• Culinary science and hospitality research
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• v.14 no.2
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• pp.128-137
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• 2008

The importance of brand and brand equity has greatly increased not only in the professional perspectives but also in academic viewpoints. Especially, lots of related studies have been focused on the components of brand equity itself. However, this study concentrates on the relationships of brand equity components for understanding consumers' attitudes toward the brands of the food-service businesses. The basic research model consists of 4 brand equity components: brand awareness, perceived quality, brand image, and brand preference. Research data are gathered through survey questions responded by university students. For statistical analysis, correlation analysis, factor analysis, and covariance structure analysis are carried out. The result of this study are summed up as follows. Among the brand equity components, brand awareness had a great effect on perceived quality(path coefficient; 0.476). Brand image highly influenced brand preference(path coefficient; 0.439).

• Proceedings of the SAREK Conference
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• 2006.06a
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• pp.295-300
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• 2006

The purpose of this study is to evaluate the impacts of finishing materials' VVOCs and VOCs emission rates on indoor air quality of Apartment. VOCs emission rate of multi-layer finishing is predicted using the effective diffusion coefficient of each materials, and then the prediction is compared with Mock-up test and sample apartment house. From the results, the prediction of multi-layer finishing using the effective diffusion coefficient show good relation with the measured values.

• Journal of the Korean Data and Information Science Society
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• v.28 no.5
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• pp.1145-1152
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• 2017

Environmental tests are used to verify an equipment that can withstand the rigors of harsh environments. In general, military products have lots of experiences with extreme environment compared to commercial products. Therefore, the military products used in mountains require a tailoring process about temperature drop for the environmental test. The International Organization for Standardization publishes that the coefficient of temperature drop is $-6.5^{\circ}C/1000m$ from all around the world. However, there is no the criteria in the South Korea. In this paper, we calculate the coefficient of temperature drop. Also, an equation used as a tailoring process for a low temperature test of the products has been suggested.

• Knowledge Management Research
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• v.19 no.2
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• pp.109-132
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• 2018

Recently, new financial services related to FinTech has gained attention more and more. Online P2P financial services transactions such as FinTech require careful examination of the constituents of information systems as an investment is made based on the information presented on the online platform without direct face-to-face contact. The purpose of this study is to find out the success factors of online P2P Lending service among FinTech. To serve the purpose, we build IS (information system) success model, and then use Kano model and fuzzy analytic hierarchy process (Fuzzy-AHP) to find out factors for the success of online P2P Lending service. In particular, this study uses Kano model to classify information system satisfaction factors and to calculate the satisfaction coefficient. The Kano model, however, has a drawback of evaluating single criterion. Therefore, we use multi-criteria decision-making technique such as Fuzzy-AHP to derive the relative importance of the factors. The analysis results show different results depending on the analysis technique. In the Kano model, most of the information system factors are a one-dimensional quality attribute. The satisfaction coefficient is highest for personalized service, followed by the responsiveness of service, ease of using a system, understanding of information, usefulness of information' reliability. The service reliability is the highest in dissatisfaction coefficient, followed by system security, service responsiveness, system stability, and personalized service. The results of the Fuzzy-AHP analysis shows that the usefulness of information quality, the personalization of service quality, and the security of system quality are the significant factors and the stability of system quality was a secondary factor.

• International Journal of Industrial Entomology and Biomaterials
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• v.5 no.1
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• pp.135-139
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• 2002

By means of correlation analysis and path coefficient analysis, 18 characteristics of 325 conserved silkworm races were studied for the selecting efficiency on main silk quality characteristics. The result showed that selecting lines with heavier cocoon weight are beneficial to raise the weight of have. Choosing strains with higher cocoon shell percentage, longer filament length and better reelability percentage is good for increasing non-broken filament length. Selecting lines with medium daily weight of have produced in the fifth instar, medium cocoon shell percentage and simultaneously selecting heavier cocoon shell weight are favorable to promote reelability percentage. Choosing strains with heavier cocoon weight, higher cocoon shell percentage, heavier daily weight of bave produced in the fifth instar and heavier weight of bave but shorter filament length may hopefully breed out a race with thick filament size. And selecting strains with heavier weight of have and fine filament size are beneficial to increase filament length. Selecting lines with higher cocoon shell percentage and heavier weight of bave are favorable to raise raw silk percentage of cocoon. There are no significant direct or indirect correlation coefficient between viability and major characteristics of silk quality. It is, therefore, feasible to breed a silkworm race with excellent vitality and good silk quality as well.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.103-112
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• 2016

This research was designed to figure out the perception and attitude of university students toward urban outdoor wear and to provide the guidelines for product quality improvement using Kano model. A total of 270 responses were analyzed by SPSS 20.0 through frequency and factor analysis. Respondents' levels for outdoor activity & outdoor products possession being still low, steady growth in urban outdoor wear market is expected. A total of eight quality factors were identified through factor analysis; suitability, production quality, functionality, ease of care, fabric performance, portability, fashionability, and symbolism. Based on Kano model, quality factors of urban outdoor wear were categorized into three groups: one-dimensional; indifferent; and must-be quality factor. It was found that consumers were satisfied with urban outdoor wear only when it meets the needs for suitability for body types and ease of care, meaning that manufactures should be cautious not to lose these features. Being must-be quality factor, production quality(form stability, quality of subsidiary materials), and fabric performance such as colorfastness should be basically satisfied. The relative importance of each quality feature on satisfaction/dissatisfaction was investigated using CSC(customer satisfaction coefficient). Based on the CSC, every item was classified again. Attractive quality features with large CSC were shown in suitability factor. Must-be quality features with small CSC were mainly shown in functionality and fabric performance factors. These findings imply that manufactures of urban outdoor wear should not only maintain the production quality but also focus on suitability features to differentiate their product with previous products.

• Child Health Nursing Research
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• v.21 no.2
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• pp.131-140
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• 2015

Purpose: The purpose of this study was to develop an instrument that evaluated QUality Of care Through patients' Eyes for hospitalized child (QUOTE-Child), and examine the validity and reliability. Methods: Preliminary items were reviewed through expert content validity and face validity. To test the validity and reliability of the instrument, the data were collected from 221 care givers of hospitalized children. Data were analyzed using exploratory factor analysis, Pearson correlation coefficient, Cronbach's alpha and Spearman-Brown coefficient. Results: Factor analysis yielded 19 items in four factors including 1) respect, 2) explanation, 3) kindness, and 4) skillfulness, with a cumulative explanatory variance of 70.68%. For criterion-related validity, a significant positive relationship was found between quality of care and pediatric family satisfaction. For internal consistency reliability, the Cronbach's ${\alpha}$ was .93 (importance) and .95 (performance) for the overall instrument. The half split reliabilities were .86, .95 (importance) and .92, .97 (performance). The Cronbach's ${\alpha}$ of 110 data was .92 (importance) and .94 (performance). Conclusion: Researchers and practitioners can use this instrument to systematically assess quality of care for hospitalized children and identify areas of support for hospitalized children and their family.

• Journal of Korean Academy of Rural Health Nursing
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• v.10 no.1
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• pp.17-29
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• 2015

Purpose: This study was done to examine factors affecting quality of life among community-dwelling elderly women who live in rural areas. Methods: The design of this research was cross-sectional descriptive study. The participants were 92 community-dwelling women aged 65 or older. Data were collected from November 1 to 15, 2013. ADL (Kart's Index), GDS-SF (Geriatric Depression Scale Short Form) and GQOL (Geriatric Quality of Life Scale) were used to measure variables. Data were collected using self-administered questionnaires and analyzed using descriptive statistics, Spearman's coefficient and stepwise multiple regression. Results: The participants' mean age was 77.5, and 85.9% had elementary school graduation or less education, and for 64.1%, their economic status was low. Spearman's rho coefficient analysis found that QOL was significantly associated with depression (r=-.72, p<.001), perceived health (r=.58, p<.001), regular exercise (r=.47, p<.001), education level (r=.29, p=.005), and ADL (r=-.21, p=.043). Multiple regression analysis showed that 65.9% of their QOL was explained by depression (${\beta}=-.72$), perceived health (${\beta}=.24$), ADL (${\beta}=-.16$), exercise (${\beta}=.22$) and number of diseases (${\beta}=.19$). Conclusion: These results indicate that older women who live rural areas need support for ADL, and prevention of depression to improve their quality of life.

• Journal of Korean Academy of Nursing
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• v.34 no.5
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• pp.693-701
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• 2004

Purpose: The purpose of this study was to validate Quality of Life Index-Cancer (Q.L.I.-C) developed by Ferrans (1990) among Korean cancer patients. Method: This study design was exploratory factor analysis methodology. Q.L.I.-C was translated into Korean and reverse-translated into English. The subjects were 357 Korean patients with various cancers. Data were collected by questionnaires from May to August, 2000 and was analyzed by descriptive statistics, Principal Component Analysis for construct validity and Cronbach's alpha coefficient for reliability. Result: The range of factor loadings was .446～.841. The explained variance from the 5 extracted factors was 63.7% of the total variance. The first factor 'family' was 35.5%, and 'health & physical functioning', 'psychological', 'spiritual', and 'economic' factors were 11.5%, 6.9%, 5.6%, and 4.2% respectively. Because of cultural difference between Americans and Koreans, certain items such as sexuality, job status, and education were deleted from the extraction of factors in this study. The Cronbach's alpha coefficient was .9253 among the 28 items. Conclusion: Q.L.I.-C could be applied in measuring quality of life of Korean cancer patients. It also recommend to do further studiesfor validation of Q.L.I.-C American and Korean versions relating to cultural differences.

• Proceedings of the Korean Geotechical Society Conference
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• 2008.03a
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• pp.619-627
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• 2008

In this study, through dissipation test of DMT predicted Horizontal Coefficient of Consolidation at marine clay. CPTu Dissipation test, laboratory consolidation test compared with $C_v$, through it examined application. The result, DMT calculated horizontal coefficient of consolidation by $P_2$-Log(t) method of DMT-A method and C-$\surd$t(min) method. This horizontal coefficient of consolidation calculated larger than $P_2$-Log(t) method. $P_2$-Log(t) method of DMT, Torstensson of CPTu and Houlsby & Teh(1991) appeared similar to tend. This approximate value is possible application in marine clay. It'll need to study continuously through collection of data.