• 한국생활과학회지
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• 제17권5호
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• pp.1015-1026
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• 2008

This study explores the attributes of the color cosmetic products and prices, and their effects on the brand trust. In doing so, our sample population has been segmented according to their lifestyle on color cosmetic to understand the group differences. Based on the previous researches, we have chosen four important characteristics of the customer's lifestyle. The number of iteration on factor analysis revealed that our sample population can be formed into three different groups. The significant group differences resulted on the following study variables; the product functionality, the product fragrance/color, the product vessel design, the price value, the price information, the price rationality. Also, from the product aspect, the product functionality, the product fragrance/color, the product vessel design, explained the significant portion of the Y variance. While, on the aspect of price, the value, the rationality, and information in order, significantly contributed on the brand trust.

• 한국CDE학회논문집
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• 제7권2호
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• pp.131-139
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• 2002

Custom-tailored products always vary their sizes and shapes to satisfy the customers' tastes and requirements but they have to be fabricated as fast as possible when ordered. One way to solve this problem is to prepare several representative products in advance and each custom-tailored product is generated by machining the closest representative product. To realize this approach, it would be necessary to be able to group the products into several groups each of which has a representative product. Once the similar products are identified to be grouped, the representative shape can be generated such that all the products in the group can be made by machining the representative product. The custom-tailored products considered in this work have similar shapes but different sizes. Since these products have free surfaces, that are hard to be compared, their convex hulls are used for the grouping. Among all the products to be grouped, one product is chosen as a base shape. The shape and overall similarity values between the base shape and the remaining shapes are calculated as their convex hulls are rotated virtually. By calculating these similarity values at each rotation, the optimal alignment of the reference shape with respect to the base shape is determined. Overall similarity value at this optimal alignment is used as a measure for grouping. A prototype system based on the proposed methodology has been implemented and used to group the shoe-lasts for custom-tailored shoes.

• Nutrition Research and Practice
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• 제14권2호
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• pp.152-159
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• 2020

BACKGROUND/OBJECTIVES: Hypertriglyceridemia may be a more important predictor of cardiovascular disease in Asian population consuming carbohydrate-rich foods than in Western populations. Dairy products are known to play a beneficial role in obesity, dyslipidemia, and metabolic syndrome, but the results vary depending on gender and obesity. In this study, we investigated the associations between dairy product intake and hypertriglyceridemia in Korean adults. SUBJECTS/METHODS: The participants were selected from the Korea National Health and Nutrition Examination Survey 2007-2012 (KNHANES IV and V). A total of 22,836 participants aged 19-64 years were included in the analysis. A food frequency questionnaire used to determine the frequency of consumption of products (milk and yogurt). Multivariable logistic regression was used to assess the associations between dairy product intake and hypertriglyceridemia. RESULTS: A significantly decreased risk of hypertriglyceridemia was detected in the highest dairy product intake frequency group (≥ 1 time/day) (odd ratio [OR] = 0.79; 95% confidence interval [CI] 0.64-0.97, P for trend = 0.022) compared to that for the lowest dairy product intake frequency group. Among obese participants, the group with the highest intakes of milk (in men, OR = 0.64; 95% CI: 0.46-0.91, P for trend = 0.036) and yogurt (in women; OR = 0.53; 95% CI: 0.29-0.94, P for trend = 0.019) showed inverse associations with hypertriglyceridemia. No associations were detected in normal weight participants. CONCLUSION: The association between dairy product intake and hypertriglyceridemia differed by gender and obesity status. Further prospective studies are needed to confirm these associations.

• 한국의상디자인학회지
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• 제17권3호
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• pp.99-113
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• 2015

The purpose of the study was to explore differences in perceived importance among factors of motives for participating in outdoor sports, product selection criteria of outdoor sportswear and store selection criteria, and in buying frequencies among store types and store locations. Another purpose was to find differences in importance of product selection criteria of outdoor sportswear and store selection criteria and in buying frequencies according to store types and store locations among groups according to motives for participation in outdoor sports. The questionnaire was developed by the researcher and was collected by 221 women aged between 40 and 59. The questionnaire was composed of four parts including participation motives, store selection criteria, and product selection criteria measured by Likert type scale, and demographic characteristics measured by nominal scale. Data were analyzed by frequency test, factor analysis, repeated measure ANOVA, Bonferroni adjusted t-test, cluster analysis by Ward method, ANOVA and Tukey's test as a post-hoc test. The results of the study showed that middle-aged women rated health improvement motive as the most important factor for participating in outdoor sports. Among product selection criteria, comfort was the most important, and among store selection, personal selling was the most important. Among store types, buying frequency in off-price store was the highest and among store locations, buying frequency in stores in a residential area was the highest. Moreover, three groups were classified according to motives for participation in outdoor sports: the health improvement motive group, the conspicuous/sociable motive group, the lower motive group The health improvement motive group rated comfort as the most important factor for product selection criteria, and showed the highest buying frequency in downtown stores. Conspicuous/sociable motive groups valued design and utilization for an everyday wear and shopped more frequently in specialty store and/or in downtown stores.

• 한국의류학회지
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• 제30권1호
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• pp.146-156
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• 2006

The purpose of this study is to investigate the factors that influence consumers' adoption of performance infants' wear made of functional textiles. Based on Innovation Diffusion Model, product attributes, consumer traits, and communication characteristics were considered. A survey was carried out with a convenience sample of 241 housewives who have infants under 4 year-old, living in the Seoul metropolitan area. To analyze the data, SPSS 10.0 was used employing ANOVA, Duncan's post-hoc comparison, $X^2$, and f-test. The participants were classified into 4 groups based on their levels of adoption of performance infants' wear: No-Cognition, Negative Attitude, Positive Attitude, and Purchasing groups. There were significant differences among the four groups in terms of their perception of product attributes, communication characteristics, and personal traits. In terms of product attributes, the Positive Attitude group and Purchasing group showed higher perception of relative advantage, compatibility, trialability and observability than other groups. These groups were also high in terms of their tendency of actively seeking for additional product information, and particularly relied on the information from experts on TV or the Internet, personal experience posted on the Internet, or their own experience. Those who were in professional, well-educated and high income brackets were more likely to be Purchasing group than Positive Attitude group, which means once the positive attitude was formed they are likely to purchase the product.

• 산업융합연구
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• 제1권2호
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• pp.107-124
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• 2003

With rapid growth and competition of electronic commerce through internet, various buying types and business models are being appeared. In this paper, we studied group buying which is new business model to consumer and factors affecting on trust and participation of group buying. The followings are the regression result of this study. First, familiarity factor, customer service factor, seal of security and product value factor made a significant effect on trust. Second, familiarity factor, perceived reputation factor, customer service factor, seal of security and product value factor made a significant effect on participation of group buying. Third, trust of group buying made a significant effect on participation of group buying. In this study, modeling and empirical test were implemented about structure of trust and participation of group buying. We can know where our group buying strategies should focus and which factor we should improve.

• 한국생활과학회지
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• 제13권1호
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• pp.123-133
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• 2004

To investigate the factors that contribute to consumer satisfaction with the purchase of clothing, questionnaires were distributed and then consumer groups were classified according to their fashion life style on the internet shopping. The results were as follows: 1. Consumers groups were classified into trendy, Indifferent, brand inclined, conservative, and practicality- minded group by the fashion life style of the internet users. 2. From the analysis of the satisfaction factors on the internet clothing shopping, the factors were product variety, shopping convenience, customer service, confidence in order filling. 3. The most important consumer satisfaction factors according to the fashion life style were as follows: the trendy group considered the variety of clothing design most important. As for the Indifferent group, the tn, diversified collection of the products, and the convenience of unlimited time and space access that the internet site provided, were highly appreciated. With regard to the brand-inclined group, the presentation of product information and the convenience of unlimited time and space factors were highly appreciated. For the conservative group, the time and space factor were highly regarded, As far as the practicality-minded group was concerned, product price and size, the convenience of unlimited time and space access, and punctual delivery schedule were focused.

• 산경연구논집
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• 제11권6호
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• pp.19-28
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• 2020

Purpose: Current study aimed at exploring the effects of ambient anger versus sadness on motive type and coping strategy type when consumers make decision. It focused on whether the negative affects of the anger and the sadness differentially induce approach versus avoidance motive at the place of making decision, and also explored the coping strategy differences between the consumers under the anger and those under the sadness, that is, which strategy is more used between problem-focused strategy and affect-focused strategy when they are under each negative affect. Research design, data and methodology: The experimental groups were divided into two types of group such as the anger-felt group and the sadness-felt group. The experiment was performed with the between-subjects design based on the anger and the sadness. Questionnaire data were collected from undergraduate students assigned to each of the anger group and the sadness group operated by the scenario method, and the data were used to verify research hypotheses by t-test. Results: - First, the anger induced the approach motive more rather than the avoidance motive in making decision. Second, to cope the negative affects, consumers under the anger used problem-focused strategy more than affect-focused strategy, while those under the sadness used affect-focused strategy more than problem-focused strategy. Therefore, this article contributes to the theory related to motive and making decision taken place to consumers under ambient negative emotions. Conclusions: Focusing on the results of this study, there could be managerial implications to brand or product marketing managers. Checking which affect consumers previously felt between anger and sadness when they are under negative affects is at issue to the brand or product marketers when they appeal their brand or product to the consumers. The marketers should build and communicate the messages about their product or brand in the respect of the points of showing problem solution or the best way to handle things to appeal the consumers under the anger. And they should develop and communicate the messages about their product or brand emphasizing the aspects of letting consumers' sad feelings out somehow or controlling their emotions to the consumers under sadness.

• 한국축산식품학회지
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• 제25권4호
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• pp.436-441
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• 2005

본 연구는 곶감 부산물을 사료에 첨가하여 그 첨가 수준(0, 1, 3, $5\%$)에 따라 계육의 이화학적 특성을 검토하고자 broiler 160수를 공시하여 실시하였다. pH는 유의성이 없었고, 전단력과 가열 감량은 대조구보다 곶감 부산물 급여구인 처리구에서 높았으며, 보수성은 대조구에서 높았다(P<0.05). 육색은 처리구에서 대조구보다 $a^*$와 $b^*$값이 높아 붉은색을 띠고 있었다. 관능 검사 결과 곶감 부산물 급여구에서 육향이 높은 평가를 받았다(P<0.05). 무기물 중에서 P의 함량이 대조구에 비해 처리구에서 높게 나타났다. 본 실험 결과 육계 사료내에 곶감 부산물의 급여는 육향 등의 관능 검사의 결과를 개선할 것으로 사료된다.

• 한국생활과학회지
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• 제19권4호
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• pp.675-685
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• 2010

This study analyzed risk perception and risk reduction behaviors of male and female college students in their twenties who purchased fashion products in internet shopping malls. It also investigated the relationship between risk perception and risk reduction behavior as well as the ways in which groups, categorized by risk perception, differed in their risk reduction behaviors. The results of this study were as follows: first, seven factors of risk perception were identified. These were product quality, shipping, product image, payment, economic feasibility, fear of other people's reactions, and size. Six types of risk reduction behavior were also identified. These were product comparison, word-of-mouth information search, price search, preference for name-brand, service comparison, and referring to experiences. Next, a correlational analysis of the factors of risk perception and those of risk reduction behavior showed several patterns. The highest positive correlation was between economic risk perception and product comparison behavior. In addition, shipping risk perception was positively correlated with service comparison behavior and product quality and product image had a positive correlation with word-of-mouth information search behavior. Third, customers of internet shopping malls could be categorized into three groups: shipping risk perception group, high risk perception group, and product quality risk perception group. The groups were shown by factor analysis to be significantly different to each other. Finally, risk reduction behavior was investigated according to the different groups of risk perception of the internet shopping malls and the results showed significant differences among groups.