• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.4
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• pp.553-559
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• 2020

Seaweed(Laver), Korea's largest export product, is currently focused on mass production due to the market situation in Korea. This naturally led to a decrease in the quality of seaweed. Therefore, in this paper, the present method was produced and tested by changing the way of adjusting the ratio of seaweed mixing, which was dependent on the user's sense and experience in the production of seaweed. In addition, I developed an embedded measurement system that can determine the concentration of a mixture of gold in real time based on primary image information obtained through an IR LED lamp that generates a light source and a photo sensor that detects concentration. By collecting and storing precise data in real time, it is easier to cope with the previous year's data in a work environment that is repeated every winter.

• Fashion & Textile Research Journal
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• v.24 no.3
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• pp.279-288
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• 2022

This study aims to derive the need for middle-aged women to consider using fashion product applications, styling, and personalized styling services. To analyze the fashion styling considerations of middle-aged women, 200 women in their 40s and 50s were surveyed. Middle-aged women usually tend to shop through home shopping, department stores, fashion soho (Small office home office) malls, and open market-type applications, and purchase fashion products more than two or three times a month, spending an average of less than 50,000 won per month. Middle-aged women consider choosing appropriate clothing based on the occasion and place, complementing the flaws of the changed body type as well as taking into account the weather in the styling process, and seek to showcase a sophisticated, luxurious, and youthful image through styling. However, they are confused and face difficulties in fashion styling, with regard to not only overall body shape but also partial body changes, such as increasing waistline, flabby thighs and arms, and decreasing hip volume. In addition, middle-aged women were looking for expert advice on styling to help them look the best. They also wanted to solve the difficulties of making a right choice amid the overflowing information related to fashion. The results of the study contribute to identifying products that meet the needs of middle-aged women and help develop detailed consumer-tailored marketing strategies, thereby improving sales of fashion products.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.1
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• pp.99-115
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• 2022

The purpose of this study is to explore the benefits of social capital obtained through the use of social media from the perspective of fashion. The study conducted in-depth interviews with 10 women in their 20s who utilized Instagram and YouTube for fashion-related activities. The results show that bonding social capital was related to Instagram and led increasingly to narrow and deep relationships with acquaintances who had already established offline relationships. The study also finds that informational benefit was derived from people who use Instagram image information for smart fashion consumption; in addition, positive feedback on their posts brought the emotional benefit of psychological satisfaction. On the other hand, bridge social capital developed from YouTube users and subscribers. The study discovers that YouTuber public communication or the exchange of opinions leads to an increase in bridge social capital, which is a wide and shallow relationship. Video-based YouTube brought informational benefits as a specific product description, and there were emotional benefits in terms of entertainment while watching videos that combined fashion and entertainment. This report sheds light on individual fashion activities on social media, which is discussed from the perspective of social capital.

• The Research Journal of the Costume Culture
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• v.29 no.6
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• pp.922-931
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• 2021

Recent developments in information and communication technologies (ICT) can be applied in stores, and the number of fashion stores that have introduced and utilized ICT are increasing. By applying a literature review and empirical research, the types of ICT service factors of fashion stores were identified and categorized. The effect of their importance on consumer behavioral intentions was analyzed. Next, using factor analysis on the ICT service factors, five factors were identified and named as follows: smart space services, smart payment services, virtual image services, product information services, and smart access services. The importance of these factors was then analyzed. The importance of each factor and detailed questions was rated above average. After examining the effect of ICT service on behavior intention, issues such as purchase intention, revisit intention, and word of mouth intention were found to have significant influence. This study is meaningful in that it derives the importance factors of ICT services that can be used in fashion stores in a situation where retail techniques become important and expand, and provides marketing strategies related to consumer behavior according to detailed factors. With retail tech becoming more important and expanding, it is necessary to provide various services that consumers value by utilizing ICT in fashion stores. Considering the results of this study, ICT technology and services of various fashion stores can be effectively utilized and retail tech utilization performance can be improved.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.1
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• pp.1-14
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• 2022

In the past 10 years, the luxury goods market growth has significantly outpaced other consumer goods categories. Its market value exceeded US $1.2 trillion globally in 2018. In response to this significant consumer demand, the product portfolio of luxury brands has been modified, as several products that previously were exclusive have now released lower-priced versions. This phenomenon is called new luxury. These new luxury products, however, have caused the democratization of the luxury that threatens the exclusivity of luxury brands. In this circumstance, luxury consumers are becoming disillusioned with the vulgarization of luxury goods and prefer exclusive luxury experiences. In order to keep pace with the changes in the luxury consumer needs and promote the brand image with a creative and luxurious connotation, luxury brands are increasingly associating with contemporary art through diverse channels. However, there is a lack of theoretical research investigating the main points to be considered when applying contemporary art to luxury brands and attempting effective brand communication. Therefore, this study aims to provide insights into the key issues for luxury brands when applying contemporary art for effective brand communication. An in-depth case study with the luxury fashion brand, Louis Vuitton, was carried out to better understand contemporary art applications and obtain analytical insights. Through the research, key insights were identified as follows: 1) setting a clear objective for art application based on an in-depth understanding for both the art and the luxury brand, 2) sending harmonized and coherent messages from all perspectives by using a variety of different communication channels, 3) providing a meaningful customer experience by considering the characteristics of contemporary art.

• KIPS Transactions on Computer and Communication Systems
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• v.10 no.11
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• pp.305-310
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• 2021

Artificial intelligence technology in the medical field initially focused on analysis and algorithm development, but it is gradually changing to web application development for service as a product. This paper describes a Urinary Stone segmentation model in abdominal CT images and an artificial intelligence web application based on it. To implement this, a model was developed using U-Net, a fully-convolutional network-based model of the end-to-end method proposed for the purpose of image segmentation in the medical imaging field. And for web service development, it was developed based on AWS cloud using a Python-based micro web framework called Flask. Finally, the result predicted by the urolithiasis segmentation model by model serving is shown as the result of performing the AI web application service. We expect that our proposed AI web application service will be utilized for screening test.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.823-831
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• 2021

In the Internet age, the digital cultural industry is booming, start-up companies want to win a place in the fiercely competitive red sea market of the Internet, innovative business models have become an important challenge and opportunity for countless companies. Taking the virtual idol "Hatsune Miku" as the example, the analysis is carried out at the levels of technological innovation, value proposition, resource combination, operation process and marketing model. By comparing the differences between the first-generation software Meiko of Crypton and the second-generation software "Hatsune Miku", we will study the components of the business model to explore the characteristics and advantages of this business model, and in-depth operation models and innovations. The analysis is expected to provide a substantial reference for other electronic product and software development companies in their business models.

• Journal of Fashion Business
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• v.27 no.1
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• pp.110-125
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• 2023

Virtual idol groups are a product of changes in cultural content and development of digital technology. The purpose of this study is to derive the characteristics of technical expression and fashion of virtual idol groups of Korean entertainment companies, and the significance of this study is to provide basic data for creating a new content business model for virtual idol groups. The research method of this study consisted of literature research and case analysis. Korean virtual idol groups 'K/DA', 'Aespa', and 'Eternity', which show the evolved business model of the entertainment industry through rapid advances in digital technology, were selected as the subject of case analysis for this study, and newspaper articles were searched by keywords and analyzed. As a result of the study, the technical expressions shown in Korean virtual idol groups were 'implementation of realistic content through interaction technology', 'delicate motion expression through motion capture technology', and 'convergence of information between the real world and virtual world through AR technology', 'provision of experience similar to reality by VR technology' and 'formation of cultural contents by Deep Real technology' were deriven. In addition, the characteristics of the Korean virtual guide idol group's fashion are 'marketing strategy through collaboration with fashion items', 'giving recognition as a digital fashion icon of real existence', 'creating a sensuous image as a fashion brand ambassador' and 'fashion style expression of the Z generation's sensibility'.

• Proceedings of the Korea Water Resources Association Conference
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• 2021.06a
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• pp.161-161
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• 2021

본 연구에서는 금강 상류의 용담댐 유역(930.0 km²)을 대상으로 Sentinel-1 SAR(Synthetic Aperture Radar) 및 Sentinel-2 MultiSpectral Instrument(MSI) 위성영상을 활용한 토양수분 산출연구를 수행하였다. 연구에 사용된 자료는 10 m 해상도의 Sentinel-1 IW(Interferometric Wide swath) mode GRD(Ground Range Detected) product의 VV(Vertical transmit-Vertical receive) 및 VH(Vertical transmit-Horizontal receive) 편파자료와 Sentinel-2 Level-2A Bottom of Atmosphere(BOA) reflectance 자료를 2019년에 대해 각 6일 및 5일 간격으로 구축하였다. 위성영상의 Image processing은 SNAP(SentiNel Application Platform)을 활용하여 Sentinel-1 영상의 편파 별(VV, VH) 후방산란계수와 Sentinel-2의 적색(Band-4) 및 근적외(Band-8) 영상을 생성하였다. 토양수분 산출 모형은 다중선형회귀모형(Multiple Linear Regression Model)을 활용하였으며, 각 지점에 해당하는 토양 속성별로 모형을 생성하였다. 모형의 입력자료는 Sentinel-1 위성의 편파별 후방산란계수, Sentinel-1 위성에서 산출된 식생지수 RVI(Radar Vegetation Index)와 Sentinel-2 위성에서 산출된 NDVI(Normalized Difference Vegetation Index)를 활용하여 식생의 영향을 반영하고자 하였다. 모의 된 토양수분을 검증하기 위해 6개 지점의 TDR(Time Domain Reflectometry) 기반 실측 토양수분 자료를 수집하고, 상관계수(Correlation Coefficient, R), 평균제곱근오차(Root Mean Square Error, RMSE) 및 IOA(Index of Agreement)를 활용하여 전체 기간 및 계절별로 나누어 검증할 예정이다.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.17-29
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• 2023

The digital environment, which has been rapidly developing since the beginning of the 21^st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.