• Title/Summary/Keyword: relational model

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A Longitudinal Study on the Effects of the Governance Structure of MRO e-Marketplace on Purchasing Performance (MRO e-Marketplace의 지배구조와 구매업무성과에 관한 종단적 연구)

  • Kang, So-Ra;Yang, Hee-Dong;Kwon, Sun-Dong
    • Asia pacific journal of information systems
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    • v.15 no.2
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    • pp.121-148
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    • 2005
  • This study focuses on MRO e-Marketplace and attempts to research how companies select the structure of e-Marketplace governance and how it influences purchasing performance. Furthermore, a longitudinal study is conducted to analyze the dynamic relationship between variables in our research model. The research gives the following results. First, as the utilization level of e-Marketplace increases, the level of relational exchange between purchasing company and e-Marketplace increases. The increased utilization level enhances purchasing efficiency rather than reducing purchasing price. Secondly, as the level of relational exchange between purchasing companies and e-Marketplace increases, system integration increases, whereas supply externality decreases. Accordingly, system integration improves purchasing efficiency, whereas the low supply externality does not help lower purchasing price. Third, compared to the initial growth stage, the stable stage of e-Marketplace has the significantly increased level of relational exchange and purchasing efficiency through system integration, rather than the reduction of purchasing price by supply externality.

A Study of Effects on Long-Term Relationship Orientation of Women's Experiential Fashion Marketing -Focused on Middle.Old Aged Women- (여성패션 체험마케팅이 장기적 관계지향성에 미치는 효과 연구 -중.노년층 여성을 중심으로-)

  • Seo, Eun-Kyoung;Lee, Sun-Jae
    • Journal of the Korean Society of Costume
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    • v.58 no.3
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    • pp.34-48
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    • 2008
  • Modern fashion market is being developed by emotional values rather than rational idea of customers. Experiential marketing is an effective marketing strategy for fashion marketplace because customers tend to consider fashion shopping as an enjoyable experience. Among the fashion markets, the fashion stores for middle.old aged women that have various points of contacts could be appropriate place where emotional and relational marketing strategies would be applied to. The effects of the procedure "emotional and relational experience$\rightarrow$commitments$\rightarrow$long-term relationship orientation" that fashion customers are experiencing, by forming a path model, two types of experiential effects from emotion and relation were examined. It was found that fashion emotional and relational experiences were important factors because these factors affected a long-term relationship orientation. The findings of the study provide marketing strategy that enables to promote a consistent relationship between fashion stores and customers. Furthermore, this study will contribute to the criteria for segmentation of middle and old aged women's fashion market who have own desire for fashion emotional and relational experience.

Time Lost forever: Relational bonds of watch manufacturers with retailers in India

  • AMAWATE, Vibhas
    • Journal of Distribution Science
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    • v.19 no.5
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    • pp.23-34
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    • 2021
  • Purpose: This study identifies the critical elements of relationship management required to be studied in distribution sciences to create a relational bond of watch manufacturers with their retailers in India. The offline watch retail market is undergoing a rapid transformation due to technology intervention in the product portfolio and the advent of online retailing. The study identifies the interrelationships amongst the constructs of interdependence, trust, affective commitment, and information exchange to form long-lasting relational bonds in the watch industry. Research design, data and methodology: We used a path analysis to investigate the relationship between interdependence, trust, affective commitment, and information exchange. Data has been collected from 143 watch retailers using judgmental sampling method. Results: The data analysis suggested the establishment of measurement and structural model. The absolute and relative goodness of fit models in the causal analysis are 0.628 and 0.959 suggesting a sufficient fit index. Based on the analysis of direct and indirect effects, the results indicate that trust fully mediates the effect of interdependence and information exchange of retailers with the manufacturer. Conclusions: Trust plays an important role in driving commitment and information exchange between watch manufacturers and retailers. Interdependence in the manufacturer-channel relationships would lead to affective commitment only when trust exists in the relationship. [AMAWATE, Vibhas.] in Web of Science and Scopus).

The Influence of the Nature of Trust on Commitment and Relational Citizenship Behavior in BtoB Exchanges Relationships (BtoB 관계에서 신뢰의 내용 및 대상 차원이 관계몰입 및 시민행동에 미치는 영향)

  • 최지호;김재욱;이성근;한계숙
    • Journal of Distribution Research
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    • v.9 no.3
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    • pp.97-118
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    • 2004
  • The primary purpose of this research is to develop and test a model that explains the process of how multidimensional trust in a supplier firm and salesperson through relational commitment influence buyer's relational citizenship behavior. The proposed framework uses a multidimensional conceptualization for the trustworthiness construct such as benevolence and credibility and incorporates two distinct facets of consumer trust, namely, organization trust, and salesperson trust. The authors test the proposed model using data from MD in buying finns.. The tests show the differential effect of trust dimensions on relational commitment and citizenship behavior. The authors discuss the implications of the findings for trust-commitment theory and practice.

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A Binary Decision Diagram-based Modeling Rule for Object-Relational Transformation Methodology (객체-관계 변환 방법론을 위한 이진 결정 다이어그램 기반의 모델링 규칙)

  • Cha, Sooyoung;Lee, Sukhoon;Baik, Doo-Kwon
    • Journal of KIISE
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    • v.42 no.11
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    • pp.1410-1422
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    • 2015
  • In order to design a system, software developers use an object model such as the UML class diagram. Object-Relational Transformation Methodology (ORTM) is a methodology to transform the relationships that are expressed in the object model into relational database tables, and it is applied for the implementation of the designed system. Previous ORTM studies have suggested a number of transformation methods to represent one relationship. However, there is an implementation problem that is difficult to apply because the usage criteria for each transformation method do not exist. Therefore, this paper proposes a binary decision diagram-based modeling rule for each relationship. Hence, we define the conditions for distinguishing the transformation methods. By measuring the query execution time, we also evaluate the modeling rules that are required for the verification. After evaluation, we re-define the final modeling rules which are represented by propositional logic, and show that our proposed modeling rules are useful for the implementation of the designed system through a case study.

A Study on the Consumers' Inherent Characteristics Influencing on the Relationship Building Intention with the Salesperson: Relational Benefits as Mediating Variables (영업사원과의 관계구축 의도에 영향을 미치는 소비자의 내재적 특성에 관한 연구: 관계적 혜택을 매개변수로)

  • Park, Chanwook
    • Asia Marketing Journal
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    • v.11 no.3
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    • pp.31-56
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    • 2009
  • As the competition intensifies and the market matures, marketers are more and more concerned with the relationship marketing. Many of the previous researches have pointed out that not all of the consumers are relationship-oriented. But none of the previous research has systematically investigated this issue. This research investigated the relationship among the three concepts: consumers' intrinsic characteristics, perceived importance of relational benefits, and relationship building intention with the salesperson. In this research the perceived importance of relational benefits is treated as mediating variable in the relationship between consumers' intrinsic characteristics and relationship building intention with the salesperson. The conceptual model in this study can be depicted as follows. From the consumers' perspective relational benefits can be defined as "the additional benefits consumers can receive in addition to core services through the long-term relationship with the service provider." And in this study two kinds of relational benefits are adopted by reviewing the previous research: confidence benefits and social benefits. Relational benefit received from the salesperson is very important to predict consumers' relationship building intention with the salesperson. The more relational benefits consumer wants from the salesperson, the more relationship building intention he/she has. From this point two hypotheses are derived as follows. Hypothesis 1: As the perceived importance of confidence benefit from the salesperson increases, the relationship building intention with the salesperson increases. Hypothesis 2: As the perceived importance of social benefit from the salesperson increases, the relationship building intention with the salesperson increases. In this study four individual characteristics(risk taking tendency, variety-seeking tendency, product knowledge, trust orientation) are hypothesized to influence the perceived importance of confidence benefits from the salesperson. And three individual characteristics(interpersonal orientation, price consciousness, trust orientation) are hypothesized to influence the perceived importance of social benefits from the salesperson. These 7 hypotheses are as follows. Hypothesis 3: As the risk taking tendency increases, the perceived importance of confidence benefits from the salesperson decreases. Hypothesis 4: As the variety-seeking tendency increases, the perceived importance of confidence benefits from the salesperson decreases. Hypothesis 5: As the product knowledge increases, the perceived importance of confidence benefits from the salesperson decreases. Hypothesis 6: As the trust orientation increases, the perceived importance of confidence benefits from the salesperson increases. Hypothesis 7: As the interpersonal orientation increases, the perceived importance of social benefits from the salesperson increases. Hypothesis 8: As the price consciousness increases, the perceived importance of social benefits from the salesperson decreases. Hypothesis 9: As the trust orientation increases, the perceived importance of social benefits from the salesperson increases. The whole model in this study can be depicted as follows: Data were collected from the 396 consumers who actually trade stocks through the salesperson and were analyzed using structural equation model. The analysis results show that consumers' perceived importance of relational benefits(confidence benefit and social benefit) play the roles of mediating variables in the causal relationship between consumers' inherent characteristics and their relationship building intention with the salesperson. As for the individual characteristics, the influences of variety-seeking tendency, trust orientation, and price consciousness are statistically significant. It was found that variety-seeking tendency has a significant negative effect on the perceived importance of confidence benefit, and that trust orientation has a significant positive effect on the perceived importance of both of confidence and social benefit. Finally it was also found that, on the contrary to the influence direction suggested in the hypothesis, price consciousness has a significant positive effect on the perceived importance of social benefit.

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A Trust Model in a Distributor-Supplier e-Partnership: The Mediating Role of Perceived Risk

  • Kim, Jin-Baek
    • Asia pacific journal of information systems
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    • v.20 no.4
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    • pp.1-23
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    • 2010
  • Some researches insist that, to participate in an e-partnership, a distributor needs a given level of trust to reduce the perceived risk of an e-partnership to his/her own threshold. However, other researches insist that if a distributor has only a given level of trust in his/her suppliers, irrelevant of the perceived risk level, he/she participates in the e-partnership. Thus, from the perspective of a distributor, this study built a trust model in which these two viewpoints were reflected. And then this study examined whether or not perceived risk mediates an influence of trust to e-partnership. The proposed trust model was tested with 265 questionnaires about a distributor-supplier e-partnership in food wholesale markets. The analysis results Indicated that perceived risk partially had a mediating effect between trust and e-partnership Intention. That is, of the two risk types, only perceived performance risk mediated an influence from competence trust to e-partnership intention. Relational risk did not play a mediating role between goodwill trust and e-partnership intention. This result Implies two managerial meanings. First, a distributor Intends to engage In e-partnership with his/her supplier, irrelevant of relational risk's level if goodwill trust level surpasses his/her own threshold. Thus, suppliers should concentrate more effort in developing goodwill trust than in reducing relational risk. To develop goodwill trust, they should endeavor to establish mutual interests and individual trust with their distributor, and to utilize institutional trust bases. Second, a distributor requires a certain competence In his/her suppliers to sufficiently reduce performance risk caused bye-partnership. Thus, to develop competence trust in e-partnership, suppliers should improve on any lack of competence and build a good reputation.

Effects of Psychological, Parenting and Relational Characteristics of Mothers of Preschool Children on Their Depression Levels (학령전기 아동 어머니의 심리, 양육 및 관계적 특성이 우울 수준에 미치는 영향)

  • Song, Hye Young;Ju, Won Jin;Pang, Yanghee
    • Research in Community and Public Health Nursing
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    • v.29 no.4
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    • pp.393-403
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    • 2018
  • Purpose: The purpose of this study is to examine depression levels of some Korean mothers of preschool children and to find out how much influence their psychological, parenting and relational characteristics have on their depression. Methods: This study has been conducted to analyze depression-related and -influencing factors of the Korean mothers of preschool children [7th Panel Study of Korean Children (2014)]. Correlation analysis has been used to examine the relationship between the mothers' psychological, parenting and relational factors and their depression. Hierarchical analysis has been employed to clarify the factors associated with depression. Results: Hierarchical regression analysis has found out that the significant predictors of the depression of the Korean mothers of preschool children include age, educational and employment status, monthly income, smoking status in Model 1. The significant variable is self-esteem in Model 2, parenting stress in Model 3, and, lastly, marital conflict in Model 4. Conclusion: Through this study, it has been discovered that the psychological characteristics of the Korean mothers of preschool children are the most influential factor affecting their depression. The results suggest that it is necessary to develop a community program for improving self-esteem and reducing parenting stress of Korean mothers of preschool children in their parenting.

Advanced Approach for Performance Improvement of Deep Learningbased BIM Elements Classification Model Using Ensemble Model (딥러닝 기반 BIM 부재 자동분류 학습모델의 성능 향상을 위한 Ensemble 모델 구축에 관한 연구)

  • Kim, Si-Hyun;Lee, Won-Bok;Yu, Young-Su;Koo, Bon-Sang
    • Journal of KIBIM
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    • v.12 no.2
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    • pp.12-25
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    • 2022
  • To increase the usability of Building Information Modeling (BIM) in construction projects, it is critical to ensure the interoperability of data between heterogeneous BIM software. The Industry Foundation Classes (IFC), an international ISO format, has been established for this purpose, but due to its structural complexity, geometric information and properties are not always transmitted correctly. Recently, deep learning approaches have been used to learn the shapes of the BIM elements and thereby verify the mapping between BIM elements and IFC entities. These models performed well for elements with distinct shapes but were limited when their shapes were highly similar. This study proposed a method to improve the performance of the element type classification by using an Ensemble model that leverages not only shapes characteristics but also the relational information between individual BIM elements. The accuracy of the Ensemble model, which merges MVCNN and MLP, was improved 0.03 compared to the existing deep learning model that only learned shape information.

A study on the relational outcomes in franchise alliance: based on symmetric and asymmetric relationship in education service industry (프랜차이즈 제휴의 관계성과에 관한 연구: 교육서비스산업의 대칭적·비대칭적 관계를 중심으로)

  • Lee, Jiwon;Kang, Inwon
    • International Commerce and Information Review
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    • v.18 no.4
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    • pp.333-358
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    • 2016
  • This study investigates the relative effect of symmetric and asymmetric relationship between franchiser and franchisee on the relational outcome of franchise alliance in education industry. To verify the research model, 240 samples, which is related with eduction service, were collected, among which 200 were used for the analysis. The outcome suggests that the asymmetric relationship in an alliance negatively influenced the relational quality, among which asymmetric alliance-specific investments had the most significant effect. On the other hand, the relational quality was positively influenced when the alliance relationship was symmetric, especially when the interactional fairness was high. Furthermore, compared to foreign franchise, local franchise presented higher level of role and responsibility imbalance, along with higher likihood of franchisees' opportunistic behaviors.

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