• Title/Summary/Keyword: region deception

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Region Defense Technique Using Multiple Satellite Navigation Spoofing Signals

  • Lee, Chi-Hun;Choi, Seungho;Lee, Young-Joong;Lee, Sang Jeong
    • Journal of Positioning, Navigation, and Timing
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    • v.11 no.3
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    • pp.173-179
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    • 2022
  • The satellite navigation deception technology disturbs the navigation solution of the receiver by generating a deceptive signal simulating the actual satellite for the satellite navigation receiver mounted on the unmanned aerial vehicle, which is the target of deception. A single spoofing technique that creates a single deceptive position and velocity can be divided into a synchronized spoofing signal that matches the code delay, Doppler frequency, and navigation message with the real satellite and an unsynchronized spoofing signal that does not match. In order to generate a signal synchronized with a satellite signal, a very sophisticated and high precision signal generation technology is required. In addition, the current position and speed of the UAV equipped with the receiver must be accurately detected in real time. Considering the detection accuracy of the current radar technology that detects small UAVs, it is difficult to detect UAVs with an accuracy of less than one chip. In this paper, we assume the asynchrony of a single spoofing signal and propose a region defense technique using multiple spoofing signals.

The Effect of Deceptive Brand Image on Consumer Purchase Intention: Empirical Evidence from Iraqi Market

  • ALQAYSI, Sahar Jalal;ZAHARI, Abdul Rahman
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.6
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    • pp.207-217
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    • 2022
  • In recent years, the Iraqi market witnessed a large opening that resulted from the entry of many different products with an absence of government regulations. As a result, marketing deception practices have emerged as a new phenomenon. This study examines the effect of deceptive brand image on consumer purchase intention, with consumer attitude as a mediator. A quantitative method was applied in the form of a questionnaire distributed to shoppers at Carrefour Supermarket in Erbil, Kurdistan Region of Iraq. A random sampling technique was conducted. Subsequently, 200 questionnaires were distributed, and 175 valid questionnaires were analyzed, indicating an 87% response rate. Partial least squares structural equation modelling (PLS-SEM) has been utilized to test the hypothesis. The result showed that brand image deception has a negative impact on consumer purchasing intention. Also, attitude mediates the relationship between deceptive brand image and consumer purchase intention. The empirical finding confirms that deceptive marketing practices such as brand deception can change the attitude of consumers negatively toward brands and, therefore, affect the consumer purchase intentions. The findings suggest that honest brand marketing is beneficial in increasing the attitude toward the brand. This strategy will increase consumer purchase intentions.

Financial Ecosystem Development for Venture Capital Activation in Daejeon, Korea (대전지역 벤처창업 활성화를 위한 벤처 자금생태계 개선방안)

  • Choi, Jong-In;Bae, Kang
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.6
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    • pp.39-48
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    • 2018
  • Despite the fact that Daejeon has excellent technology infrastructures such as government-funded research institutes, Daedeok Innopolis, and KAIST, the infrastructure for initial investment and growth support for technological start-ups is not sufficient. In particular, the amount of venture capital supply in Daejeon is relatively low compared to other innovation infrastructures. The purpose of this study is to suggest the implications of the venture capital ecosystem in Daejeon area through the analysis of what evolution process has been undergoing and what improvements and complementary points are needed in the future. First, the role of public finance system should be strengthened in order to stimulate angel investment and private capital inflows to start-up companies. Second, in order to cultivate investment professionals in the region, it is necessary to grant local funds to local institutions, and to run investment expert training courses in universities. Third, cooperation between related agencies is needed to add accelerator functions to existing incubators and to foster new accelerators. Fourth, in order to expand the role of local governments, it is necessary to establish funds, to open innovation mindset of public officials, and to communicate effectively with the central government. Fifth, basic venture ecosystem infrastructures such as inflow of excellent manpower, prevention of technology deception, improvement of rechallenge environment should be expanded. Sixth, it is necessary to reorganize the step-by-step start-up financing policy of 'Establishment - Growth - Exit - Rechallenge'. This study is meaningful in that it has grasped the current status of venture start-up financial ecosystem in Daejeon, which is changing rapidly. In particular, it is different in that it identifies financial difficulties venture companies in Daejeon and finds ways to utilize existing financial ecosystem efficiently.