• The Journal of Information Systems
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• v.24 no.4
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• pp.99-116
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• 2015

Purpose One of the main characteristics of Social Network Service(SNS) is that users in an open space makes posts through voluntary participation and sharing among them. This makes SNS a very attractive channel to companies that need to send their messages to consumers. As a matter of fact, there are many companies doing marketing activities through a platform of Fan Page as a space for corporations and consumers to act together. This study defines the values and types of companies' advertising posts on Facebook, empirically analyzes the results of them, and investigates factors that could enhance the customer engagement. Design/methodology/approach A research model was built to demonstrate which values and types of posts were combined by corporations' posts on Facebook and create their messages and which of those combinations would lead to high results of customer engagement. Findings The results show differences in the values of posts between the group of high customer engagement and the other group on Facebook. This study makes its contribution by conducting elaborate analysis of posts on Facebook and thus proposing marketing strategies that companies, which had difficulties with systematic marketing activities due to cost limitations, could use on Facebook.

• International Journal of Knowledge Content Development & Technology
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• v.9 no.2
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• pp.45-64
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• 2019

This study examined the perception and use of web 2.0 applications for academic purposes by medical students of Ambrose Alli University, Ekpoma. The objective was to investigate the medical students' perceptions of web 2.0 applications, web 2.0 tools use, extent of use, perception and purpose for using web 2.0 applications. Descriptive survey method was used for this study. The total population of this study was 3670 and the sample size was 367 representing 10% of the study. The purposive sampling technique was adopted, and the instrument used for this study was questionnaire, a total of 367 copies were administered and 321 were found useful for the study. Percentage means and standard deviation on table and chart were used to analyze the data collected using Statistical Package for the Social Sciences (SPSS) software. Findings showed that the perception of web 2.0 applications of medical students AAU was positive and few of web 2.0 applications were used for academic purposes. It was recommended in the study that medical students should be provided with the facilities in a format more familiar to them and used by most of them and institutions need to equip the learning process with the needed facilities which will be of utmost benefit even for future purposes.

• Journal of Distribution Science
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• v.22 no.3
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• pp.83-92
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• 2024

Purpose: With the rapid information distribution of sport-related SNS, sport industry has utilized SNS as technical solution to distribute sport and health-related information. The current study examined the effect of SNS information use for running-specific content on running engagement and psychological well-being. Research design, data and methodology: Data were collected via online survey of participants in marathon events of United States. Descriptive statistics and Chi-square test were conducted to compare demographics and psycho-behavioral outcomes among SNS information users and non-users for running-specific contents. Multivariate hierarchical regression was next employed to examine research hypotheses. Results: A mass-participant running event was used to test seven hypotheses related to the potential role of SNS for running content in promoting running engagement and life satisfaction. In general, findings revealed that use of SNS for running content along with frequency of use can perhaps facilitate running intensity and influence participation in running-related outdoor activities. Furthermore, while overall life satisfaction did not appear to be influenced by use of SNS for running content, there was a demonstrated influence on the individual satisfaction domains. Conclusions: The findings of current study suggest that sport SNS is information distribution media enhancing users' engagement and their six life satisfaction domains. Further implications were discussed.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.197-207
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of closed type SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of closed type SNS. According to the results, relationship motivation and work motivation were found to be significantly related to the satisfaction. But other motivation factors(information motivation, pleasure/entertainment motivation, self-expression motivation) are not significantly related to the satisfaction. Then satisfaction was found to be significantly related to the intention to use. This study contributes to give companies providing closed type SNS and using it as a marketing tool with the base of activation strategies and practical implications.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.353-361
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• 2014

This study was confirmed nurse's traditional, social, professional and personal image of the dimensional perception of the difference between the majors and non-majors students exist? and Reflected on the role of the media image of nurses are there differences in perception? and Nurses and nurse related information, and information on contacting the media and contacted the media image of the existing research results and is there a difference? For the purpose, we survey the nursing majors and non-majors students. The results follows. First, the traditional nurses, social, professional and personal image perception gap is high. Second, the media reflected the image of the nurse in charge of the secondary role of a doctor about the image is high. Third, the nurse contacted the media about the TV is very high. The results of this study have implications to enable communication between patients and nurses agree that will provide evidence. In particular, the nurses through the use of media(PPL and Publicity strategy) suggest ways to improve the image.

• Journal of Families and Better Life
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• v.15 no.4
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• pp.341-354
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• 1997

In post-industrial society consumption takes a role as a means of acquiring unique lifestyle of style especially for the new generation. The purpose of this study was to identify consumption culture of adolescents in the context of consumerism culture. The use of goods in order to create social distinctions and to establish self-identity was note in is new generation's consumption culture and it was argued that advertising and other media attach images of beauty fulfilment and good life and that they persuade adolescents to have such lifestyle through buying consumer goods. It was also argued that the consumption culture of adolescents is strongly related to the counter-culture or counter-school culture. Implications were discussed with respect to future research area.

• The Journal of Information Systems
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• v.8 no.2
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• pp.29-47
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• 1999

Most organization are using E-mail(electronic mail) currently, but we seldom see the organizational success from the E-mail utilization strategically. There are many research which are focusing on the selection and usage of E-mail as a electronic communication media based on Information Richness Theory and Critical Social Theory. The purpose of this study is to investigate the effects by using E-mail through providing the model of perceived impacts. This model considers the moderate factors such as top management supports, organizational usage, and organizational pressure based on CST. Also it provides the guideline how to use E-mail strategically.

• Journal of Digital Contents Society
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• v.19 no.8
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• pp.1499-1506
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• 2018

The purpose of this study is to analyze the status and use of the image media in education institutions for infants and children to find out about the required image media in education institutions for infants and children. The survey included 184 teachers working in kindergartens and daycare centers in Seoul and Gyeonggi Province. They were then surveyed and statistical analysis was conducted. As a result of the study, the image media in possession and the image media in use were different. There were also differences between teacher age and class age. The results of these studies helped to identify unnecessary image media in education institutions for infants and children. It is also believed that it could contribute to providing basic data on the image media to be supported and the image media to be developed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.3
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• pp.1429-1441
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• 2016

While Facebook and Twitter get worldwide attention, these popular SNSs are not available in China. As the leading local SNS, Sina Weibo has garnered much of the attention in China. The purpose of the study was to explore why Chinese college students use Sina Weibo and if gender differences exist in the motivations for using it. The results from a survey of 360 respondents show that Chinese students used Sina Weibo mainly for information-gathering, followed by accessibility to celebrity, social connection, self-presentation and entertainment. Among them the most dominant reason for using Sina Weibo was found to be information-gathering. This finding suggests that Sina Weibo functions as a platform to search for information on social issues and interests. The study also found that these motivations were significantly different between male and female users. Interestingly, female respondents used Sina Weibo much more broadly than male counterparts, accessing it to satisfy all needs such as information gathering, accessibility to celebrity, social connection, self-presentation and entertainment. Based on these findings limitations and direction for future studies are discussed.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.365-379
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• 2019

The purpose of this study is to investigate what factors affect cyber-delinquency after examining the previous research focusing on the general strain theory and the delinquency opportunity theory in the existing studies. And as adolescents move from middle school to high school, this study is intended to analyze what factors affect cyber-delinquency from a longitudinal perspective using KCYPS(Korea Child and Youth Panel Survey) elementary 4th grade fourth and seventh data. The adolescence cyber-delinquency probability of occurrence were analyzed through the panel logit fixed-effect model using STATA. And then the cyber-delinquency frequency of adolescents were analyzed through the panel tobit random-effect model. As a result of analyzing the factors affecting cyber-delinquency frequency, Adult media commitment, computer use time, and cell phone dependency increased cyber-delinquency frequency. On the other hand, among the parenting attitudes, the attitude of supervising attentively and adolescents' age-increasing decreased cyber-delinquency frequency.