• The Research Journal of the Costume Culture
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• v.21 no.1
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• pp.139-150
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• 2013

Fast fashion companies have generated enormous amounts of clothing and large quantities of unsold or short-lived clothing end up in the landfill. As if to counter fast fashion, sustainable fashion has arisen for environmentally friendly garments at different levels from the fiber stage to production stage. However it is still fraught with uncertainty of systems in the industry. Therefore, this study proposed a system to create re-valued clothing from recycled garments for retailers. The target companies are large-sized retailers like Levi's, Polo, Gap, or J-Crew which are consistently producing basic items such as Levi's 501 or Classic Polo shirts with middle-prices. At the material stage, this study recommended additional requirements of designing a garment with a long life cycle based on criteria of an ideal garment developed by Patagonia clothing company. Then, this study explored innovative ways that retailers might connect with consumers to allow direct interaction between them in terms of the process of collecting used clothes. Using recycled clothing as a source material, this study strove to offer a process of redesign where the concept of 'waste to fashion' is developed as reconstructions where old forms are transformed into new ones.

• Fashion & Textile Research Journal
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• v.9 no.4
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• pp.401-408
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• 2007

The study aims to examine consumer awareness of green fashion products and demographic characteristics by subdividing environmentally conscious consumers of such products in the current domestic fashion market. It then compares the result with the characteristics of environmentally conscious consumers studied by 1999 in order to understand the trend of the consumer group in the fashion market and to promote the use of green fashion products. Marketing strategies for green fashion products suggested by the study are as follows: First, fashion firms are required to develop and publicize shops selling recycled or second-hand clothing that environmentally conscious consumers show constant interest. For instance, clothing patterns may be developed to enable consumers to make their kids' clothing easily at home, and various garments made from recycled materials may stimulate environmentally conscious consumers' desire to buy. Particularly, advanced technologies should be developed and publicized to manufacture garments that can excel existing ones made of normal materials in their features in order to satisfy consumers' interest in clothing made from recycled PET bottles. In addition, various natural dyes should be developed to decrease water pollution. Second, it seems imperative to develop clothing made of recycled knitted apparel that attracts consumers' interest more than ever, fashionable multi-purpose clothing, and environmentally friendly materials. As the use of natural fur or leather can cause the endangerment of wild animals and the destruction of the ecosystem, synthetic fur or leather may be used to develop sophisticated products with the same texture as real ones to attract environmentally conscious consumers' interest.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.47-62
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• 2018

This study examined recycled fashion design utilizing natural images for application to recent trends. This study is significant in that it presents the possibility of the development of recycled women's wear design by reflecting the characteristics and expressions of natural images and using denim material, which is the most common clothing material for everyday life. The results of this study are summarized as follows. First, five types of women's clothing was produced, pursuing a natural design with a soft and feminine silhouette. Second, the colors used were blue and white, which could represent nature. Third, as for materials, this study used clothing that was to be thrown away: four pairs of denim pants and two denim dresses. This study chose denim cloth, with its great value for reuse, because of the characteristics of the strong and durable fiber, because everyone has more than one article of clothing made from denim and because it can be easily sourced. Fourth, for textile motifs, this study expressed a peaceful natural scenery with tropical animals and plants. In addition, this study further emphasized natural images using transfer media printing. This study has significance in that it presented the possibility of recycled fashion design and expanded the range of utilization using transfer media printing, a dyeing treatment to reduce the environmental burden.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.405-419
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• 2007

It is no more make consumers feel the freshness about a simple and functioned style reminding to the cyber-future style made by shining materials. Rather than that stereo-type of the future, people at present tend to feel more interested in something familiar than something new. Even though the amazing product made by human for better life, people become feel afraid that value be getting disappear, and it is natural that people should put more value to the nature, admire it, people try to find the new beauty in something worn being able to be felt the passed time. The vintage has turned up in the fashion area out of the mode of the antipathy from standardization, overconsumption, and also demand of a special thing different from mass product. The vintage is not the past-inclined trend but the new trend that people try to seek in the future to feel both comfort and newness. This study analyzed the vintage fashion style getting more important and also how the vintage fashion shows focusing in the domestic fashion market. The results as follow.: There are two meaning in vintage fashion, one of two is the recycled fashion style that current fashion made with used clothing, or reforming with new and old, Second, there is the new style using the past image, so called as the revival fashion. The totally current trend can be made in something new mixed with material or silhouette from past thing. The vintage fashion as recycled and reformed fashion will be more demanded from consumers who want to be comfort and still try to pursuit something new.

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.159-167
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• 2021

The increasingly severe environmental problems such as resource depletion and ecological damage, and consumers' concern for sustainable fashion, make the fashion industry chain develop towards green energy saving. The purpose of this study is to explore the attitude and consumption psychology of specific groups towards sustainable fashion consumption, as well as their specific views and attitudes towards recycled textiles or fabrics for re-manufacturing clothing. This paper attempts to understand how the characteristics of recycled clothing affect consumer. Based on the review of relevant literature, a series of determinants affecting consumer behavior is determined, and the characteristics of recycled products, such as expression value and social value, are determined. An online questionnaire was designed based on this conceptual framework, and 226 valid, complete answers were received. The results show that the emphasis on social value and environmental protection consciousness can effectively affect consumers' decision-making. These findings were helpful to the research of whole green environmental protection and ecological clothing recycling industry system, promote the sustainable development of the clothing industry.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.4
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• pp.133-148
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• 2021

Due to the COVID-19 pandemic, many people started working from home while avoiding unnecessary going-outs. As the 'stay-at-home life' becomes standard daily life, the pajamas market is absorbing young consumers, especially targeting Generation MZ, by using one-mile fashion that breaks down the boundary with everyday clothes. Also, owing to the demand for environmentally-friendly textiles, based on the strengthened environmental regulations, the development of textiles considering the environment is expanding. Thus, the purpose of this study is to develop fashion pajamas using environmentally-friendly textiles targeting Generation MZ. After theoretically considering the current status of recycled PETs and the pajama market by referring to preceding research, relevant books, and Internet data, this study performed the process setting up the design concepts, developing textiles, developing textile designs, and developing pajamas designs. As a result, this study wove two kinds of mixed textiles using recycled PETs and silk with the concept of 'Going out pajamas', and designed a total four patterns to be applied to those textiles, then digitally printed them. Using the developed textiles, this study produced a total four kinds of pajamas that were practical, trendy, and also good to be used as clothes for going-out. The consumers who are exhausted from the limited environment of the COVID-19 pandemic, are requesting comfortable and trendy in & out door fashion. For this reason, the results of this study are significant in the aspect of suggesting the new-normal fashion trend for pajamas designs.

• Journal of Fashion Business
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• v.25 no.5
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• pp.131-148
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• 2021

Upcycling is a sustainable way to recycle waste resources and solve the global problem of environmental pollution. Upcycling is now attracting attention as fiberization and the disposal of waste clothing have become a serious issue. However, the customer's willingness to purchase upcycled products should be increased by propagating that the product value of a reborn commodity is of high value; these products are meant for new purposes and prepared with recycled materials. In this study, we created 11 designer items by applying an eco-friendly concept in the design process of upcycled textiles and products. From 2020 to 2021, a PBL(Problem Based Learning) curriculum was taught in design planning classes. The final 11 design items were derived after developing an eco-friendly product design for upcycled textiles. These final items were as follows: 5 fashion bags, 3 dog products, 1 clothing, 1 fashion accessory, and 1 sanitary mask design. In order to develop only one aesthetic design idea for upcycling, we considered the following features: user-centered convenience, functionality, and practicality. Then, tie-dye, drawing, patchwork, and embroidery were used to create innovative design items. The product design of recycled materials is based on high functionality, waterproofing, and the use of organic natural materials. The results of this study indicate that the creative product design of upcycling has contributed to a sustainable and eco-friendly environment. Related research studies must be conducted for innovating the continuous design process of the future.

• International Journal of Costume and Fashion
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• v.10 no.2
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• pp.61-71
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• 2010

The purpose of this study was first, to examine the causes for the recent acceleration in the increase of textile/apparel waste and the current practices for reducing waste in the global textile and apparel industry; and second, to explore the influence of sustainability and social responsibility on fashion trends. Extensive literature on sustainable apparel and sustainable and socially responsible practices by global textile and apparel firms was reviewed in conducting this research. First, an accelerated fashion diffosion speed due to fast fashion was focused on as a cause for the increase in textile/apparel waste whereas mass customization was focused on as a potential solution for reducing waste. Then, the influence of the social trend toward sustainability and social responsibility on fashion trends was discussed, particularly the trends toward green products and recycled fashion, the trend against using real for or leather, and minimum-fabric-waste fashion in design and product development. This study furthers consumers' understanding of sustainability and social responsibility related to fashion trends and hopefully increases their consciousness in becoming socially responsible consumers. This study will also contribute to better decision-making in apparel and textile firms to produce sustainable fashion products.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.125-140
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• 2014

This study aims to investigate the effects of ethical consumption consciousness on the attitude of consumers toward purchasing recycled apparel and suggest guidelines to improve awareness and induce purchase on recycled and eco-friendly apparel. The following steps were taken: 1) examination of the status of consumer consciousness on recycled apparel and their usage 2) investigation of how ethical consumption consciousness affects purchase attitude of recycled apparel 3) finding out whether purchase experience of recycled apparel makes a difference in ethical consumption consciousness and purchase attitude. 311 males and females living in the Daegu region were used as subjects. Questionnaires were distributed for around 2 weeks for data collection. A total of 298 surveys were used for analysis due to the other thirteen being excluded for not having quality responses. Collected data were used to perform frequency analysis, factor analysis, reliability analysis, descriptive, regression analysis by using SPSS 18.0 Korean version. Results are as follows: First, regarding the status of consumer consciousness on recycled apparel and their usage, respondents considered convenience as an important factor. On the contrary, factors such as usage, participation intention and positive attitude on recycled apparel were relatively high. Second, regarding how ethical consumption consciousness affects purchase attitude on recycled apparel, the analysis result showed that having consciousness for environmental protection and volunteering significantly affected purchase attitude toward recycled apparel whereas business ethics did not affect it. Third, the responses from the consumers with purchase experience of recycled apparel and consumers without it showed that being conscious of environmental protection significantly affected both groups.

• Journal of Fashion Business
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• v.14 no.5
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• pp.21-34
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• 2010

The purpose of this study is to examine the main characteristics of strategies and fashion styles in fast fashion. Ultimately, this study is aimed to give useful information to develop fast fashion companies in Korean apparel industry. There are several strategies commonly applied in most fast fashion companies. First, they produce a wide range of numerous items. Second, the price is very reasonable. The primary objective of fast fashion is to quickly produce products in a cost efficient manner. Third, fast fashion companies take charge in the whole process from designing and manufacturing to distribution and sales. Forth, while almost all apparel companies invest a large amount in advertisement to promote sales, most fast fashion companies invest in VMD instead. Also, the fashion style of fast fashion were examined. First, casual style dominated a big part in composition of the entire style. Second, they use various kinds of different fabrics. For example, natural fabrics including organic and recycled fabrics, denims, newly invented high-tech fabrics, and decorative fabrics are widely used. Third, fast fashion brands produce fashion product based on the most recent fashion trends. Forth, they pursue high quality design. Retailers' understanding of the target market's wants realizes the consumer to thrive on constant change and the frequent availability of new products. Accordingly, fast fashion is presently taking an important role in fashion although it has a short history compared to the general apparel industry.