• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.3_4
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• pp.548-559
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• 2002

Value is one of the most useful variable for achieving marketing concept that satisfy consumer needs. The issue related to which value consumers have when they're shopping and which effect this shopping value has on the process of consumer satisfaction formation, would be helpful to understand the post-purchase behavior as well as the process of pre-purchase decision making. Therefore, the objective of this study was to clarify differences in the process of satisfaction formation in relation to the type of shopping value. The study was conducted in three steps. Through the two steps, measurement instruments were developed. At the last step, judgement sampling method were utilized to collect the data and subjects were 614 university students. Factor analysis, cluster analysis, frequencies, t-test, and structural equation model analysis were used to analyze the data. Two groups regarding shopping value were found, which included consumers with hedonic shopping value and consumers with utilitarian shopping value. Overall, the results revealed a similar tendency in the process of satisfaction formation between two groups. But the tendency, which expressive product performance was related to the positive consumption emotion more than instrumental product performance was and instrumental product performance was related to the negative consumption emotion more than expressive product performance was, was clearer in consumers with utilitarian shopping value than in those with hedonic shopping value. In consumers with utilitarian shopping value, expressive product performance has a greater effect on satisfaction than instrumental product performance did, but in consumers with utilitarian shopping value, expressive product performance showed a similar effect on satisfaction with instrumental product performance. Understanding of the post-purchase behavior of the consumers with hedonic shopping value and the consumers with utilitarian shopping value and practical administration of the differences of the two groups would contribute to build useful marketing strategies.

• Bulletin of the Korean Mathematical Society
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• v.41 no.1
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• pp.73-93
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• 2004

In [10], Chang and Skoug used a generalized Brownian motion process to define a generalized analytic Feynman integral and a generalized analytic Fourier-Feynman transform. In this paper we define the conditional generalized Fourier-Feynman transform and conditional generalized convolution product on function space. We then establish some relationships between the conditional generalized Fourier-Feynman transform and conditional generalized convolution product for functionals on function space that belonging to a Banach algebra.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1989.10a
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• pp.91-107
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• 1989

New product concept evaluation is one of the most important activities among many possible evaluation activities involved in the whole new product process. This paper aims at exploring the applicability of the Analytic Hierarchy Process(AHP) to this new product concept evaluation. To this aim, an AHP based concept evaluation model was formulated and explained using an illustrative example. A number of issues were also raised and discussed concerning the applicability of AHP to out problem. Finally, some further research areas were identified.

• The Research Journal of the Costume Culture
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• v.12 no.6 s.53
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• pp.984-998
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• 2004

The purpose of this study was to analyze contents of clothing product evaluation statements in the internet shopping mall and to discover consumers' recognition and evaluation of it. The data were collected from 151 consumers' statements in the four internet apparel shopping malls and a questionnaire was developed to measure consumers' recognition of clothing product evaluation statements. The questionnaire was administrated 272 consumers over 18 years old. The results of this study were as follows; First, The contents of clothing product evaluation statements in the internet shopping blog, were divided into three categories which were product, service and consumer buying decision process. Product category include evaluation of clothing product, description of difference between real product and product on the screen, and advice of uses. Service category include quickness and kindness in delivery, store preference for good service. For consumer buying decision process, motivation of purchasing, perceived risk, expression of satisfaction from good buying and canvassing for purchasing were included. Second, consumer recognized that clothing product evaluation statements has function of furnishing information, confirmation of purchasing decision, risk reduction of internet shopping, and interesting entertainment. Consumers also were dependent on product evaluation statements for making purchasing decision. And it was trusted by consumers. This recognition & evaluation were correlated with consumer's clothing product knowledge, involvement, risk perception of internet shopping, experiences of internet shopping. Managerial implications are provided for internet shopping mall.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.82-83
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• 2001

• Journal of Korean Society of Water and Wastewater
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• v.27 no.6
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• pp.771-778
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• 2013

Gas hydrate (GH) process is a new desalination technology, where GH is a non- stoichiometric crystalline inclusion compounds formed by water and a number of gas molecules. Seawater GH is produced in a low temperature and a high pressure condition and they are separated from the concentrated seawater. The drawback of the GH process so far is that salt contents contained in its product does not meet the fresh water quality standard. This means that the GH process is not a standalone process for seawater desalination and it needs the help of other desalting process like reverse osmosis (RO). The objective of this study is to investigate the effect of GH process on energy saving for RO process in seawater desalination. The GH product water quality data, which were obtained from a literature, were used as input data for RO process simulation. The simulation results show that the energy saving effect by the GH process is in a range of 68 % to 81 %, which increases as the salt removal efficiency of the GH process increases. Boron (B) and total dissolved solids (TDS) concentrations of the final product of the hybrid process of GH and RO were also investigated through the RO process simulation to find relavant salt rejection efficiency of the GH process. In conclusion, the salt rejection efficiency of the GH process should exceed at least 78% in order to meet the product water quality standards and to increase the energy saving effect.

• Proceedings of the KSR Conference
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• 2011.05a
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• pp.606-612
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• 2011

At the product design and development stage, the main criteria selecting a design alternative were performance aspect as well as cost aspect of a product. Ongoing new paradigm shifts such as low carbon green growth, climate change mitigation, sustainable society development urged considering environmental aspect of a product at the product design and development stage. Up to recently, only cost aspect except performance of a product was considered at the railway vehicle design process. Therefore, it is needed to develop a method that may consider environmental aspect of a product at the railway vehicle design process. Lee (2011) proposed that a method of an integration assessment of environmental aspect and cost aspect based on GHG emission instead of based on monetary value. This study conducted that apply the method of Lee (2011) to design alternative selection process of a railway vehicle. From the integrated view of environmental and cost aspect, the reference product and design alternatives are assessed and compared.

• The Research Journal of the Costume Culture
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• v.24 no.4
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• pp.417-430
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• 2016

This study had two aims. First, the study intended to identify the influences of product benefits and product identification on consumers' purchase intention, Second, it wanted to assess the moderating effects of consumers' aesthetic seeking tendency on their decision-making process. Based on the stimulus-organism-response (S-O-R) paradigm and the product personality-brand identification-purchase intention model, this study proposed a research model, the benefits-product identification-purchase intention model. To test the model, a survey was conducted of female college students; a total of 298 questionnaires were analyzed. The stimulus used was a popular model of Nike running footwear: the Luna Eclipse+2. Factor analysis and structural equation analysis were conducted to analyze the research model. The results indicate : (1) The aesthetic benefit influenced product identification positively. The aesthetic benefit, functional benefit and product identification were all positively related to purchase intention. (2) The aesthetic seeking tendency mediated the influences of product benefits on consumers' purchase intention in the decision-making process. For consumers in the 'high' level group of aesthetic seeking tendency, aesthetic benefit and social benefit affected purchase intention and for consumers in the 'low' level group of aesthetic seeking tendency, the functional benefit only affected purchase intention. Based on this study, we find evidence that product benefits and aesthetic seeking tendency play important roles in consumers' decision-making process in product purchase.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.80-88
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• 2019

With more emphasis on emotional communication with users in product design field, designers' clear and prompt grasp of user's emotion has become the core activity in product design research. To increase the flexibility applying emotion measurement in the process of product design, this study has used Facial Action Coding System (FACS) of behavioral emotion measurement method in product design evaluation. To select specimens, it has flexibly used the emotional product Image Map. Then this study has selected six product irritants inducing positive, negative and neutral emotions, and conducted FACS experiment with ordinary product users of 20 generations as the experimental subject, and analyzed users' emotional state in response to the irritants through their facial expressions. It also analyzes the advantages and disadvantages of FACS in the process of product design, such as "recording users' unconscious facial expressions" and puts forward some applicable schemes, such as "choosing a product stimulus with high user response". It is expected that this paper can be helpful to the flexibility of FACS as a method to predict user's emotion in advance at the trial stage of product design before launching them to the market.

• Journal of the Korean Data and Information Science Society
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• v.19 no.2
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• pp.609-620
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• 2008

There may be several parallel equipments having the same function in a multi-stage manufacturing process, which affect the product quality differently and have significant differences in defect rate. The product quality may depend on what equipments it has been processed as well as what process variable values it has. Applying one model ignoring the presence of different equipments may distort the prediction of defect rate and the identification of important quality variables affecting the defect rate. We propose a procedure for data segmentation when constructing models for predicting the defect rate or for identifying major process variables influencing product quality. The proposed procedure is based on the principal component analysis and the analysis of variance, which demonstrates a better performance in predicting defect rate through a case study with a PDP manufacturing process.