• 복식
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• 제65권3호
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• pp.104-116
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• 2015

This research has examined the relationship among film interest, clothing involvement, attitude towards ppl, preference for fashion products, and purchasing intention. In april 2014, 210 university students in Seoul and Incheon filled out a survey. Frequency analysis, k-cluster analysis, t-test, anova, duncan's multiple range test, regression, and mediation regression analysis were used to analyze. Students who were more interested in film were higher in clothing involvement. Clothing involvement had larger influence on preference for fashion products and purchasing intention than film interest. Students highly involved in clothing had more positive attitude towards ppl, preference for fashion products and purchasing intentions. Clothing involvement, attitude towards ppl and preference for fashion products directly influenced purchasing intention. The preference for fashion products had the largest influence on purchasing intention. The preference for fashion products and attitude towards ppl had mediation influences between clothing involvement and purchasing intention.

• 한국의상디자인학회지
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• 제18권4호
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• pp.87-99
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• 2016

The purpose of this study was to investigate the appearance orientation and clothing and cosmetics purchasing behaviors according to media contact responses. The subjects were 445 female university students in Daejeon and Chungnam province. The measuring instruments was a questionnaire with media contact responses, appearance orientation, clothing and cosmetics purchasing behavior, and subjects' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, frequency analysis, ${\chi}^2$ test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, female university students had very positive response and attitude on entertainers' appearance, style and products showed by media. Second, media contact response had a significant effect on appearance orientation. The group with a high level of media contact response showed higher appearance orientation than the groups with mediate and low level of media contact response. Third, media contact response had meaningful effects on clothing and cosmetics purchasing behaviors. The group with a high level of media contact response showed higher shopping frequency, purchasing frequency, and more spending on clothing and cosmetics than other groups.

• 복식문화연구
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• 제8권4호
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• pp.602-610
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• 2000

The purposes of this study was to examine the college students'value and the status of their clothing purchasing behavior, and to compare the correlation between both of them. The questions were centered on 511 students who are attending the universities in Seoul. The results of this study were as follows. First, most students have higher value on politics, economy, and theory in the order listed. Male-students were interested in theory, while female-students were more interested in politics. Second, when they purchase their clothes, the factor of decision was based on design and their observation was another important factor. As for selecting shops, they considered the product as the most important factor and then the service & transportation. Third, I inspected the correlation between their value & the status of their clothing purchasing behavior. The students with lower theoretical value considered the quality as a purchasing factor, and the service as a purchasing factor, common shop as a purchasing shop, adn the convenient transportation system as a factor of selecting a shop.

• 복식문화연구
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• 제6권4호
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• pp.50-61
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• 1998

This study aims to make clear how consumer's characteristic and involvement in infant's clothing effect on the purchasing behavior. Using questionnaire as a researching tool, I collected the date from 366 housewives who live in Seoul and have kids aged from two to six year-old. The results of the study were as follows : First, they showed a significance on the correlation between sub-variants of involvement in their child's clothing like interest, importance and cognition of danger and those of purchasing behavior like directions to trademark, beauty and practicality, and so that, ti was realized that the involvement have a great effect on their purchasing behavior like. This was of the same opinion that when they think economic significance seriously, they also think practical function importantly. It seems that such a result derived from the fact that infant's clothing is most involved in practicality and economy rather than in trademark, beauty and popularity which are important on adult's clothing because infant's growth is so rapid that it requires to change sooner. Second, as for the correlation between the involvement in their child's clothing and the purchasing behavior according with the consumer's characteristics, they showed a significant correlation according with the consumer's characteristics like husband's profession, average monthly income and monthly expense to purchase infant's clothing. I found, therefore, economic factors like husband's profession, average monthly income and monthly expense to purchase infant's clothing were of most important. It suggests that the higher the consumer's income is, the grater it have an effect on the purchasing behavior.

• 한국의류학회지
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• 제29권1호
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• pp.124-135
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• 2005

This study was intended to compare and analyze the clothing purchasing behavior of Chinese career women in Benjing, Shanghai, Shenzhen, and Changchun, and to provide useful information for establishment of marketing strategies for China. The subjects were 662 career women in their 20's or 30's living in Benjing, Shanghai, Shenzhen, and Changchun. Data was collected through the questionnaire based on the theoretical and previous studies from April 9, 2003 to April 31, 2003. A total of 662 questionnaires was analyzed by frequency, percentage, ANOVA, Duncan's multiple range test, and ${\chi}^2-test$. The results of this study were as follows: 1. Demographic variables such as an age, marriage, academic back ground, residential city, monthly income, and monthly expenditure on clothing were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun. 2. Clothing purchasing behavior variables such as clothing purchasing motive, using informants, clothing selection standards, store selection standards, and satisfaction after purchasing clothes were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun.

• 한국의류학회지
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• 제18권4호
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• pp.536-548
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• 1994

The puprpose of this study were to investigate the conceptual framework of situational variables on clothing types, to find out the relationship between situational variables and personality characteristics, and to determine the effects of situational variables on clothing purchase types. A Questionnaire was developed based on the previous studies. Data was collected from 530 women living Pusan and analyzed by the factor analysis, person correlation, and discriminant analysis. The results of this study were as following; Communication situations and purchasing situations were found out to be different on clothing purchase types. In planning purchase, consumers were affected by printed and tele-communication information search and were affected by interpersonal information search in unplanning purchase. In impulseing purchase, consumers were affected by store information search. It was found out that consumers with high rational clothing involvements were affected by only the purchasing situations when they would buy clothing, but consumers with high emotional clothing involvements were affected by the communication situations as well as the purchase situations. Consumers with high self monitoring traits were not affected by the communication situations and mostly the purchasing situations. Results showed that the purchasing situation was the most significant variables in clothing purchase behavior, communication situating or purchasing situations were differently influenced on clothing purchase types.

• 대한가정학회지
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• 제40권9호
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• pp.1-15
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• 2002

The multi-faceted influence of price on consumers' purchasing process of apparel products: Relationships with attitudinal and behavioral variables Price has a significant relationship to clothing products not only because of its practical, emotional and symbolic attributes but also because of its wide range and frequent changes. The purpose of this study was to identify the multi-faceted influence of price on consumers' purchasing process of clothing products. Six types of price-perceptions were related to various attitudinal and behavioral variables in a clothing purchase. A questionnaire was developed and data were collected from 720 adult women living in Seoul. Factor analysis, multiple regression, t-test and canconical correlation were employed to analyze the data. Low price consciousness was negatively related to product-oriented aspects of clothing and effected the one-price sale, visiting public markets and using interpersonal sources of price information. Value for money consciousness was positively related to product-oriented aspects of clothing and consumers' age or marriage and effected price considerations at the on-purchase and post-purchase stage. Price-quality inference was related to product-oriented and market-oriented aspects of clothing while price-prestige inference was related to visual and symbolic aspects of clothing and effected normal-price purchasing. Sale proneness was related to market-oriented aspects of clothing and effected seasonal sale price purchasing and price mavenism was related to market-oriented and visual aspects of clothing and effected price considerations at the pre-purchase stage.

• 한국의상디자인학회지
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• 제15권3호
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• pp.119-135
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• 2013

The purpose of this study was to investigate the relationship between consumption values of preschooler clothing and purchasing satisfaction, company brand loyalty and involvement of preschooler clothing with the mothers of preschoolers. An online survey was adapted as methodology of this study. The collected 323 questionnaires were collected and statistically analyzed. The nine consumption value of preschooler clothing(vicarious satisfaction value, social value, functional value, convenient value, economic value, coordination value, aesthetic value, distinctive value, and fashionable value) resulted from the analysis of survey. Purchasing satisfaction, company brand loyalty, involvement of preschooler clothing was Uni-dimensional. Statistical analysis was performed with frequency analysis, descriptive statistics, exploratory factor analysis, multi-group analysis, confirmatory factor analysis, bivariate correlation analysis, distribution, structural equation, cluster analysis, independent sample t-test, one-way analysis of variance. The results of this study are as follows. In the consumption value of preschooler clothing influencing on the purchasing satisfaction was evaluated depending on the involvement of preschooler clothing group (high-involvement group, low-involvement group). In the low-involvement group, the most significant consumption value of preschooler clothing are economic value, convenient value, social value in order of importance; though in the high-involvement group, aesthetic value, social value, economic value in order of importance. Also the brand royalty was more affected by the purchasing satisfaction in the high-involvement group than in the low-involvement group. In conclusion, the relations of consumption value of preschooler clothing with purchasing satisfaction, company brand loyalty, involvement of preschooler clothing was established in study. The significances of this study is to provide the market segmentation strategy depending on the characteristics of preschooler clothing consumers and establish the information and direction to increase the company brand royalty and purchasing satisfaction.

• 복식문화연구
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• 제6권4호
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• pp.162-174
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• 1998

Though the growth rate of the population of aged people in Korea is rapidly rising, research about this age group is relatively scarce compared to those about younger groups. This paper aimed to survey the clothing purchasing behaviors and clothing dissatisfaction of the aged women in Korea. A questionnaire concerning demographic status, clothing purchasing behaviors and clothing dissatisfactions was administered to 430 aged women residing in Seoul. Results showed that the aged women are as much well-planning, logical, and consumer-right-conscious purchasers as they are aesthetically demanding. 9 factors including product quality, design, sales service qualities revealed to be important factors explaining their dissatisfaction. But the strongest clothing dissatisfactions of the aged women were found to be those factors related to high price, lack of exclusive merchandising practices for the aged, and difficulty in the handling of clothing items. Their age and income status had partial influence on their purchasing behaviors and clothing dissatisfaction.

• The International Journal of Costume Culture
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• 제9권2호
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• pp.149-159
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• 2006

The purpose of the study is to compare the clothing purchasing behaviors between Korean and American college women and to gather a basic data to establish a clothing marketing strategy and effective world marketing strategy in the fashion marketing. 1,150 questionaries were distributed to 3 universities in Korea and 3 universities America from March, 15 to 30 in 2006 and a total of 800 questionnaires, 466 from Korea and 334 from American, were utilized in the final analysis. The SPSS 12.0 was used to analyze the technical statistics like average and frequency, t-test, X$^2$, factor analysis and multi-variate analysis of variance.