• 한국의류학회지
• /
• 제27권9_10호
• /
• pp.1036-1047
• /
• 2003

This study was carried out in the purpose of proposing internet marketing strategy which can make conversion rate higher through analysis of internet shopping behavior types. This study was executed in two stages; qualitative study, quantitative study. In the qualitative study, internet shopping behavior types were investigated through the In-depth interview and direct observation, and then in the quantitative study, differences of internet shopping behavior types according to consumer characteristics, product properties and shopping-mall types were examined. For qualitative study, 30 samples by focus sampling were inquired and for quantitative study, 334 data were collected through web survey. The results of this study are as follows: First, 7 Internet shopping behavior types of apparel were found through the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation, recreation-oriented. Second, in relation to consumer characteristics, consumers that have many internet purchase experiences showed goal-directed behavior more and female did more special low price purchase behavior and impulse purchase behavior than male. Third, according to product properties, high price product led more cautious purchase by price comparison & prepurchase deliberation behavior and fashionable product led more information-searching behavior. In the case of low price and fashionable products, impulse purchase behaviors were showed more. Forth, according to Internet shopping mall types, category killer shopping mall visitors showed information search behavior, recreation-oriented behavior more.

• 한국콘크리트학회:학술대회논문집
• /
• 한국콘크리트학회 1999년도 봄 학술발표회 논문집(I)
• /
• pp.123-128
• /
• 1999

Recently, as a performance based design concept is introduced, assurance of expected performances on serviceability and safety in the whole span of life is exactly requested. So, quantitative assessments about durability related properties of concrete in early-age long term are come to necessary, Especially in early age, deterioration which affects long-term durability performance can be occurred by hydration heat and shrinkage, so development of reasonable hydration heat model which can simulate early age behavior is necessary. The micor-pore structure formation property also affects shrinkage behavior in early age and carbonations and chloride ion penetration characteristic in long term, So, for the quantitative assessment on durability performance of concrete, modelings of early age concrete based on hydration process and micor-pore structure formation characteristics are important. In this paper, a micromechanics based hydration heat evolution model is adopted and a quantitative model which can simulate micro-pore structure development is also verified with experimental results. The models can be used effectively to simulate the early-age behavior of concrete composed of different mix proportions.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권4호
• /
• pp.1003-1012
• /
• 2021

This study aims to identify the relationship between human resource management practices, work engagement, and proactive behavior of health workers in Gia Lai Province in Vietnam. Based on theoretical frameworks of human resource management, work engagement, and proactive behavior, this study developed a research model and tested its relationship between human resource management practices, work engagement, and the proactive behavior of healthcare workers in Gia Lai Province. This research has used a mixed research method with qualitative and quantitative research. The quantitative research was conducted by survey with 232 health workers. The hypotheses were tested by using structural equation modeling (SEM). The findings showed that human resource management practices have a positive and significant influence on proactive behavior, which directly influences healthcare workers' work engagement. Besides, work engagement plays a role in mediating the influence of human resource management practices on proactive behavior. This research implies that health care organizations should pay more attention to human resource management practices to improve work engagement that assists in increasing employee proactive behavior. Efficient human resource management practices help boost work engagement and, initiality, improve the quality of health care services and minimize errors in treatments.

• Architectural research
• /
• 제3권1호
• /
• pp.1-7
• /
• 2001

This paper try to provide basic insight of the changing functions of urban parks for the future direction of the maintenance and management of the urban parks using the results of the case study done for the city of Osaka, Japan. To accomplish this purpose this study considers the behavior characteristics of the elderly within the parks in Osaka, Japan. Based on the findings of the study authors propose the chaining meaning of urban parks in the users perspective and summarize the results of the study. Study results show high values on the environmental factors of the park, such as the fresh air and the shadow of trees and low values on noise and stairways in it. The multidimensional quantitative III classifies the purposes of the elderly using the parks into 3 types: a multi-use type, a walking type and a sightseeing type.

• Membrane and Water Treatment
• /
• 제10권2호
• /
• pp.149-154
• /
• 2019

The information matter-element system was built to assess safety of water source. Based on the thought of multiindex fusion, fuzzy matter-element model evaluating water source behavior was constructed by matter-element transform. This model can process comprehensively hydrogeological data, ecological environment, water pollution, surface disturbance, and so on. Water source safety behavior can be described by the qualitative and quantitative manners. According to the development trend of quantitative results, water source safety behavior can be expressed dynamically. As an example, the proposed method was used to assess safety status of 7 water sources in the region. The numerical example shows that the proposed method is feasible and effective, and the evaluation results are reasonable.

• 복식문화연구
• /
• 제25권6호
• /
• pp.804-818
• /
• 2017

The purpose of this study was to examine the differences of the information searches and purchasing behavior Korean men in their 20s and 30s, focusing on cosmetic involvement. Research methods consisted of qualitative and quantitative approaches. For the qualitative approach, in-depth interviews and participant observations were conducted to investigate male customers' cosmetic characteristics in information searches and purchasing behavior. Then, the study conducted a quantitative study methodology based on the questionnaires from the in-depth interviews, participant observations, and literature review. The study surveyed 340 Korean men in their 20s and 30s. The cosmetic involvement of the target group was classified into the amusing high-involvement group, the rational low-involvement group, and the obligatory high-involvement group. The results from this study indicated that the groups of male customers classified by cosmetic involvement showed statistically significant differences in terms of information searches and purchasing behaviors. Especially, the obligatory high-involvement group generally displayed high-involvement traits likewise the amusing high-involvement, was more similar to the rational low-involvement group regarding cost effectiveness than the obligatory high-involvement group. Moreover, the classifications of men generally had different characteristics of cosmetic purchasing behavior and information searches than women. This study has a distinctive significance compared with other studies in discovering differences of cosmetic purchasing behaviors of Korean men in their 20s and 30s' cosmetic involvement groups classified using qualitative and quantitative approaches.

• 한국실내디자인학회논문집
• /
• 제21권5호
• /
• pp.343-354
• /
• 2012

Museums in Korea have experienced continuing quantitative growth since the late Choson Dynasty. However, a careful examination of visitors' viewing behavior has not been properly performed. Accordingly, social education for visitors in museums is not properly conducted despite the vast amount of information that museums possess. Given these circumstances, this study which focuses on the factors that influence visitors' behavior in museums intends to examine the effects that the configuration of exhibition space and the resulting visitor circulation patterns have on visitors' behavior with regard to visitor density. From this perspective, and considering five public historical museums within the seoul metropolitan area of korea, a correlation analysis has been conducted based upon quantitative analysis related to the configuration of exhibition space and visitors' observed viewing behaviors. The result of our study is that the configuration of exhibition space influences the patterns of visitor circulation, distribution of space, and the subsequent state of visitor density. Accordingly, the effects of visitor density on the viewing speed and other viewing behaviors could be identified. Based on these findings, the configurational differences in exhibition spaces were identified as one of the key factors that influence visitors' viewing behaviors.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.1225-1235
• /
• 2021

This study aims to analyze the influence of farmer characteristics, Ihsan attitude, economic conditions, and socio-cultural environmental support, and the number of family members on farmer behavior in meeting food needs in realizing household food security, with the role of the government as a moderator. This study is about the relationship between farmer behavior and their household food security. This research uses a quantitative research method involving 337 farmers from three villages located in three different sub-districts, namely Alang-alang village, Tragah sub-district, Mrecah village, Tanah Merah sub-district, and finally Gangsean village, Sepulu sub-district. The quantitative analysis approach consists of formulating problems, compiling models, obtaining data, finding solutions, testing solutions, analyzing results, and interpreting results. From the 7 hypotheses that were built, it was identified that there was 1 hypothesis that was not significant, namely the influence of the support of the socio-cultural environment on farmer behavior to meet the food needs of farmers' households. The attitude that is identified is still very rarely used in the context of agricultural human resources and at the same time is an inherent character of Madurese farmers which is an interesting part for researchers to study more deeply and become new or authentic in this research.

• 터널과지하공간
• /
• 제18권6호
• /
• pp.465-479
• /
• 2008

저심도 터널 굴착시 예상되는 암반 거동을 정량적으로 파악하기 위해 계층 분석적 의사결정 방법과 암반 공학 시스템 방법을 적용하여 암반 거동 지수를 산정하였다. 복잡하고 조직화되지 않은 암반 거동을 효과적으로 결정하기 위해 쌍대 비교 매트릭스를 이용하는 계층 분석적 의사결정 방법과 상호 영향 매트릭스를 이용하는 암반 공학 시스템 방법을 적용하였고, 전문가 의견의 불확실성을 극복하고자 퍼지 델파이 방법을 적용하였다. 저심도 암반 터널 굴착 시 예상되는 암반 거동 유형으로 소성 변형, 낙반과 낙석을 제시하였다. 각각의 암반 거동 유형을 결정하기 위해 일축압축강도, 암질 지수와 절리 조건을 포함하는 암반 내생적 매개변수, 응력, 지하수와 지진 조건을 포함하는 암반 외생적 매개변수와 굴착 매개변수를 고하였다. 이를 서울 지하철 O호선 O공구 설계에 적용하여 예상되는 암반 거동 유형을 정량적인 암반 거동 지수로 제시하였다.

• 한국도로학회논문집
• /
• 제10권3호
• /
• pp.69-77
• /
• 2008

보행자 이동권 확보를 위해 가장 먼저 이루어져야 하는 것이 보행자 이동공간에 대한 정확한 평가를 시행하는 것이다. 따라서 본 연구는 보행자의 이동공간에 대한 평가지표 개발을 시도하였으며, 자료조사 및 분석방법은 전문가 설문과 계층분석 법(AHP)을 활용하였다. 전문가 설문조사와 계층분석 법(AHP)을 활용하여 본 연구에서는 정성적인 변수를 고려할 수 있는 방안을 모색하며, 보행자 서비스 특성을 규명하여 변화된 보행환경에 순응할 수 있는 새로운 보행자 서비스수준 평가지표를 개발하고자 한다. 분석결과를 살펴보면, 상업 및 업무지역의 경우 보행교통류(정량: 약 52%), 보도기하구조(정량: 약 16%), 보도이용행태(정성: 약 11%)순으로 나타나 보행교통류와 보도기하구조와 같은 정량적인 항목의 중요함을 알 수 있었다. 또한, 주거지역의 경우 보행교통류(정량: 약 30%), 보도기하구조(정량: 약 22%), 보도이용행태(정성: 약 20%)가 각각 1, 2, 3순위로 높게 나타났다. 현재 적용되고 있는 보행자 서비스수준 평가 영향인자 중 정량적인 지표가 중요하나, 보행자들의 이용행태와 같은 질적인 측면과 같은 정성적인 항목을 고려하여야 한다는 것을 알 수 있었다.