• Journal of Distribution Science
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• v.14 no.10
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• pp.117-126
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• 2016

Purpose - Color is perceived to have an effect on humans' cognition and behavior because of its association with specific concepts. Since there are few studies linking color and price presentation, we investigated a constrained condition of consumers' regulatory focus and involvement. Research design, data, and methodology - We performed a 2 (color: red vs. black) × 2 (regulatory focus: prevention vs. promotion) × 2 (involvement: high vs. low) test of our hypothesis. The target product was a portable data storage device (USB) and data from 165 respondents were analyzed. Each condition had two stages. In the first, product information and price were presented. After reviewing the product information, respondents evaluated price attractiveness. In the second stage, respondents filled out regulatory focus and involvement questionnaires. The main variables were color, regulatory focus, and involvement. Therefore, we ran a three-way ANOVA (Analysis of Variance) to test our hypothesis. Results - When the price was red (vs. black), consumers perceived the red price as more attractive than the black price. However, this effect varied by situation. Specifically, in the low involvement condition among prevention-focused consumers, when the price was in red, price attractiveness was higher than when the price was in black. However, for promotion-focused consumers, there was no difference in the price color effect. In the high involvement condition, promotion-focused consumers showed stronger price attractiveness for the red price than the black price. However, the effect of price color diminished for prevention-focused consumers. That is, prevention-focused consumers did not reveal a different price perception between red versus black in the high involvement condition. Conclusions - This research contributes by academically linking the effects of color to price attractiveness, and focusing on the interaction of regulatory focus and involvement. When involvement is low, the effect of red disappeared for promotion-focused consumers, whereas the same happened for prevention-focused consumers under the condition of high involvement.

• International Journal of Advanced Culture Technology
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• v.8 no.4
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• pp.153-160
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• 2020

The purpose of this study is to investigate the effect of female college students' participation in dance sports, perception of body attractiveness, and importance of body attractiveness. For this study, female university students residing in Gwangju Metropolitan City and Jeonnam region in 2019 were selected as the population. A total of 350 people were selected as the study subjects, but 170 dance sports participants and 130 non-participants were selected for the study, excluding 50 copies of double written and unfaithful data. After individually entering coded data into the computer, the statistical program (SPSS Windows.20.0 Version) was used. The results obtained through this research process are as follows. First of all, it was found that there was a difference in perception of body attractiveness depending on whether female university students participated in dance sports. Second, it was found that there was a difference in the importance of physical attractiveness depending on whether female college students participated in dance sports. Third, it was found that female college students' perception of body attractiveness has an effect on the importance of body attractiveness.

• Journal of Information Technology Applications and Management
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• v.24 no.3
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• pp.63-72
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• 2017

The purpose of this study is to investigate the relationship between application attractiveness and loyalty to mobile music applications. The application attractiveness is operationalized into four dimensions: richness of music contents, music app design quality, music app functionality, and promotion. The hypotheses are postulated and tested using a sample of 370 student respondents from Henan Polytechnic University and Henan Institute of Technology, China. The result shows that there is a positive correlation between loyalty and three application attractiveness aspects: richness of music contents, music app design quality and music app functionality. Based on the results of this study, the research put forward constructive suggestions about improving mobile music application loyalty. Finally, several conclusions, managerial suggestions, limitations and future research are proposed.

• International Commerce and Information Review
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• v.10 no.4
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• pp.277-298
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• 2008

This study develops the market attractiveness assessment model and draws the strategic target markets and their corresponding exporting strategies through identifying the market positions in the dimensions of market attractiveness scores and market positional strength to achieve the innovative export promotion of Korean heavy electric industry and the resulting improvement and reversal of comparative-disadvantage position. In chapter 2, we analyze the stages of selecting target markets, the constructs and their measure variables of market attractiveness models, and the components and strategic policy implications of directional policy matrix. And in chapter 3, we identify the comparative advantage positions of Korean heavy electric industry in the global market through analyzing its trade structure, trends, balance, ratio-balance, and specialization index by the item and the region respectively. We find that the Asia/Pacific region is the most attractive export market of the Korean heavy electric equipment industry, the following important strategic target markets are the America, MENA, CIS/East Europe Regions in the order of their attractiveness and competitive position dimensions. In the mean time, the sub-Sahara Africa and West Europe region is shown to be the long-run-viewpoint target market requiring the innovation or divest strategies owing to their low attractiveness and the low market share of Korean exports.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.3
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• pp.184-192
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• 2019

Focusing on the emerging influencer market of SNS (Social Network Service), This study attempts to clarify the priority of Influencer characteristics when the customer decided to purchase products through the promotion of influencers. Since the influencer marketing differs from the Online information source marketing, this study has an academic implication in that integrated the influence of the characteristics of the Online information sources and the characteristics of SNS contents. For this purpose, through the literature research on Information sources and Influencers, the characteristics of influencers were reconstructed and priorities were derived using the AHP (Analytic Hierarchy Process) technique. The upper layer of the AHP structure was set to expertise, trustworthiness, social attractiveness, and content attractiveness, and the lower layer structured the model with 13 subfactors. The results are summarized as follows. First, in the result of combining the importance of the $1^{st}$ and $2^{nd}$ classes, the detailed factors of expertise and trustworthiness, ranked from the top to six, are largely influenced in purchasing decisions in influencer marketing. Second, content attractiveness is the third rank in the $1^{st}$ layer. Influencer marketing shows that content is more important than social attractiveness. Besides, the $7^{th}$ to $9^{th}$ positions of the overall rankings accounted for visual information, storytelling, and external attractiveness, which are the details of content attractiveness, and it is confirmed that it is more effective for influencer marketing to emphasize content attractiveness than social attractiveness. Although the influencer marketing differs from the existing information marketing, this study has an academic implication in that integrated the influence of the characteristics of the source and the characteristics of the contents.

• Industry Promotion Research
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• v.5 no.1
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• pp.99-106
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• 2020

The purpose of this study was to analyze the effects of name attractiveness on self-efficacy and emotional awareness in adult men and women. The subjects of this study were 300 males and females in their 10s and 30s living in the metropolitan area. However, 250 copies, excluding missing questionnaires during the collection process and incomplete questionnaires, were used for the analysis. As a result of analyzing the difference in name attractiveness according to factors, the lower the age group and the lower the academic level, the more dissatisfied they were with their names. Besides, the regression analysis conducted to verify the effect of name attractiveness on self-efficacy showed that the model's fitness was R²=.382 and the model's explanatory power was somewhat inferior, but β=.322, t-value 9.276, p<.001 were shown to be statistically significant, so name attraction directly affects self-efficacy. And the results of the regression analysis conducted to verify the effect of name attractiveness on emotionality turned out to be R²=.412. The regression analysis, which controls demographic variables such as gender, age, and academic level, was statistically significant as β=.326, t-value 6.408, p<.001. In other words, the name attractiveness affects emotional awareness. There is no empirical study that the name attractiveness can improve happiness or the quality of life, but it seems often among athletes that names are enhanced by the past.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.82-93
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• 2023

The purpose of this study is to investigate the effect of female college students' participation in dance sports on their perception of body attractiveness and their desire for exercise. In order to achieve the purpose of this study, female college students residing in Gwangju Metropolitan City and Jeonnam in 2022 were selected as the population, and a total of 390 students were selected as study subjects using cluster random sampling. A total of 300 participants, 170 participants in dance sports and 130 non-participants, were selected as study subjects, excluding 90 copies of double entry and insincere data. As a survey tool, the questionnaire whose reliability and validity had already been verified in previous domestic and foreign studies was modified and supplemented to suit the purpose of this study. The collected data were computerized according to the purpose of analysis using SPSS Windows 20.0 Version, a statistical program. The results obtained through this procedure are as follows. First, there were partial differences in physical evaluation according to demographic characteristics. Second, there was a partial difference in exercise desire according to demographic characteristics. Third, physical evaluation was found to partially affect exercise desire.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.477-488
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• 2009

As the Korean cultural contents, such as drama, films, music, gained popularity in China, Korean fashion brands used Korean celebrities as their models to as a sales promotion strategy for Chinese consumers. With the point of view that the advertising model as a human capital as well, the purpose of this study is to investigate the factors of attributes of Korean celebrity advertising model, and to analyze effects on fashion brand recognition, preference, trust and purchase intention. With convenience sampling, the research surveyed Shanghai consumers in their 20's to early 30's who had purchased Korean fashion items. The 291 responses were analyzed by frequency analysis, reliability test, factor analysis, multiple regression analysis, The results are as follows. Frist, Korean celebrity advertising model attribute factors were divided into similarity, familiarity, popularity, attractiveness and trust. Second, the brand recognition was affected by similarity, familiarity and popularity factors, and the brand preference was affected by similarity, familiarity, popularity and attractiveness factors. Third, the trust of Korean fashion brands was affected by similarity, familiarity, attractiveness, trust, brand recognition and brand preference. Lastly, the intention to purchase Korean Fashion brand was affected by similarity, familiarity, attractiveness, brand recognition, brand preference and brand trust.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.245-251
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• 2022

This study attempted to examine the effect of virtual influencer, which is highly interested in consumers, and has recently been increasing the frequency of use in corporate marketing activities. In particular, the purpose is to examine the effect of the attributes of virtual influencer on consumers as an information source for a product or brand. To this end, the effect of perceived attractiveness, trustworthiness, and expertise of virtual influencer on SNS usage intention and imitation intention consumers was examined. As a result of the study, it was found that attractiveness among the attributes of virtual influencer had a positive effect on the usage intention, and attractiveness and trustworthiness had a positive effect on imitation intention. In addition, it was found that imitation intention had a positive effect on usage intention. In other words, the perceived attractiveness of virtual influencer by consumers through SNS is the most important attribute. These findings imply that when virtual influencer is used in marketing, companies must perceive the attractiveness of virtual influencer through content posted on SNS as well as their attributes as information sources. We expect the results of this study to provide major implications for marketing activities such as companies and public institutions that consider using virtual influencer.

• The Journal of the Convergence on Culture Technology
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• v.8 no.2
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• pp.309-314
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• 2022

The purpose of this study is to examine how the characteristics of virtual influencer, which are rapidly emerging in recent years, affect consumers. To this end, the change in information accecptance intention was examined using the perceived attractiveness and social distance of consumers toward virtual influencers as independent variables. I found the more attractive consumers feel about virtual influencer and the closer they perceive social distance, the higher the intention to accept information. However, when virtual influencer was perceived as attractive, there was no difference in information acceptance intention according to social distance. On the other side, even if the virtual influencer was perceived as less attractive, the information acceptance intention was higher when the social distance was perceived as close than when it was not. Based on these results, I provided implications for the marketing strategy of virtual influencers.