• 한국산업정보학회논문지
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• 제12권4호
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• pp.1-14
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• 2007

산업의 경쟁이 치열해짐에 따라 기업에서는 차별화 전략으로 고객관계관리에 많은 비용과 노력을 사용하고 있다. 그러나 이러한 활동들이 과연 고객에게 어떻게 받아들여지고 있으며 궁극적으로 기업의 성과에 어떤 도움이 되는지를 살펴보았다. 연구결과 사회적 편익, 심리적 편익, 경제적 편익, 고객화 편익이 관계투자 노력에 대한 지각에 긍정적인 영향을 미치는 것으로 조사되었으며 관계투자 노력에 대한 지각이 CRM성과에도 긍정적인 영향을 미치는 것으로 나타났다. 추가적으로 이러한 영향관계가 개별 기업이 속한 산업특성과 고객성향에 따라 어떤 차이가 있는지를 살펴보았는데 관여도, 고객과의 관계형태 위험에 대한 고객성향에 따라 CRM 활동이 기업의 성과에 미치는 영향에 차이가 있는 것으로 조사되었다. 본 연구는 산업 및 고객 특성에 따라 그 영향 요인 및 강도에 어떤 차이가 있는지를 제시하고 있어 좀더 실질적인 연구결과의 활용이 가능할 것으로 판단된다.

• 유통과학연구
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• 제12권12호
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• pp.43-54
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• 2014

Purpose - This study examines how perceived benefits and costs of traditional market support affect relationship quality and support for a marketeer. In addition, it investigates whether support for traditional market aid programs leads to support for the government. The author developed a structural model comprising several variables, in which perceived benefits and costs comprising economic, social, and environmental costs were proposed, to affect the relationship quality (satisfaction and trust) of traditional market aid programs and the government. Consequently, marketeers satisfied and trusted by traditional market aid programs and the government would support the traditional market aid program, resulting in higher support for the government. The model proposed that customer satisfaction would improve customer loyalty and business performance. Thus, the relationship quality (satisfaction and trust) of the traditional market aid program and government was proposed as a core mediating variable between perceived benefits and costs and support. Research design, data, and methodology - To analyze the proposed model, this study investigates the scenario with a traditional marketeer. Data were collected from 331 respondents, and analyzed with SPSS/PC 18.0 and AMOS 18.0. To test the unidimensionality and nomological validity of the measures of each construct, we employed a scale refinement procedure. The result of the reliability test with Cronbach's and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis. Results - First, perceived benefit affects the relationship quality of traditional market aid programs and government. Second, perceived costs affect the satisfaction of traditional market aid programs and government. Third, the relationship quality of a traditional market aid program affects the support of a traditional market aid program, and the relationship quality of government affects the support of government. Finally, the support of traditional market aid program affects support of government. The results confirm the findings of previous studies that local development positively influences support, based on the social exchange theory. Conclusions - The theoretical and managerial contributions of this study are as follows. First, it is the first such study, and defines mediating variables, analyzing relationship quality (satisfaction and trust) between perceived benefits and costs and support for the traditional market industry. Further, it investigates the structural relationships between them with the AMOS program. Second, while most previous studies investigating the relationship between similar variables and those of the present study analyzed how perceived benefits and costs influenced support, this study identified the transfer relationship between the support for traditional market programs and support for the government. This study confirms that support for traditional market aid program increases support for the government. Therefore, government policy makers for traditional market aid programs should explain to marketeers the benefits and costs of traditional market development in terms of economic, social, and environmental factors. At the end, limitations, further research directions, and implications are suggested.

• 한국조리학회지
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• 제20권4호
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• pp.266-279
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• 2014

본 연구는 관계혜택에 따라 패밀리 레스토랑의 시장을 세분화하고 각 세분시장 간의 인구통계학적 특성, 레스토랑 방문행태, 관계의 질, 관계성과에 차이가 있는지를 살펴보는데 그 목적이 있다. 이를 위해 미국 내 패밀리 레스토랑 고객을 대상으로 얻은 총 510부의 자료를 빈도분석, 요인분석, 신뢰도 분석, 군집분석, 다변량 분산분석, 판별분석, 교차분석, 일원배치 분산분석을 통해 분석하였다. 요인분석 결과 확신적, 특별대우, 사회적 혜택 등 세 개의 관계혜택요인을 도출하였으며, 군집분석 결과 관계혜택의 정도에 따라 '높은 관계혜택 소비자,' '중간 관계혜택 소비자,' '낮은 관계혜택 소비자'의 세 개의 세분시장이 도출되었다. 세 개의 세분시장그룹은 연령(p<0.05)과 교육수준(p<0.05)에 차이가 있었다. 또한 관계혜택을 높게 인식하는 소비자일수록 레스토랑의 방문빈도(p<0.001), 관계의 질(p<0.001), 관계성과(p<0.001)가 보다 높게 나타났으며, 그 뒤를 중간 관계혜택 소비자, 낮은 관계혜택 소비자 순으로 높게 인식하는 것으로 나타났다. 결과적으로 패밀리 레스토랑은 높은 관계의 질과 관계성과를 얻기 위해 고객들에게 높은 관계혜택을 제공해야할 것이다. 이에 대한 실무적인 시사점을 제시하였다.

• Asia pacific journal of information systems
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• 제15권3호
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• pp.111-132
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• 2005

Company-wide initiatives mandate understanding the benefits of adopting e-Business. A benefits evaluation may ensure that the company's Web site in integral, rather than supplemental, to its business and revenue goals. Our research is motivated by the goal of extracting anticipated benefits factors of e-Business in Small and Medium-sized Enterprises(SMEs) in Korea. And we examined the impacts of anticipated benefits factors on the extent of assimilation in SMEs. Eight benefits factors emerged from this study: productivity, competitiveness, management, customer relationship, information quality, interorganization, cost down, and marketing. And competitiveness, customer relationship, interorganization, and marketing were influenced assimilation of e-Business in SMEs. But productivity, management, information quality, cost down did not.

• 지식경영연구
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• 제14권1호
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• pp.21-37
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• 2013

Due to the development of social networks and smartphones, many different kinds of issues have emerged in business and society. By reflecting these trends, social network sites have appeared and they are recognized as the new concept of sites. The major feature of the social network sites is that the social relationship had been taken to the online space. Social network sites support the formation of a network and offer users the relationship between users offline as well as online. Based on the features mentioned above, users enjoy the benefits using social network sites. These social network sites in the enterprise can be used to form relationships with customers. This study identified the influencing factors as relational benefits and social influence on relationship commitment in social network sites. In addition, we analyzed that how the relationship commitment between users affects user loyalty after their using social network sites. We presented empirical results by utilizing structural equation model with 244 respondents and the significant implications for the academy and the practice with discussions.

• 유통과학연구
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• 제5권1호
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• pp.23-40
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• 2007

서비스기업들은 미래의 경쟁우위를 확보하기 위해서는 고객과의 관계를 증진시키고, 고객과의 관계를 구축하여야 한다. 이러한 고객과의 관계증진과 구축을 통하여 고객 만족이 이루어지고, 이를 통한 긍정적인 효과, 즉 고객 충성도, 구전효과, 그리고 제품의 구매 혹은 재구매가 발생한다. 따라서 기업은 관계마케팅의 한 전략으로 고객에게 여러 혜택을 제공하여야 한다. 관계마케팅은 기업이 고객들과의 장기적 관계를 유지함으로써 고객 충성도를 창출하고, 그 결과 장기적인 수익을 제고시키기 위한 마케팅활동이기 때문이다. 그러나 지금까지 서비스 업체들의 경쟁적 이점 확보를 위한 관계혜택에 대한 이론적 연구도 부족하였을 뿐 아니라 경험적인 연구는 거의 없었다. 따라서 관계혜택과 관련된 제반이론에 대해서 이론적 연구를 수행하고, 실무적으로는 서비스에 대한 지식이 부족한 서비스기업들이 관계혜택과 관련된 서비스를 실용화하고, 고객과의 효율적인 관계구축을 통해 기업의 유연성을 높여서 적극적인 관계혜택 서비스에 대한 활용방법을 제시하고자 한다.

• 한국의류산업학회지
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• 제7권6호
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• pp.609-616
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• 2005

The purposes of this study were to investigate relationship marketing in fashion retail setting through literatures and were to set up a relationship marketing model which is suitable for fashion stores. In order to achieve the purposes of this study, concepts and properties of relationship marketing were studied through the previous studies. Relationship marketing research tendency in retail setting was examined and relationship marketing strategies of fashion stores were examined. As a results, relationship marketing process model for fashion stores was developed. The variables influenced on long-term relationship intention of fashion consumers may be relationship benefits, satisfaction, trust, and commitment. Relationship benefits might have an influence on satisfaction, trust, and commitment. Finally commitment might have an influence on long-term relationship intention. Also, Consumer buying characteristics and consumer relationship disposition might have an influence on relationship marketing process model for fashion stores.

• 패션비즈니스
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• 제16권1호
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• pp.121-136
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• 2012

The purpose of this study was to classify pursuit of clothing benefits and analyze the relationship between pursuit of clothing benefits, lifestyle, fast fashion attitude, and cosmetics behavior of college students. Questionnaires were administered to 338 college students living in Deagu and Busan province. Data were analyzed by using frequency, factor analysis, cluster analysis, correlation analysis, $X^2$-test, ANOVA, and Scheffe-test. The findings are as follows. Pursuit of Clothing benefits typologies of college students were classified into three groups such as self-expression, pursuit of economic, and pursuit of social oriented body. In the relationship of the pursuit of clothing benefits was related to the sub-variables of lifestyle, fast fashion, and cosmetics behavior. Pursuit of Clothing benefits groups showed different the sub-variables of lifestyle, fast fashion attitude, and cosmetics behavior factors. Pursuit of Clothing benefits groups showed connected with college students and ages.

• 한국간호교육학회지
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• 제10권2호
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• pp.229-238
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• 2004

This study was conducted to identify the factors affecting smoking cessation behavior of the university student smokers for developing the effective smoking cessation program. For this purpose, data were collected from 64 students registrated at the university health center for anti-smoking acupuncture through May, 2003. Data were analyzed with percentile, mean, t-test, ANOVA, pearson correlation by SPSS/PC program. The results were as follows ; There was significant relationship in the scores on perceived benefits(t=-2.05, p=.045), chance-health locus of control(t=-2.28, p=.026) and nicotine dependence (t=-1.96, p=.056) according to the grade. And also there was significant increase in the nicotine dependence in the higher grades. There were significant positive relationship between external locus of control and perceived benefits(r=.389, p=.001), perceived barriers and benefits(r=.457, p=.000), and significant negative relationship between the daily life activities and perceived barriers(r=-.350, p=.005). From these results, it can be concluded that the effective smoking cessation program could be considered of perceived benefits & barriers, and nicotine dependence to promote anti-smoking behavior for university student smokers.

• 정보관리학회지
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• 제34권2호
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• pp.115-135
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• 2017

서비스를 제공하는 많은 영리 및 비영리 기관들에게 서비스 제공자와 수혜자 간의 관계는 해당 기관에 대한 인식으로도 이어지기 때문에 중요성을 가진다. 이러한 관계를 통해 수혜자에게 인식되는 혜택을 관계 혜택이라고 하는데, 본 연구에서는 공공도서관 이용자가 관계 혜택을 인식하는지, 관계 혜택 인식이 도서관 신뢰 및 도서관 인식에 영향을 미치는지 설문조사를 통해 파악하고자 한다. 그 결과 공공도서관 이용자들은 관계 혜택에 대해 인식하고 있었고, 관계 혜택은 도서관 신뢰와 도서관 인식에 유의한 영향을 미치고 있었다. 본 연구는 도서관 사서와 이용자 간의 관계에 대해 알아보고자 했다는 점에서 의미를 찾을 수 있으며, 앞으로 이용자들이 사서와의 관계 형성을 통해 도서관에 대한 긍정적인 인식을 가지는데 기여할 것으로 기대한다.