• 복식문화연구
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• 제30권3호
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• pp.381-402
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• 2022

This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.

• 한국조경학회지
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• 제17권2호
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• pp.57-68
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• 1989

This paper is studied on the korean traditional landscape in the view of the meaning of the contemporary landscape. The landscape architecture is expanding in the various research field of landscape. The seven concept of landscape can be divided as a regional concept, a land- form concept, an ecological concept, a land use concept, a heritage concept, a scenery concept, and a park and garden concept. This paper is deal with 985 kyoung(景) in 104 places and 16 Gok(曲) in 16 places as the korean traditional landscape. The object of landscape is generally focus on a reality as well as an unreality. In kyoung and Gok, the landscape is organized as an order of a small universe. The expression of the structure of korean traditional landscape is the fifth dimensional space which is organized by the third dimensional space with a time, an image and a feeling.

• 인문언어
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• 제8집
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• pp.151-173
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• 2006

Even in this current high-tech industrial age, mythological imagination is considered important. Although each mythology scattered all across the world may have an insignificant origin, to understand that particular society fully, one must not mistakenly assume that the mythology itself is a production of a primitive mind. Ultramodern physics and futurology professor Freeman Dyson has also acknowledged this opinion. He insists that in order for human kind to survive into the far future it most keep in touch with its far past. Levi-Strauss also observes that mythology and science aren't a entirely separate domains. The scientific mind is regarded as a source of understanding the intrinsic qualities of mythology. Taking mythology and science as a binomial opposition, and only weighing their prospects, should be put to the past as we should recognize the need for mythology and science's qualitative unification. In this new point of view, regarding mythology as a meaningless irrationality should cease, while finding out why the inevitably related world of mythology needs metaphoric, ideological consideration. By utilizing 'Whale Rider' by Witi Ihimaera(2004) we will discover why our lives require an 'image' that is borrowed from our experience. The author, Witi Ihimaera, is originally from the Maori tribe, who approaches the world with a mythological imagination, which is not easy to understand with scientific thinking nor in modern civilization. When looking into the mythology of the ocean which still lives in modern civilization, while noting that the world is one, the author indicates that reality and unreality, nature and the super-natural, present and the past, science and fantasy, were not divided from the beginning. However, overtime humans have divided the borders. To do this, the author interprets the ancient emotions of the Maori tribe which have been traditionally accumulated in the group identity in a new literary way by introducing the Maori tribe's ancestral god, Paikia, who can converse with the ocean and the whales. This piece, which has been made into a movie and won awards in 5 international film festivals, including the Toronto International Film Festival, regards primitive emotions as a rational concept instead of an instrumental concept. Also these primative emotions are continuing their attempts to communicate with nature. Furthermore, it advises contemporary human beings who seek for eternal life to not exploit the cultural differences that have been formed naturally, and it is vital for human beings to transcend the ethnic boundaries and to think rationally. In the story, we can find "the dissimilar us" that philosopher E. Levinas mentioned in his sayings, which refers to responsible human beings who devote their lives for the sake of other people instead of fulfilling their own needs.

• 한국실내디자인학회논문집
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• 제13권6호
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• pp.175-183
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• 2004

As the information-oriented society makes progress, the role of Image has much influence on human being in space as a medium for information delivery and a means of artistic communication. These influences are appeared as expressional characteristics of the image such as the reproducibility of reality and unreality in the real world, the synchrony of expression of time, visual formality, a sign and the transmission of moaning. For these, the investigator examined the meaning of image in aspace, taking into consideration of the interrelationship of image, space, and human being. As study findings show, the expressional characteristics of image in space have such visual effects as a space in which pictorial formality and object exists, in which the mutual understanding of communication exists, and that realizes immaterial membrane in the aspect of time and space, according to the electronic light, color, and formation of the image media. In addition, it become clear that the characteristic could be staged on various circumstances by constructing the relationship between an object and a point of time interactively with bidirectional communication through combining technology and art. This suggests that the image develops as the form of sensory communication via interacting of space and human being.

• 비교문화연구
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• 제25권
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• pp.453-482
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• 2011

Until now and in the studying of fantastic literature, there has been likely to regard the character as secondary element, compared to their actions. However, it has to be recognized that the characters is a barometer to divide the boundary among the marvellous literature, or fantasy, magic realism, etc., in particular it is an important narrative element to understand an epistemological vision of fantastic literature. This thesis analyzes the characters, focusing on two dimensions divided such as between protagonist/antagonist and protagonist narrator/editor narrator. The characters in fantastic literature are usually set-up as people like ourselves, because it is necessary for the readers to consider the supernatural phenomenon as real world situation. The reason why many characters in fantastic literature usually meet a tragic end is that the structure of fantastic literature embedded unresolved supernatural confusion into ordinary order in the end, while antagonists are viewed as holders of extraordinariness and they are far from vero-similarity. Together with usual characters who represent the world of logic and reason, antagonists who seek to understand more about the universe totally and thus regarded as symbols of intuition and imagination and ultimately are the elements of fantastic literature. On the other hand, the "first person narrator" is divided between "protagonist narrator" who narrates the supernatural things through his/her own experience to readers and "editor narrator" who narrates the other's experiences. Particularly in the case of "editor narrator", he/she may narrates the stories with different explication and angle, which lead to hesitation and confusion for readers to identify between reality and unreality or natural logic and supernatural one. Even though there are various categories in fantastic literature, this thesis exclude 'neo fantastic', 'metaphysical fantastic' ones, characterized as a possibility of convergence with the secondary interpretation and symbolic implication. Beyond these materials, the literatures which involved with this thesis and analysis are normally related with traditional fantastic literary works which supernatural events intervene in real world and bring out collision between real and unreal, or natural and supernatural logics. Based on this criteria, this thesis chooses literary works such as "De los Reyes Futuros", "El Perjurio de la Nieve" written by Adolfo Bioy Casares who is a representative author in Latin American fantastic literature.

• 만화애니메이션 연구
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• 통권33호
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• pp.449-467
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• 2013

21세기의 현대사회는 테크놀로지의 비약적 발전을 이루었으며 다양한 디지털 기기의 등장으로 인한 매체의 다각화로 시각적 표현의 한계는 점점 축소되고 있다. 따라서 테크놀로지와 예술의 융합은 시각예술 표현의 한계선을 최소화하였고 대중은 그들이 만들어 낸 현실과 비현실의 경계를 넘나드는 새로운 시각 자극에 신선함을 느끼게 되었다. 그러한 새로운 접근 법 중 하나인 빛에 대한 테크놀로지와 예술의 조합은 다양한 순수예술이나 영상 디자인과 같은 시각예술분야로 포함되고 있으며, 그 중 현재 고해상도의 프로젝터를 활용하여 건물이나 도시의 조각물 등의 구조물을 스크린으로 삼아 투영된 매핑(mapping) 테크놀로지를 예술에 접목하려는 시도가 최근 다양하게 연구 되고 있다. 본 연구에서는 새로운 테크놀로지로서 프로젝션 매핑(projection mapping)의 기법에 대한 정의를 문헌 연구를 통하여 고찰해 보고 매핑 사례 중 시지각적 효과를 극대화 하는 3D 애니메이션이 적용된 사례 연구와 더불어 그에 따른 영상 표현특성을 분석 하였다. 3D애니메이션을 통해 존재하지 않는 환영(Illusion)을 창조하고 대중에게 시각적 쾌감을 부여하는 프로젝션 매핑(projection mapping)과 3D 애니메이션의 조합은 앞으로 예술과 테크놀로지의 융합 이라는 시대사조에 걸맞은 시각예술의 새로운 가능성을 지닌 시너지효과를 창출할 것으로 기대된다.