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The Development Process Model of Sports Fan Loyalty via CSR of Professional Sports Teams

  • CHA, Jaehyuk;LEE, Hwan-Yeol;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • v.4 no.2
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    • pp.45-51
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    • 2020
  • Purpose: The purpose of this study is to investigate how sports fans' loyalty is built via CSR activities of professional sports teams. Furthermore, the study sought to suggest the model presenting the process of developing loyalty of sport fans by teams' CSR performance. Research design, data, and methodology: For this purpose, a survey was conducted on 450 professional sports fans through the convenience sampling method. A total of 357 of the data were used for the final analysis. Based on the collected data, frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted. Results: The results showed that CSR activities contribute to building a positive image of team. Regarding fan identification, team image has also a positive effect on enhancing identification. The finding has supported the notion that attitudinal loyalty is enhanced by fan identification and further attitudinal loyalty significantly influences behavioural loyalty of fans. Conclusions: The results of this study explored the function of CSR of the teams on attitudinal and behavioural outcomes, loyalty. Moreover, the study suggested the constructual model presenting its role on enhancing fans' attitudes and behaviour affecting participation and consumption. Academic and practical implications were discussed for sport marketers and practitioners.

A Concept Analysis of the Quality of Life for the Children (아동의 삶의 질에 대한 개념 분석)

  • Chang, Eun-Young;Oh, Jin-A
    • Korean Parent-Child Health Journal
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    • v.11 no.2
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    • pp.127-137
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    • 2008
  • Purpose: The purpose of this study was to attempt an accurate understanding of the quality of life for the children and provide basic materials for application to nursing research, intervention and further theoretical development. Method: Data obtained from such research methods as the lexical and literature review were analysed according to Walker and Avant's(1995) process of concept analysis. Results: As a result of analysis, it was found that the attributes of the concept of the quality of life for the children included value/acceptance, family relationship, safety, good relationship with friends, right of children, school life, parent relationship, leisure, economical stability, not child abuse, and health. There was the coexistence between antecedent element and the outcomes of subjective judgement - health, family, economic strength, education, friends, welfare, social-cultural environment which indicates the coexistence of positive and negative emotions. Conclusion: nursing intervention should be provided for children by concentrating focus on the coordination of internal and external situations in order to prompt them to express their life with positive emotions. Experiential reference was used to suit the purpose of this study based on the use of objective and subjective indicators, and the development of the instrument considering the children were proposed because of the absence of the unified measurement instrument.

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Perceived Family Support and Quality of Life Patients with Cancer (암 환자가 지각한 가족지지와 삶의 질)

  • Kim, Kyung-Hae;Chung, Bok-Yae;Kim, Kyung-Duck;Byun, Hye-Sun
    • Asian Oncology Nursing
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    • v.9 no.1
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    • pp.52-59
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    • 2009
  • Purpose: The purpose of this study was to investigate perceived family support and quality of life in patients with cancer. Method: Data were collected from 83 cancer patients in the 3 cities of Korea. Family support was measured using the Tae's Family Support Scale and quality of life was measured using Functional Assessment of Cancer Therapy-General (FACT-G). Results: The mean scores of family support and quality of life were 30.48 and 53.04 respectively. Family support was significantly different according to marital status, education level, income, living together, helper, type of treatment, and weight change. Quality of life was significantly different according to the purpose of treatment, weight change, performance status, exercise, and sleep. There was a positive correlation between family support and quality of life (r=0.499, p<0.000). Conclusion: The study results underscore the importance of family support in improving the quality of life of patients with cancer.

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A Study on a Heat Transfer Characteristics of Direct Contact Heat Exchanger for Steam Condensation According to Various Cooling Water Flow and Internal Pressure(The Purpose of Combination with LNG Evaporator) (증기응축용 직접접촉식 열교환기의 냉각수 유량과 내부압 변화에 따른 열전달 특성연구(LNG 기화기와의 조합목적))

  • Lee, B.C.;Han, S.T.;Kim, C.B.
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.3 no.3
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    • pp.153-160
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    • 1991
  • Heat transfer characteristics of a direct contact heat exchanger utilizing sieve trays and spray nozzles for steam condensation for the purpose of combining with a LNG evaporator have been investigated with various cooling water flow rates and different vacuum pressures within the heat exchanger for the purpose of steam condensation. Temperature profiles and the volumetric overall heat transfer coefficients in a direct contact heat exchanger have been obtained for comparisons. The results show that the temperature differences between cooling water and steam along the direct contact heat exchanger height are rapidly decreasing and the volumetric overall heat transfer coefficients of the exchanger improves greatly as the inside vacuum pressure increases. The values of the overall heat transfer coefficients at P=-680mmHg have been increased significantly compared with at atmospheric pressure. At given pressure conditions, it is found that the values of average volumetric overall heat transfer coefficients for the sieve tray are found to be approximately 10% higher than those of the spray nozzle.

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A Critical Approach on the Extension of Lecture in English at Colleges (대학의 영어강의 확대에 대한 비판적 논의)

  • Kim, Dal-Hyo
    • Journal of Fisheries and Marine Sciences Education
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    • v.22 no.1
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    • pp.38-51
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    • 2010
  • The purpose of this study was to criticize (through available documents) the lecture in English at colleges. It is necessary that a study of English is emphasized in the era of internationalization. But, the indiscreet extension of lecture in English without consideration of the purpose, principle, and philosophy of college's education needs reflective thinking. This study criticized four dimensions, in other words the effectiveness of lecture in English, criteria of internationalization and college's competition of lecture in English, social inequality of lecture in English, and the harmfulness in the value of Korean language of lecture in English. First, most researches expressed the indiscreet extension of lecture in English was not effective in both students and professors. Second, many scholars and agencies on the internationalization and college's competition excluded the lecture in English as criteria. Third, the indiscreet extension of lecture in English had the possibility of social inequality. And fourth, the indiscreet extension of lecture in English had harmfulness in the value of Korean language and Korean's thought. College's education is an ivory tower in society. So, colleges should discard the thought that extension of lecture in English is the best way. Colleges should keep the purpose, principle, and philosophy of college's education.

Effects of Utilizing Animation Prior to Fundamental Nursing Practice on Learning Motivation and Self-Directedness in Student Nurses (기본간호학 실습교육의 동영상 사전학습에 대한 간호학생의 학습동기 및 자기주도성의 효과)

  • Kim, Yeong-Hie
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.17 no.2
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    • pp.240-248
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    • 2010
  • Purpose: This study was done to examine learning motivation and self-directedness when animation prior learning of fundamental nursing practice education was used. Method: For the study 220 nursing students participated in a fundamental nursing practice session after prior study using animation every week for 15 weeks. They responded to questionnaires that included measures of learning motivation and self-directedness. Results: There was no statistically significant difference in total scores for learning motivation over the 15 weeks of the practice sessions, but there was a difference for self-directedness. There was a significant difference in learning motivation in the group that always watched the animation and for which animation helped with the practice sessions and where the application purpose was postive. There was a difference in self-directedness for the students whose future was described as health teachers and where the application purpose was positive. Learning motivation showed positive correlations with self-directedness. Conclusion: Learning motivation and self-directedness utilizing animation prior to fundamental nursing practice were high and correlated with each other indicating the usefulness of this teaching method.

The Principles of Clothing Design and the Way of Design Approach in Lamanova (라마노바의 의상디자인 이론과 접근 방식)

  • Lee, Keum Hee
    • The Research Journal of the Costume Culture
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    • v.14 no.1
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    • pp.108-127
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    • 2006
  • The purpose of this study is to examine the principles of clothing design and the way of design approach in Lamanova. She caused a revolution in the art of dress and created the foundation for costume design theory. She Addressed Art in everyday life to self-taught dressmakers. The distinguishing feature of the design is simplicity and functionality. In an article "The Russian Style", Lamanova raised the question of the new Soviet costume and traditional costume. In "On Contemporary Costume" she classified the new forms of clothes into everyday and holiday attire, showed the principles of costume, and analyzed in detail the necessity of constructing a costume to suit the individual figure. In "On the Rationality of Costume", she found a basis theory for clothing design which is for whom, from what, and for what purpose. Lamanova's theory was made public in full in 1928 and was presented at the exhibition of Handmade Textiles and Embroidery in Women's Contemporary Costume. The main contents are the costume's purpose, it's material, the figure of its wearer, and its form. She argued that the new costume could be in line with the new life and her theory could be the creed of clothing designers. The principles of Lamanova's theory can still be applied today, not only in Russian traditional and contemporary costume, but in contemporary world fashion.

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A Study on Yangsaeng for Health Promotion of Aged Women in Rural Area (일 농촌 여성노인의 건강증진을 위한 양생연구)

  • Jung, Hee-Young;Park, Hyoung-Sook;Park, Soo-Youn
    • Research in Community and Public Health Nursing
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    • v.20 no.1
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    • pp.49-58
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    • 2009
  • Purpose: Purpose: The purpose of this study was to explore the yangsaeng level in a health management way of an aged women in rural area, and to offer basic material for the development of community's public health service. Methods: The subjects were 144 aged women who participated voluntarily in the questionnaire. The data were collected from January to February, 2008 with a self-administered questionnaire. Data were analyzed by SPSS 13.0 win program for finding frequency, percentage, mean, standard deviation, ANOVA and Tukey. Results: The average age of workers was 72. Total yangsaeng level was $3.08{\pm}.33$, highest yangsaeng factor was Activity & Rest Yangsaeng of $3.55{\pm}.46$ and lowest yangsaeng factor was Season Yangsaeng of $2.43{\pm}.75$. The total Yangsaeng level was the significant difference in monthly incomes(F=4.046, p=.047). Conclusion: Considering the results above, the yangsaeng level of aged women is affected by the age, education level, a monthly income etc. Therefore, for health promotion plan of aged women, consider that their age, educational level, economic level ect, and systematic education for promotion of health is necessary.

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Instagram of Fashion Brand's Current Use and Customer Attitude based on User Attributes (패션브랜드 인스타그램 사용자 특성에 따른 이용현황 및 소비자태도)

  • Lee, Yoona;Na, Sung-Min;Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.4
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    • pp.201-217
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    • 2015
  • Instagram, image based visual SNS platform is regarded as one of the most effective marketing channels and the number of users are getting increased. To enhance of our understanding of general current use and customer attitude through Instagram accounts owned by fashion brands depending on user attributes, the present study investigates factors that current status of use, purpose of use, brand attitude, purchase intension, and recommend intension. A survey method was conducted for empirical test. A convenience sample of 100 participants was used for data analysis. SPSS 18.0 was used for statistical analysis. Findings of this study suggest that first, the very purpose of access is to grasp fashion trend, second, a group of the high interest in fashion accesses to Instagram account of fashion brands more often, uses Instagram for information search more than other group and has a positive influence on recommend intension, third, a group of the high frequent access accesses Instagram for purpose of information search more and has a positive influent on values on customer attitude and the last, partial purposes of utilization and benefits sought of Instagram of fashion brands has a positive influence on customer attitude.

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THE EFFECTS OF THE DESIGN OF ABUTMENT SCREW DRIVER ON THE AMOUNT OF TIME FOR INSERTION OF SCREW DRIVER INTO ABUTMENT SCREW HEAD (임플랜트 지대주 나사와 드라이버의 설계가 보철물 장착 및 철거 시간에 미치는 영향에 관한 연구)

  • Kim Seong-Kyun
    • The Journal of Korean Academy of Prosthodontics
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    • v.43 no.2
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    • pp.258-263
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    • 2005
  • Statement of problem. Implant screw loosening has been remained a problem in implant prosthodontics. The time needed to insert screw driver into abutment screw head should be shortened for the purpose of decreasing the chair time. Purpose. The purpose of this study was to investigate the effects of the design of abutment screw driver on the amount of time for insertion of screw driver into abutment screw head. Material and methods. Hexagonal and rectangular types of abutment screw drivers were used. The original abutment screw drivers were modified by grinding acute angle of the screw driver tip (modified drivers). Group 1 : hexagonal type abutment screw and original driver Group 2 : hexagonal type abutment screw and modified driver Group 3 : rectangular type abutment screw and original driver Group 4 : rectangular type abutment screw and modified driver UCLA lab analogues were located in acrylic resin block. The angulations of them were 0 and 20 degrees. The times needed for insertion were measured. Group 1 and 3 were used as controls. Results. 1. Group 2 showed shorter insertion time than group 1, regardless of implant angulations (p<.05). 2. Group 4 showed shorter insertion time than group 3, regardless of implant angulations (p<.05). Conclusion. Modified abutment screw drivers required less amount of time to insert screw driver into abutment screw head. Modification of abutment screw driver was beneficial.