable. The regression model verification was found to be statistically significant with F=118.775 and significance probability p<0.01. Conclusion: First, there is a need to prevent disasters by including electric forklifts weighing less than 3 tons in the inspection system. Second, there is a need to make it mandatory to install front and rear cameras and forklift line beams to prevent forklift collision disasters. Third, there is a need to conduct special training related to forklifts every year, and drivers and nearby workers need to be included in the special training for forklifts.

• Journal of Venture Innovation
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• v.6 no.3
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• pp.73-93
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• 2023

This study provides a prospect for the fast growing the smartwatch market by investigating the relationship between the satisfaction and the continuous use intention of Apple watch users, as well as the factors influencing their satisfaction. Based on the TAM, this study uses system quality, information quality, and self-efficacy as independent variables, perceived usefulness, perceived ease of use, and satisfaction as mediators, and continuous use intention as the dependent variable. We analyze the data of 256 individuals who completed an online survey with SPSS 26.0 and AMOS 26.0 software. This study conducts several tests and analyses to empirically evaluate the data including reliability analysis, factor analysis, feasibility analysis, path analysis, hypothesis verification, and mediation analysis. Our results investigate which factors may influence consumers' intention to continuously using Apple Watch devices in the future. In summary, satisfaction has a positive effect on the intention to continuously use smartwatchs. Perceived usefulness and perceived ease of use have a positive effect on satisfaction. Among the three factors (system quality, information quality, and self-efficacy), only self-efficacy has no significant impact on perceived usefulness but had a positive effect on perceived ease of use. In addition, system quality and information quality positively affect perceived usefulness, perceived ease of use, satisfaction, and continuous intention to use an Apple Watch. Taking the Apple Watch as the subject of our research topic, this study provides theoretical value by exploring the impact of user's satisfaction with their smartwatch on their continuous usage intention. This study further explains the influence of system quality, information quality, and self-efficacy on user satisfaction. Additionally, this research offers valuable insight to practitioners by confirming that information quality, system quality, and self-efficacy are important features for enhancing satisfactory user experiences which in turn may increase users' intention to continued using smartwatches.

• Journal of The Korean Association For Science Education
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• v.28 no.8
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• pp.901-921
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• 2008

The purpose of this study was to investigate elementary teachers' views on the barriers in implementing inquiry-based instruction in science education. For this, semi-structured in-depth interviews were performed with 22 elementary school teachers who have served for more than five years in the Gyeonggi province. The interview questions were developed through triangulation of Seidman's phase to achieve reliability in the interview data, then interview questions were modified and completed through an analytic induction method in pre-interviews. In-depth interviews were performed individually and all the interviews were recorded. The data of teachers' views on the barriers were categorized and analyzed into external and internal factors of teachers. The study found that the external factors referred by teachers included the following; the lack of a unit time, lack of materials and equipments, too many students in a class, problems in science curriculum management, difficulty in the assessment of students' inquiry activities, the students' learning, lack of opportunities for teaching inquiry activities, harmfulness of accidents, and so on. Internal factors included the following; lack of preparation for inquiry activities, lack of self-confidence, lack of patience, and so on. The various barriers presented and their causes were analyzed in detail, and possible efforts in activating inquiry activities in elementary science education were suggested.

• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1350-1362
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• 2023

This study aims to identify the influence of the image of Chinese Taekwondo leaders at university on the athlete's grit, psychological state, and performance. The analysis is expected to contribute to the quality development of Chinese universities' Taekwondo program in the future. For this study, a population was selected from athletes at a university in Henan Province, China. The samples were taken by convenience sampling method. Of the 380 questionnaires retrieved, a total of 365 were used to process the results, excluding 15 insincere responses or missing values. The collected data were conducted by frequency analysis, correlation analysis, reliability analysis, exploratory factor analysis and multiple regression analysis using SPSS 23.0 program. The results of this study are as follows. First, the sub-factors of the leader image, the leader's social activities and vocational awareness, qualities, tasks and roles, were found to have a significant impact on the grit of taekwondo athletes. Second, the sub-factors of the leader image, the leader's social activities and vocational awareness, qualities, attitudes, tasks and roles had significant impact on the phychological state of taekwondo athletes. Third, social activities, vocational awareness, quality, and attitude of the leader, which are the sub-factors of the leader image, have a significant impact on the performance of taekwondo athletes.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.4
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• pp.103-113
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• 2024

This study applies the UTAUT theory to examine the intention to use online shopping mall chatbot services and to elucidate the mediating effect of anthropomorphism in their relationship. For this purpose, a sample of students from A University in Gyeongnam was surveyed online using Google Docs from the first to the second week of May 2024, and after excluding 5 insincere respondents, 245 were used for the final analysis. The key findings are as follows. First, among the UTAUT factors for online shopping mall chatbot services, performance expectancy, effort expectancy, facilitating conditions, and social influence were found to have a significant positive impact on anthropomorphism. The relative impact appeared in the order of performance expectancy, social influence, facilitating conditions, and effort expectancy. Second, anthropomorphism in online shopping mall chatbot services had a significant positive impact on usage intention. Third, the UTAUT factors of performance expectancy, effort expectancy, facilitating conditions, and social influence had a significant positive impact on usage intention, with the relative impact appearing in the order of facilitating conditions, social influence, performance expectancy, and effort expectancy. Fourth, the mediating effect of anthropomorphism was confirmed in the relationship between UTAUT factors and usage intention for online shopping mall chatbot services. This study is limited to students from A University in Gyeongnam, which may restrict the generalizability of the results. Future research should select a broader sample considering regional and demographic diversity and use diverse data collection methods to enhance the reliability and validity of the data.

• Journal of Korea Port Economic Association
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• v.40 no.3
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• pp.187-210
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• 2024

This study examines the factors influencing container shipping carrier selection among coastal shippers in China amid the pressing external challenges posed by the U.S.-China trade conflict and the COVID-19 pandemic, during a period when China is implementing policies to open its maritime market. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze survey data, the research identifies multi-modal transportation services, carrier operational capabilities, and logistics risk management as key determinants. Notably, salesperson professionalism, cargo safety, and fleet stability during peak periods emerged as critical factors for shippers. The disruptions caused by the trade conflict and the pandemic have heightened shippers' focus on risk management and transportation reliability, further emphasizing the importance of carrier service quality and operational capabilities. This study underscores the need for carriers to strengthen their risk management capacities and enhance service quality in response to shifting global conditions. Additionally, the findings suggest that policymakers should consider regulatory adjustments to mitigate uncertainties in the shipping industry. Future research should delve deeper into the long-term impacts of external shocks on carrier selection decisions.