• Korean Journal of Social Welfare Studies
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• v.43 no.2
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• pp.267-293
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• 2012

The purpose of this study is to investigate the effect of educational satisfaction on project effectiveness, and the mediating effect of participation satisfaction between educational satisfaction and project effectiveness of employment promotion project for the elderly. The data were Research of the aged joining employment promotion project for the elderly made by Korea Labor Force Development Institute for the Aged in 2010 and the total subject was 1220. Descriptive analysis, correlations analysis, and the multiple regression analysis for research model test were used. Additionally, Sobel test was used to verify the significant mediating effect. Results were obtained in this study as the educational satisfaction have significant effects on participation satisfaction. And the mediating effect of educational satisfaction on project effectiveness is statistically significant. Based on the findings, in order to increase project effectiveness, we need to realize the importance of education for the aged joining employment promotion project for the elderly, and consider the participation satisfaction.

• Journal of the Korean Society of Costume
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• v.62 no.1
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• pp.137-151
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• 2012

The purpose of this study was to examine how recently fashion brands tried to design Facebook contents for their promotion strategies, and how to encourage customer's empathy and participation for communication content. For this study, 17 domestic and foreign fashion brand facebook contents were analyzed. The results of the study were as follows. First, fashion brands provided product information through various methods such as the Facebook fan styling pictures contest which attracted voluntary participation from fans, an emotional product introduction video with effective storytelling techniques, and pictures and videos of a new season collection that were always viewable and able to be evaluated. Secondly, Facebook contents of brand promotion that contributed to the brand image and loyalty formation were identified. Fashion brands encouraged their fans to be involved in socially-oriented marketing and brand community. Moreover, telling the story of the brand history and brand management enhanced brand involvement of fans. Finally, fashion brands communicated actively with their fans providing information that aroused their interest. They gave tips on how to improve the quality of life, provided useful applications that offered various benefits in everyday life. Based on this result, implications of Facebook contents management as a promotion strategy were further discussed.

• Journal of Distribution Science
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• v.20 no.8
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• pp.93-103
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• 2022

Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemic scenario encourages online purchasing, other factors, such as the influence of participation intention to shop during the Online Shopping Festival, must also be considered. Research design, data and methodology: Multiple linear regression analysis was used to test the hypothesis based on data from 121 respondents who are actively involved with online shopping activities in Klang Valley, Selangor. Results: The results of this study show that promotion categories and the perceived influence of mass participation have a significant influence on participation intention. Meanwhile, the perceived temptation of price promotion and perceived fun promotional activities did not significantly influence participation intention. Conclusions: Theoretically, this study contributes to the literature by using the Theory of Planned Behavior and Stimulus-Response models to explain the factors that drive participation intention for online shopping. In practice, this study attracts and encourages customers to shop during the festival day because various attractive promotions are offered by sellers in Malaysia.

• Research in Community and Public Health Nursing
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• v.29 no.3
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• pp.335-348
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• 2018

Purpose: This study has been conducted to develop and examine a health promotion empowerment program using a lay health leader for frail elderly. Methods: The research was organized in a nonequivalent control group pre-post test design. Data collection was performed from August 18 to October 8, 2015. The subjects included 76 frail elders aged over 65 registered in home visiting services (Experimental group=39, Control group=37). A health promotion empowerment program using a resident volunteer as a lay health leader was run for 8 weeks. Health factors (health promotion behavior, perceived health status and frailty) and empowerment factors (empowerment, social participation) were assessed. The data were analyzed by using the SPSS/WIN 18.0 program. Results: After the program, health promotion behavior, perceived health status and social participation increased in the experimental group more significantly than in the control group, but frailty decreased in the experimental group greater than in the control group. Conclusion: The health promotion empowerment program using a resident volunteer as a lay health leader was effective. Therefore, the health promotion empowerment program needs to be expanded to other frail elders. Also, a health leader should be recommended as a public health resource and systematically managed.

• Industry Promotion Research
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• v.9 no.1
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• pp.133-148
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• 2024

The purpose of this study was to verify the influence of stress upon life satisfaction and the mediating effects of leisure activities participation in terms of this relationship. The results of this study are as follows. First, out of the elderly stress, the family stress, economic stress and health issues stress had a significant negative effect on life satisfaction. Second, out of the elderly stress, the family stress, economic stress and health issues stress had a significant negative effect on leisure activities participation. Third, the leisure activities participation had a meaningful positive impact on life satisfaction. Lastly, the leisure activities participation appeared to have a significant mediation effect in the influential relationship between elderly stress and life satisfaction. Through the results of this study, the leisure activities participation was indicated to mediate the influential relationship between elderly stress and life satisfaction, thereby having been able to be confirmed significance as alternative resource. Hence, the elderly's leisure activities participation alleviates a negative impact on stress, thereby seeming to be likely capable of being used as an intervention measure to improve elderly people's life satisfaction.

• Korean Journal of Health Education and Promotion
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• v.30 no.4
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• pp.125-134
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• 2013

Objectives: The aim of this study is to develop the strategy of promoting participation on physical activity programs among the disabled through analysis of satisfaction on the Welfare Center for the Disabled-based program. Methods: The subjects were 151 disabled people who had physical disability or brain disorder. They had participated on the physical activity programs which were opened in 13 welfare centers for the disabled of Daegu and Gyeongbuk. The data were collected by the survey for 2 weeks in May, 2011. Results: There were no differences in the satisfaction on physical activity programs by general characteristics and health status. As for cognitive factors, it were significantly different on the satisfaction by the importance of physical activity and the fitness maintenance factor (p<0.05, p<0.01). Significant differences were found in the satisfaction by the participating attitude and the participation motives, such as goal-oriented and activity-oriented motives. It were significantly different on the satisfaction by the duration, frequency per week, time per once, and components in terms of the physical activity program. Conclusions: To revitalize the physical activity-for-all project for the disabled, it needs to develop the strategy and to enhance the health education to improve their health status.

• Korean Journal of Community Nutrition
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• v.3 no.4
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• pp.609-621
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• 1998

Although many people initially enroll in health education programs, there are many instances of erratic participation and dropouts. Inconsistent participation in intervention programs minimizes their impact on health promotion. Therefore, a theoretical understanding of factors influencing participation in these programs can potentially enhance the effectiveness of its educational strategy. This study used the Pender's Health Promotion Model to examine specific factors influencing incentives to participate in an elderly nutrition education program. The Elderly Nutrition Counseling and Education Program was conducted with 147 volunteers (76 males, 71 females), aged 60 to 87, at 5 separate community elderly centers, by public health dietitians from February to April 1997. Some participants dropped out during the program. Overall, 61 people(18 males, 43 females) finished all 7 steps over 2 months. Pre-intervention data were collected by trained dietitians. This data included individual cognitive-perceptual factors(perceived benefits of nutrition improvement, importance of health, perceived control over health by multidimensional health locus of control, self esteem, perceived health status, concern about health, depression scale and social health scale), which were known to influence the likelihood of health behavior, and modifying factors(socioeconomic variables, biological characteristics, behavioral factors, such as smoking, alcohol drinking and exercise). Male finalists had a significantly lower chance for health locus of control, and better social health status with their children and grandchildren, compared to males who dropped out. Female finalists had a significantly higher locus of control regarding food behavior, higher self-esteem, better recognized nutritional status, worse self-recognized health status and lower concern about health than those who dropped out. There was no significant difference between the attendees and dropouts in age, BMI$(kg/m^2)$, Nutritional Risk Index, depression scale and daily nutrient intake. These results suggest that elderly nutrition intervention plans should focus on the individual cognitive and perceptual factors, with interpersonal influences, to increase participation in nutrition in nutrition improvement programs.

• Journal of agricultural medicine and community health
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• v.35 no.3
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• pp.287-300
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• 2010

Objectives: We identified factors associated with any participation and with "good participation" (as assessed by frequency of attendance) in health promotion programs at a public health center in Korea. Methods: The subjects included 199 women who attended a baseline examination of health promotion programs during the first half of 2009. We collected data by structured interviews and physical examinations. Participation status was quantified by the frequency of attendance to the program. We classified the subjects as non-participants (0) and participants (1+ times), and as poor participants (0-29 times) and good participants (30+ times). Results: Of the 199 subjects, there were 57 (28.6%) non-participants, while 56 (28.1%) were classified as good participants. The factors that significantly affected participation status, as identified by univariate analysis, were personal factors (age, educational level, marital status, religion, living with someone, monthly income), environmental factors (method of access, accessibility of other facilities), body mass index, hypertension, perceived barriers to health, emotional salience, affectionate domain of social support, and depression. Multiple logistic regression analyses indicated that method of access was the most significant factor affecting participation in the health promotion program, and that the factors most highly associated with good participation were emotional salience, hypertension and body mass index. Conclusions: Our findings suggest that specific factors determine and enhance participation in health promotion programs offered by public health centers. These factors should be considered during the design and evaluation of health promotion programs that are offered by public health centers.

• Health Policy and Management
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• v.17 no.4
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• pp.54-81
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• 2007

The paradigm of health promotion requests community participation and its active problem-solving. Community is conceptualized as a resource pool to be organized. Such resource is called community capacity. Community participation is a process of capacity building. Community voluntary associations are considered as valuable resource to be used for health promotion. This paper tried to identify the network structure among community voluntary associations and to infer the possibility to make such network of organizations participate in health promotion programs. Two survey data were used for this research: 1) Measurements and Evaluations of Community Capacity on Dobong-gu (N=94) 2) A development plan of health medicine service to be Healthy Gangdong-gu (N=69). The questionnaire included such variables measuring community capacity as leadership, membership, organizational resources, and inter-organizational network, etc. Both regions had the following common characteristics: 1) There were positive correlations between the organization's budget and membership. 2) Organizational types were associated with their founded years. Two regions showed the following differences: Dobong displayed the high density of community organizations, but Gangdong showed the low density. Dobong community organizations were able to be classified into three network clusters such as women & environments, youth & adolescent, and sports organizations. Each cluster of organizations favored the different type of health promotion programs. Gangdong community organizations were less developed, and not possible to be clustered. Depending upon the level of community capacity or community organizations' differentiation, the strategy of community participation could be settle down in different ways. Particularly the health agency had to pay more attention to support the growth of civil organizations.

• Informatization Policy
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• v.21 no.2
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• pp.3-23
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• 2014

The purpose of this research is to analyze research trend of e-participation in Korea which is highly recognized today. Sixty research papers on e-participation published from 2001 to 2013 are analyzed for this research. Main ideas and contents of each paper are reviewed and research subjects and methods of overall papers are analyzed. Mostly, actual state and promotion of e-participation is studied through the analysis of local government web sites, and other specific subjects on e-participation are also studied. Currently, research on e-participation is rather shrinking, and therefore, it is necessary to suggest valid ways to promote e-participation through research on influencing factors to e-participation and e-participation in central government.