• 제목/요약/키워드: product innovation project

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Exploration of Optimal Product Innovation Strategy Using Decision Tree Analysis: A Data-mining Approach

  • Cho, Insu
    • STI Policy Review
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    • 제8권2호
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    • pp.75-93
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    • 2017
  • Recently, global competition in the manufacturing sector is driving firms in the manufacturing sector to conduct product innovation projects to maintain their competitive edge. The key points of product innovation projects are 1) what the purpose of the project is and 2) what expected results in the target market can be achieved by implementing the innovation. Therefore, this study focuses on the performance of innovation projects with a business viewpoint. In this respect, this study proposes the "achievement rate" of product innovation projects as a measurement of project performance. Then, this study finds the best strategies from various innovation activities to optimize the achievement rate of product innovation projects. There are three major innovation activities for the projects, including three types of R&D activities: Internal, joint and external R&D, and five types of non-R&D activities - acquisition of machines, equipment and software, purchasing external knowledge, job education and training, market research and design. This study applies decision tree modeling, a kind of data-mining methodology, to explore effective innovation activities. This study employs the data from the 'Korean Innovation Survey (KIS) 2014: Manufacturing Sector.' The KIS 2014 gathered information about innovation activities in the manufacturing sector over three years (2011-2013). This study gives some practical implication for managing the activities. First, innovation activities that increased the achievement rate of product diversification projects included a combination of market research, new product design, and job training. Second, our results show that a combination of internal R&D, job training and training, and market research increases the project achievement most for the replacement of outdated products. Third, new market creation or extension of market share indicates that launching replacement products and continuously upgrading products are most important.

Serve as You Learn: Problem-Based Service-Learning Integrated into a Product Innovation and Management Class

  • Kim, Eundeok;Lee, Yoon-Jung
    • International Journal of Costume and Fashion
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    • 제18권2호
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    • pp.29-43
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    • 2018
  • Service-learning is a form of experiential education in which students participate in organized activities and develop a sense of civic responsibility while acquiring content knowledge of the discipline. The purpose of this study was first, to examine the underlying theories and principles of service-learning, and second, to present a case of systemic implementation of problem-based service-learning into a Product Innovation and Management class in higher education. The New Product Development for an E-Commerce Small Business project was developed for a community partner, BevShots, reflecting the needs of the firm, and was tightly woven into the course content. Students' participation in the project had a significant effect on increasing their awareness of the needs in the community and identifying their roles as citizens as well as enhancing their content knowledge learning. The community partner also received benefits for his business by participating in the project. Through this study, we aim to inspire fashion design and merchandising educators to implement service-learning projects/classes in the curriculum.

신규 제품아키텍처 개발을 위한 기업조직의 설계: PDA 개발에 있어 샤프와 카시오의 개발조직 비교 분석 (Organizational Design for New Product Architecture Development: Comparative Analysis of Sharp and Casio on PDA Development)

  • 위정현
    • 기술혁신연구
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    • 제14권1호
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    • pp.1-30
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    • 2006
  • The purpose of this paper is to analyze the organizational design and management of product development in creating new product architecture by an established firm. For the purpose, the paper put up the organizational design in the process of PDA(Personal Digital Assistant) development of Sharp and Casio which were Japanese major PDA firms in 1990s. PDA is the product born through architectural change from Electronic Organizer. Prior research on the product architecture change and organizational adaptation emphasized that an established firm is difficult to adapt to new product architecture due to the restriction of prior technology or organizational inertia. For overcoming these problems and successful development of new product architecture, organizational design and management in the process of product development becomes essential. In case of Sharp, corporate development project team had been used to overcome the restrictions from architectural knowledge accumulated through previous product. After launching first new PDA by corporate development project team, Sharp created a new division and pushed an evolution of PDA, when new PDA market start to grow up rapidly toward a major market segmentation. As a result, Sharp was able to build up stable PDA project trajectory. However, Casio was late for three years in launching of new PDA architecture because previous division charging of Electronic Organizer tried to develop first new PDA. Casio's PDA development was prohibited by engineers of previous division because new PDA architecture was inferior on user interface and display definition. That is, Casio's first PDA development was restricted by architectural knowledge of previous product.

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신규제품 아키텍처 개발을 위한 기업조직의 설계 -PDA 개발에 있어 샤프와 카시오의 개발조직 비교 분석-

  • 위정현
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 2005년도 27회 하계학술발표회 논문집
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    • pp.44-68
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    • 2005
  • The purpose of this paper is to analyze the organizational design and management of product development in creating new product architecture by an established firm. For the purpose, the paper put up the organizational design in the process of PDA(Personal Digital Assistant) development of Sharp and Casio which were Japanese major PDA firms in 1990s. PDA is the product born through architectural change from Electronic Organizer. Prior research on the product architecture change and organizational adaptation emphasized that an established firm is difficult to adapt to new product architecture due to the restriction of prior technology or organizational inertia. For overcoming these problems and successful development of new product architecture, organizational design and management in the process of product development becomes essential. In case of Sharp, corporate development project team had been used to overcome the restrictions from architectural knowledge accumulated through previous product. After launching first new PDA by corporate development project team, Sharp created a new division and pushed an evolution of PDA, when new PDA market start to grow up rapidly toward a major market segmentation. As a result, Sharp was able to build up stable PDA project trajectory. However, Casio was late for three years in launching of new PDA architecture because previous division charging of Electronic Organizer tried to develop first new PDA. Casio's PDA development was prohibited by engineers of previous division because new PDA architecture was inferior on user interface and display definition. That is, Casio's first PDA development was restricted by architectural knowledge of previous product.

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신제품 개발 프로젝트에서의 요소기술 중요도 결정 방안 : QFD와 다구치 방법의 적용 (Prioritizing Technology Elements in New Product Development Using QFD and Taguchi Method)

  • 양종서;윤명환;윤일배;박용태
    • 기술혁신연구
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    • 제12권3호
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    • pp.111-134
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    • 2004
  • Current technology innovation or new product development project is composed of various process elements that conduct researches on fundamental technologies. However, with the effects of PERT and CPM, the greater part of the existing project management researches have only focused on the resource allocation and scheduling. But in the multi-project environment, priorities between technology elements need to be considered. Furthermore, a disagreement of opinion between project managers and researchers should be considered. In this study, technology element priority was determined using modified QFD and Taguchi method. Outcome of each method was compared to analyze the difference between project managers and researchers. As a result, QFD method showed relatively high level of consistency between project managers and researchers.

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An Empirical Analysis of the Valley of Death: Large-scale R&D Project Performance in a Japanese Diversified Company

  • Osawa Yoshitaka;Miyazaki Kumiko
    • 기술혁신연구
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    • 제14권2호
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    • pp.93-116
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    • 2006
  • The purpose of this study is to contribute reference material that provides insight into innovative process management that increases R&D output in commercializing new products. A model of a process from research to commercialization with the cumulative profit and loss curve is put forward and hypotheses related to success and failure are developed at the stages up to product launch. Seventeen large projects that have resulted in successful product launches have been examined from the initial research stage to commercialization. Prefect duration, standardized cumulative R&D expenditures and research resource concentration are analyzed in terms of statistical method and patterns in cumulative profit and loss curves after product sales, as well as the reasons for and other aspects of success/failure are investigated and analyzed. Consequently, valuable information on future management tasks has been obtained such as: (1) project duration differs depending on market sectors, product types and presence/absence of materials research (2) cumulative profit and loss curves can be categorized into four patterns (3) reasons for failure can be divided into technological and market problem categories and (4) these factors have an impact on product sales.

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Market, Firm, and Project-level Effects on the Innovation Impact of FP RTD Projects

  • Vonortas, Nicholas S.
    • STI Policy Review
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    • 제1권2호
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    • pp.69-88
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    • 2010
  • This paper explores the determinants of the innovation impact of publicly funded R&D projects along three broad dimensions, namely project, firm and market-related factors. In addition to these factors we examine the attributes of the research result per se and aspects of the commercialization process. The observations from empirical and qualitative analyses are based on R&D projects funded by the Fifth and Sixth Research Framework Programmes of the European Union. Firm size, prior experience, innovation culture, the nature of the project itself, explicit intension to commercialize, consortium management and strategy are the factors with the strongest effect on project success, defined in terms of product/process innovation and/or technical knowledge creation. The paper provides important implications for the organization, objectives, and management of public programmes that fund R&D and for project and participant selection.

기준정보 관리와 과제관리 및 품질관리 중심의 플랜트 PLM 혁신전략 (Innovation Strategy for Engineering Plant Product Lifecycle Management based on Master Data Management, Project Management and Quality Management)

  • 명세현
    • 한국CDE학회논문집
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    • 제21권2호
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    • pp.170-176
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    • 2016
  • PLM system has been widely used in whole industry. Specially, in case of the company that constructs the engineering plant, PLM can be a key success tool for the innovation with ERP and Enterprise IT Systems. This paper describes the innovation strategy for engineering plant PLM including Master Data management, EPC project management, full 3D modeling and quality management.

Features of Innovation and Project Management

  • Liakhovych, Galyna;Guk, Olga;Mokhonko, Ganna;Vakun, Oksana;Lyakhovych, Ulyana
    • International Journal of Computer Science & Network Security
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    • 제22권10호
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    • pp.364-368
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    • 2022
  • The main purpose of the article is to study the features of innovation and project management. The rapid growth of scientific and technological progress in our time is leading to such profound changes that a passive, slow response to the development of science and technology leads to a growing backlog. That is why the main direction of efficient production should be a constant striving to improve product quality, timely replacement of the assortment, minimization of inventories, and ensuring the flexibility and mobility of technological processes. Based on the results of the study, the main features of innovation and project management were characterized.

우리나라 전자부품 중소기업에 있어서 공동기술개발의 성패요인 (Key Success Factors of Collaborative R&D Projects in the Small and Medium-Sized Companies in the Korean Electronic Parts Industry)

  • 이광회;김영배
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 1997년도 제12회 동계학술발표회 논문집
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    • pp.104-130
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    • 1997
  • This study empirically examined different patterns of collaborative R&D project with their key success factors(KSFs), using data from 80 projects in the Korean electronic parts industry The patterns in this study were categorized into 4 types by two criteria : product types(off-the-shelf/unique) and project initiator (focal/partner). The bivariate relationships revealed that project characteristics (technological complexity, demand certainty), partner characteristics(the number of partners, precious experience), process characteristics (participation in the project formulation, specificity of the collaboration process and outcomes) appear to be different among four types of collaboration. Furthermore, this study found that each type of collaborative R&D projects has different KSFs for their commercial success. The KSFs of type 1 (off-the-shelf product and focal organization initiation), for instance, include the strategic importance of the project, the problem solving performance of the focal organization while those of type 4(unique product and partner initiation) are technological complexity, demand certainty, reliability of partner relationship, specificity of the goals, specificity of the process and outcomes, information sharing. Finally, based on this empirical results, managerial, policy, and theoretical implications of the study were discussed.

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