• 제목/요약/키워드: qualitative game

검색결과 71건 처리시간 0.026초

노인용 그립형 한글입력 인터페이스 (A Grip Type Korean Text Entry Interface for the Elderly)

  • 장희동
    • 한국게임학회 논문지
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    • 제9권3호
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    • pp.15-22
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    • 2009
  • 우리사회는, 모든 구성원들에게 컴퓨터사용 능력을 요구하는 정보화지식사회이면서 또한 60세이상 노인들이 많이 존재하는 초고령화 사회이다. 그러나 우리사회에서는 노인들의 신체적 한계를 고려한 노인용 컴퓨터들을 찾아보기 어렵다. 본 연구에서는 노인들의 신체적 능력과 한계를 고려하여 디자인한 그립형 한글 입력인터페이스를 제안하였다. 제안한 노인용 한글 인터페이스를 기존 제품들인 노인용 키보드(ME TOO SV01)와 노인용 휴대폰(LG KV-3900) 입력 버튼들에 대하여 비교분석하였다. 비교분석방법은 측량을 통한 정량적 평가와 10명 노인들을 대상으로 만족도(5점 만점) 실험을 통한 정성적 평가를 하였다. 정량적 평가결과에 의하면, 제안한 한글 입력인터페이스는 인체공학적인 입체적 디자인과 입력버튼들의 위치, 손가락 이동을 요구하는 입력버튼 수, 손가락 최대 이동 범위, 입력에 사용되는 손가락 수의 항목에서 가장 우수했다. 노인들을 대상으로 한 항목별 만족도(5점 만점) 평가결과에 의하면 인터페이스 모양와 입력버튼 위치 항목에서 가장 우수하였고, 버튼들의 간격과 문자입력 편리성은 두 번째로 우수하였지만 평가점수로는 키보드의 가장 높은 점수들과 근접하였다.

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Measuring the Impact of Competition on Pricing Behaviors in a Two-Sided Market

  • Kim, Minkyung;Song, Inseong
    • Asia Marketing Journal
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    • 제16권1호
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    • pp.35-69
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    • 2014
  • The impact of competition on pricing has been studied in the context of counterfactual merger analyses where expected optimal prices in a hypothetical monopoly are compared with observed prices in an oligopolistic market. Such analyses would typically assume static decision making by consumers and firms and thus have been applied mostly to data obtained from consumer packed goods such as cereal and soft drinks. However such static modeling approach is not suitable when decision makers are forward looking. When it comes to the markets for durable products with indirect network effects, consumer purchase decisions and firm pricing decisions are inherently dynamic as they take into account future states when making purchase and pricing decisions. Researchers need to take into account the dynamic aspects of decision making both in the consumer side and in the supplier side for such markets. Firms in a two-sided market typically subsidize one side of the market to exploit the indirect network effect. Such pricing behaviors would be more prevalent in competitive markets where firms would try to win over the battle for standard. While such qualitative expectation on the relationship between pricing behaviors and competitive structures could be easily formed, little empirical studies have measured the extent to which the distinct pricing structure in two-sided markets depends on the competitive structure of the market. This paper develops an empirical model to measure the impact of competition on optimal pricing of durable products under indirect network effects. In order to measure the impact of exogenously determined competition among firms on pricing, we compare the equilibrium prices in the observed oligopoly market to those in a hypothetical monopoly market. In computing the equilibrium prices, we account for the forward looking behaviors of consumers and supplier. We first estimate a demand function that accounts for consumers' forward-looking behaviors and indirect network effects. And then, for the supply side, the pricing equation is obtained as an outcome of the Markov Perfect Nash Equilibrium in pricing. In doing so, we utilize numerical dynamic programming techniques. We apply our model to a data set obtained from the U.S. video game console market. The video game console market is considered a prototypical case of two-sided markets in which the platform typically subsidizes one side of market to expand the installed base anticipating larger revenues in the other side of market resulting from the expanded installed base. The data consist of monthly observations of price, hardware unit sales and the number of compatible software titles for Sony PlayStation and Nintendo 64 from September 1996 to August 2002. Sony PlayStation was released to the market a year before Nintendo 64 was launched. We compute the expected equilibrium price path for Nintendo 64 and Playstation for both oligopoly and for monopoly. Our analysis reveals that the price level differs significantly between two competition structures. The merged monopoly is expected to set prices higher by 14.8% for Sony PlayStation and 21.8% for Nintendo 64 on average than the independent firms in an oligopoly would do. And such removal of competition would result in a reduction in consumer value by 43.1%. Higher prices are expected for the hypothetical monopoly because the merged firm does not need to engage in the battle for industry standard. This result is attributed to the distinct property of a two-sided market that competing firms tend to set low prices particularly at the initial period to attract consumers at the introductory stage and to reinforce their own networks and eventually finally to dominate the market.

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e-스포츠의 다양한 속성이 유동(flow)과 동일시에 미치는 영향에 관한 연구 (A Study on the Various Attributes of E-Sport Influencing Flow and Identification)

  • 서문식;안진우;김은영;엄성원
    • 마케팅과학연구
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    • 제18권1호
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    • pp.59-80
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    • 2008
  • 인터넷의 급속한 발달과 온라인 사용이 급증함에 따라 e-스포츠와 같은 온라인 게임은 거대한 시장으로 성장하고 있다. 그렇지만, 많은 e-스포츠를 후원하는 기업의 효과를 검증하는 마케팅적 연구는 미진한 상태이다. 있다해도 단순히 온라인 게임과 관련한 연구가 대다수이다. 이에 본 연구는 e-스포츠 스폰서십을 통해 기업의 마케팅 커뮤니케이션 전략 수립을 위한 토대를 마련코자 하였으며 시작단계에 있는 e-스포츠의 향후 연구에 기여하고자 하였다. 중요 변수들은 첫째, e-스포츠의 주요한 게임속성으로 상호작용성, 익명성, 내용확장성을 들고 온라인 상황에서 주요한 매개의 역할로 다루어지는 유동(flow)과의 관계를 살펴보았다. 둘째, e-스포츠의 주요한 게이머속성(스포츠 경기에서의 팀과 플레이어의 속성에서 수정)인 매력성, 유사성, 경기결과가 유동(flow)과 게이머동일시(온라인 게임상황에 맞게 기존 팀동일시를 게이머동일시로 차용)에 미치는 영향관계를 살펴보았다. 마지막으로 유동(flow)과 게이머동일시와의 관계 그리고 게이머동일시와 기업동일시와의 관계를 최종적으로 점검하였다. 연구의 결과, 온라인의 기초적인 특성인 상호작용성은 유동(flow)에 유의한 영향이 있었고 게이머속성에서의 유사성과 경기결과도 유동(flow)에 유의한 영향이 있었다. 그리고 유사성은 게이머동일시에 정의 영향을 미치는 것으로 나타났다. 마지막으로 유동(flow)은 게이머동일시에 그리고 게이머동일시는 기업동일시에 정의 영향이 있는 것으로 나타났다. 결론적으로 e-스포츠를 후원하는 기업의 경우 일반 유저들과 유사한 특성인 가진 실력있는 게이머를 후원한다면 마케팅 효과를 극대화할 수 있다.

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Does cost matter: How customer adopts the fee-based online content services?

  • Choi Jeon-Gil;Hong Soon-Goo;Kim In-Jai;Lee Sang-Guen
    • 한국정보시스템학회지:정보시스템연구
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    • 제13권1호
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    • pp.121-134
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    • 2004
  • As Internet usage widely grows, online content services such as newspaper, magazine, music, game and movie are provided with a fee-based subscription. Many content services providers consider charging a usage fee into its service provisions as one of the Internet business models for increasing revenue. There are customer resistances to adopting the fee-based service provision on the Web. Previous research in information systems (IS)has focused on the analysis of adoption of information technology or systems in the individual ororganization level. No principle research has been carried out on the user adoption behavior of online content services provisions. As users actively access content services on the Web, it needs to explore user adoption behavior in different settings. Many IS researcher have employedquantitative approaches, even though they deal with the process of user behavior regarding the information technology or system. In this study, we attempt to discover how customers adopt the fee-based provision of online content services by employing grounded theory, one of the principal qualitative research methods.

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학령전기아동의 정서지능 및 친사회적 행동 증진을 위한 장기집단상담프로그램 효과연구 (Effectiveness of the Long-term Group-Counseling Program to Improve Emotional Intelligence and Prosocial Behavior in Preschooler)

  • 이정숙;유정선
    • 가정과삶의질연구
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    • 제25권1호
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    • pp.29-43
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    • 2007
  • Effectiveness of Long-term Group-counseling in Improving Emotional Intelligence and Prosocial Behavior in Preschooler The purpose of this study was to assess the effectiveness of long-term group-counseling in preventing children's maladjustment at school. for this study, six children were selected for an experimental group and another six for a control group. They were tested using the Emotional Intelligence Rating System and the Prosocial Behavior Skill Situations Measure for Preschool Level. In addition to quantitative analysis, a qualitative analysis was conducted to examine group processes and changes in each child. The experimental group participated insocio-drama, group art therapy, and game play therapy whereas the control group did not receive any treatment. In order to examine the impact of the intervention, pre-program tests and post-program tests were conducted. The results were as follows. First, the children's emotional intelligence was improved with group counseling. There was a significant difference in emotional intelligence between the experimental and the control groups. Second, children's prosocial behavior ability alsoimproved. There was a significant difference in social ability between the experimental and the control groups.

저소득층 아동의 사회성증진을 위한 집단상담 프로그램 효과 연구 (Effectiveness of the Group-Counseling Program to Improve Social Ability in the Children from Low-Income Families)

  • 이정숙;유정선
    • 가정과삶의질연구
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    • 제23권3호
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    • pp.127-136
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    • 2005
  • The purpose of this study was to assess the effectiveness of a group-counseling program to improve children's social ability. For this study, six children were selected for an experimental group and another six for a control group. They were tested using the Social Skill Rating System for Preschool level. In addition to a quantitative analysis, a qualitative analysis was conducted to examine group processes and changes of each child. The experimental group participated in a socio-drama group art therapy, and game play therapy whereas the control group did not receive any treatment. In order to examine the impact of the intervention, ore-program tests and post-program tests were conducted. The results were as follows: First, children's social ability was improved. There was a significant difference in social ability between the experimental and the control group. Second the group counseling program was proved to be effective. This program was primarily designed for children from low-income families.

청소년의 약물남용 경험 (The Adolescents' Experience in Drug Abuse)

  • 김귀분;이경호
    • 대한간호학회지
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    • 제30권4호
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    • pp.917-931
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    • 2000
  • This study was to provide understanding for the juvenile problem of drug brought about by industrialization, and the importance people that we should take a role in helping to resolve the problem. The purpose of this study lies in approaching the effective methods to prevent Korean adolescents from being involved in drug by examining the factors of their experience. The method of this study is designed to grasp the adolescents' drug experience, its meaning, its structure and the nursing intervention ways. By applying a phenomenological approach which is based on a qualitative research method, the researchers hoped to reveal key data in each group. It has been carried on from October 1998 until September 1999 with sample of 5 adolescent inmates in K mental hospital located in Seoul. The data were collected by sereous personal deep interviews and observations. Collected data were analyzed according to the phenomenological method suggested by Giorgi. The results of this study are as follows: First, pleasure seeking: curiosity, joy, and fun; Second, affiliation: formation of clique with the same age; Third, escape from reality: loneliness, emptiness, heroic mind, self- confidence, self-absorption, and comfort; Forth, feeble- mindedness: anxiety, fear, and temptation; Fifth, psychological unadaptation: wandering, forfeiture, and incompetence; Sixth, physical counteraction: headache, vomiting, loss of memory, loss of appetite and loss of sensibility; Seventh, psychological confusion: illusion, auditory hallucination and dream; Eighth, recovery of self-consciousness: repentance, desire and awareness This study results in the following suggestions of the nursing intervention 1. To cultivate a wholesome game culture for the adolescents. 2. To make up the group activities so that the adolescents can establish their sense of identity through a variety of group counseling program. 3. To foster the capability to cope with the change in the process of social accommodation. 4. To enforce the social life skill for the adolescents. 5. To practice the systematic education about drug use. 6. To develop the social education programs. 7. To help the adolescents build up their sense of identity by applying the adolescent cure programs. Above all, it is necessary that school and community as well as home should establish the educational environment paying special concern and consideration to the adolescents.

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Jersey Design and Pattern Making for Disable Players of Ice Sledge Hockey

  • Park, Sanghee;Um, Sungheum;Park, Jinhee
    • 패션비즈니스
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    • 제20권3호
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    • pp.43-53
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    • 2016
  • As the quality of life has improved with development of science and technology, desire for better quality of life of disable people has also increased. Currently, prejudiced views of disabled people in South Korea are changing, but sports for all disabled people is not revitalized and social support is also inadequate. In developed countries, administration and systems for sports among people with disabilities are provided at the consumer level, and many companies willingly provide support to disabled athletes. However, in South Korea, low awareness of sports for disabled people is companied by minimal support companies. In order for South Korea to advance, support for the disable sports players is needed, especially sports-wear that fits their body conditions and differences game playing from ordinary sports players. This study specifically focused on the ice sledge hockey players, taking into account the complaints on their jersey and their special conditions through motion analysis while sleds. For the easy use of the hockey, armhole depth and sleeve breadth was reduced and sleeve hem was designed for flexibility of sleeve such that it does not slide down. Also, because only the front of the Jersey is tucked in the pants, the side vent was designed to be deep such that the back hem is prevented from being pulled. Sportswear pattern making for the players with disabilities required to account for distinct body characteristics, as compared to the ordinary players. Thus, studies that develops sports-wear design for those with disabilities contributes to the qualitative development of sports for people with disabilities.

서술형 평가가 초등학생의 수학적 성향에 미치는 영향 연구 (Effect on Mathematical Inclination of Elementary School Students Using the Description Style Assessment)

  • 김남준;배종수
    • 한국초등수학교육학회지
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    • 제10권2호
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    • pp.195-219
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    • 2006
  • 서술형 평가가 실시됨에 따라 학생들의 수학적 성향이 어떻게 변화되었는지 살펴보았다. 학생들이 서술형 평가를 처음 접하였을 때 어렵게 생각하고 부담을 느끼고 있었으며, 풀이과정을 쓴다는 것이 불필요하다고 여기는 학생들도 있었다. 하지만 연구를 진행하는 동안 학생들은 곧 서술형 평가에 익숙해졌다. 서술형 평가를 통해 학생들은 수학을 자신의 글로 표현하는 경험을 하게 되었고. 수학적 개념이나 원리에 관심을 가지고 되었다. 또 풀이과정을 논리적으로 전개하려는 경향이 나타났다. 또 서술형 평가를 통해 학생들은 문제에 대한 자신의 생각을 논리적으로 서술하는 경험을 하게 되었고, 자신이 푼 문제에 대하여 반성하는 과정을 거칠 수 있었다. 또한 학생들은 새로운 형태의 서술형 문항을 접하면서 서술형 평가에 대한 호기심도 나타내었다. 그러나 어려운 문제를 풀어야 하는 경우에는 부담스러워 했으며, 자신만의 방법으로 문제를 풀기보다 교과서에 제시되었거나 교사가 알려 준 방법대로 풀려는 경향이 강하여 수학적 융통성은 다소 떨어지는 것을 알 수 있었다.

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프로젝트형 문제 해결 과정에서 보이는 수학적 의사소통 활동과 수학적 태도 분석 (An Analysis on the Mathematical Communication and Attitudes in the Process of Solving Mathematical Project Problems)

  • 최혜령;백석윤
    • 한국초등수학교육학회지
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    • 제10권1호
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    • pp.43-66
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    • 2006
  • 지금까지 수학적 의사소통과 수학적 태도에 관한 선행연구는 주로 쓰기 활동을 통한 자료 수집을 통해 많이 이루어져 왔다. 또한 프로젝트 활동이나 소집단 토의 활동에 대한 연구는 여러 차례 있었으나, 이를 수학적 의사소통 영역과 수학적 태도면에서 연관시켜 분석한 선행연구는 없었다. 따라서 본 연구에서는 학생들을 소집단으로 구성하여 프로젝트형 문제를 해결하는 과정을 촬영하여 살펴본 후, 그 속에서 수학적 의사소통은 어떻게 전개되고 있으며, 수학적 태도의 측면에서는 어떤 현상이 관찰되는지 알아보고 그 시사점을 추출해 보고자 하는데 연구의 목적이 있다.

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