• 제목/요약/키워드: promotion focus

검색결과 805건 처리시간 0.027초

Improvement Strategy According to the Change of Hotel Environment

  • Lim, Heon-Wook;Seo, Dae-Sung
    • International Journal of Advanced Culture Technology
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    • 제9권2호
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    • pp.72-79
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    • 2021
  • This study is to develop a strategy to prepare an improvement strategy according to the environmental change of the hotel. Currently, domestic hotels are implementing marketing through food and beverage as a countermeasure against the sales decrease, and in order to develop effective marketing plan, 5 Force Model environmental analysis and STP analysis are analyzed. 5 Force Model Environmental Analysis showed that domestic hotels are facing various difficulties such as the expansion of accommodation sharing system, the decrease of Chinese tourists due to the THAAD problem, the increase of hotels, the introduction of PMS, the increase of minimum wage, the introduction of 52 hours work week, and the increase in product preference As an STP response strategy to correspond these difficulties, it is necessary to develop products for the main customers of the hotel food and beverage, such as those in the 20s-30s, the workers, smartphones and SNS users. And also hotels should seek ways to lower price of the product to the level desired by the user to compete against substitutes. In conclusion we suggest that hotels are committed to fulfilling their role by meeting guest safety and COVID-19 compliance requirements, but a focus on immediate cleanliness and quarantine against infectious diseases, like Airbnb, will enable greater growth.

The Effect of Cognitive Emotional Control on Life Goals

  • Kim, Jungae
    • International Journal of Advanced Culture Technology
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    • 제9권1호
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    • pp.79-88
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    • 2021
  • This study was a cross-sectional descriptive investigative study to analyze the effects of sub-factors of cognitive emotional control on life goals. The subjects of the study were 184 people in their 20s, and they were collected online from December 2020 to January 5, 2021 using structured cognitive control capabilities and life goal questionnaires. The collected data were performed using SPSS 18.0 for Frequency, Independent Sample t-test, Pearson correction analysis, Simple regression analysis, and Multiple regression analysis. According to the study, men had both life-oriented and achievement-oriented life goals higher than women. Among the sub-factors of cognitive emotional control (positive focus change, positive reassessment, expansion of view, re-accept plan, acceptance, rumination, self-criticism, others criticism, and destruction) were male and female were higher in self-criticism. Factors affecting life-oriented life goals have been shown to be expanding views, re-accepting plans, and criticizing others, while positive re-evaluation negatively affects achievement-oriented life goals. Based on these results, life-oriented life-goals tend to exhibit adaptive responses to expand views and revise plans and maladaptive responses to blame others, while achievement-oriented life-goals have the ability to positively reassess situations, modify plans and accept negative reactions.

Red ginseng (Panax ginseng Meyer) oil: A comprehensive review of extraction technologies, chemical composition, health benefits, molecular mechanisms, and safety

  • Truong, Van-Long;Jeong, Woo-Sik
    • Journal of Ginseng Research
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    • 제46권2호
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    • pp.214-224
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    • 2022
  • Red ginseng oil (RGO), rather than the conventional aqueous extract of red ginseng, has been receiving much attention due to accumulating evidence of its functional and pharmacological potential. In this review, we describe the key extraction technologies, chemical composition, potential health benefits, and safety of RGO. This review emphasizes the proposed molecular mechanisms by which RGO is involved in various bioactivities. RGO is mainly produced using organic solvents or supercritical fluid extraction, with the choice of method greatly affecting the yield and quality of the end products. RGO contains a high unsaturated fatty acid levels along with considerable amounts of lipophilic components such as phytosterols, tocopherols, and polyacetylenes. The beneficial health properties of RGO include cellular defense, antioxidation, anti-inflammation, anti-apoptosis, chemoprevention, hair growth promotion, and skin health improvement. We propose several molecular mechanisms and signaling pathways that underlie the bioactivity of RGO. In addition, RGO is regarded as safe and nontoxic. Further studies on RGO must focus on a deeper understanding of the underlying molecular mechanisms, composition-functionality relationship, and verification of the bioactivities of RGO in clinical models. This review may provide useful information in the development of RGO-based products in nutraceuticals, functional foods, and functional cosmetics.

The Influence of Self-Directed Learning and Learning Commitment on Learning Persistence Intention in Online Learning: Mediating Effect of Learning Motivation

  • Park, Jung Hee;Lee, Hyunjung
    • International Journal of Advanced Culture Technology
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    • 제9권4호
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    • pp.9-17
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    • 2021
  • This is a descriptive investigative study which attempts to confirm the mediating effect of learning motivation in the relationship between self-directed learning, learning commitment, and learning persistence intention of university students in an online learning environment. The questionnaires were randomly distributed online and the agreed questionnaires were retrieved, with a total of 338 copies used for analysis. The following is the summary of the findings. First, there were significant differences in learning persistence intention according to general characteristics depending on age, major, part-time job, and academic level. Second, the results showed a positive correlation between self-directed learning, learning commitment, learning motivation, and learning persistence intentions of the subjects were statistically significant. Third, after checking the mediating effect of learning motivation in relation to self-directed learning, learning commitment and learning motivation, the learning motivation has a partial mediating effect on learning and 23% explanatory power, and the learning commitment was found to have a complete mediating effect on the impact of learning motivation on learning intentions with 21% explanatory power. Based on these results, it is necessary to provide a more diverse educational environment, such as operating a motivation semester program that can improve learning motivations along with learning commitment, and the use of a variety of contents that can focus the learner's interest or attention.

실시간-비실시간 온라인플랫폼을 통한 역량강화중심 대학영어 교수-학습 모형 개발 (Development of a college English teaching and learning model in online synchronous/asynchronous platforms to enhance Competencies)

  • 이명관
    • 문화기술의 융합
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    • 제7권4호
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    • pp.35-42
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    • 2021
  • 본 연구의 목적은 실시간-비실시간 온라인플랫폼을 통한 역량강화중심 대학영어 교수-학습 모형을 개발하는 것이다. 본 연구에서의 대학영어 교수-학습 모형은 의사소통, 자기주도성, 협동성 등의 역량증진을 위한 딕토글로스 활동을 다양한 온라인플랫폼 기능 활용을 고도화하여 효과적으로 적용하기 위한 것이다. 딕토글로스는 의사소통의 네가지 기능(듣기, 말하기, 읽기, 쓰기)을 통합하여 사용하는 언어 교수-학습 활동이다. 본 연구에서의 대학영어 수업은 의사소통 중심 통합적 영어교육에 중점을 두고 있다. 그리고 본 연구에서의 교수-학습 모형은 구성주의 이론에 입각한 온라인기반 영어통합 교수-학습 방법으로서, 각 단계별로 학습자와 교수자의 역할을 제시하였다.

Public Opinion of the King Sejong Institute in China - Based on the Analysis of Media Reports from WeChat Official Accounts

  • Wanting Jiang
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.1-8
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    • 2023
  • International public opinion on King Sejong Institute (KSI) is one of the most important factors influencing its overseas development as a worldwide non-profit educational service organization. China is one of the overseas strategic regions for KSI to spread the Korean Language. This paper intends to assess KSI's current public opinion environment in China. With content analysis of 87 news reports related to KSI in WeChat Official Accounts from 2014 to 2022, this paper attempts to assess the public opinion environment of KSI in China. In this paper, we show that the Chinese media' s current attention to KSI is generally lacking. The current reports focus more on activity narrations, and the main report factors come from local media and universities' oncampus news, which have relatively weak dissemination power and limited influences. On one side, the reasons are related to the characteristics of Chinese media, while the KSI establishment method in China also accounts for a lot. Therefore, it is necessary for the KSI to timely adjust the cooperation mode and publicity strategies according to the Chinese political and cultural characteristics to promote the sustainable development of KSI in China by continuously improving the public opinion environment.

Ukiyo-e - Oriental Art that Has Been Influencing the World

  • Wu Xiaochen
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.268-276
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    • 2023
  • Ukiyo-e, a pivotal facet of Japanese art, had a profound impact on Western art during the 19th century, contributing to the emergence of Impressionism and Post-Impressionism. Notably, Katsushika Hokusai's "Great Wave" remains an enduring masterpiece. Ukiyo-e's historical trajectory is intricately linked to the socio-cultural context of its time. Japan's early artistic influences derived from China, evolving through the Nara and Heian periods. Ukiyo-e emerged from the Yamato-e tradition, characterized by its transition from religious themes to secular subjects. Zen Buddhism's influence during the Muromachi Shogunate shifted focus to ink wash painting, which eventually became accessible to the masses. The Azuchi-Momoyama period introduced lavish, colorful works. The Edo Shogunate upheld Kano School for the elite, while folklore painting gained popularity among the commoners, leading to the creation of Ukiyo-e. Ukiyo-e diversified its subjects, including beauty, geisha, sumo, landscapes, and more. The Asakusa district's "Shin-Yoshiwara" added to its vibrant themes. By the late 19th century, Ukiyo-e transcended its roots, encompassing landscapes, wildlife, and beyond. I explore Ukiyo-e's aesthetics and its influence on Impressionism, focusing on "The Three Masters of Ukiyo-e" - Kiyotagawa Komaro, Katsushika Hokusai, and Utagawa Hiroshige.

Recommendation of tourist attractions based on Preferences using big data

  • KIM HYUN SEOK;Gi-hwan Ryu;kim im yeo-reum
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.327-331
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    • 2023
  • This paper proposes a tourist destination recommendation application that combines a chatbot and a recommendation system. The data to be entered into the chatbot was through big data on social media. Through TEXTOM, a total of 22,701 data were collected over a one-year period from January 2022 to January 2023. Non-terms that interfere with analysis were removed through the data purification process. Using refined data, network visualization and CONCOR analysis were used to identify the information users want to obtain about travel to Jeju Island, and categories for each cluster were organized. The content was intuitively organized so that even those who approached it for the first time could easily use it, reducing the difficulty of operating the application. In this paper, users can select their own preferences and receive information. In addition, a tool called a chatbot allows users to focus more on the process of acquiring information by gaining a sense of reality while operating the application. This suggests an application that can reach the purpose of the curator by affecting the user's desire to visit tourist attractions.

해군 고정익조종사의 비행 훈련 주기에 따른 비행 효과 분석 (Analysis of Flight Performance and Efficiency according tothe Number of Consecutive Flight of Navy Pilots)

  • 이중봉
    • 한국항공운항학회지
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    • 제31권2호
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    • pp.66-71
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    • 2023
  • In the case of the Navy, if some of the co-pilots are included in the long-term promotion process due to the limited number of co-pilots, operational flight and administrative tasks will be added to the co-pilots not included in the rest of the Pilot in commander process. Therefore, to solve this problem, the co-pilot who has passed the PQS step-by-step process minimizes the personnel gap in the flight operation unit through a system that evaluates whether it is possible to perform its duties as a co-pilot through actual flight after entering the school. The advantage of the PQS course is that you can control flight plans on your own and minimize gaps in flight and ground work while carrying out the curriculum, but you can't focus on education or improve your skills due to irregular training flight cycles. Therefore, in this study, after collecting opinions on effective flight cycles through a survey of pilots of P-3C, the Navy's fixed-wing aircraft representative, we will analyze the association of aircraft volume performance by flight cycle to derive the optimal flight cycle of the P-3C pilot course.

Transformation of Film Directing and Cinematography through Technological Advancements: Focusing on Ang Lee's Films

  • Xiaojun Zong;Yoojin Kim
    • International Journal of Advanced Culture Technology
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    • 제11권2호
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    • pp.64-72
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    • 2023
  • This paper discusses the technical exploration of Ang Lee's cinematic works and the unique visual beauty he presents. Ang Lee has successfully tackled various themes and genres, creating films that harmoniously blend Eastern and Western cultural sensibilities. These films are technologically innovative and show the interaction between technology and art, industry and culture. Therefore, this paper analyses the correlation between film technology and visual beauty in Ang Lee's works, and explores the discourse on how the relationship between film technology and art has changed with the development of film. Furthermore, this paper aims to provide insights into how technological innovation can enhance artistic creativity. The contribution of this study lies in the in-depth exploration of the relationship between film technology and art, with a focus on technological innovation and the visual beauty in Ang Lee's works. The research findings reveal that Ang Lee's films showcase the application of advanced technologies, captivating audiences with their unique visual aesthetics. The utilization of emerging technologies enables his films to possess not only visual impact but also convey profound emotions and themes. We conclude that technological innovation in film not only provides artists with more creative tools and expressive techniques but also, when combined with artistic sensibilities, creates captivating and visually expressive cinematic works. This discovery offers a new perspective for film production and opens up greater possibilities for collaboration between artists and technology experts.