• Title/Summary/Keyword: re-contract intend

Search Result 1, Processing Time 0.013 seconds

A Study on the Effect of Consultant Capacity in the Consulting Services of Digital Industry on Influence of Customer Satisfaction and Re-contract Intention (디지털산업 컨설팅서비스에서 컨설턴트 역량이 고객만족과 재계약의도에 미치는 영향에 관한 연구)

  • Choi, Young-Seok;Lee, Seung-Hee;Son, Hong-Seup;Lee, Byeong-Ju;Seok, Ju-Yun;Hwang, Dong-Ryong
    • Journal of Digital Convergence
    • /
    • v.13 no.4
    • /
    • pp.163-174
    • /
    • 2015
  • While the scale of the consulting market growth in quantity quality, the consultant capacity is becoming important in the digital industry. The preceding elements of trust formation to the consultant capacity divided into ability, integrity, and benevolence of consultant. Also, the consultant capacity is to find out what effect the overall trust and customer satisfaction and re-contract. The results of the analysis, consultant capacity have positive(+) effects for the formation of the trust in the practice of consulting project, and consulting service trust has positive(+) effect in the relationship between customer satisfaction and re-contract. In addition, consulting service trust in consultant capacity appeared to has positive(+) mediating effects in the relationship between customer satisfaction and re-contract intend.