• 한국의류학회지
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• 제23권3호
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• pp.361-372
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• 1999

The main objectives of this study were to investigate the characteristics of clothing buying behavior under the refund policy of stores (CCBBURPS) and the influence variables on CCBBURPS and to build the model of CCBBURPS. Additionally frequency and reasons for refund were researched. The interviews with 26 subjects the reviews of previous studies and the empirical investigation were processed for the study. The data was collected from 163 Korean females living in U.S. and analyzed by frequency mean factor analysis {{{{ chi ^2 }}-test, t-test and regression. The following results were found : the easyness of decision making (EDM) the loyalty of refund policy store (LRPS) and the increase of buying (IB) were found as the characteristics of clothing buying behaviors under the refund policy. EDM, LRPS and IB were influenced by clothing attitudes-shopping involvement and perceived buying risk-. The frequency of refund with 10 purchases was usually 0~1 times(38.7%) or 1~2 times (38.7%) The reasons for refund were : size unflattering appearance design com\ulcorner. The model of CCBBURPS was built based on the above findings(fig. 1)

• 한국의류학회지
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• 제32권8호
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• pp.1233-1243
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• 2008

This study examined return policies of the Korean retailers and their differences by retail format. Return policies of 363 retailers including dept stores, discount stores, brand consignment stores, small shops, outlet stores, TV home shopping companies, and internet shopping malls were collected. Acceptance of refund or/and exchange, return grace period, and return requirements or restrictions of each retailer were analyzed. The results showed that most retail formats except small shops and internet shopping malls allowed refund. The seven day return grace period was most common though large retail chains allowed more generous time frames and small shops allowed shorter dates. Restrictions for return varied by retailers and retail formats. Generally retailers followed the guidelines of consumer protection laws. The study discussed implications of return policy analysis.

• 패션비즈니스
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• 제9권3호
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• pp.125-133
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• 2005

The purpose at this study was to examine and understand shopping behaviors and body image among Korean females in U.S. Subjects for this research were 20 Korean housewives. They were interviewed for this study using an interview schedule. As a result, most at the subjects have enjoyed shopping in U.S. stores. They showed that they go shopping more often in U.S. than in Korea due to more time to shop. They considered refund policy and kind salespersons as th positive characteristics in U.S. stores, while they complained about size, quality, and style in even their favorite stores. Also, subjects tend to be dissatisfied with their bodies. Compared to how they feel in Korea, they especially feel lower body image and lower self-esteem in the U.S. Ninety percent of subjects considered their body affected their shopping behaviors. To compensate how they felt about their bodies, they responded that they limit or change clothing styles or colors when they shopped. Based on these results, socio-cultural body image regarding ideal beauty and shopping behavior would be discussed.