• Title/Summary/Keyword: product review

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Analyzing the Effect of Trust in Reviews on Trust in a Product and a Company: Using the Trust Transfer Theory

  • Namjae Cho;Xiaochen Li;Giseob Yu
    • Journal of Information Technology Applications and Management
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    • v.31 no.1
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    • pp.57-77
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    • 2024
  • The aim of this research is to examine the impact of trust in reviews. Expertise, enjoyment, recency, and usefulness-four aspects of reviews-are designated as independent variables, and trust in reviews has been chosen as the mediating variable. The dependent variables are trust in firms and trust in products. For explaining the flow of trust, this study uses the theory of Trust Transfer. The study's findings demonstrated that customer trust in a product leads to consumer trust in a company, which is derived from trust in reviews. Reviews were found to be important from a practical standpoint. Furthermore, it was discovered that a product's category or features would have an impact on how reviews are trusted.

Development of Customer Review Ranking Model Considering Product and Service Aspects Using Random Forest Regression Method

  • Arif Djunaidy;Nisrina Fadhilah Fano
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.18 no.8
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    • pp.2137-2156
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    • 2024
  • Customer reviews are the second-most reliable source of information, followed by family and friend referrals. However, there are many existing customer reviews. Some online shopping platforms address this issue by ranking customer reviews according to their usefulness. However, we propose an alternative method to rank customer reviews, given that this system is easily manipulable. This study aims to create a ranking model for reviews based on their usefulness by combining product and seller service aspects from customer reviews. This methodology consists of six primary steps: data collection and preprocessing, aspect extraction and sentiment analysis, followed by constructing a regression model using random forest regression, and the review ranking process. The results demonstrate that the ranking model with service considerations outperformed the model without service considerations. This demonstrates the model's superiority in the three tests, which include a comparison of the regression results, the aggregate helpfulness ratio, and the matching score.

A Study on the Effects of Price Discount, Product Review, and Perceived Risk and their Interaction Effects in Social Commerce (소셜 커머스에서 가격할인, 상품후기, 지각된 위험의 영향과 상호작용에 관한 연구)

  • Bang, Jounghae;Qian, Chen;Kim, Min Sun;Lee, Eun Hyung
    • Knowledge Management Research
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    • v.14 no.4
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    • pp.87-98
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    • 2013
  • Along with the recent development of Social Network Service (SNS), such as Facebook and Twitter, social commerce market is expanding rapidly. As much, understanding consumers' purchase intention in social commerce becomes important. This study attempted to investigate the factors of consumers' purchase intention, and the effects of these determinants(price discount, perceived risk and product review) on consumer's purchasing intension in social commerce networks. Also, the interaction effects between these factors on consumer's purchasing intension were studied. The results showed that the effect of perceived risk on consumer's purchase intention found to be significantly negative. The interaction effect between price discount and perceived risk, and the interaction effect between price discount and review were meaningful on consumers' purchase intention. It indicates that the important factor for consumers to purchase products in social commerce is not just price discount but perceived risk, and that review which consumers think is manipulated has negative effect on purchase intention.

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Finding Rotten Eggs: A Review Spam Detection Model using Diverse Feature Sets

  • Akram, Abubakker Usman;Khan, Hikmat Ullah;Iqbal, Saqib;Iqbal, Tassawar;Munir, Ehsan Ullah;Shafi, Dr. Muhammad
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.10
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    • pp.5120-5142
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    • 2018
  • Social media enables customers to share their views, opinions and experiences as product reviews. These product reviews facilitate customers in buying quality products. Due to the significance of online reviews, fake reviews, commonly known as spam reviews are generated to mislead the potential customers in decision-making. To cater this issue, review spam detection has become an active research area. Existing studies carried out for review spam detection have exploited feature engineering approach; however limited number of features are considered. This paper proposes a Feature-Centric Model for Review Spam Detection (FMRSD) to detect spam reviews. The proposed model examines a wide range of feature sets including ratings, sentiments, content, and users. The experimentation reveals that the proposed technique outperforms the baseline and provides better results.

An Experimental Study on the Relationship between Information Type and New Product Development Process (신제품 개발 과정과 정보 유형 간의 관계에 관한 실험적 연구)

  • 오경석;김진우
    • Korean Management Science Review
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    • v.15 no.1
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    • pp.13-31
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    • 1998
  • In this paper, we examine the relationship between information type and new product development process. Information that was provided for new product development can be divided into two categories. One was relative information that could be used as a basis for comparison such as patent data. The other was absolute information that must be fulfilled in the new product such as key customers requirements. An experiment was conducted with staffs in an R&D department in order to analyze the impact of the different information types on the development process of new product. It was found that the group with the absolute information recognized the given information repeatedly, which in turn results in a highly technical idea with good teamwork. The group with the relative information created a superior product with better application, appearance and product efficiency through the frequent refinements of given ideas. This paper concludes with the implications of the results to the new product development process and supporting information systems.

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A Case Study on PL Management in Small and Medium-Sized Firms of Gangwon-Do Province (강원도 중소기업의 제조물책임법 대책에 대한 연구)

  • Park, Roh-Gook;Lee, Sung-Ho
    • Journal of the Korea Safety Management & Science
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    • v.10 no.3
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    • pp.99-107
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    • 2008
  • Product liability(PL) is the producer's compensation to customers for damage incurred by product defects. This paper studies on the organizational culture, promotion process, system construction, system level, product safety review, product safety assurance, system operation, and its effectiveness and necessity of recognition for the PL system of small and medium-sized firms in Gangwon-Do province. The results show that the firms have product safety regulations, but the number of firms which its employees understand the regulations is less than the number of firms which do not understand. Also the number of firms which is preparing PL prevention and insurance, and counterplan for accidents seems to be not in large numbers.

The Moderating Effect of Product Involvement on the Online Consumer's Purchasing Behavior (온라인 소비자 구매행동에서 제품관여도의 조절효과에 관한 연구)

  • Kim, Jong-Uk;Park, Sang-Cheol;Lee, Won-Jun
    • Korean Management Science Review
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    • v.22 no.2
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    • pp.51-76
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    • 2005
  • The purpose of this study is to investigate the influence of four influencing variables (brand diversity. product information, entertainment, and trust) on purchase Intention and to .examine whether this relationship varies according to the buyer's perceived level of Product involvement. Analysis of 264 responses using the hierarchical regression indicated that all four independent variables were found positively influencing purchase intention. Furthermore, the effects of brand diversity, product information, and trust on purchase intention were revealed to be moderated by perceived product involvement. However, the moderating effect of product involvement on the relationship between entertainment and purchase intention was not statistically significant. Discussions for research findings and managerial implications are discussed.

A study on the Structural Relationship among Innovation Activity, Innovation Performance, and Business Performance of Export Firms (수출기업의 혁신활동, 혁신성과, 경영성과 간의 구조적 관계에 관한 연구)

  • Yong-Hyun Cho
    • Korea Trade Review
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    • v.46 no.5
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    • pp.195-211
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    • 2021
  • The purpose of this study is to examine the relationship among innovation activities, innovation performance, and management performance of export firms. I first undertake a review of previous studies related to innovation activity, innovation performance, and export firms' innovation. Based on this, I set up a research model and hypotheses. First, The innovation activity is classified into product innovation activity, process innovation activity, and administrative innovation activity. Innovation performance is divided into product quality improvement and cost reduction. And the business performance is regarded as financial performance of export's firms. This study examined whether innovation activity affect innovation performance such as product quality improvement and cost reduction. In addition, I examined whether these innovation performance affects business performance (financial performance). To achieve this, a total of 368 questionnaires are used in this study and PLS (Partial Least Square) was used to analyze structural equation. As a result, this study shows that product innovation activity have a positive effect on product quality improvement, and process innovation activity also have a positive effect on product quality improvement. However, it was found that neither product innovation activity nor process innovation activity had an effect on cost reduction. And it was found that administrative innovation did not affect product quality improvement, but had a positive effect on cost reduction. Also, it was found that quality improvement, which is an innovation performance, did not affect the financial performance of export's firms, and cost reduction, which is an innovation performance, had a positive effect on the financial performance of the export's firms.

Removal of a synthetic broad-spectrum antimicrobial agent, triclosan, in wastewater treatment systems: A short review

  • Lee, Do Gyun
    • Environmental Engineering Research
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    • v.20 no.2
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    • pp.111-120
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    • 2015
  • Contaminants of emerging concern (CECs) including endocrine disrupting compounds (EDCs) and pharmaceuticals and personal care product chemicals (PPCPs) have recently received more attention because of their occurrence in water bodies and harmful impacts on human health and aquatic organisms. Triclosan is widely used as a synthetic broad-spectrum antimicrobial agent due to its antimicrobial efficacy. However, triclosan detected in aquatic environment has been recently considered as one of CECs, because of the potential for endocrine disruption, the formation of toxic by-products and the development of cross-resistance to antibiotics in aquatic environment. This comprehensive review focuses on the regulations, toxicology, fate and transport, occurrence and removal efficiency of triclosan. Overall, this review aims to provide better understanding of triclosan and insight into application of biological treatment process as an efficient method for triclosan removal.

Development of production control information system for multi-product, small-lot-sized production (다품종소량 생산관리정보시스템의 개발사례)

  • 조규갑;김갑환;문일경;김기영
    • Korean Management Science Review
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    • v.10 no.2
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    • pp.43-59
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    • 1993
  • A production control information system developed for multi-product, small-lot-sized production is presented. The system is composed of interrelated modules for production planning, shop floor control, and inventory/material management. The architecture of the system, functions of each module, and information processing procedures of each function are discussed.

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