• Fashion & Textile Research Journal
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• v.18 no.2
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• pp.167-175
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• 2016

Brand personality is the human-like traits of brands that consumers can use to identify brands. Despite the importance of brand personality, there has been limited research about it in Korea recently, especially for casual apparel brands. Considering the changes in lifestyle and the increasing popularity of leasure activities in Korea, it is important to analyze the brand personality of casual brands for understanding Korean consumers. This study aimed to analyze the brand personalities of eight well-known casual brands in Korea, and to investigate the relationship between the brand personalities and brand preference. Specifically, this study questioned whether the similarity in brand personalities leads to similar patterns of preference for the brands. The eight brands were carefully selected so that they can well represent the diversity in the dimensions of perceived brand personality, while also being well-known to the participants of the survey. Factor analysis of the data from the survey of Korean university students yielded five factors of brand personality: liveliness, high class, ordinariness, rationality, and reliability. The eight brands showed significant difference across the five factors. Multidimensional scaling analyses of the brands were conducted based on the similarity in brand personality and brand preference respectively. The result showed significant difference in the relative distribution of the eight brands in the two-dimensional space of the analyses.

• Fashion & Textile Research Journal
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• v.22 no.2
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• pp.202-208
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• 2020

This study is to help produce highly comfortable and wearable and footwear based on the establishment of basic data for manufacturing elderly footwear patterns and products. For this, a survey of 207 women in their 20s and 60-70s was conducted to identify the wearing of shoes, inconvenience areas, purchase practices and footwear preferences by age group. The results are as follows. First, the average age of the young female group was 22.5 years old, the elderly female group was 68.8 years old, and the average shoe size was 236.3 mm for the young female group and 238.3 mm for the elderly female group. Second, young women wore shoes for a longer time than elderly women, resulting in swollen and numb legs, hardened soles, uncomfortable toes and sore heels. However, elderly women felt more uncomfortable wearing footwear than young women. They suffered pain in the joint area, heal and toe areas as well as had more toe deformations due to aging. Third, all age groups preferred athletic shoes and loafers as well as purchases from footwear brand stores and department stores. The elderly spent more money on shoes, longer time to buy and valued the feeling of wearing, whereas the young considered design first. Fourth, both age groups prefer low-heels and natural leather, the young preferred to wear various types of shoes; however, the elderly are found to desire shoes that are comfortable and stable in both form and wearing.

• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.322-336
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• 2010

This study examines the appearance management attitude factor of male college students and groups them according to their characteristics. Then this research analyzes their interest in knitwear, buying behavior, and characteristics to see what kind of differences exist. The results of the research are as follows: First, after conducting a factor analysis to identify the appearance management attitude of male college students, 3 factors emerged(sought personality, pursued trends, and appearance interest). Second, as a result grouping the students according to their attitude. It is created 3 groups(fashionista group, personality group, and appearance interest group). Third, for the interest in knitwear, the fashionista group had the highest interest in knitwear, with a preferred brand when purchasing. Fourth, the fashionista group that values personality and latest trends was more likely to purchase knitwear than the personality group or the appearance interest group. Finally, the majority preferred solid colors. Over 50% of the students preferred knits without any patterns. Also, the most preferred 100% cotton. As this survey was only surveyed in Seoul and Gyounggi areas. The next research requires to be surveyed in a more comprehensive area. Additionally, male college students must more effectively be segmented and surveyed to get accurate results.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.4
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• pp.155-164
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• 2020

This study measured the effect of PPL(Product Placement: PPL) in OTT(Over The Top) to search a new advertising revenue model according to the change of viewers' video content consumption patterns. On the first, by two research steps, the experiment was carried out using an eye-tracker and then a survey as the second step was administered asking subjects about their attitude about advertising messages, attitude about brand, and intention to purchase the brands used in the experiments. Specifically, the PPL materials used in the experiments were classified with three parts. This study has the meaning as approaching to the PPL research with new methodology by quantitatively access through the eye tracking of the subjects beyond the conventional qualitative measure that depends only on the memory of them. This research aims to find the possibility of indirect advertising as a new revenue model in the OTT environment.

• Fashion & Textile Research Journal
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• v.13 no.3
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• pp.321-331
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• 2011

The purpose of this study is to determine how the people's view on afterlife affects their perception about shrouds. As part of analytical research, the survey was carried out to take a look at the basic thoughts that average persons have on afterlife. This paper also performed the survey on what the shroud reminds the subjects of. Specifically, the questionnaire survey was conducted to see what the people think the necessity and appropriate cost of shroud and see if they have any plan to get it provided in detail. Data from this work were statistically processed and empirically analyzed. Findings of this study can be summarized as follows. As to the funeral methods, the subjects in this work preferred cremation to burial. It was found that they recognized shrouds as necessary, but they did not have a thought in a serious manner that the suit for the dead would affect the repose of the dead and guide his or her soul to the heaven. Those respondents did not have any immediate plan to purchase shrouds, either. However, they considered the price of shroud as most important when they might come to choose the garment. With regard to the quality, it turned out that they preferred the domestic shrouds whose material are natural to those from foreign country. Also, they opted for such a kind whose shape is not so different from that of casuals they would usually wear and whose color is same to the main material of the original garment. The common material preferred most by the subjects was a hemp. The subjects' view of afterlife was not greatly related not only to how much they recognized shrouds as necessary but also to their preference for materials and patterns. On top of this, their unique taste for particular types of shroud was found to be significantly dependent on whether their view of afterlife is positive or negative, whether they firmly believe in afterlife, whether they take the absolute predestination and whether they accept the prayer-effect relationship in terms of psychology.

• Fashion & Textile Research Journal
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• v.15 no.3
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• pp.423-429
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• 2013

This study helps out-size consumers purchase tops and improve the fitness of unde-weight women in their 20s-30s and by the establishment of a size system. The criteria for subjects in this study were those under 18.5($kg/m^2$) of the BMI; subsequently, a total of 233 females were enrolled. The results were: First, the nominal size for female adult formal dress suggested by the KS standard is suggested in 20 sections. The sections for underweight women are 7, (34 women who accounted for 14.59% out of 233 in total). The cover efficiency was 2.08% (which was very low). Second, tests showed that the average difference between the reference part body size of 7 sections for underweight women in the normal size section of bust cir.- hip cir.- height, and KS standard, waist cir. among reference sizes was rather small in the case of a nominal size for long height. Therefore, there is a significant difference with size in the KS standard and a sizing system proven improper for underweight woman. Third, the basic body sizes and reference body sizes were different due to the size system establishment according to measurements of underweight subjects. The research findings suggest that it is necessary to understand underweight types according to bust girth and hip girth sizes that represent basic sizes as well as to design patterns that consider the underweight body shape characteristics when women's tops are designed.

• Journal of the Korean Institute of Intelligent Systems
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• v.16 no.2
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• pp.185-190
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• 2006

Most systems in ubiquitous computing analyze context information of users which have similar propensity with demographics methods and collaborative filtering to provide personalized recommendation services. The systems have mostly used static context information such as sex, age, job, and purchase history. However the systems have limitation to analyze users' propensity accurately and to provide personalized recommendation services in real-time, because they have difficulty in considering users situation as moving path. In this paper we use users' moving path of dynamic context to consider users situation. For the prediction accuracy we complete with a path completion algorithm to moving path which is inputted to RSOM. We train the moving path to be completed by RSOM, analyze users' moving pattern and predict a future moving path. Then we recommend the nearest product on the prediction path with users' high preference in real-time. As the experimental result, MAE is lower than 0.5 averagely and we confirmed our method can predict users moving path correctly.

• Journal of Dairy Science and Biotechnology
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• v.35 no.4
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• pp.232-243
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• 2017

Although several supplementary foods are available for pregnant and lactating women, there is a need for foods able to maintain a woman's beauty without any changes in body shape. In this study, four questionnaires about nutrition management, skin care, body shape, and the intent of purchasing beauty supplementary foods, were prepared for an online survey (http://pms8011.wixsite.com/project). A total of 95 answers from 293 women were classified into four groups, based on age, income, occupation, and skin type. The data were statistically analyzed using SPSS/WIN Program 22.0. The significances of the F-value analyzed by one-way ANOVA and the differences within the groups were verified by Scheffe's method. All groups were shown to have very high requirements for nutrition management and beauty standards. In the skin patterns, the groups of middle-aged women, house wife and the lower income showed high interests, with a high significance (P<0.01) in ages. With respect to body shape, significant interest was found within the groups of skin type (P<0.05) and age (P<0.001). With regard to supplementary foods, all groups showed a strong intention to purchase, but no significant differences were found. This study indicates the necessity to categorize supplementary foods by the intended target group, such as women planning to conceive, pregnant women, and lactating women.

• Journal of Korean Society of Rural Planning
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• v.26 no.4
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• pp.41-52
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• 2020

The purpose of this study is to identify the conflict between residents and governments in partnership arising from the designation of National Important Agricultural Heritage for Damyang Samdari village and to suggest directions for improvement. To this end, residents of Samdari Village in Damyang, designated as an important national agricultural heritage, were interviewed. Interviews were analyzed through grounded theory, categorized into open coding, axial coding, and selective coding, and a paradigm model was constructed. Through this, the central phenomena of resident participation patterns currently appearing in the village were identified, and causal, contextual, and intervening conditions were analyzed. Causal conditions were analyzed as one-sided administrative treatment, assortment matching project, one-time plan, excessive dependence of residents and economic damages of residents at the beginning of the designation of national important agricultural heritage. As a result, conflict between residents and local governments occurred as a central phenomenon, and contextual conditions such as decline in the competitive of bamboo resources and frequent change in managers were also affecting the central phenomenon. As intervening conditions to alleviate the central phenomenon, there are local government's purchase of bamboo fields and fragmentary business effects. The action taken by the residents and officials in response to a fixed conflict is called an action-interaction strategy. Residents refused to change and settled in reality, and local governments avoided conflict. From the beginning of the designation to the present, the villagers gradually lost interest in the National Important Agricultural Heritage due to problems and conflicts that occurred in the process of forming a partnership in the National Important Agricultural Heritage project. Based on the analyzed model, a plan to build the partnership standards on Damyang bamboo field to secure the sustainability of the field and increase the practicality of resident participation, that is partnership, was suggested.

• Journal of Power System Engineering
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• v.21 no.4
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• pp.57-61
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• 2017

The vehicle label fuel economy is used as an energy management indicator nationwide. It induces technology development of automobile manufacturers and plays a role of providing information when purchasing a consumer vehicle. However, consumers who purchase a new vehicle continued to complain that the label fuel economy is different from the mandatory fuel economy rate. The domestic fuel economy measurement method is the same as the North American measurement method. The results of the two test modes (urban (FTP-75 mode), highway (HWFET mode)) are calculated in five test modes reflecting various environmental conditions and driving patterns 5-cycle correction formula is used which is equivalent to the fuel efficiency value. In this study, to solve the consumers' curiosity about the fuel economy of new vehicle, we use domestic fuel economy measurement method to measure the new car condition within 150 km of driving distance and the cumulative driving distance condition of domestic label fuel economy test vehicle. A comparative evaluation of fuel economy was carried out for a durability vehicle of $6,500{\pm}1,000km$. A result, mean value of the fuel economy of the four gasoline vehicles increased by 2.7 % in the city center mode and by 2.5 % in the highway mode in the durable vehicle compared new vehicle. And in the case of the diesel vehicle it increased by 2.5 % and 3.9 % respectively. The harmful exhaust gas emitted from the vehicle also resulted in more emissions of both gasoline and diesel vehicles in new vehicles. It is considered that the increase of the frictional force of the vehicle driving system and the lubricating oil system would have an effect on the reduction of the fuel economy of the new vehicle, and it was found that the fuel economy and the exhaust gas were improved by proper cumulative distance (domesticate) to the new vehicle.