• 제목/요약/키워드: purpose of using the mobile phone

검색결과 136건 처리시간 0.037초

An Exploratory Study of the Utilitarian and Hedonic Values on Buying Intention in Mobile Service

  • Oh, Young-Sam;Lee, Young-Chul
    • 유통과학연구
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    • 제10권9호
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    • pp.23-29
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    • 2012
  • Purpose - The main purpose of this study is to find consumers' usage behavior in mobile services. To achieve these research goals, we empirically estimate the relationship between characteristics related to the use and provision of mobile services and factors influencing consumers' intentions. Research design / data / methodology - This study based on TAM, in which behavior is seen as a consequence of affect and intentions and used the theory of consumption values which is a means of explaining user decisions to employ a utilitarian and hedonic facet using by smart phone. Results - The result of the study verified that specific factors, such as expectations about pleasure and monetary value, had the biggest influence on the service usage pattern of mobile consumers. And typically, when consumers are expected to monetary damages, it will be avoided. However, in result of this study, it was found that mobile service users pay a high cost, but they are in pursuit of pleasure and fun. Conclusions - These results, a variety of applications in the mobile service are being provided to users. As information technology has developed, companies should have providing diverse application programs and good quality of services with advanced information technology.

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스마트폰 유통환경과 소비자 행동에 관한 연구 (A Study on the Distribution Environment and Consumer Behavior of Smartphone)

  • 김민수
    • 유통과학연구
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    • 제16권4호
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    • pp.67-74
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    • 2018
  • Purpose - Most of the amendments to the law on the improvement of the distribution structure of mobile communication terminal equipment, the fully self-sufficient system of terminals, and the separated disclosure system on the terminals are aimed at securing transparency of the distribution structure by eliminating or reducing handset subsidies. This study investigates what items are important for the purchase of mobile phones in various and rapidly changing mobile phone markets from the consumer's point of view and tries to make a strategic suggestion for future mobile distribution strategies. Research design, data, and methodology - The procedure of this study takes place in four steps. In step 1, only the SF type respondents selected for this study were extracted through MBTI analysis. In step 2, they were divided into three hierarchies for the AHP analysis and each element was arranged. In step 3, the AHP analysis was converted to a Fuzzy-AHP number using the trigonometric centroid method. This was to eliminate the ambiguity of the response by converting into a fuzzy number even if data consistency was maintained with CI value below 0.1. In step 4, the number of converted 2-layer and 3-layer was combined to derive the priority when the final handset is selected. Results - First, the highest importance among the four items in the second tier was the terminal function item, followed by brand, price, and design item. Second, in the third tier, the highest importance was level of after-sales service, followed by device price, processing speed, ease of use, usefulness, and rate system. Third, the arithmetic average of the determinant of the fuzzy function showed that processing speed, ease of use and usefulness in the function item, level of after-sales service in the brand item, and device price in the price item were the five most important factors among 16 choice factors. Conclusions - First, there will be a change in the consumption patterns of consumers who have compared distributors and dealers to purchase handsets with more subsidies. Second, it is highly likely that people will purchase new handsets only when they need to change their devices because they can not receive subsidies by switching phone brands any more.

모바일 플랫폼의 개술 동향 (A Technical Movement of Mobile Platform)

  • 이진욱;최민규;김태훈
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2005년도 춘계 종합학술대회 논문집
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    • pp.452-457
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    • 2005
  • 지금까지 휴대전화 단말기를 이용한 무선 인터넷 콘텐츠 서비스에서 중요한 위치를 차지하고 있는 것 중의 하나가 모바일 플랫폼이다. 이동통신사 별로 각기 다른 모바일 플랫폼을 선택하여 사용해왔다. 본 논문에서는 이러한 다양한 플랫폼들의 문제점과 특징을 비교 분석하고, 한국형 무선인터넷 표준 플랫폼으로 인증된 위피의 기술적 특징을 살펴보겠다.

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스마트폰 사용자를 위한 모바일 웹 인터페이스 디자인 구현 (Implementation of Mobile Web Interface Design for Smart-Phone Users)

  • 오형용
    • 한국콘텐츠학회논문지
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    • 제11권12호
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    • pp.639-648
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    • 2011
  • 무선 인터넷 접근성이 개선된 스마트폰과 태블릿PC의 등장으로 개인 컴퓨팅 환경이 PC중심에서 모바일 웹(Mobile web) 기반의 모바일 단말기 중심으로 이동하면서, 정보의 이용과 소통 방식이 빠르게 변화하고 있다. 이러한 시점에서 국내 대학들 역시 스마트폰 사용자들을 위한 모바일 웹 사이트 구축이 활발하게 진행 되고 있다. 하지만 이러한 대학들의 모바일 웹사이트들은 사용성이나 접근성을 고려하기 한 사이트가 아닌 다양한 기능과 화려한 디자인에 주력하여 개발하거나 단순한 홍보용으로 제작되고 있기 때문에 이를 사용하는 학생들은 많은 불편을 겪고 있다. 이에 본 논문은 스마트폰 환경에서 사용성과 접근성을 고려한 웹 인터페이스를 새롭게 제안함으로써 사용자들이 원하는 정보로 쉽게 접근할 수 있도록 구현하였다. 모바일 웹사이트 구축 시 고려해야 할 사항은 직관적인 인터페이스 디자인, 사용자 경험(User Experience)에 대한 고려, 사용자 맞춤형 인터페이스, 그리고 웹표준(Web Standard) 준수이다.

엠보싱 및 버링 공법을 이용한 휴대폰용 초정밀 알 에프 스위치 커넥터 쉘 개발 (Development of High Precision R/F Switch Connector Shell for Mobile Phone by Embossing and Burring Process)

  • 최홍석;신현집;김병민;고대철
    • 소성∙가공
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    • 제22권6호
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    • pp.317-322
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    • 2013
  • A radio frequency(R/F) switch connector is widely used in wireless devices such as mobile phone and navigator to check defects of the circuit board of product. The R/F switch connector shell plays a role in protecting the switch connector. Previously, this part was machined using a turning, which is time-consuming and has poor material utilization. Furthermore, the workpiece material of brass containing lead that has excellent machinability has environmentally regulated during recent years. The purpose of the current study was to develop the connector shell by forming through progressive dies including embossing, burring and forging process in order to achieve higher productivity and dimensional accuracy without tool failure. To accomplish this objective, a strip layout was designed and finite element (FE) analysis was performed for each step in the process. Try-out for the connector shell was conducted using progressive die design based on FE-analysis results. Dimensional accuracy of developed part was investigated by scanning electron microscopy. The result of the investigation for the dimensions of the formed connector shell showed that the required dimensional accuracy was satisfied. Moreover, productivity using the progressive die increased four times compared to previous machining process.

모바일 폰의 반복 사용 시 압력방식에 따라 엄지손가락에 발생하는 힘과 피로에 대한 비교평가 (A Comparative Evaluation about Force and Fatigue on Thumb according to Input Type for Repetitive Use of Mobile Phone)

  • 김철민;박정홍;김광훈;손권
    • 대한의용생체공학회:의공학회지
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    • 제32권4호
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    • pp.312-318
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    • 2011
  • The purpose of study was to evaluate effects for repetitive use of thumb according to two different input types (button and touch) of mobile phones. A total of eight young and healthy subjects (6 males and 2 females: $24.63{\pm}8.04$ years) volunteered, and force measurement on thumb using film type pressure sensor was carried out for an hour. Before the experiment De Quervain's syndrome test were performed to check the left and right muscles related with thumb motion and after measuring the pressing force fatigue feeling survey achieved. For a statistical analysis, 1-to-5 ranking scale was used to score the fatigue feeling. From the result of pressure measurement, forces acting on thumb in button type were 3.36 times (the right thumb) and 3.16 times (the left thumb) for the touch type. And the result of survey, fatigue by using the button type of mobile phone was largely triggered than by using touch type. The abductor pollicis brevis and the flexor pollicis brevis were found as common part of fatigue for repetitively using thumb during texting messages. In the further study, some quantitative fatigue comparisons for various input motions are required to analyze repetitive strain injury syndrome.

모바일 상거래의 고객만족 형성 요인 연구 : 구조방정식을 이용한 실증 분석 (Customer Satisfaction in the Mobile Commerce - An empirical study using general structural equation model)

  • 최지원;박용태
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 2006년도 제28회 동계학술발표회 논문집
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    • pp.131-149
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    • 2006
  • The increasing number of mobile phone users has caused the increasing number of mobile internet subscribers since the 2000s. However, there are little studies on commercial transactions through mobile internet by contraries of abundant studies on the traditional offline and online commerce. This paper aims to find out some factors affecting customer satisfaction in the mobile commerce. For this purpose, influential factors were drawn out by comparing mobile commerce with e-commerce and a more systematic framework was developed. 6 factors were proposed such as mobile internet experience, perceived content Quality, perceived ease of use, perceived price level, perceived system Quality and perceived security level. Initially, they have effects on the customer satisfaction, and then, they have relationships with customer complaint and customer loyalty. In this paper, a Questionnaire survey was conducted. And a general structural equation model was applied to empirically test the proposed research model which is based on the relationships among the 6 factors and customer satisfaction, customer complaint and customer loyalty. This study will be useful to firms providing services of mobile commerce, because it can find out some influential and significant factors of the mobile commerce.

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휴대폰에서 Avata컨텐츠 기반의 E-mail Client/server 모델 설계 및 구현 (Design and implementation of the email client server model using the avatar contents for the mobile phone)

  • 이경진;이정윤;김강석;송왈철
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2004년도 춘계 종합학술대회 논문집
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    • pp.385-391
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    • 2004
  • 현재 모바일 기술이 발달함에 따라 휴대폰을 이용한 인터넷 사용이 크게 증가하고 있다. 대부분의 휴대폰 사용자의 인터넷 사용은 아바타 및 게임 컨텐츠가 주를 이루고 있다. 본 논문에서는 아바타 및 사용자 정보 관리를 위한 DB 모듈 과 메일 관리 모듈을 구현한 서버와 아바타 이미지를 애니메이션으로 재구성하여 메일 내용을 보여주는 클라이언트 모듈을 설계 하여 클라이언트의 부하를 줄이게 하였다. 휴대폰의 그래픽 및 CPU, 메모리 하드웨어 성능의 한계 때문에 본 논문에서 제시한 방식이 앞으로 많이 사용될 것으로 기대 되며 SK-VM 기반의 Application에 애니메이션 아바타와 I-Mail을 적응시킴으로써 기존에 아바타 서비스가 아닌 새로운 방향으로 아바타를 접목시킨 서비스를 할 수 있다.

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헤릭스를 이용한 3차원 구조의 휴대폰 내장형 안테나 (3 Dimensional Mobile Phone Internal Antenna Using the Helix Element)

  • 홍민기;손태호
    • 한국전자파학회논문지
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    • 제19권8호
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    • pp.906-912
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    • 2008
  • 1.5 cc 이하의 안테나 체적을 갖는 소형 안테나의 이득을 향상시킬 수 있는 3차원 구조의 휴대폰 내장형 안테나를 설계하고 이를 제작하였다. 소형 안테나 경우, 공진을 위해서 안테나를 복잡하게 구부리게 된다. 이러한 구부림은 전류 상쇄 작용을 발생시킴으로써 결국 이득 감소를 초래한다. 본 연구에서는 안테나의 구부림을 최소화하여 전류 상쇄를 줄였다. 짧은 안테나 길이의 보상과 방사 소자로의 동시 역할을 위해 헤릭스 소자를 사용하였다. 타당성을 입증하기 위하여 1.5 cc 체적으로 설계한 안테나를 프레스 공법으로 제작하여 2중 대역 휴대폰에 적용하였다. 측정 결과, GSM/USPCS 대역에서 슬라이드 다운 및 업일 때 효율과 이득은 각각 최대 27.73 %, 46.84 % 및 0.29 dBi, 2.27 dBi로 소형임에도 불구하고 양호한 특성이 나타났다. 방사 패턴은 2대역 모두 H-면 전방향성 특성을 보였다.

초기청소년의 휴대전화의존도와 자기조절학습 간 자기회귀교차지연 효과 검증: 성별 간 다집단 분석 (A Study on the Longitudinal Relation Between Early Adolescents' Mobile Phone Dependency and Self-Regulated Learning Using an Autoregressive Cross-Lagged Modeling: Multigroup Analysis Across Gender)

  • 홍예지;이순형
    • 아동학회지
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    • 제37권4호
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    • pp.17-29
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    • 2016
  • Objective: The purpose of this study was to examine the bidirectional relation between mobile phone dependency (MPD) and self-regulated learning (SRL) of early Korean adolescents in $4^{th}$, $6^{th}$ and $8^{th}$ grade, while taking into account gender differences. Methods: The study made use of panel data from the Korean Children and Youth Panel Study (KCYPS), and three waves of data collected from 2,264 adolescents were analyzed by means of autoregressive cross-lagged modeling. Results: The results can be summarized as follows. Firstly, MPD and SRL were consistently stable for adolescents in $4^{th}$, $6^{th}$ to $8^{th}$ grades. Secondly, a bidirectional relations between MPD and SRL were confirmed. In other words, there was a significant influence of a high level of MPD on a subsequent low level of SRL, and the high level of SRL also had a significant effect on the lower level of MPD across time. According to multi-group analysis, no gender differences were found in the relations between two constructs during the studied period. Conclusion: Findings highlighted not only the necessary media usage education but also parenting intervention strategies may help early adolescents to be prevented from negative effects of media usage and to enhance self-regulated learning ability. Based on the results, more implications were also discussed.