• Journal of Information Science Theory and Practice
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• v.9 no.4
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• pp.75-83
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• 2021

Mendeley reader count is good evidence of the early impact of scientific output since it appears before citations. This paper aims to scope and compare Mendeley readers of Library and Information Science (LIS) articles published from India and China. Mendeley readership data for the highly cited 1,000 articles in Web of Science are extracted using Webometric Analyst for both countries and are analysed using Excel and SPSS. The findings reveal that LIS articles that are published from China got more readers as compared to LIS articles published from India with an excess of 97 readers per paper on Mendeley. The occupational status of readers tells that PhD students are the top readers for both the countries' publications, followed by masters students. Discipline-wise readership shows that readers were spread across 29 different fields, with the highest readers from business, management and accounting, followed by computer science for both countries' publications. Location-wise readership depicts that the top engaged readers are from the United States for both the countries' publications. Finally, the study reports a positive association between citations and Mendeley bookmarks, justifying that Mendeley readership can be used to measure the early research impact of LIS scholarship in both countries.

• Journal of the Korean Society for information Management
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• v.35 no.4
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• pp.107-124
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• 2018

Mendeley readership data could be used to understand how research outcome be spent outside of academia in multi way. So it could be utilized to understand unknown world which citation rate could not explain still now. This study, by conducting a country network analysis using Mendeley's co readership data about articles of Korea related research, clusters countries that share common academic interest. As a result, the US and other advanced countries in all fields showed high overall and regional centrality, indicating that they have overall cooperation and potential for exchange of Korea related studies. Some developing countries have shown high regional centrality and are linked to common academic interests. In the medical and social sciences, the OECD and developing countries have formed a separate group of readers, and the engineering sector has been characterized by emerging developing countries as a large community of readers. In addition, engineering science field has shown that network density is relatively high, so there might be high possibility of academic exchanges, knowledge dissemination and cooperation among countries.

• Journal of Families and Better Life
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• v.29 no.3
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• pp.99-118
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• 2011

The purpose of this study was to investigate the dual readership represented in the use of picture books. The study was conducted through in-depth interviews and observation of 9 families including 5-year-olds. The findings of this study were as follows. First, mothers exercised their exclusive right to choose books for their children. They usually used online bookstores, libraries, or book rental shops by consulting other mothers or merchandisers. On the other hand, fathers and children seldom involved themselves in the selection of picture books. Second, children preferred interesting books, while mothers favored complete series of books, which were usually for educational purposes. Third, dynamic interaction between mother and child was occurred during their daily routine of reading picture books together. Five-year-olds seemed to be transitioning into independent readers, and mothers showed that they were also readers of picture books when they appreciated and enjoyed them.

• Journal of Korean society of Dental Hygiene
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• v.11 no.3
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• pp.395-404
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• 2011

Objectives : This study was to investigate the level of organizational culture and self-leadership on organizational effectiveness and the significant factors influencing organizational effectiveness in oral health professional. Methods : Data were obtained from a cross-sectional survey of 297 oral health professional(mean age=$29.95{\pm}8.10$). Participants in the study were recruited when they attended the dental health form in Gwangju. Organizational culture was classified into four factors: relation-oriented, innovation-oriented, hierarchy-oriented, task-oriented culture. Self-readership consisted of five factors: rehearsal/self-observation, self-goal establishment, self-esteem, self-criticism, self-reward. Organizational effectiveness included organizational commitment and job satisfaction. The data was analysed using t-test, one-way ANOVA, Pearson correlation and multiple regression. Results : The dominant organizational culture was rank-oriented culture. The mean score of self-readership score was 3.51 out of a maximum 5 points. Organizational commitment was positively correlated with age, relation-oriented culture, self-goal establishment, self-reward explained 41.9% and job satisfaction was positively correlated with relation-oriented culture and self-esteem explained 48.6%. Conclusions : Based on the findings, the organizational culture and self-readership was correlated with organizational effectiveness. These results suggest that further development should be continued to develop the effective self-readership and organizational culture to improve the organizational effectiveness of oral healthcare professional.

• Korean journal of communication and information
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• v.35
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• pp.211-249
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• 2006

This study investigated how many and which articles readers read in daily newspapers. Distinguished from previous research that measured readers' perception of their reading habits, this study picked up readers who read the newspaper in the morning, showed them every article in the newspaper, and asked them whether they read each article. This method enhanced the accuracy of measuring subjects‘ reading behavior. According to the results, 6.2% of the readers read at least half of the articles of the general section in the newspaper. Fewer readers went over the economic section of the newspaper. It was 4.1% of the readers. There were only 1.1% of readers who did not read any article of the general section, but the rate soared to 26.5% for the economic section. Many newspaper readers did not skip the first five pages of the newspaper, however the highest readership pages were found in the national coverage located in the middle of the general section. On the other hand, few readers read the articles on pages covering culture, international issues, and people. Readership of the top stories showed some unexpected results. The top stories of national coverage located in the middle of the general section were read by more readers than the top stories of the front pages. This study also investigated the difference between young and old readers. The readers of twenties and thirties did not read as many top stories on major pages and editorials as the readers of forties and older.

• The International Journal of Costume Culture
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• v.8 no.1
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• pp.11-22
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• 2005

The present study attempted to analyze the behavioral patterns and attitudes of high school girls toward apparel ads in magazines in relation to their physical self-concept. The study used a self-administered questionnaire. The sample consisted of 419 students at 3 girl's high schools located in Seoul. Likert scales were used for most measures with 1=never or very unimportant and 5=always or very important. Physical self-concept was measured on the basis of W S. Jung's Standardized Self-concept Test and Tennessee Self-concept Scale. Percentage, t-test, and Chi-square were used for the analysis of the data. Results are as follows: (1) Those with a high sense of physical self-concept read more magazines. (2) Those with higher sense of physical self-concept showed greater interest in magazine ads, consulted magazines for fashion trends, found ads more useful, and more often expressed satisfaction with the ads, than the lower self-concept group. (3) Advertisers should attempt to gain a deeper understanding of the socio-psychological characteristics of their readership as self-concept appeared to be related to several magazine readership attitudes and behaviors. Apparel ads targeting high school girls should consider the importance of company ads.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.454-460
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• 2021

This study attempted to empirically analyze how the use of portal news is related with user's social credibility levels. 1100 subjects were sampled and online-surveyed. The amount of news usage and level of social credibility were measured respectively by the PNRBS(Portal News Readership Behavior Score) and SCI(Social Credibility Index) which were developed by the researcher. The results show that the relationship between scocial credibility and portal new use is not a linear but some V type. In terms of the mean score of social credibility index, non-portal news user is the highest while the light user is the lowest and the heavy user is the second highest.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.292-300
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• 2013

This study was to investigate the level of oragnizational culture and self-leadership on organizational effectiveness and the significant factors influencing organizational effectiveness in radio-technologists. The dominant organizational culture was innovation oriented culture. The mean score of self-readership score was 3.35 out of a maximum 5 points. organizational commitment was statistically significant with age, place of work, relational culture, hierarchial culture, self-goal establishmental leader ships. job satisfaction was statistically significant with marital status, realational culture, self reward leaderships, self-goal establismental lederships. these results suggest that further development should be continued to develop the effective self-readership and organizational culture to improve the organizational effectiveness of radio technologists.

• Journal of the Korean Society of Costume
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• v.51 no.8
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• pp.93-110
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• 2001

The present study attempted to compare the behavioral patterns and attitudes of American and Korean female students toward apparel ads in magazines in relation to their physical self-concept. The study used a self-administered questionnaire. The sample consisted of 730 female students majoring in the fields related to clothing and textiles : 310 American students at six colleges and universities located in the west, northeast and southwest parts of the U.S., and 412 Korean students at four Seoul-based universities. Likert scales were used for most measures with 1=never or very unimportant and 5 =always or very important. Physical self-concept was measured on the basis of W. S. Jung's Standardized Self-concept Test and Tennessee Self-concept Scale. Surreys were back translated for validity. Percentage, t-test, Contingency Tables and Chi-square were used for the analysis of the data. Results are as follows : (1) Korean students read more magazines than U.S. students, however, Vogue was the most popular for both groups. (2) Those with a high sense of Physical self-concept read more magazines. for both countries. (3) American students'attitudes toward apparel ads in magazines were similar, regardless of whether their sense of physical self-concept was high or low. For Koreans, those with higher sense of physical self-concept showed greater interest in magazine ads, consulted magazines for fashion trends, found ads more useful, and more often expressed satisfaction with the ads, than the lower self-concept group. (4) Korean students cited a lack of information in ads while American students felt body types of models were unrealistic. Both Koreans and Americans in the higher self-concept group expressed a greater level of dissatisfaction with apparel ads in magazines. (5) Advertisers should attempt to again a deeper understanding of the socio-psychological characteristics of their readership as self-concept appears to be related to several magazine readership attitudes and behaviors. Magazines targeting Americans might consider the importance of coordination and merchandising. Apparel ads targeting Korean should consider the importance of company ads.

• Journal of Contemporary Eastern Asia
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• v.12 no.1
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• pp.1-3
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• 2013

It has been more than 11 years since The Journal of Contemporary Eastern Asia (ISSN 1684-629) was first launched in the year 2001. Since its launch, the Journal of Contemporary Eastern Asia (JCEA) has gone through several changes and developments, including a recent change in ownership. Now the JCEA is primary published by the Cyber Emotions Research Institute at YeungNam University, South Korea. In order to widen the journal's scope and readership, the Asia Triple Helix Society was also engaged as co-publisher. In this article, we detail these developments; particularly we will discus the journal's history, current status, and impact factor.