• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.324-343
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• 2009

The purpose of this study is to identify the effect of the risk communication of the food service industry on consumers' psychological response and attitude. The result is as follows. First, as for the relation between risk communication and information reliance, when the recognition of risk communication stability gets higher, information reliance rose; when the recognition of risk gets higher, information reliance rose with higher recognition of morality. Second, as for the relation between risk communication and risk recognition, when the recognition of risk communication stability gets higher, risk recognition rose; when the recognition of risk gets higher, risk recognition rose with higher recognition of environment and the information reliance rose with higher recognition of morality. Third, as for the relation between the information reliance of risk communication and risk recognition, when the information reliance of risk communication gets higher, risk recognition rose.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.234-251
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• 2022

In this study, effects of the psychological characteristics of office workers and start-up preparation on entrepreneurship intention by mediating entrepreneurial opportunity recognition were analyzed. As sub-variables of psychological characteristics, desire for economic achievement, self-fulfillment, and risk-taking tendencies were classified. The collected 357 questionnaires, SPSS v24.0 and Process macro 3.5 were used for empirical analysis. As a result, first, it was showed that self-fulfillment and start-up preparation had a positive (+) effect on entrepreneurial intention, and the effect of desire for economic achievement and risk-taking tendencies on entrepreneurial intention was not significant. Second, it was confirmed that psychological characteristics and start-up preparation had a significant positive (+) effect on the entrepreneurial opportunity recognition. Third, it was found that the effect of the entrepreneurial opportunity recognition on the entrepreneurial intention was significant in the positive (+) direction. Fourth, entrepreneurial opportunity recognition was tested as mediating the psychological characteristics of workers, start-up preparation and entrepreneurial intention. As a follow-up study, it is recommended that studies to analyze moderated mediating effects by the conditional process model including moderating variables and to discover the third mediator other than a mediator used in the research should be conducted.

• Korean Journal of Child Studies
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• v.31 no.5
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• pp.79-99
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• 2010

This study inquired into the life and experiences of two elder sisters who have different individual and familial risk factors and their younger brothers from the mixed-age preschool class through ethnographic research method using participant observation. The results showed that an elder sister from low-income multi-children family played her role very actively through caring for, learning and playing with younger brother during almost of the play situations. On the other hand, the other elder sister who has experience of depression, showed strong possessiveness and neglect of younger brother. As for psychological aspects of sibling relationship, the elder sisters were suffering psychological stresses resulted from excessive role expectation in family or from self-recognition on elder sister role, respectively.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.2
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• pp.67-76
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• 2012

In this study, we established objective appraisal standard by applying newly made appraisal standard to those areas equipped with the protection system targeted to the Mobility handicapped announced in this edition (issue 5, volume 9(Oct., 2010)) beyond simple evaluation related to protector satisfaction. Additionally, we achieved efficient budget execution by conducting the preliminary estimation assessment regarding those areas on which recognition devices should be newly deployed. Through the assessment of the system coordination, the maximum safety distance is proved to be 72.2m. On the basis of this result, we applied dangerous grade to the deployment of recognition devices considering both psychological and accidental risk. With this, we proposed valuation basis to enable us to do future business. Based on this assessment standard, the degree of risk is proved to decrease by 35.2% compared to before conducting the demonstration project in terms of evaluation of comprehensive risk regarding intended areas. Additionally, we confirmed the fact that the degree of risk can decrease by 33.1% totally after having recognition devices built according to the deployment standard within budget. Furthermore, comprehensive risk can decrease up to 94% compared to the level of the demonstration project even though we spend 21.9% less of the existing budget. Hence, we can say that the deployment method of recognition devices related to the degree of risk is applied efficiently in the near future in terms of controlling comprehensive risk and cutting down budget through this study.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1428-1445
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• 2008

This study focuses on examination a) of impacts of entrepreneurs' psychological characteristics on business performance (need fur achievement and risk-taking propensity), b) of impacts of entrepreneur's competency characteristics(vision, opportunity recognition, social deftness, frequency of networking and reliability) on business performance, and c) of controlling impacts of business incubator on the relationship between entrepreneurs' characteristics (psychological characteristics and competency) and business performance. According to a study, among entrepreneurs' psychological characteristics, need for achievement has a significant impact on business performance, whereas risk-taking propensity is found to have no significant impact on business performance. In addition, among entrepreneurs' competency characteristics, vision, social deftness, and network reliability have no impact on business performance, whereas opportunity recognition and frequency of network have an impact on business performance. On the other hand, need for achievement has a negative impact on controlling business incubator services. Business incubator services have a significant impact on the relationship between vision, network reliability and business performance.

• Journal of Technology Innovation
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• v.14 no.3
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• pp.183-208
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• 2006

Mobile banking is one of the most representative services applied to the mobile technology. However, there are few recent studies about the user acceptance of mobile banking, and prior studies only have been related to the positive effects of the service acceptances such as e-commerce and Internet banking service. The purpose of this research is to grasp the particular risk essentials in mobile banking which customers perceive, and the risk degree of user recognition which affect customer intention to adopt mobile banking through the exploratory research. The perceived risk is segmented into the performance risk, financial risk, time risk, social risk (or psychological risk), and privacy risk based on Cunningham's research (1967) and other recent studies. In the Unified Theory of Acceptance and Use of Technology (UTAUT), we have attempted to determine how different perceived risks have influence on the mobile banking adoption intentions of both the mobile banking users and potential users. The results indicate that performance expectancy, effort expectancy, and social influence have positive influences on the intention to use mobile banking service while perceived risk has a negative influence on the intention to use and performance expectancy.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.195-212
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• 2012

Most of the office-workers are worrying about their future and try to make diverse future plan. Fast shifting industry pattern make office-workers retire early and their remain life time are getting longer and many of them try to consider some kind of new start-up. In this article factors affecting entrepreneurial intention were discussed such as individual factors, psychological factors, environmental factors. Individual factors were economic situations and future life expectation were analyzed. Psychological factors were composed of risk taking tendency, self efficiency, career value, and entrepreneurial characteristics were discussed. Environmental factors were composed of recognition on social-economic risks and recognition on negative mind on start-up, and employment unstability. 340 sample questionaries were collected and 26 samples were excluded. Data were analyzed by SPSS Win 18.0 Version. The results of the study were as follows. Among individual factors life-expectation after retirement was positive impact on entrepreneurial intention. Among psychological factors risk taking factor has positive impact on entrepreneurial intention. Among Environmental factors negative recognition on start-up has negative impact on entrepreneurial intention. Based on the studies diverse understanding and implementation of policies were necessary to change negative social atmospheres on start-up.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.2
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• pp.227-235
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• 1992

The purpose of this study was to identify the variables influential on Normative Clothing Conformity, Identificational Clothing Conformity, Clothing Anticonformity, and Clothing Independence. Four clothing-related variables (importance of clothing, confidence of clothing, recognition of clothing norm, and perceived risk of clothing), two personality variables (confer-mistic character and self-esteem) and six demographic variable (sex, age, years of education, job, income, and length of career) were included in the analysis. The responses of 714 fulltime employeed subjects from four different cities were analyzed. Business wear was used as the situational stimulus. As the results, career people conformed more identificationally when they felt clothing was important, had conformistic character, had low self-esteem, and felt psychological risk of clothing. They conformed more normatively when they felt social risk of clothing, recognized the clothing norms of the fim, had confoirnistic character, and recognized the clothing norms of the society. They anticonformed more when they felt clothing was important, were female, did not have conformistic character, had confidence of clothing, and felt less performance risk of clothing. And they acted more independently in clothing behavior when they had confidence of clothing, did not have conformistic character, felt peformance risk of clothing, and felt less social risk of clothing.

• Korean Journal of Health Education and Promotion
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• v.27 no.3
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• pp.75-84
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• 2010

Objectives: This study investigates factors influencing the perpetrations of sexual violence while dating among college students. Methods: With a correlational survey design, a self-report survey was conducted and collected 1,132 responses from college students with dating experiences. Methods including descriptive statistics, t-test, ANOVA, pearson correlation coefficients, and multiple regression were used to analyze data. Results: Compared to college students with no perpetrations of sexual violence, college students with perpetrations of sexual violence had significantly higher scores in father's violence, mother's violence, gender role stereotype, and sexual violence permissiveness. On the other hand they had significantly lower scores in sexual assault recognition than the compared group. A multiple regression model result forecasted parents' violence, sexual assault recognition, sexual violence permissiveness, and gender as prediction indicators of perpetrations of sexual violence. Conclusion: To prevent sexual violence while dating, domestic violence should be decreased through parents education and counseling from childhood. High-risk groups should be detected by surveying socio-psychological variables including experience of domestic violence, sexual assault recognition, and sexual violence permissiveness. It need to develop and implement sexual violence prevention programs to accurately inform and aware sexual violence.