• Asia Marketing Journal
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• 제21권1호
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• pp.1-21
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• 2019

Online platforms often provide rating information to customers to relieve the uncertainty they encounter when purchasing experience goods. Prior research has focused mostly on the roles of rating volume and the valence of an average rating among the various possibilities. However, less frequently investigated is the effect of rating dispersion, which may be associated with uncertainty regarding how well a product fits a customer's personal preference, on new trials of experience goods. In this study, we examine the effect of rating dispersion on new trials of experience goods and identify the conditions which intensify or reduce the effect. Empirical analyses of movie box office sales data and online rating data reveal three interesting findings. First, movie sales decrease as movie ratings become increasingly dispersed. Second, the negative effect of rating dispersion on movie sales is more pronounced with more rating volume. Third, this negative effect weakens when additional information about a movie is available (i.e., higher average rating, greater star power, and time since its release). We discuss the academic and practical implications of our findings.

• 경영과학
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• 제20권2호
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• pp.165-177
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• 2003

This paper presents the prototype of corporate credit rating system using analytic hierarchy process (AHP). Prior studios have proposed various models of credit rating system, but most studies considered only financial information. Financial information, however, is only a small part of corporate information. In this study, the proposed credit rating system integrates both financial and non-financial information. Fifteen corporations are tested for the usefulness of the proposed system.

• 대한안전경영과학회지
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• 제10권2호
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• pp.71-83
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• 2008

Most researches on the corporate credit rating are generally classified into the area of bankruptcy prediction and bond rating. The studies on bankruptcy prediction have focused on improving the performance in binary classification problem, since the criterion variable is categorical, bankrupt or non-bankrupt. The other studies on bond rating have predicted the credit ratings, which was already evaluated by bond rating experts. The financial institute, however, should perform effective loan evaluation and risk management by employing the corporate credit rating model, which is able to determine the credit of corporations. Therefore, in this study we present a medium sized corporate credit rating system by using Artificial Neural Network(ANN) and Analytical Hierarchy Process(AHP). Also, we developed AHP model for credit rating using non-financial information. For the purpose of completed credit rating model, we integrated the ANN and AHP model using both financial information and non-financial information. Finally, the credit ratings of each firm are assigned by the proposed method.

• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.25-32
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• 2019

In the Korean capital market, there are three credit rating agencies. Potential credit ratings based on credibility in the financial market are calculated independently for each rating agency. It often happens that despite the fact that the grades of the rating agencies are the same and have the same rating system, their actual ratings are different, even for the same firm. In such circumstances, investors may wonder why. In this study, we assume that the cause is the information environment in which the company operates. The credit ratings of rating agencies are mainly classified into bonds or commercial papers. The bonds are rated primarily for long-term of three years or more, and commercial papers specify ratings for less than one year. The information environment to be verified in this study was observed with a commercial paper. Under the assumption the larger the analyst following is, the more transparent is the information environment, we analyzed the influence of the number of analysts following on the degree to which ratings conflicted among credit rating agencies. The results of our analysis confirmed that opinion conflict among credit rating agencies is clearly reduced for companies with good information environments.

• 한국정보시스템학회지:정보시스템연구
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• 제16권3호
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• pp.1-20
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• 2007

Most researches on the corporate credit rating are generally classified into the area of bankruptcy prediction and bond rating. The studies on bankruptcy prediction have focused on improving the performance in binary classification problem, since the criterion variable is categorical, bankrupt or non-bankrupt. The other studies on bond rating have predicted the credit ratings, which was already evaluated by bond rating experts. The financial institute, however, should perform effective loan evaluation and risk management by employing the corporate credit rating model, which is able to determine the credit of corporations. Therefore, this study presents a corporate credit rating method using business failure probability map(BFPM) and AHP(Analytic Hierarchy Process). The BFPM enables us to rate the credit of corporations according to business failure probability and data distribution or frequency on each credit rating level. Also, we developed AHP model for credit rating using non-financial information. For the purpose of completed credit rating model, we integrated the BFPM and the AHP model using both financial and non-financial information. Finally, the credit ratings of each firm are assigned by our proposed method. This method will be helpful for the loan evaluators of financial institutes to decide more objective and effective credit ratings.

• 디지털융복합연구
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• 제15권1호
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• pp.199-208
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• 2017

본 연구는 기술신용정보의 기술금융공여자가 신뢰할 수 있는 기술신용정보의 구성요소와 등급산출체계를 분석하고 이를 토대로 기술금융 공급확대를 유인할 수 있는 최적의 기술신용평가시스템을 도출하는 것이다. 기술평가등급과 신용평가등급의 결합비율 변화를 통해 최대 AUROC 값이 되는 최적화된 기술신용평가등급을 산출하고 기존의 신용평가등급 및 체계 간의 격차 시뮬레이션을 통해 기술신용평가등급과 신용평가등급 간 대체가능성을 검증해 본 후 금융기관이 활용할 수 있는 등급체계를 제시하였다. 연구결과, 기업 규모별, 업종별로 동일하게 신용평점 : 기술평점의 가중치 결합비율 70% : 30% 일 때 AUROC가 가장 높게 나타났다. 본 연구를 통해 기술신용등급의 부도 유의성이 신용등급 또는 기술등급보다 향상된 결과를 확인함에 따라 기술신용평가정보가 신용등급을 대체 적용 가능성을 발견하였고 나아가서 금융기관에서 여신의사결정 시 기술평가정보와 신용평가정보가 최적화 결합된 기술신용등급을 이용하여 정교한 리스크 관리도 가능함을 시사하고 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제31권2호
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• pp.1-18
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• 2022

Purpose Customer review is a major factor in choosing certain restaurants. This study investigates the key factors affecting customer's evaluation about restaurants. With the recent intensification of competition among restaurants in the service industry, the analysis results are expected to provide in-depth insights for enhancing customer experiences. Design/methodology/approach We collected information and reviews provided at the restaurants in the Kakao Map platform. The information collected is based on the information of 3,785 restaurants in Daegu registered on Kakao Map. Based on the information collected, seven independent variables, including number of rating registered, number of reviews, presence or absence of safe restaurants, presence or absence of a posting about holding facilities, presence or absence of a posting about business hours, presence or absence of a posting about hashtags, and presence or absence of break times, were used. Dependent variable is restaurant rating. Multiple regression between independent variables and restaurant rating was carried out. Findings The results of the study confirmed that number of rating registered, presence or absence of a posting about business hours, and presence or absence of a posting about hash tags have an positive effects on the restaurant rating. The number of reviews had a negative effect on the restaurant rating. In addition, in order to confirm the role of customer's reviews, we carried out LDA topic modeling. We divided the topics into the positive review and the negative reviews.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2013년도 제48차 하계학술발표논문집 21권2호
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• pp.319-320
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• 2013

In these days, an individual is evaluated by his or her credit. So, it is very critical for an individual to know his or her credit rating and then to try to improve the credit rating. But, there are few services to analyze credit status for an individual and inform the person of the credit. In fact, it could be impossible to let a person know how to improve his or her credit rating. Against this backdrop, we research on a credit management model to analyze credit status of an individual rapidly and propose individual-customized method to improve the credit rating. We set up the model and design it in detail. This servie would certainly make it convenient for an individual to retrieve credit rating and improve it.

• Journal of Information Processing Systems
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• 제13권5호
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• pp.1358-1371
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• 2017

Dynamic thermal rating (DTR) system is an effective method to improve the capacity of existing overhead line. According to the methodology based on CIGRE (International Council on Large Electric systems) standard, ampacity values under steady-state heating balance can be calculated from ambient environmental conditions. In this study, simulation analysis of relations between parameters and ampacity is described as functional dependence, which can provide an effective basis for the design and research of overhead transmission lines. The simulation of ampacity variation in different rating scales is described in this paper, which are determined from real-time meteorological data and conductor state parameters. To test the performance of DTR in different rating scales, capacity improvement and risk level are presented. And the experimental results show that the capacity of transmission line by using DTR has significant improvement, with low probability of risk. The information of this study has an important reference value to the operation management of power grid.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 1999년도 추계학술대회-지능형 정보기술과 미래조직 Information Technology and Future Organization
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• pp.347-354
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• 1999

The credit rating represents an assessment of the relative level of risk associated with the timely payments required by the debt obligation. In this paper, we present a new approach to credit rating of customers based on the rough set theory. The concept of a rough set appeared to be an effective tool for the analysis of customer information systems representing knowledge gained by experience. The customer information system describes a set of customers by a set of multi-valued attributes, called condition attributes. The customers are classified into groups of risk subject to an expert's opinion, called decision attribute. A natural problem of knowledge analysis consists then in discovering relationships, in terms of decision rules, between description of customers by condition attributes and particular decisions. The rough set approach enables one to discover minimal subsets of condition attributes ensuring an acceptable quality of classification of the customers analyzed and to derive decision rules from the customer information system which can be used to support decisions about rating new customers. Using the rough set approach one analyses only facts hidden in data, it does not need any additional information about data and does not correct inconsistencies manifested in data; instead, rules produced are categorized into certain and possible. A real problem of the evaluation of the evaluation of credit rating by a department store is studied using the rough set approach.