• Title/Summary/Keyword: promotion plans

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The Action Plans for "One Book, One City" Reading Promotion Campaign: A Case Study of "Reading Cheongju" ("한 책, 한 도시" 독서운동의 실천적 과제 - "책 읽는 청주"의 사례를 중심으로 -)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.42 no.1
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    • pp.63-81
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    • 2008
  • The purpose of this research is to analyze the characteristics and problems of "Reading Cheongju" campaign which started as "One Book, One City" reading promotion campaign in 2006 and conducted three times in two years. The analysis of such steps as the selection and distribution of "one book", reading and discussion. events and programs, financial assistance, public relations, etc. documents both positive and negative aspects of its performance. "Reading Cheongju" campaign helped improve both the image of the Cheongju Information Library and the importance of reading and discussion in the community, while lacking in participation from diverse groups of community members, flexibility in spending public expenses, and cooperation among libraries and other related organizations.

Perception and Evaluation of Construction Management Firms toward Government Policies for Construction Management (CM정책에 대한 CM기업의 인식과 평가에 관한 연구)

  • Jo, You Gyeong;Kim, Han Soo
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.1
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    • pp.62-69
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    • 2014
  • Since a government policy greatly affects markets and firms, an evaluation on government's policies is recognized as a critical issue. In Korea, two major policy plans on CM(Construction Management) include the Construction Industry Promotion Plan and the Construction Technology Promotion Plan from which Government's CM policies can be understood. The objective of the study is to analyze and discuss CM firm's perception and evaluation toward the Government's CM policies of the two plans based on the Gap analysis. The paper identified that the CM firms perceive that the Government's CM policies properly deal with key issues of the industry. However, they evaluate that the execution of the policies has been overall under-performed. As a way forward, the Government needs to improve on the execution plan and performance measurement rather than to develop new policy agenda.

Current Status and Invigoration Plans for the Business Innovation Platform for SME Informatization based on Cloud Computing Technology (클라우드를 이용한 경영혁신플랫폼 기반 중소기업 정보화 지원 사업 현황과 활성화 방안 연구)

  • Han, Hyun-Soo;Kim, Kiho;Yang, Hee-Dong
    • Information Systems Review
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    • v.18 no.1
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    • pp.41-55
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    • 2016
  • This empirical study discusses the current status and future directions of the SME informatization project based on cloud computing technology. Launched by the Korea Technology and Information Promotion Agency for SMEs in 2013, the project started with the exemplar support of seven cooperatives in the industry. Currently, understanding past usage patterns and user expectations is imperative in developing future strategies and implementation plans. We determined that user satisfaction and expectations are different between the generic basic solutions and the industry-specific solutions embedded in the industry-specific business processes. We propose several strategies on how to coordinate market concerns about government invention on the cloud software market and government support to invigorate the use of computer systems among SMEs.

Public-Private Collaboration Process for Planning Phase of Urban Renewal Projects (도시환경정비사업 계획단계 민.관 협의 프로세스 도입 방안)

  • Lee, Jong-Kweon;Park, Hyeon-Soo;Koo, Kyo-Jin
    • Korean Journal of Construction Engineering and Management
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    • v.12 no.3
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    • pp.22-30
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    • 2011
  • In the planning phase of domestic urban environment maintenance and improvement projects, a particular problem is the increase in service expenses and project cost with the establishment of plans under circumstances that exclude the residents or have incomplete consent from them and the public organization. This delays the promotion of the project. This study aims to resolve such problems by proposing a measure to introduce a privatepublic consultative body for residents and the relevant departments of the public sector, to encourage them to participate and establish plans together from the beginning. This is expected to contribute to the smooth promotion of the project, as it would remove the conflicting factors that are expected to be generated in the project implementation phase before they could emerge.

Supporting Factors Affecting Citizen Engagement in Community Health Promotion Program -Focused on 10,000-Step Walking Program of a Metropolitan City- (지역주민 참여에 영향을 미치는 건강증진사업 지원요인 -일개 광역시 일 만보 걷기사업을 중심으로-)

  • Moom, Sun-Mi;Kang, So-Young
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.529-539
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    • 2016
  • This study aimed at examining the factors affecting citizen engagement in community health promotion program that a local government offered for residents. A descriptive study was conducted with a sample of 418 participants who completed 10,000-Step Walking Program, sponsored by the local government of B city. Data were collected, using a self-reported questionnaire, and analyzed with statistical methods, including T-test, ANOVA, and multiple regression. There were significantly different in the number of participation days in the program by material support(pace counter(p<.001), exercise notebook(p<.001), piggy bank((p=.002)), informational support(Walking training, leadership training)(p<.001), promotion events and meetings, and membership of exercise club(p<.001). Using exercise notebook(p<.001) and exercise club membership(p<.001)) were the supporting factors affecting citizen engagement in the walking program. This research shows that various political plans for providing material and social supports including walking activity aids, community club forming are needed to encouraging citizens' participation in health promotion programs.

Present State and the Promotion Course of Culture Contents Industry in Gyeongbuk Province (경북 문화콘텐츠산업의 현황과 육성 방향)

  • Seo, Kok-Suk
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.137-144
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    • 2009
  • Culture contents industry in Gyeongbuk province has consumption system, being small-scale, an lacking infrastructure, imbalance, a shortage of strategy, and so on. But, culture contents industry in Gyeongbuk province has great possibilities in abundant culture resources, a prospect of the culture contents industry and future effective promotion strategy. And the promotion plans are the digitalization of the cultural original form, the edutainment of the Confucianism culture, construction of a traditional cultural digital center, location marketing, establishment of Documentary Film Council, culture literacy, an orientation of small film, promotion of the global city and the culture base city, development of killer contents, exploitation of tourism resource, discriminating strategy, and so on. Actually Gyeongbuk province should need to promote the culture contents industry because of high added value, an effect on related industries, utility of the digital culture contents, extension of a market scale, a rapid growth speed, and so on.

The Promotion of Reading Books for Children and the Role of Public Library in the Age of Multi-Media (다매체시대 어린이 독서운동과 공공도서관의 역할)

  • 김수경
    • Journal of Korean Library and Information Science Society
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    • v.34 no.1
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    • pp.261-286
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    • 2003
  • This paper is to emphasize on important of reading books and leading instruction at the age of multi-media. And this paper observes the promotion of reading books fer children in all the world. Especially the role of public library is important for the promotion of reading books fur children. According]y this paper present plans for the promotion of reading books for children successfully. The role of public library is a mediator for book and children. We have to restore storytelling culture for forming cooperative culture and healing heart pain in the public library. And We have to found a children's library around the children's life, especially in the local government. We have to train children's librarian Immediately In educational institution. We have to enhance the specialization of children's room librarian in the public library.

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A Study on Community Revitalization Policy through Analysis of Urban Regeneration Cases -Focussing on the Cases of the Urban Regeneration in the UK, Germany and Korea- (도시재생 사례분석을 통한 커뮤니티 활성화 정책에 관한 연구 -영국·독일·한국의 도시재생 사례를 중심으로-)

  • Jang, Yong Il;Kim, Chang-Sung
    • KIEAE Journal
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    • v.16 no.5
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    • pp.93-101
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    • 2016
  • Purpose : This research aims to present policy plans for community vitality in the field of the urban regeneration project by analyzing aspects for vitality via domestic and abroad city policies and cases. Methods: The research method works as follows: The first step is 1) to introduce the concept of evaluation matrix to analyze cases of urban generation, 2) to apply to the proposed evaluation matrix, and then 3) to analyze communities' decline diagnosis, counterstrategies, and promotion process. And the second step is to draw features and evaluation of cases and to present the policy plan for communities' vitality with the urban regeneration project in South Korea via a comprehensive analysis. Result : This research confirmed the fact that when different sectors is expanded toward a mutual cooperation, communities are vitalized, having a mutual effect on other related sectors by taking a part in the community positively. Especially in the base of each characteristic and estimation, when various activities and socio-economic programs with residents are promoted in the integrated system, communities are successful. Through this results we present four policy plans for community vitality of the urban regeneration project in South Korea.

A Study on Creative Fashion Design Processes (창조적(創造的) 패션디자인 프로세스에 관(關)한 연구(硏究))

  • Oh, Na-Reyoung;Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.11 no.2
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    • pp.129-144
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    • 2007
  • These days, public attention is being directed to the design processes by which a final outcome can be produced to achieve its goal according to the logical plans, as it is hard to address recent problems in design by the existing intuitive way due to the paradigm shift of design. Thus, this study aims to suggest creative fashion design processes to create a product as a final outcome by intentional and systematic processes. This study showed that design is considered as comprehensive problem solving processes, and it proposes framework of processes by integrating processes of industrial design and fashion design. In addition, this study classified creativity development methods that can be implemented to fashion design into promotion of ideas, breaking out of stereotypes, and extension of search areas. These creativity development methods can be applied to fashion design processes in order to make plans and strategies systematically and help you to choose the best ways to solve problems by processes.

Influencing factors on purchase intention for smart healthcare clothing by gender and age - Focused on TAM, clothing attributes, health-lifestyle, and fashion innovativeness - (스마트 헬스케어 의류 구매의도에 대한 성별과 연령대별 영향 요인 - 기술수용모델(TAM), 의복속성, 건강라이프스타일, 패션혁신성을 중심으로 -)

  • Han, Heejung
    • The Research Journal of the Costume Culture
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    • v.27 no.6
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    • pp.615-631
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    • 2019
  • Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.