• 한국조리학회지
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• 제24권2호
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• pp.51-62
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• 2018

The value of the customer's contribution essentially becomes the value of the dining industry in Korea. Therefore, an increase in the customer's equity maximizes the assets of the business. The purpose of this study intends to examine relationships between customer equity and behavioral intentions in restaurant industry and verify the moderating effect of restaurant type. This study takes an integrated perspective on prior literature on customer equity, as well as on aspects of the general restaurant industry related to customer equity, thereby defining the concept of customer equity in a way that reflects the characteristics of the dining industry. A total of 420 patrons in Korea participated. The results showed a positive relationship between brand equity, relationship equity and behavioral intentions. There were moderating effects related to restaurant type in the causal relationships between behavioral intentions. The components of customer equity and relationship equity in casual dining restaurants, and value equity and brand equity in quickservice restaurants significantly by customers differs according to restaurant type. Limitations and future research directions are also discussed.

• 한국의류산업학회지
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• 제17권2호
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• pp.247-257
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• 2015

This study conducted a questionnaire survey on the real condition of clothing with focus on related to general motorcycle wear and motorcycle jacket targeting a quick service carrier affiliated with a quick service business in Seoul. In addition, this study is aimed at providing basic data on developing the motorcycle jacket, whose motional flexibility, safety and functionality are excellent, exclusively for a quick service carrier by grasping inconveniences and problems and deducting improvements on the basis of the questionnaire survey. This study, on the basis of the questionnaire survey results, grasped the general part related to quick service and motorcycle wear, such as their general matters, whether they were having on the motorcycle wear in the middle of doing business, whether it's necessary to wear the motorcycle wear, where they had a driving accident, and kinds of external injuries, etc. From the gathered results of analysis of the collected questionnaires, the item which got the lowest satisfaction was the inconvenience from the chafed front neck when driving. Besides, the results showed carriers' complaints like the elbow part felt tight, discomfort in the horizontal movement of the shoulders or back, and wind admission in between zippers. In addition, the respondents showed complaints in the item about hygroscopic property and air permeability at the armpits and back part, and 5 items about material flexibility, wind shielding property, living water repellency, weighty sensation, and night visibility were found to be low in respondents' satisfaction.