• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.3
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• pp.85-96
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• 2022

The MZ Generation likes watching YouTube videos produced by senior influencers despite the big age gap. In addition, the final goal of collaborative YouTube videos between senior influencers and brands is to increase sales. Accordingly, this study examined this interesting phenomenon and aimed to provide useful insights for creating YouTube videos targeting the MZ generation. This study was divided into two parts. Study 1 explored the viewers' perceived benefits by looking at the YouTube video comments of a senior fashion influencer, and then classified the perceived benefits into informational, psychological, and hedonic benefits. Study 2 analyzed the relationships among the viewers' perceived benefits (informational, psychological, hedonic benefits), attitude toward a brand, and behavior intention. Study 2 found that only informational benefits, among the three perceived benefits, enhanced attitudes toward a brand, thereby affecting behavior intention. Based on the results of two sub-studies, this study highlights the importance of informational benefits to maximize the marketing effects employing the collaborative YouTube videos of senior influencers and brands.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.153-159
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• 2022

This research investigates the accessibility of Korean modern values at screens from the perspectives of North American audiences while consuming Korean films and TV dramas. In order to decode Korean cultural values at screens, this study collects the data of 266 Korean films and TV dramas distributed in North America from IMDb platform, unlocking that the success of box office for Korean projects in North America is positively correlated with the characteristics of Violence & Gore and Profanity. Meanwhile, the audiences' positive responses to the violent project mainly depends on the degree of "Sex and Nudity", the plots of "social groups". The current success of Korean cultural and creative industry as well as the future global markets strengths are analyzed in this research. Stuart Hall's cultural studies approach and cultural psychological account theory are applied to discuss the success of Korean entertainment industry in the transnational cultural communication.

• Journal of Korean Biological Nursing Science
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• v.26 no.2
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• pp.99-110
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• 2024

Purpose: This study reviewed the pathophysiological mechanisms of cellular aging caused by psychological stress and aimed to establish a biobehavioral theoretical framework for nursing interventions to promote autonomic balance based on these mechanisms. Methods: A comprehensive literature review was conducted. Results: A review of the literature showed that the stress response increases the secretion of catecholamines and glucocorticoids, resulting in a greater allostatic load. This load induces inflammatory reactions and oxidative stress, shortening telomere length and damaging mitochondrial DNA, which can lead to cellular aging. Based on this mechanism, a biobehavioral theoretical framework for nursing interventions was established. This framework focuses on delaying or inhibiting the cellular aging process by acting on the stress response stage and improving autonomic balance. Conclusion: According to the proposed biobehavioral theoretical framework, stress-relieving nursing interventions may act on the mechanism of cellular aging caused by stress responses. We believe that this framework could expand our understanding of the biobehavioral aspects of stress and would facilitate efforts to use biomarkers to evaluate the effectiveness of stress-related nursing interventions at the cellular level.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.3
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• pp.433-450
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• 2024

Through the recent pandemic, this study examined the theory of awe, which explains that external crises affect people's value systems and consequential behaviors. During the pandemic, some consumers expressed a growing interest in equity, while others pursued the consumption of materialistic items, such as luxurious fashion goods. According to the theory of awe, both of these phenomena could be coping responses to the crisis. Based on this, we attempted to understand the psychological processes behind the pandemic's effect on these two different consumers value systems thereby influencing sustainable consumption intentions: one through the new ecological paradigm (NEP) that emphasizes consumers' increased consciousness, and the other through materialism that emphasizes consumers' self-centered side. The results obtained from a survey of 382 U.S. consumers revealed that the degree of pandemic experience increased consumers' NEP and materialism, which also increased their economic and ethical CSR expectations. These CSR expectations then enhanced consumers' sustainable consumption intentions. As sustainable consumption and CSR are important agendas for the fashion industry, this study will provide useful insights for researchers and practitioners in the fashion field.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.31 no.2D
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• pp.227-235
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• 2011

At present, the characteristics of drivers are not properly considered when informations are provided via VMS even though the Variable Message Signs(VMS) are one of the key information provision medias on the roads. In this study, the driver's psychological response(stress index) was evaluated using a driving simulator for the position of the VMS provided, the contents of the VMS provided, the size of characters on VMS, and types of VMS expression. It was appeared that the stress is the least when the position of the VMS provided 1.5km proceeded from exit, the contents of the VMS provided are time information and types of VMS expression are character form respectively and the size of characters on VMS is appeared not important. In addition, the change of the users' satisfaction level was measured when increasing the numbers of VMS on unit distance and the size of characters. The size of character was almost not effected in similar to the result of stress index and the satisfaction level increased when increasing the number of VMS on the unit distance. The results of this research can be utilized as basic data for the ITS system design and operation stages.

• Korean Journal of Culture and Social Issue
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• v.15 no.4
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• pp.507-528
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• 2009

Coping and defense are similar psychological mechanisms to reduce stress response, but they are regarded as distinct from each other. Defense involved distortions of reality, but coping was used for strategies associated with accepting the true nature of the situation. The purpose of the present study was to investigate the coping and defense features of the North Korean Defectors in the Rorschach test. The subjects were then categorized into four groups based on their birth place and gender: Male North Korean defectors( N=16), female North Korean defectors(N=28), male South Koreans(N=17), and female South Koreans(N=25). All subjects were individually administered the Rorschach test, and protocols were scored according to the Exner(2003)'s Rorschach Comprehensive systems. Coping or defense-related Rorschach variables were selected for analysis: EA, CDI, Adj D, EB style, Lamda, Zd, X-%, Xu%, W:Dd:D, P, reaction time, and other behavior characteristics during the testing. Compared with other groups, female North Korean defectors were more likely to show poor coping resources(low EA), adjustment difficulties(Adj D), and distortions of reality(high X-%). They also demonstrated more 'don't know' responses and more delayed responses than other groups. These findings suggest that poor coping resources make female North Korean defectors more vulnerable to stress, and psychological intervention such as social skills training may help them settle successfully in south Korea. Limitations of the current study and implications for future research were discussed.

• Asian-Australasian Journal of Animal Sciences
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• v.30 no.9
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• pp.1350-1357
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• 2017

Objective: The present study aimed to investigate whether the long-lasting, recurrent restricting of sows leads to the physiological and psychological reaction of discomfort. Methods: Sows (Large White) that had experienced restricting for about 0.5 or 3 years and agematched sows kept in a group housing system (loose sows) were compared. Pupillary light reflex parameters were measured at the weaning stage. Immediately after slaughter, blood samples were taken to measure serum cortisol levels, and the brain was dissected, gene expression in the hippo-campus, frontal cortex and hypothalamus was analyzed. Results: The serum cortisol levels were higher in the confined sows than in the loose sows. The full maturity, but not the young adolescent, confined sows had longer latency time in the onset of pupil constriction than their loose counterparts. Real-time polymerase chain reaction analyses revealed an increased expression of interleukin 6 mRNA in the hippocampus and decreased expression of brain derived neurotrophic factor mRNA in hippocampus and hypothalamus and to a lesser extent in the frontal cortex of the full maturity confined sows, compared with the full maturity loose sows. Conclusion: Taken together, these data indicated that recurrent restricting stress in full maturity sows leads to the physiological and psychological reaction of discomfort.

• Journal of the Ergonomics Society of Korea
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• v.33 no.3
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• pp.203-214
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• 2014

Objective: This study aims to examine the psychological effects of pilots caused by the environmental differences between actual and simulated flights by measuring biochemical stress level and subjective stress level. Background: Currently, the flight system of the air force suffers from several problems including a limited training area, increase of complex and tangled missions and rise in oil prices. In order to overcome these problems an L-V-C (Live, Virtual, Constructive) training system has been proposed as a solution. However, to establish the effective L-V-C training system, it is required to figure out the characteristics of each system first. Also we have to solve the problems which could occur when these systems are connected together. Method: In order to measure the biochemical stress level of pilots, we investigated the differences in cortisol responses after actual and simulated flight training separately. Meanwhile, we conducted the questionnaire survey of about 40 pilots to identify the subjective stress level of pilots. Results: There was significant difference in cortisol level between actual and simulated flight tasks. However, we found that there was no significant difference in pilots' feelings about two flight tasks. Conclusion: The results from this study can be used as basis for the further research on not only how to decrease linkage errors of the L system and the V system but also how to make the L-V training system more practical. Application: The results of the analysis might help to develop the Live-Virtual-Constructive (LVC) pilot training system.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.519-532
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• 2017

The purpose of this study was to investigate the content of job stress experienced by call center consultants. For that purpose, the investigator interviewed 11 call center consultants one-on-one in D City, conducting qualitative analysis of content of job stress they experienced according to Giorgi's phenomenological analysis procedure. As a result, there were classifications of job characteristics and individual characteristics. They were further classified into 8 categories and 24 subcategories. As for job characteristics, there were "limitations of work performance," "work burden," "inflexible work style," "uncontrolled customers," and "controlled demand." As for individual characteristics, there were "psychological instability," "personality vulnerabilities," and "poor coping resources." The categories of job characteristics and personal characteristics were classified into limit and control levels, respectively. It is found that poor coping resources mediate between job stress and personal characteristics. Based on these results, we discussed not only the existing organizational responses but also the combined interventions that mitigate the psychological stress after the unstable psychological state of the individual.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.85-92
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• 2017

This study attempted to identify convergence effect factors affecting career-preparation behavior among nursing students with clinical practice. Study participants were 159 students in D city and data were collected from September 25 to October 4, 2014. Participants' responses were analyzed using a stepwise regression analysis. As results, satisfaction with major, professional values, and positive psychological capital were positively correlated with career-preparation behavior. Significant and convergence predictors of career-preparation behavior were curriculum satisfaction, a subdomain of major satisfaction, and social awareness as a professional value. These findings showed that nursing students' career-preparation behavior was partly determined by major satisfaction and nursing professional values. positive psychological capital need to be investigated as a convergent influence factor of career preparation behavior of nursing students by further study.