• 한국의류학회지
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• 제17권1호
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• pp.3-10
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• 1993

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances store image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 484 subjects were gathered through convenience sampling method and, for data analysis, cronbach' ${\alpha}$, frequency, percentage, mean, ${\chi}^2$-text, t-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. the results are as follows; 1. three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them three subdivisions; those of fashion pursuit group, self display group, financial utilitarian group. 2. Importance on store image attribute was revealed that Ewha students regarded quality, price, more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, bightness of store among consumer groups.

• 품질경영학회지
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• 제26권2호
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• pp.93-105
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• 1998

Many large scale discount stores try to enter the market in newly developed city areas. In order to sucessfully increase the market share, it is essential for them to understand customers' needs. In doing so, various forms of survey methods are often used and survey forms can influence respondents' decision. The main objective of this paper is to check consistency of different survey methods in terms of deriving the expected market share. In this paper, we a, pp.y two survey forms for both AHP and conjoint analyses using a randomized complete block design. Using AHP, we compare Kim's club, Carf, E-mart and Macro in terms of the following four customer attributes: parking facility, size of store, business hours, and special pricing policy. In conjoint analysis, we estimate the part-worth of each level of the customer's attribute so that one can design the best store which would optimizethe customer's attribute so that one can design the best store which would optimize the customer's utility. Empirical comparison results indicate very low consistency between the two methods. It implies the importance of verification methods of survey. We also analyze the impact of special pricing policy using a meta analysis. It turns out that older customers are a, pp.rently more sensitive to pricing policy.

• 고전문학과교육
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• 제16호
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• pp.117-145
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• 2008

This study aims at searching for educational quality of abstract expression from the expression 'Yeok-goon-eun'[亦君恩/ also the king's mercy] which appears frequently in the classics. I clarified that the expression can be used to mean not only eulogy and missing the king, which is a conventional phrase, but also cynicism or excuse for oneself, curative response and so forth. In other words, the symbol, 'Yeok-goon-eun', has a variety of meanings according to readers and contexts. Like the example of the expression 'Yeok-goon-eun', the expressions of the classics in itself imply deep meanings to experience. They do not correspond to contemporary words which are familiar to current readers. Thus, the expressions of the classics have to be experienced by learners. In specific, 'Yeok-goon-eun' provides the present learners with special experience such as perception and attitude about the world, relationship between the nature and human beings, and cultural practices which attribute to the other. Such perspective of experience has been focussed on that the expressions in the classics have the world of understanding and recognition which is quite different from the present beyond the side of communication and delivery. It offers significant viewpoint in relation to value and quality of classic literature education.

• 식품보건융합연구
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• 제8권4호
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• pp.23-30
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• 2022

This study aims to analyze the premium hamburger market, which has recently become popular, the effect of the importance of the customer selection attribute of premium hamburgers on customer satisfaction, and the effect of customer satisfaction on repurchase intention. Existing research has focused on the importance of the selection attributes of premium hamburgers. Quality, convenience, experience, and presentation visuals were selected as customer selection attributes. This study analyzed 158 customers who had purchased and tasted premium hamburgers. To verify reliability and validity, a confirmatory factor analysis and discriminant validity analysis were performed, and a path analysis was carried out using structural equation modeling. The results showed that the quality, convenience, experience, and presentation visuals of premium hamburgers had a statistically significant effect on satisfaction. Moreover, satisfaction was verified to have a significant effect on repurchase intention. Customers' preference for premium burgers will continue to increase, thanks to the growth in national income, single-person families, and healthy food wellness. It was empirically proven that the selection attributes of premium burgers have a statistically significant effect on customer satisfaction and that satisfaction significantly affects repurchase intention. This study broadens the research horizon and has practical implications.

• 한국식생활문화학회지
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• 제38권6호
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• pp.402-414
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• 2023

This study evaluated the consumers' demands and points of improvement for restaurant meal replacement through importance-performance analysis by the restaurant meal replacement segment market using food involvement. The results were as follows. First, after segmenting the restaurant meal replacement market using food involvement, it was classified into three markets (multiple involvements, exploration-oriented, and product quality-oriented). Second, an analysis of the importance of restaurant meal replacement selection attributes revealed taste, sanitation, quality, freshness, price, saving time, texture, ingredients, preparation process, and quantity to be highly important. An analysis of the differences according to the market type revealed the multiple involvement type to be more important than other groups, considering the restaurant meal replacement selection attribute element. Third, an analysis of the importance-performance analysis of restaurant meal replacement selection attributes revealed that quantity and price as the selection attributes that needed to be improved first in all three markets. In addition, in the multiple involvement type, food additives appeared as a selection attribute requiring priority improvement, revealing the characteristics of a market that cares about diet and health.

• 품질경영학회지
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• 제36권3호
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• pp.1-12
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• 2008

Obtaining the accurate final importance of each customer attribute (CA) is very important in the house of quality(HOQ), because it is deployed to the quality of the final product or service through the quality function deployment(QFD). The final importance is often calculated by the multiplication of the relative importance rate and the competitive priority rate. Traditionally, the sample mean is used for estimating two rates but the dispersion is ignored. This paper proposes a new approach that incorporates statistical significance to consider the dispersion of rates in determining the final importance of CA. The approach is illustrated with a design of car door for each case of crisp and fuzzy numbers.

• 디지털콘텐츠학회 논문지
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• 제16권5호
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• pp.749-756
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• 2015

본 논문은 디지털미디어 시대의 아이콘인 스마트폰 채택 원인을 알아보고자 하였다. 스마트폰과 같은 미디어는 첨단 기기인 동시에 사회적 미디어이기도 하다. 스마트폰에 대한 채택 요인은 이미 연구가 되어져왔고 이를 토대로 국내 외국인 유학생들의 스마트폰 채택 요인도 유추해볼 수 있을 것이다. 본 연구는 정보기술수용모델 이론에 근거해서 스마트폰의 기술적 속성과 개인적 속성 그리고 사회적 속성을 독립변인으로 도출하였다. 매개변인으로는 지각된 용이성과 지각된 유용성을 적용하였다. 연구 결과 기술적 속성 중 서비스 품질과 개인적 속성 중 혁신성 등은 기존 이론과 달리 지각된 용이성 및 지각된 유용성에 긍정적인 영향을 미치지 않는 것으로 나타났다. 이는 스마트폰이 이미 익숙한 사회적 미디어라고 할 수 있겠다. 후속 연구를 위해서 다양한 변인의 적용 및 전국 단위의 샘플링을 통해서 보다 객관적인 연구를 하면 스마트폰과 같은 새로운 미디어의 채택 요인을 보다 정교하게 해석할 수 있을 것이다.

• 한국음향학회지
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• 제22권5호
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• pp.367-374
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• 2003

본 논문에서는 토널 마스커 특성을 이용한 오디오 워터마킹 기법을 제안한다. 먼저 오디오 워터마킹 특성으로서의 토널 마스커 특성을 분석한다. 기존의 심리음향 연구들에 의하여 토널 마스커를 구성하는 주파수 신호들에 대해 비지각적인 변조가 가능하다. 그리고 여러 신호처리에 대해 처리 전, 후의 톤과 좌, 우 주파수 신호의 에너지 관계를 비교하면 매우 적은 변화를 보인다. 이러한 토널 마스커 특성을 이용한 워터마킹 기법을 제안한다. 제안하는 기법은 톤의 좌, 우 주파수의 에너지 차이를 변조하여 하나의 워터마크 비트를 내장하고, 원음 없이 내장시의 비밀키를 이용하여 변조된 토널 마스커를 찾은 후 내장된 워터마크 비트를 판단하는 기법이다. 제안한 기법은 잡음 삽입과 압축, 대역 통과 필터링, 샘플링 변환, 반향처리, 주파수 등화의 공격 후, 클래식과 팝에 대해 각각 평균 오류율 0.11%, 1.26%를 보였다. 그리고 주관적인 음질 평가를 통하여 평균 SDG (Subjective Diff-Grades) -0.31의 결과를 얻었다.

• 한국식생활문화학회지
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• 제22권2호
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• pp.210-217
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• 2007

The purpose of this study was to elicit types of food-related lifestyle of undergraduates and to examine the relationship between each ape of food-related lifestyle and an attribute of selecting a restaurant. Self-administrated questionnaires were completed by 368 students and data were analysed by frequency, factor, reliability and canonical correlation. Five factors were obtained from factor analysis of food-related lifestyle ; Factor1 'health seeking type', Factor2 'taste seeking type', Factor3 'Popularity seeking type', Factor4 'safety seeking type', Factor5 'mood seeking type'. Restaurant selection attribute were extracted into six factors, Factor1 'taste and service', Factor2 'interior‘, Factor3 'convenient for approach', Factor4 'marketing strategy', Factor5 'food quality', Factor6 ’menu and price‘ Canonical correlation analysis showed two significant functions. Canonical function1 showed that food-related lifestyles of taste seeking type and safety seeking type were indicated to have significant positive relationships with the food qualify, taste and service in the restaurant selection attributes. Canonical function2 also showed that a significant positive relationships between health seeking type and accessibility, and a significant negative relationships between health seeking type and taste & service and between health seeking type and menu & price. Finally the result of the study provide some insight into the types of marketing stratagem that can be effectively used by operator who manage restaurant.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
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• pp.2973-2978
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• 2011

In this paper, a system is developed to support multi-attribute decision making for designing light-weight of rolling stock. Conceptual design of light-weight of rolling stock does not only mean reducing weight. It should be considered about some attributes like safety and environment, technology, etc. So technical attributes and needs of customers, manufacturers and management companies, passengers, should be reflected and qualitative evaluation methods are required. AHP(Analytical Hierarchy Process) and QFD(Quality Function Deployment) are used to decide weighted values of technical attributes and needs from customers. Finally, Alternatives for light-weight of rolling stock that are composed of alternatives of equipment are evaluated by TOPSIS(Technique for Order Preference by Similarity to Ideal Solution). A series of this process are made as a S/W. It could suggest a near-optimal alternative for light-weight of rolling stock.