• Asia pacific journal of information systems
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• 제29권4호
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• pp.752-770
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• 2019

The purpose of this study is to incorporate telemarketing processes to improve telemarketing performance. For this application, we have attempted to mix the model of machine learning to extract potential customers with personalisation techniques to derive recommended products from actual contact. Most of traditional recommendation systems were mainly in ways such as collaborative filtering, which predicts items with a high likelihood of future purchase, based on existing purchase transactions or preferences for products. But, under these systems, new users or items added to the system do not have sufficient information, and generally cause problems such as a cold start that can not obtain satisfactory recommendation items. Also, indiscriminate telemarketing attempts can backfire as they increase the dissatisfaction and fatigue of customers who do not want to be contacted. To this purpose, this study presented a multi-purpose hybrid recommendation algorithm to achieve two goals: to select customers with high possibility of contact, and to recommend products to selected customers. In addition, we used subscription data from telemarketing agency that handles insurance products to derive realistic applicability of the proposed recommendation system. Our proposed recommendation system would certainly solve the cold start and scarcity problem of existing recommendation algorithm by using contents information such as customer master information and telemarketing history. Also. the model could show excellent performance not only in terms of overall performance but also in terms of the recommendation success rate of the unpopular product.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2005년도 추계학술대회 논문집
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• pp.440-443
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• 2005

The wide spread of internet business recently necessitates recommendation systems which can recommend the most suitable product fur customer demands. Currently the recommendation systems use content-based filtering and/or collaborative filtering methods, which are unable both to explain the reason for the recommendation and to reflect constantly changing requirements of the users. These methods guarantee good efficiency only if there is a lot of information about users. This paper proposes an algorithm called 'demand articulate & integration' which can perceive user's continuously varying intents and recommend proper contents. A method of knowledge classification which can be applicable to this algorithm is also developed in order to disassemble knowledge into basic units and articulate indices. The algorithm provides recommendation outputs that are close to expert's opinion through the tracing of articulate index. As a case study, a knowledge base for heritage information is constructed with the expert guide's knowledge. An intelligent recommendation system that can guide heritage tour as good as the expert guider is developed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권1호
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• pp.1-19
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• 2021

The graph-based tag recommendation algorithm FolkRank can effectively utilize the relationships between three entities, namely users, items and tags, and achieve better tag recommendation performance. However, FolkRank does not consider the internal relationships of user-user, item-item and tag-tag. This leads to the failure of FolkRank to effectively map the tagging behavior which contains user neighbors and item neighbors to a tripartite graph. For item-item relationships, we can dig out items that are very similar to the target item, even though the target item may not have a strong connection to these similar items in the user-item-tag graph of FolkRank. Hence this paper proposes an improved FolkRank algorithm named FolkRank++, which fully considers the user-user and item-item internal relationships in tag recommendation by adding the correlation information between users or items. Based on the traditional FolkRank algorithm, an initial weight is also given to target user and target item's neighbors to supply the user-user and item-item relationships. The above work is mainly completed from two aspects: (1) Finding items similar to target item according to the attribute information, and obtaining similar users of the target user according to the history behavior of the user tagging items. (2) Calculating the weighted degree of items and users to evaluate their importance, then assigning initial weights to similar items and users. Experimental results show that this method has better recommendation performance.

• 통합자연과학논문집
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• 제11권3호
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• pp.131-138
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• 2018

In this paper, we have implemented speeches that utilized the emotion information of the user's speech and image matching and recommendation system. To classify the user's emotional information of speech, the emotional information of speech about the user's speech is extracted and classified using the PLP algorithm. After classification, an emotional DB of speech is constructed. Moreover, emotional color and emotional vocabulary through factor analysis are matched to one space in order to classify emotional information of image. And a standardized image recommendation system based on the matching of each keyword with the BM-GA algorithm for the data of the emotional information of speech and emotional information of image according to the more appropriate emotional information of speech of the user. As a result of the performance evaluation, recognition rate of standardized vocabulary in four stages according to speech was 80.48% on average and system user satisfaction was 82.4%. Therefore, it is expected that the classification of images according to the user's speech information will be helpful for the study of emotional exchange between the user and the computer.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2016년도 추계학술대회
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• pp.302-304
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• 2016

본 논문에서는 생활 스포츠 콘텐츠 기반의 프로파일 처리 알고리즘에 대하여 제안한다. 제안한 알고리즘은 맞춤형 생활 스포츠 콘텐츠를 추천을 위해 필요한 연구이며, 추천의 신뢰성을 높이기 위해 선행되어야 할 연구이다. 그래서 제안한 알고리즘은 추천 시 고려되는 동적 정보를 포함하는 동적 프로파일을 처리하고, 추천 분류에 따라 변화되는 가중치 값을 처리할 수 있는 동적 프로파일 알고리즘을 제안하였다. 제안한 프로파일 처리 알고리즘은 콘텐츠 추천의 만족도 향상을 기대한다.

• 한국의상디자인학회지
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• 제24권2호
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• pp.59-72
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• 2022

The online fashion market in the 21st century has shown rapid growth. Against this backdrop, using consumer activity data to provide customized customer services has emerged as a viable business model that draws attention. Algorithm-based personalized recommendation services are a good example. But their application in fashion products has clear limitations. It is not easy to identify consumers' perceptions of the attributes of fashion, which are various, hard to define, and very sensitive to trends. So there is a need to compile data on consumers' underlying awareness and to carry out defined research to increase the utilization of such services in the fashion industry and further engage consumers. This research aims to classify the attributes and types of fashion products and to identify consumers' perceptions of a given situation where a recommendation service is offered. To find out consumers' perceptions of and satisfaction with recommendation services, an online and mobile survey was conducted on women in their 20s and 30s, a group that uses recommendation services frequently. A total of 455 responses were used for analysis. SPSS 28.0 was used, combined with Conjoint Analysis and multiple regression, to analyze data. The study results could provide insights into a better understanding of recommendation services and be used as basic data for companies to identify consumers' preferences and draw up a detailed strategy for market segmentation.

• 한국멀티미디어학회논문지
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• 제24권8호
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• pp.1114-1121
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• 2021

In this paper, we implement a recipe recommendation system using ingredient harmonization analysis based on recipe data. The proposed system receives an image of a food ingredient purchase receipt to recommend ingredients and recipes to the user. Moreover, it performs preprocessing of the receipt images and text extraction using the OCR algorithm. The proposed system can recommend recipes based on the combined data of ingredients. It collects recipe data to calculate the combination for each food ingredient and extracts the food ingredients of the collected recipe as training data. And then, it acquires vector data by learning with a natural language processing algorithm. Moreover, it can recommend recipes based on ingredients with high similarity. Also, the proposed system can recommend recipes using replaceable ingredients to improve the accuracy of the result through preprocessing and postprocessing. For our evaluation, we created a random input dataset to evaluate the proposed recipe recommendation system's performance and calculated the accuracy for each algorithm. As a result of performance evaluation, the accuracy of the Word2Vec algorithm was the highest.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권9호
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• pp.3730-3744
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• 2020

This study proposes a deep learning-based evolutionary recommendation model for heterogeneous big data integration, for which collaborative filtering and a neural-network algorithm are employed. The proposed model is used to apply an individual's importance or sensory level to formulate a recommendation using the decision-making feedback. The evolutionary recommendation model is based on the Deep Neural Network (DNN), which is useful for analyzing and evaluating the feedback data among various neural-network algorithms, and the DNN is combined with collaborative filtering. The designed model is used to extract health information from data collected by the Korea National Health and Nutrition Examination Survey, and the collaborative filtering-based recommendation model was compared with the deep learning-based evolutionary recommendation model to evaluate its performance. The RMSE is used to evaluate the performance of the proposed model. According to the comparative analysis, the accuracy of the deep learning-based evolutionary recommendation model is superior to that of the collaborative filtering-based recommendation model.

• 한국인터넷방송통신학회논문지
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• 제22권6호
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• pp.173-178
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• 2022

최근, 소셜 네트워크 서비스에서 딥러닝을 활용한 추천시스템이 활발하게 연구되고 있다. 하지만 딥러닝을 이용한 추천시스템의 경우 콜드스타트 문제와 복잡한 연산으로 인해 늘어난 학습시간이 단점으로 존재한다. 본 논문에서는 사용자의 메타데이터를 활용하여 사용자 맞춤형 운동 루틴 추천 알고리즘을 제안한다. 본 논문에서 제안하는 알고리즘은 메타데이터(사용자의 키, 몸무게, 성, 등)를 입력받아 설계된 모델에 적용한다. 본 논문에서 제안한 운동 추천시스템 모델은 matrix factorization 알고리즘과 multi-layer perceptron을 활용한 neural collaborative filtering(NCF) 알고리즘을 기반으로 설계된다. 제안된 모델은 사용자 메타데이터와 운동 정보를 입력받아 학습을 진행한다. 학습이 완료된 모델은 특정 운동이 입력되면 사용자에게 추천도를 제공한다. 실험 결과에서 제안하는 운동 추천시스템 모델이 기존 NCF 모델보다 10% 추천 성능 향상과 50% 학습 시간 단축을 보였다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권7호
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• pp.2399-2413
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• 2021

A recommendation system is an information filter tool, which uses the ratings and reviews of users to generate a personalized recommendation service for users. However, the cold-start problem of users and items is still a major research hotspot on service recommendations. To address this challenge, this paper proposes a high-efficient hybrid recommendation system based on Fuzzy C-Means (FCM) clustering and supervised learning models. The proposed recommendation method includes two aspects: on the one hand, FCM clustering technique has been applied to the item-based collaborative filtering framework to solve the cold start problem; on the other hand, the content information is integrated into the collaborative filtering. The algorithm constructs the user and item membership degree feature vector, and adopts the data representation form of the scoring matrix to the supervised learning algorithm, as well as by combining the subjective membership degree feature vector and the objective membership degree feature vector in a linear combination, the prediction accuracy is significantly improved on the public datasets with different sparsity. The efficiency of the proposed system is illustrated by conducting several experiments on MovieLens dataset.