• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.1-7
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• 2017

This study examined how the memory effect and the brand attitude effect differ according to the interaction (high / low) and the involvement (high / low) of digital signage. The two-way MANOVA analysis using SPSS 18 was used for the empirical analysis. The results of this study are as follows: First, GRM is recalled if the level of interactivity and inffence of digital signage is low, but if both conditions are high, ARM recalls. Second, if the interaction of digital signage is low and the level of engagement is high, a lot of memory information is formed that forms the overall attitude of the product. In addition, even though the interaction level is high and the engagement is low, the attitude cognitive response through the overall evaluation is formed rather than the attribute information. Third, brand attitude was positive when interactivity level was high and engagement level was high.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.139-146
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• 2019

In this study, we examined how consumers who experience HMD virtual reality advertising differ in their ad attitudes and memory effects according to Presence (cognitive presence, emotional presence, media presence) and engagement level. Particularly, in the case of memory effect, the information that the user memorizes through the advertising is divided into "Attribute-Related Memory (ARM)" and "Global-Related Memory (GRM)" Respectively. First, the attitudes toward HMD based virtual reality ads are positive regardless of the type of presence. Second, in the virtual reality advertising, if the level of engagement is low, ARM that memorizes the information of the product attribute is increased, whereas if the level of engagement is high, the GRM which is the memory of the attitude-based evaluation information about the product is increased appear. Third, if cognitive presence and media presence are low, then ARM is more memorable than GRM.

• Journal of Convergence for Information Technology
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• v.9 no.5
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• pp.104-116
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• 2019

Transformational leadership(TL) is an effective job resource that can lead to innovative behavior. The new concern is to identify the mechanisms by which innovative behaviors persist, taking into account factors such as mediator. Therefore, this study intends to identify the mediating role of job engagement in the relationship between sub-factors of TL and innovative behavior. We conducted a questionnaire survey of 671 employees who are highly related to innovative behavior in public, private firms and utilized a structural equation analysis, mediation analysis to verify hypotheses based on previous studies. As a result, charisma and intellectual stimulation, which are sub-factors of TL were proved to influence innovative behavior through job engagement. The results of this study imply that companies need to utilize the measurement tool of job engagement and select leader with charisma and intellectual stimulation to sustain innovative behavior.

• International conference on construction engineering and project management
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• 2022.06a
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• pp.33-41
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• 2022

Infrastructure procurement has been a major engagement route between China and Africa. This contributes immensely to the gradual infrastructure development seen on the continent. However, maturing discourse purports that these infrastructure collaborations lack intentionality in the continuous development of strategic guidelines and policies for effective implementation despite their uniqueness and criticality. This study proposes that an efficient approach to policy recommendations is through the political and economic analysis (PEA) of these partnerships using public-private partnership (PPP) optics. Unquestionably, these partnerships are representative of the concept of diplomatic transnational public-private partnership (DT-PPP) where infrastructure is procured through the collaboration of public (African governments) and private sector (Chinese state-owned corporations) who provide the managerial, financial, and technical resources for the project implementation. Given the quest for sustainable win-win, this study identifies strategies towards the realization of win-win in the implementation (i.e enablers of win-win) such that fairness and co-benefit, as well as interests, will be achieved. Thus, based on the PEA framework, case scenarios from Ghana and Nigeria using expert interviews identify the criticalities and best practices for the realization of these enablers at the development phase. Findings indicate more effort is required of the public sector (African host countries) in terms of people, structure/institutions, and the implementation processes. Recommendations include improvement of environmental management structures, contract administration procedures, external stakeholders/local community engagement mechanisms, knowledge and technology transfer procedures, and sector-based project operation and maintenance culture and systems. Additionally, actors must have emotional intelligence, good problem-solving abilities, and overall ensure cordial relationships for continued bilateral cooperation.

• International Journal of Computer Science & Network Security
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• v.22 no.3
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• pp.17-22
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• 2022

This article defines the process of formation of anti-corruption consciousness as one of the areas of interaction between public authorities and civil society institutions. It is concluded that the implementation of the state anti-corruption policy in Ukraine may be more promising if the institutions of civil society are actively involved. The degree of citizen engagement can be increased by increasing social trust, as well as by increasing the level of political and legal education and culture. Particular attention should be paid to the organization of public control and monitoring of the activities of public authorities, impartial coverage of information on the fight against corruption in the media, as well as the joint conduct of an information and educational campaign and the promotion of the formation of anti-corruption consciousness among a large number of citizens.

• Korean journal of communication and information
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• v.26
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• pp.291-326
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• 2004

This study explores the process within which whereas the majority of Korean people agree on the principle of the unification policy, the opinions about the concrete policy alternatives related to the principle do not converge. To account for this phenomenon, a.k.a. 'the principle-policy puzzle in public opinion', this study constructs and tests a covariance structural model with the explanatory variables such as political knowledge, political ideology, authoritarian personality, social distance, and the evaluation of the president. In addition, the interaction effects of the interpretive frames regarding the unification policy and political knowledge along with the main effects of socio-demographic variables are tested to explain the degree to which people show the gap between the agreements on the unification principle and policy alternatives. A sample of 600 Seoul people are recruited to provide the data for the analysis of structural equation modeling. Ie was found that the proposed model receives empirical supports from the data. In particular, political knowledge and authoritarian personality play key roles in accounting for the complex process of public opinion in the 'principle-policy puzzle'. The findings were discussed in terms of the representations of the Engagement policy in the mass media and the public perception of them.

• Journal of Technology Innovation
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• v.10 no.1
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• pp.124-147
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• 2002

The purpose of this study is to conceptualize PUST (Public understanding or science and technology) with a new theoretical perspective and to measure the Korean PUST through a national survey. Then, it suggests policy implications of improving the Korean public understanding of science and technology. Our new theoretical perspective is focused on an information receiver's one rather than an information provider's one. Thus, we concepualized PUST as a process of engagement: how a citizen becomes to be engaged to science or technology. It does not stress how hard s/he is pushed to learn science or technology. A national survey was done by a face-to-face interview method. About 1,200 adults were sampled from 18 or more years old population by a stratified area sampling method which had been used as a common and reliable one in South Korea. Each half of the total sample were for science or technology. The survey was conducted in September, 2001. We found that many Korean adults had positive but disproportionate impressions of science or technology that were related mostly to utilities for life such as computer, internet, car, refrigerator, television, etc. Most of them failed to continue to be engaged to sciences and technologies after first exposure to them through compulsory education. They were not able to relate sciences or technologies to solving individual or social salient problems. This study shows that PUST would be improved by our engagement to sciences or technologies through their relationship with social problems or issues.

• The Journal of Asian Finance, Economics and Business
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• v.10 no.2
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• pp.235-245
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• 2023

This study examines the low performance of state civil servants related (ASN) to the management of public transportation at the Directorate of Road Transport (DRT), Ministry of Transportation, Indonesia. This study surveyed 103 ASNs, using a quantitative approach using the Amos SEM software. The results showed that Knowledge Sharing (KS) and Work Engagement (WE) directly influenced Innovative Work Behavior (IWB) as well as Job Performance (JP). Meanwhile, IWB had a significant, direct effect on JP and acts as a full mediator in the effect of KS and WE on JP. The descriptive data obtained also showed that respondents' statements based on gender have differences related to the IWB variable, where on average, women were better than men. However, for other variables (JP, KS, and WE), the data showed that, on average, the statements of male respondents were better than women. This study recommends that the DRT pay attention to IWB as a key factor mediating KS and WE towards increasing JP by maintaining the best indicators and improving the weakest indicators. Furthermore, this study recommends that future research refine these results by adding the variables of gender and educational level of the respondents.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.2
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• pp.548-553
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• 2012

The purpose of this study is to explore how use motivation of SNS influences communication activity and SNS media engagement. The major findings are as follows. First, three Factors are identified from the result of scale purification through exploratory factor analysis(EFA) on use motivation of SNS. Three factors of SNS use motivation are information/knowledge acquisition motivation (IKAM), communication/relationship maintaining motivation(CRMM), opinion/information presenting motivation(OIPM). It is found that a significant difference on CRMM between sex. Second, CRMM and OIPM are statistically significant to communication activity. Third, IKAM and CRMM are statistically significant to SNS media engagement.

• Journal of the Korean School Mathematics Society
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• v.19 no.2
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• pp.123-151
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• 2016

The purpose of this study is to analyze the existing studies about the effect on private tutoring and EBS broadcasting which is considered as the alternative which was presented by education authorities. And this study attempts to measure the degree of the effects of private tutoring and EBS engagement on mathematics achievement using various quantitative methodologies. T-test and OLS multiple regression indicates some selection-bias which has positive direction compared to the PSM method closed to experimental design. So, it will be required to consider the methodology which measures the exact effect of institution or participation when we conduct the observational studies.