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The Structural Relationship among Relationship Marketing, Relationship Quality, and Behavioral Intention toward Children Sports Center

  • Gyeong Yeol PARK;Jaehyun HA
    • Journal of Sport and Applied Science
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    • v.7 no.2
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    • pp.29-38
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    • 2023
  • Purpose: The purpose of this study is to examine the structural relationship among relationship marketing, relationship quality, and behavioral intention toward children sports centers. Research design, data, and methodology: To achieve this purpose, this study employed a convenience sampling method via a questionnaire dissemination. A total of 427 responses were collected from the parents of six children sports centers. Among those, 21 responses were excluded as they were not completed, leaving 406 valid data. For hypotheses test, the collected data was computed in SPSS 27.0 and AMOS 27.0, and analyzed with frequency analysis, correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling analysis. Results: First, relationship marketing had a positive influence on relationship quality. Second, relationship marketing had a positive influence on behavioral intention. Third, relationship quality had a positive influence on behavioral intention. Conclusions: Results showed that relationship marketing had a positive influence on relationship quality and behavioral intention. Moreover, relationship quality had a positive influence on behavioral intention. These findings indicate a positive function of relationship marketing in building psychological and behavioral outcomes in the context of children sport industry. Given this, implications of relationships among research variables were discussed.

A study on transmission of Chimgyeongyogyeol by Ryu, Seong-ryong (류성룡(柳成龍) 저술 『침경요결(鍼經要訣)』의 전승 연구)

  • Park Hun-pyeong
    • Journal of Korean Medical classics
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    • v.36 no.2
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    • pp.35-48
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    • 2023
  • Objectives : In this paper, the characteristics and significance of Chimgyeongyogyeol (=Chimguyogyeol) were analyzed. Furthermore, the purpose of this study is to examine which books were based on the origin of the medical knowledge enjoyed by Ryu, Seongryong at the time. Methods : The bibliography of each transmitted version of Chimgyeongyogyeol is considered, then the items are compared, and finally, the citations of the relevant contents are examined. Cited literature was analyzed by item, and sources were identified where the contents were cited. Results : 1. Chimgyeongyogyeol was published three times. 2. At present, it is not known which tradition text is the oldest. The transmission relationship between several transmission versions is not clear. 3. Chimgyeongyogyeol was written with reference to various other medical books, centered on Uihagibmun. 4. There is no information about 'Choose a day to perform acupuncture' and 'Zaoyuju acupuncture', which were widely popular in Joseon at the time. This reflects the purpose of writing to convey medical knowledge to the general public. Conclusions : Chimgyeongyogyeol was an acupuncture book written for the purpose of conveying medical knowledge to the common people by reflecting the latest medical achievements in China. Through this, the knowledge of acupuncture enjoyed by the author and what he aimed for through it were confirmed. However, it was impossible to completely compose the system of the first draft only with the extant version.

Effects of the Real Estate Transaction Tax on Saudi Arabia's Economic Cycles

  • HARIRI, Mohammad Majdi
    • Asian Journal of Business Environment
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    • v.12 no.1
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    • pp.25-33
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    • 2022
  • Purpose: The purpose of this paper is to determine the effects of the Real Estate Transactions Tax (RETT) on the economic cycles of Saudi Arabia. A secondary purpose is to determine the effects of RETT on the construction and real estate sectors of Saudi Arabia. Research design, data and methodology: The data used is retrieved from the General Authority of Statistics, Saudi Central Bank and the World Bank Open Data. Econometric models of multiple linear regression with dummy variables have been conducted to achieve the objectives and to quantitatively verify the hypotheses. Results: With the VAT exemption in real estate transactions and its substitution with RETT, a positive effect on the economy and the real estate sector has been observed. However, this tax reform has not produced any significant effects in the construction sector. Conclusions: The main conclusion of the present research is that the real estate market has a major influence on economic cycles. After the tax reform, a reduction in the contribution of taxes on real estate transactions to GDP was detected. For the construction sector, after the tax reform, it is estimated that there will be an insignificant reduction in the contribution of the real estate price index, and of the taxes on real estate transactions, to GDP.

The Effects of Fast food Customers' Perceived Risk on Purchasing Intention, Attitude, & Risk Reduction Behavior (패스트푸드 이용 고객의 위험지각요인이 위험감소행동, 태도, 및 구매의도에 미치는 영향)

  • Chong, Yu-Kyeong;Sung, Yu-Kyeong;Ryu, In-Young
    • Journal of the Korean Society of Food Culture
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    • v.24 no.5
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    • pp.518-524
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    • 2009
  • This study was conducted to investigate the effects of fast food customer's perceived risks on risk reduction behavior, attitude and purchase intention. A total of 268 usable surveys were collected using a stratified random sampling method. Descriptive analysis and factor analysis was then conducted using SPSS 12.0, and a Cronbach's $\alpha$ was generated to estimate the internal consistency of the survey items. Multiple regression analysis was used to evaluate the relationships among variables. The results indicated that fast food safety and monetary risks had a negative effect on customer feelings and satisfaction with fast food, which had a positive effect on buying purpose and recommendation purpose. Conversely, obesity and monetary risks only had a negative effect on buying purpose. An improved menu more effectively reduced the risk perceived by the fast-food customers than an improved image.

Testing Differences of Leisure Satisfaction by Demogrpahic Characteristics of MTB participants

  • MOON, Bo Ra;LEE, Hwan Yeol;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • v.3 no.1
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    • pp.27-34
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    • 2019
  • Purpose: Mountain biking as a sport and recreational activity has grown rapidly over the previous two decades. The purpose of this study is to analyze differences of leisure satisfaction by demographic characteristics of mountain bike participants. Research design, data, and methodology: To accomplish the purpose, the study employed purposive sample method among nonprobability sampling and collected data from 300 participants. Of collected data, 288 responses were analyzed excepted for uncompleted responses. To analyze data, study utilized statistical techniques including descriptive statistics, reliability analysis, independent-sample t-test, and one-way ANOVA, and to verify difference between individual groups in relation to significant results, Duncan's multiple range was conducted. Results: Findings indicated no differences of leisure satisfaction by gender. Similarly, education level and occupations have not influence leisure satisfaction. Yet, differences of leisure satisfaction by participation frequencies were observed. Of participation frequencies, participants riding 5 times a week were more satisfied with MTB participation than the other groups participating less 3 times a week. Conclusions: The findings provide a couple of insights in terms of promoting MTB participation. In specific, results indicated that MTB would be attractive sports that is able to appeal huge populations regardless of their education and occupation. Furthermore, consistent participation is judged an effective way to increase psychological, educational, and social satisfaction. In this sense, regional MTB clubs could play a salient role in motivating riders to more participate in MTB. Hence, establishing strategies for encouraging club activities are needed.

A Study on Increase of Consumption of Seaweeds of Marine Product Distributors: Focused on Increase of Consumption of Seaweeds

  • Kim, Mi-Song;Kim, Sang-Cheol
    • The Journal of Economics, Marketing and Management
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    • v.6 no.4
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    • pp.41-49
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    • 2018
  • Purpose - The purpose of the study was to investigate restaurants increasing seaweed of marine products and to let consumers live healthy and happy lives and to discuss increase of seaweeds consumption. The purpose of the study was to give consumers good food and to live healthy and happy life and to elevate life quality and to produce added value by increase of consumption of seaweeds such as laver, brown seaweed, tangle and gracilaria and others and to give economic advantage. The seaweed could be produced in large quantity without spending of much money in accordance with demand to make use of it at restaurants. Research design, data, and Methodology - The author visited restaurant businessmen at Suwon, Anyang, Hwaseong and Yongin to investigate low sales by in-depth interview. The study investigated Kodari-jorim restaurants that made use of laver ssam for side dish. The subject was HS distributors to let restaurant keepers think of seaweeds and replacement of vegetable by seaweed. Results - Women customers who thought of health and diet usually selected menu at the restaurants not to appeal. Conclusions - Menu with high quality seaweeds (low calory, satiety and health) can satisfy women customers thinking much of health and diet to increase consumption of seaweeds. The study was exploratory to investigate in qualitative and quantitative way in the future.

A comparative study on consolidants for bronze objects conservation (청동유물 보존처리에 사용되는 강화처리제의 특성 비교)

  • Cho, Hyun-Kyung;Cho, Nam-Chul
    • Analytical Science and Technology
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    • v.22 no.3
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    • pp.263-271
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    • 2009
  • The purpose of metal artifacts conservation is recovering the original state of objects and preventing it from further corrosion. Four different consolidants are selected that are widely used for bronze objects conservation. This study found out the characteristics of thin film by various experiments and analysis for the bronze plates coated using each solutions. After a series of analysis, resin B and V showed good coating properties. However, the evaluation point suited to this purpose are adhesive strength, stability against yellowing and corrosion resistance. Therefore, resin B of four different consolidants could expect to get the most suitable consolidation effect for consolidation purpose.

Why Have Policies to Support Small and Medium Sized Retailers not Been Successful in South Korea?

  • Jong-Hyun YI
    • Journal of Distribution Science
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    • v.21 no.12
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    • pp.113-125
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    • 2023
  • Purpose: Support policies for small and medium-sized retailers (SMSRs) have been promoted in various ways over the past 20 years, but they are generally regarded as unsuccessful. The purpose of this study is to analyze the process and impact of policy changes, identify the reasons for the lack of success, and explore policy alternatives. Research design, data and methodology: This study explored major policies in various categories such as the retail industry, traditional markets, and Micro-Enterprises from the mid-1990s to the present. It also analyzed the short- and long-term impacts of major policies at the retail format level like SMSRs, using data from Statistics Korea's service industry survey. Results: This research found that sudden shifts in policy philosophy conflicted with the existing market structure and reduced the effectiveness of policies. It also found that policies aimed at improving competitiveness at the SMSRs-level had some effect, while polices aimed at supporting expenses at the individual store-level were difficult to achieve their intended purpose. Conclusions: The failure of the policy to support SMSRs is fundamentally due to the late response and conflicts between policies. It was also not successful due to the policy's focus on individual store-level expenses and maintaining employment rather than structural improvements of SMSRs format.

A study on the development of early childhood artificial intelligence education program (유아 인공지능교육 프로그램 개발 연구)

  • Kim Hee Young
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.695-702
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    • 2023
  • The purpose of this study is to develop an early childhood artificial intelligence education programs in kindergartens. In order to achieve the purpose of the study, a four-step program development procedure was taken: documentary analysis, program design and development, execution, and assessment. This study presented the purpose and goals, educational content, teaching-learning methods, and evaluation of the early childhood artificial intelligence education program in kindergarten. By implementing an artificial intelligence education in the process of developing the program, the practicality and utilization of the program were secured. This study is meaningful in that it derives practical support measures to apply and activate artificial intelligence education programs in the field of early childhood education.

A Study on the Tourism Watchdog for Optimizing Safety System (관광활동의 민원 관계망 최적화 관광 와치도그 도입에 관한 소고)

  • Kyung-Yeo, Koo
    • Asia-Pacific Journal of Business
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    • v.14 no.2
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    • pp.187-199
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    • 2023
  • Purpose - The purpose of this study is to formulate a plan to cope with tourists' rights which can occur in tourist attraction place and anywhere for tourist activities and to seek a plan for introducing a watchdog system for tourists' civil complaints. Design/methodology/approach - To perform this purpose, this article will discuss a research review of the scope of tourist activities in terms of space and place perspectives and compare them to the watchdog and ombudsman concepts. And the study analyses and look at the suggestion about Tourism complains center and the Tourism policy system of procedure function and role critically. Findings - The Watchdog system is a routine activity in which citizen monitoring activities are developed in the form of a system and share inconvenience and anxiety detected in time and space in the expanding range of entertainment, leisure, and sports tourism activities. The resulting accident rate can be reduced, the administrative and private businesses can be resolved, and the cost of handling can be solved. Research implications or Originality - The social contribution of Watchdog can be systematically expanded and resolved at various sites by securing public trust in the country threats in daily places preventing risks securing continuous safety management of related facilities and other industries