• 제목/요약/키워드: promotional measures

검색결과 29건 처리시간 0.023초

노인들의 건강증진생활양식에 관한 연구 - 전북 농어촌지역을 중심으로 - (Study on Life Style of Health Promotion for the Elderly - Centering on farming villages in Jeollabuk-do Province -)

  • 이진우;정명수;이춘우;권소희;고광재;정재열;장두섭;송용선;이기남
    • 대한예방한의학회지
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    • 제5권2호
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    • pp.8-28
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    • 2001
  • This investigation grasps the level and relevant elements of performance of health promotional activities for the elderly in Korea. It provides fundamental data on health promoting projects targeting the elderly population from farming villages. Hence, this study gropes for an effective approach and measures of health promoting programs. The program needs to be developed with a focus on elderly people from farming villages. In addition, it was carried out in order to provide basic data for development of health projects for local communities. Data gathering was based on survey data targeting patients from the free clinic service. Service was rendered for the residents of farming villages, and conducted at the Offices of CheonBuk Province from October 2000 to December 2000. Analytical results were used to examine the health promotional method for the elderly in the aspect of Oriental Medicine. SPSS 9.0 version as well as T-test and ANOVA were used for survey data analysis. Piersons correlation coefficient was utilized for the relationship for each area, obtaining the following analytical results. 1. The average score for the activities of health promotion was 2.28. Looking at each subcategory, stress management was the highest at 3.65; interpersonal relationship, 3.00; nutrition, 2.55; health responsibility, 2.15; self-realization, 2.03; and exercise was the lowest at 1.89. 2. With respect to lifestyle of the health promotion secondary to general features of elderly people from farming villages, the level of activities of health promoting lifestyle was shown to be higher for males than that of females. Self-realization area was high among males in detailed particulars while the level of execution was high as age decreases in the stress area. 3. Regarding health promoting life style secondary to socioeconomic characteristics, the level of execution was higher for the individuals with a higher level of education and further utilization of spare time. With respect to occupation, the level was highest for people from the fishery. The level decreased in the order of other occupations such as trade, unemployed and agriculture, which was shown to be the lowest. In detailed particulars, it revealed that higher the individuals educational level, the higher the self-realization and stress management areas. The level of interpersonal relationship was the highest among people with little or no education. With respect to self-realization area, the level was highest among the cases where one paid living expenses along with their children. The lowest level of living expenses was seen in the cases where an individual pays for living expenses by himself/herself. There were significant results in all areas except for nutrition areas depending on occupation. The fishery was shown to be the highest. The level of activities was higher as one utilizes more spare time in all areas except for the area of interpersonal relationship.

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패션브랜드의 명품화를 위한 제품아이덴티티 개발전략 제시 - 밀워드브라운의 2015 명품브랜드 가치순위를 중심으로 - (A Proposal Develoment Strategy for the Luxury Brand of Fashion Brand)

  • 차유미;이진아;김인경
    • 한국의상디자인학회지
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    • 제18권1호
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    • pp.35-50
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    • 2016
  • As the fashion industry increasingly fierce competition in the market we are elements of product quality can only be differentiated through a difficult period. Because academia and strengthen brand image and measures proposed business, a way to strengthen advertising and promotional marketing. However, this action reminds consumers that have a direct feel of the experience with the product is very easy to see, but counterproductive when advertising and contradictions. Korean fashion brand has sufficient capacity in this part of the judgment, because reason can not spread to the global luxury fashion brand. This study analyzed who help give identity to the domestic fashion luxury brand global strategy angry, it is part of the goal of the current development and product strategy features. Export capabilities, improve product identification components for their product development strategy has been carried out case studies and the recommendations based on this identity-based international luxury fashion brand analysis. The concept of product identification is not strong, the lack of previous studies of this study also adopted the international luxury fashion brand case studies, based on the country. The importance of product identification and product identification research methods derived from the characteristic side also granular component. Then there is the need to achieve national identity customized product development strategy for domestic enterprises to further expand the practice target. This will help enhance the competitiveness of the domestic apparel design.

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국내외(國內外) 재제조산업(再製造産業)의 현황(現況) 및 발전(發展) 과제(課題) (Current Status and Promotional Measures of Domestic and Overseas Remanufacturing Industry)

  • 강홍윤;김영춘;이일석
    • 자원리싸이클링
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    • 제21권4호
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    • pp.3-15
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    • 2012
  • 재제조는 사용 후 제품을 일련의 과정을 거쳐 신품의 성능수준으로 복원하는 방법으로 물질 재활용에 비하여 자원에너지 절감효과가 높고 환경부하가 작아 경제성과 환경성을 동시에 만족하는 고부가가치 자원순환방법이다. 재제조를 통한 자원순환은 최근 이슈가 되고 있는 자원수급 불균형 및 일자리 부족 등의 문제 해결에도 크게 기여할 수 있다. 이에 본 연구에서는 재제조의 특성 및 효과를 고찰하고, 우리나라와 미국, 유럽, 일본, 중국 등 해외 주요국의 재제조산업 현황, 기술수준, 제도 등을 비교, 분석하여 문제점을 도출하였으며, 이를 바탕으로 국내 재제조산업 활성화를 위한 발전 과제를 제시하였다.

Smoking among Secondary School Students in Kota Tinggi, Johor, Malaysia - Findings from a Cross-Sectional Study

  • Lim, Hock Kuang;Teh, Huey Chien;Lim, Li Hui;Lau, Joo Keng;Kee, Cheong Chee;Ghazali, Sumarni Mohd;Chan, Ying Ying;Sabtu, Mohd Yusoff;Ismail, Hasimah;Zaki, Nor Azian Mohd;Thomas, Leni Tupang;Lim, Kuay Kuang;Cheong, SM;ibrahim, Normala;Yusoff, Muhammad Fadhli Mohd
    • Asian Pacific Journal of Cancer Prevention
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    • 제16권11호
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    • pp.4563-4570
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    • 2015
  • Background: Smoking is a learnt behavior during adolescence and understanding the factor/s associated with smoking will assist in identifying suitable measures in combating the rising prevalence of smoking among adolescents. This research aimed to identify the factor/s associated with smoking among form four students in Kota Tinggi, Johor. Multistage sampling was used to select a representative sample of students in 2008 and data were collected using a self-administered validated questionnaire. This study revealed that the overall smoking prevalence was 19.0% with a significantly higher proportion of male smokers (35.8%) as compared to females (3.15%). Adolescents who were male (aOR 6.6, 95%CI 2.61-16.4), those who had peer/s who smoked (aOR 4.03, 95% CI 1.31-12.4), and those who studied in rural areas and Felda Settlements ( aOR 4.59, 95 CI 1.11-18.0; aOR 9.42, 95%CI 3.91-29.1) were more likely to smoke in the past one week. On the other hand, adolescents with better knowledge on the hazards of smoking and negative attitudes towards smoking were less likely to smoke (aOR 0.51, 95%CI 0.37-0.72; aOR 0.67, 95%CI 0.46-0.99). Future promotional and interventional programmes on smoking should be considered and the above identified risk factors integrated to reduce smoking prevalence among students of school-going ages in Kota Tinggi. Johor.

Correlation of Occupational Stress Index with 24-hour Urine Cortisol and Serum DHEA Sulfate among City Bus Drivers: A Cross-sectional Study

  • Du, Chung-Li;Lin, Mia Chihya;Lu, Luo;Tai, John Jen
    • Safety and Health at Work
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    • 제2권2호
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    • pp.169-175
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    • 2011
  • Objectives: The questionnaire of occupational stress index (OSI) has been popular in the workplace, and it has been tailored for bus drivers in Taiwan. Nevertheless, its outcomes for participants are based on self-evaluations, thus validation by their physiological stress biomarker is warranted and this is the main goal of this study. Methods: A cross-sectional study of sixty-three city bus drivers and fifty-four supporting staffs for comparison was conducted. Questionnaire surveys, 24-hour urine cortisol testing, and blood draws for dehydroepiandrosterone-sulfate (DHEA-S) testing were performed. The measured concentrations of these biological measures were logarithmically transformed before the statistical analysis where various scores of stressor factors, moderators, and stress effects of each OSI domain were analyzed by applying multiple linear regression models. Results: For drivers, the elevated 24-hour urine cortisol level was associated with a worker's relationship with their supervisor and any life change events in the most recent 3 months. The DHEA-S level was higher in drivers of younger age as well as drivers with more concerns relating to their salary and bonuses. Non-drivers showed no association between any stressor or satisfaction and urine cortisol and blood DHEA-S levels. Conclusion: Measurements of biomarkers may offer additional stress evaluations with OSI questionnaires for bus drivers. Increased DHEA-S and cortisol levels may result from stressors like income security. Prevention efforts towards occupational stress and life events and health promotional efforts for aged driver were important anti-stress remedies.

Proposal of VMD for a Footwear Shop at Department Stores - Focused on a Footwear Shop for Women at a "H" Department Store -

  • Lee, Mi-Young;Kim, Soon-Ku
    • 패션비즈니스
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    • 제6권3호
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    • pp.28-40
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    • 2002
  • For modern man and woman, footwear is considered a fashion for expressing oneself, and not merely a protective tool for the feet. The purpose of this research is to increase the effect of sales promotional activities by emphasizing product image and by enhancing sales environment. Towards this end, this research focuses on the study of environment at footwear stores that meet the challenges incurred by the changing lifestyles of consumers and the ensuing dynamics of the society in general. Research is based on an in-depth, thorough study of the previous research works and entails examining theoretical background and the concept of Visual Merchandising Display (VMD). Research will focus on the analysis of current situation at footwear stores located in department store based on material research on footwear stores and theoretical examination. Research on the current situation of footwear stores at department store will be conducted from the VMD perspective. In the end, this research paper will make suggestions on the VMD measures for footwear stores with the aim of increasing sales by satisfying consumers' sensibility and purchasing desire. Suggestions will be made based on the results of the research. -Study of current VMD status per fixture centered on 18 brands at department store -Suggestions for VMD at footwear stores based on the survey results of customer purchasing behavior This research intends to develop structured VMD methodology for footwear stores based on the research centered on VMD research of footwear stores at department store. Significance of this research lies in its aim to contribute to the sales increase, no matter how trivial it might be. Going a step further, this research work could be considered one of the foundations for defining the role of VMD methodology at footwear stores. Suggested results are as follows. (1) Need to cast away from simple, one-dimensional type of display method at footwear stores and transform into product image oriented VMD (2) Need to highlight product image by fully leveraging props and by developing footwear display methods that are suitable for different types of fixtures (3) Need to stabilize VMD by developing footwear manual that enables efficient management by store operator.

대극동러시아 농산물 수출사례 분석 (Analysis of the cases of Agricultural Export to Russian Far East)

  • 김경필;한혜성;김진석
    • 농업생명과학연구
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    • 제44권6호
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    • pp.213-222
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    • 2010
  • 본 연구는 농산물 수출잠재력이 높은 러시아국가 중에서 한국과 거리가 가깝고 수출교두보로 활용하기에 유리한 극동러시아 지역으로의 수출사례를 분석하여 수출시장 진출의 성공가능성을 높일 수 있는 시사점을 도출하기 위해 수행하였다. 수출사례 조사업체 수는 5개, 수출사례는 8개이며, 분석대상 품목은 김치, 딸기, 장미, 멜론, 배, 사과 등 7개 수출품목이다. 수출 성공사례는 사전 시장조사 및 수요파악, 포장방법 개선, 유통채널 진입 및 정착, 홍보 및 판촉활동 요인으로, 실패사례는 소비자 인지도 및 선호도 파악 미흡, 저품위 수출 요인으로 구분하여 분석하였다.

국내 간호사 관련 동영상 키워드의 네트워크 분석: 유튜브 동영상 제목을 중심으로 (Network Analysis of Keywords Related to Korean Nurse: Focusing on YouTube Video Titles)

  • 이동균;이영진;이보경;김수진;박해진;배선형
    • 가정∙방문간호학회지
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    • 제29권3호
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    • pp.278-287
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    • 2022
  • Purpose: To analyze Korean nurse-related channels and video titles on YouTube, the world's largest online video sharing and social media platform, to clarify public opinion and image of nurses. We seek utilization strategies and measures through current status analysis. Methods: Data is collected by crawling video information related to Korean nurses, and correlation is analyzed with frequent word analysis and keyword network analysis. Results: Through the YouTube algorithm, 2,273 videos of 'Nurse' were analyzed in order of recent views, relevance, and rating, and 2,912 videos searched for with the keyword 'Nurse + Hospital, COVID-19, Awareness, University, National Examination' were analyzed. Numerous videos were uploaded, and nursing work that was uploaded in the form of a vlog recorded a high number of views. Conclusion: We could see if the YouTube video shows images of nurses. It has been confirmed that various information is being exchanged rather than information just for promotional purposes.

패션산업에서의 AR기술 활용 사례 연구: 활용 유형을 중심으로 (Case Study on AR Technology Use in the Fashion Industry: Focusing on Classification of Use Types)

  • 손미영
    • 감성과학
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    • 제27권1호
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    • pp.81-92
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    • 2024
  • 본 연구에서는 최근 패션산업 내에서 등장하였던 AR 사례들을 제품과 착용자, 공간을 기준으로 그리고 활용 목적이나 용도를 기준으로 분류하여 분석하였다. 국내외 포털(구글, 네이버 등) 및 연구논문에서 분석되었던 패션산업 내에서의 AR기술 활용 사례들을 76개를 수집하여 분석하였다. 연구결과는 다음과 같다. 패션산업 내 AR 사례들은 제품 및 착용자, 공간의 측면에서 모두 실제 및 가상, 실제와 가상의 혼합 형태과 다양하게 활용되고 있었다. 활용용도 측면에서도 디자인 및 상품개발, 마케팅 및 홍보, 패션쇼, 시착, 온라인 및 오프라인 판매 및 유통 등을 위해 다양하고 창의적으로 활용되고 있었다. 특히 AR 기술을 통해 패션제품의 범주, 패션쇼의 개념, 시착의 방식, 마케팅과 홍보 툴, 판매 툴 등이 기존의 틀에서 더욱 창의적으로 확장되고 있음을 확인할 수 있었다. 향후 패션산업 내의 포용적 성장을 위해서 기술적 준비도나 자본, 연령 등에 따른 AR기술 활용 등의 디지털 격차를 해소하는데 정부 및 지자체, 대기업 등이 함께 그 방안을 마련해야 한다.

CCTV 분야별 인력양성을 위한 효율화 방안 연구 (A Study on Effective Plan for Manpower Development of CCTV Sectors)

  • 유순덕;이승재;류대현
    • 한국인터넷방송통신학회논문지
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    • 제16권3호
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    • pp.57-64
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    • 2016
  • CCTV 활용과 관련 산업발달에 따라 CCTV 관련 분야에 활동하는 전문 인력의 효과적인 양성 필요성이 대두되고 있다. 따라서 본 연구의 목적은 CCTV 분야의 효과적인 인력양성 방안에 대한 연구로서 14인의 전문가 패널을 이용한 델파이 방식을 통해 연구했다. 본 연구에서 제시하는 CCTV 분야의 효과적인 인력양성을 위한 방안은 다음과 같다. 교육 수강생 측면에서, 교육과정과 교육내용에 대한 적절한 설명이 제시되고, 동기부여를 위해 교육 후 자격증 확보 방안 마련 취업 알선 등으로 교육 후 신분에 대한 보장 환경 제공해야 한다. 교육 참여기업(기관) 측면에서는, 수강 후 이직 방지방안 마련, 교육비용에 대한 정부의 지원, 교육 수강으로 인한 업무 공백 해결 등이 있다. 교육운영 기관 측면에서 보면, 교육 참여에 따른 다양한 혜택을 제공, 관련기관과의 협력을 통한 적절한 홍보와 교육 프로그램 소개, 수요자의 요구사항에 맞는 적절한 교육을 제공, 교육과목 선택 및 교육과정 운영에 따른 수강 선택권을 확대해야 한다. 또한 교육을 운영하기 위해 소요되는 비용에 대한 부담감을 줄이기 위한 방안마련, 운영인력의 부족을 해결하기 위해 전문 시니어 인력을 활용, 수강생 선발의 기준은 현업 근무경험자 또는 교육이 요구되는 수요자 중심으로 선발이 필요하다.