• 한국의류산업학회지
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• 제15권5호
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• pp.777-786
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• 2013

This study identifies the influences of appearance-related consumption behavior according to interpersonal relations and masculinity examined through amediated effect of appearance concerns based on a structural study method. Five hypotheses were established to verify the relationships of interpersonal relations, masculinity and appearance-related consumption behavior. Questionnaires were administered to 201 males in their 20s to 50s living in Daegu South Korea. The SPSS 20.0 package utilized for data analysis included frequency analysis, factor analysis, correlation analysis, regression analysis and Cronbach's ${\alpha}$. This study utilized an Amos 21.0 program, a Confirmative Factor Analysis(CFA)and a Structural Equation Modeling(SEM). The results of the study are as follows: First, the appearance concern showed a partial mediation effect between measurement variables that verified the causal relationship of the structural model. Second, interpersonal relations showed a positive influence on masculinity. Third, masculinity showed a positive influence on the appearance concern. Fourth, masculinity had a positive influence on appearance-related consumption behavior. Fifth, interpersonal relations did not have a significant influence on appearance-related consumption behavior. Sixth, the appearance concern showed a positive influence on appearance-related consumption behavior. The findings of this study can influence a market segmentation strategy by predicting future emotional and new consumption markets strategies for male's appearance-related product.

• 디자인학연구
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• 제14권4호
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• pp.47-56
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• 2001

본 연구는 심미적 영향요소 중 전형성과 동시에 중요하게 인지되는 또 다른 속성 즉 비례(proportion)를 중심으로 소비자가 선호할 수 있는 디자인을 창출할 수 있도록 하기 위하여 제품의 범주화와 제품 형태분석을 통해 제품에 대한 이상적 비례를 도출해 냄으로써 비례의 조작만으로도 소비자가 선호할 수 있는 차별화 된 제품디자인을 위한 방법론을 구축하고자 한다. 이에 본 연구의 연구방법으로는 시중에 판매되는 제품들 중 비례가 중요하다고 인식되는 제품을 가지고 전형적 모델을 찾아 치수를 유추시켜 2차 자극물을 만들었다. (즉 전형적 모델에서 일정한 치수 변화를 주어 2차 자극물을 만들었다.) 이후 2차 자극물을 동질성분석을 통해 대표적인 2차 자극물들로 실험을 하여 그 제품에서 가장 이상적인 비례를 찾았다. 이후 황금 비례와 이상적 비례와의 관계를 살펴보고 제품들마다 이상적 비례는 따로 있음을 증명하였다. 즉 결론은 "신제품 개발시 비례는 주어지는 규격이 아니라 찾아내어야 할 선호 요소 중 하나이다"라는 것이다.

• 한국시뮬레이션학회:학술대회논문집
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• 한국시뮬레이션학회 2001년도 The Seoul International Simulation Conference
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• pp.37-43
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• 2001

New product development has been a key element fur organizational evolution. The bulk of research about new product strategy has focused solely on new product development function itself. This paper investigates cross-functional elements in new product development. More specifically, we suggest that there must exist a fit between new product strategy and value chain strategy. It means that, in order to support new product development activity, there must exist a relevant value chain strategy. We consider three types of integration - internal integration, customer integration, and supplier integration - as strategic elements of value chain strategy. For the case of new product strategy, we consider market newness and product technology unfamiliarity as strategic elements. We also consider two types of learning characteristic, i.e., \\\"fast-adaptive learning\\\" and \\\"slow-adaptive leaning\\\" as control factor. Learning characteristic represents firms organizational capability related with organizational learning. For example, fur fast-adaptive learning case, the effect of integration appears early in time. System dynamics simulation is employed to verify our research framework. The results exhibit that there must exist cross-functional relationships between value chain strategy and new product strategy in order to shorten total development time.al development time.

• 한국생활과학회지
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• 제18권4호
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• pp.945-958
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• 2009

This study is to examine the factors affecting success of business withhigh accomplishments in customer recognition and financial aspect in the fashion industry. In addition, through survey on consumers and interviews on industry officials who concerned fashion brand, perceived success factors were compared between consumer and industry groups. This study selected a total of 20 brands, which were 5 brands per 4 categories(e.g., women, men, sports and casual wear), with high customer satisfaction and customer loyalty in consumer's perspective and high revenues, revenue growth, and profit rate in 2004 in a financial perspective. The survey on consumer group and interviews on officials in industry were conducted simultaneously. One thousand respondents were obtained from survey on consumers and 40 respondents were obtained from interviews on industry officials. Multiple regression analysis and t-test were used for data analysis via the SPSS 12.0 program. The result of this study was as following. From a consumer perspective, respondents recognized that both consumer satisfaction and brand revenues were positively related to brand factors of consumer, product and marketing. From an industry's perspective, consumer, product and marketing factors affected consumer satisfaction as a brand success factor. In comparison of perception difference in brand success factors between consumer and industry groups, industry group was more likely to concern about the importance of brand success than consumers. In addition, the consumer group perceived the most highly consumer factor as a brand success factor, followed by product and marketing and external environment factors, while industry group did in order of consumer, marketing, product, and external environment factors, which indicated significant difference in perceptions of the two groups. Through this study on consumer satisfaction to improve positive and amicable buying behavior and comparative analysis on difference of perception of consumers and industry on factorsfor financial ability and revenue increase, the foundation for strategy establishment of brand distinction in fashion industry can be provided.

• 복식문화연구
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• 제22권4호
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• pp.640-653
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• 2014

The purpose of this study was to investigate the effect of store attributes on brand equity of and brand attitude toward Korean SPA brands. Data were collected from women living in Seoul in ages from 18 to 39 with purchasing experience at Korean SPA brands. A total of 554 questionnaires were used in the statistical analysis including factor analysis and structure equation analysis. The results were as follows: For store attributes, 8 factors were extracted: product assortment, fashionability, price, quality, store environment, service, convenience in location and advertisement. Two factors, brand awareness, brand image were extracted for brand equity, and brand attitude was derived as a single dimension. Product-related store attributes such as product assortment, price, quality have positive effects on brand awareness, brand image and brand attitude. Other attribute such as store environment has positive effect on brand awareness and brand image, Attribute such as advertisement has positive effect on brand awareness and service, convenience in location have positive effect on brand attitude. Moreover, brand image and brand awareness have positive effect on brand attitude. These results indicate the product-related attributes are important factors to consider for improving brand equity and brand attitude for Korean SPA brands.

• 복식문화연구
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• 제10권1호
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• pp.49-59
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• 2002

The type of product and consumer characteristis have known to play an important role in the post-purchase behavior. The issue related to the effects of clothing type and sex on the process of consumer satisfaction formation, would be helpful to understand the past-purchase consumer behavior. Therefore, the objective of this study was to clarify differences in the process of satisfaction formation in relation to clothing type and sex. The study was conducted in three steps. Through the two steps, measurement instruments were developed. At the last step, judgement sampling method was utilized to collect the data and subjects were 614 university students. Factor analysis and path analysis were used to analyze the data. The process of consumer satisfaction formation in formal wear and casual wear showed some differences. In the case of format wear, only expressive product performance was found to play an important role in the process of consumer satisfaction formation. However in the case of casual wear, both expressive and instrumental product performances had influence upon clothing satisfaction directly or through consumption emotion. The results revealed a similar tendency in the process of satisfaction formation between male and female groups. However in the male group the consumption emotion had a greater effect on the process of consumer satisfaction formation than in the female group it did.

• 원예과학기술지
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• 제31권6호
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• pp.813-820
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• 2013

울릉도 자생 삼나물(Aruncus dioicus)은 최근 monoterpenoids 생리활성 물질이 밝혀지면서 여러 가지 항산화와 관련된 생리활성이 확인되고 있다. 삼나물 ethyl acetate 분획물에 의한 미백효과를 검증하기 위하여 흑색세포종인 B16F10을 이용하여 실험을 진행하였다. 삼나물 ethyl acetate 분획물(ADE)의 세포독성을 측정하기 위하여 MTT assay를 실시한 결과, ADE $500{\mu}g{\cdot}mL^{-1}$ 이상의 농도에서 미비한 세포독성(10% 이상)을 확인하였으며, 이후 실험에서는 5, 10, $50{\mu}g{\cdot}mL^{-1}$ 농도가 세포 내에서 tyrosinase 활성과 멜라닌 양의 변화를 측정하였다. 그 결과 ADE 농도에 따라 tyrosinase 활성이 감소하고 총 멜라닌 함량이 감소하는 것을 확인하였다. 특히 $50{\mu}g{\cdot}mL^{-1}$에서 35.6% tyrosinase 활성억제, 58.8% 멜라닌 함량이 감소하는 것을 확인하였다. 또한 ADE에 의해 미백과 관련된 tyrosinase, tyrosinase related protein 1(TRP1), TRP2, microphthalmia associated transcription factor(MITF) 및 그 상위 단계인 cAMP와 protein kinase A(PKA)의 단백질 양이 감소하여 cAMP response binding protein(CREB)의 인산화는 감소하고 extracellular signal related kinase(ERK)의 인산화는 증가하는 것을 확인하였다. 본 연구에서는 울릉도 자생 삼나물의 미백효과에 관한 효능을 확인하고 기능성화장품의 소재로서의 활용 가능성이 있음을 확인하였다.

• Asia Marketing Journal
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• 제14권1호
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• pp.159-174
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• 2012

This study investigate the role of consumer's perception of quality in new technology adoption process in China which is given little attention in the field of Information System and Communication Technology. Here, we developed a simple model in the level of consumer perception by exploring the antecedent of perceived quality. Three factors are introduced as determinants of perceived quality: perceived usefulness, perceived risk and trialability. An empirical study is conducted with analysis of the adoption mechanism of a new innovative product. Data analysis results support some of our proposed hypotheses. It indicates that perceived quality is positively related to the adoption intention and fully mediates the relationship between triablility and purchase intention. And we conclude that a product's perceived quality plays an important role in adoption intention. And what makes Chinese customers perceive product's quality good is a trialability of a product. This suggests that when market managers plan to launch products in China, they need to craft an effective strategy based on the market system of the consumer especially understanding the consumers' critical factor for adopting a new product. Chinese are more interested to purchase a product with free trial and free experiential period, therefore, suggesting an advertisement highlighting the trialability of a product is possible in China.

• 한국지역사회생활과학회지
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• 제25권3호
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• pp.373-382
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• 2014

This study was explored the relationship of fit-related factors and, clothing evaluation criteria to clothing satisfaction. A total of 247 completed responses were obtained from a convenient sample of female students in their twenties. The statistical analysis methods included factor analysis, an ANOVA, and a multiple regression analysis. First, clothing evaluation criteria included practicality, product trait, and symbolism. Second, a comparison of clothing evaluation criteria and clothing satisfaction in groups divided by fit-related factors showed significant differences. In particular, the fat body type group showed higher level of the product trait and the thin body type group showed lower level of clothing satisfaction. The high activity group showed higher levels of clothing evaluation criteria and lower level of clothing satisfaction. Third, body type perception (-) and activity importance (-), fit-related factors, and practicality (+), clothing evaluation criterion had significant effects on clothing satisfaction. Therefore, These results suggest that fashion firms should make efficient use of fit-related factors and clothing evaluation criteria to enhance consumers' clothing satisfaction and to stimulate their purchase intention toward fashion goods.

• 한국의류산업학회지
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• 제6권3호
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• pp.321-328
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• 2004

The purpose of this study were to investigate the differences of shopping value, promotional affects and product characteristics between buyers and non-buyers, and to examine the most influenced variable on purchasing behaviors of fashion products in CATV home-shopping. We collected data from 595 consumers related to CATV home-shopping in Busan. Data were analyzed by factor analysis, t-test, ${\chi}^2$-test and discriminant analysis. Results showed that there are significant differences between buyers and non-buyers of shopping value demographic characteristics, promotional affects and product characteristics. Especially, shopping value perceived by consumers(e.g., practical value and hedonic value) and product characteristics(e.g., response of others) discriminated whether consumers purchased the fashion products of CATV home-shopping or not. We discussed the implications of results to encourage the purchasing behavior of fashion products in CATV home-shopping.