• 복식
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• 제66권3호
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• pp.75-92
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• 2016

The purpose of this study was to prove how sociocultural perspective of obesity, differences in consumers' perception of body and attitudes of accepting obesity affected individuals' clothing behaviors through cross-cultural studies. The data collected were composed of 612 Korean and US consumers in the 20's and 30's that had experiences in purchasing plus-size products. The results were as follows. First, BMI index was lower in Korean consumers than the US consumers, but Korean consumers received more stress from being overweight compared to the US consumers, and had a more negative attitude about their body. Second, although Korean consumers had lower BMI index and degrees of obesity than US consumers, they were severely stressed by obesity and were found to have a higher level of dissatisfaction with their bodies. Third, Korean consumers responded more sensitively to obesity and had a tendency to display a more negative attitude regarding obesity, and a more passive dependence on clothing. Forth, differences in the body shape were reflected even in wearing evaluation, and US consumers showed a more positive attitude toward evaluations of size suitability and fitness. Fifth, the plus-size market for Korean consumers was still not active, and most products purchased were generic brands obtained from online shopping malls through the Internet. However, in the case of the US, in which the ratio of obese people is high and the plus-size market is growing, consumers were purchasing plus-size brands through various distribution online and offline channels. Sixth, Korean consumers were less satisfied than US consumers with shops, sizes and fitness; however, they were more satisfied with design factors. Finally, it is expected that this study can offer practical implications for marketers and product developers running plus-size market for young obese consumers in their 20 and 30s.

• 감성과학
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• 제10권2호
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• pp.187-198
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• 2007

본 연구에서는 판매매장별 구매심리에 따른 디스플레이 항목 에 대한 전문가 평가와 매장 방문 고객을 대상으로 한 반응 설문조사를 병행하여 실제 판매환경에서의 VMD에 대한 통합적 분석을 행하고, 브랜드 감성과의 일치성, 브랜드 감성 형성 요인 등을 조사하여 판매 매장별로 비교하였다. 그 결과, 거리숍이 백화점내 매장보다 고객의 시선을 사로잡고 구매자극력이 큰 것으로 나타났다. 또한 시각적 만족과 매장 방문 만족도는 고객의 구매의지와 비례관계에 있었으며 전문가에 의한 감성평가와 고객의 제품구매의지는 상관이 있었다 구매심리단계별 VMD 요소의 부족한 점과 이행이 잘 되는 점을 상호보완하면 각 판매 환경에서 VMD로 인한 즐거운 쇼핑문화를 이룩하고 또한 구매효과도 증진시킬 수 있을 것이다. 고객반응을 바탕으로 한 소비자 조사를 통하여 매장 VMD 효과를 분석하고 상품구매 욕구와의 연관성을 이끌어냄으로써 소비자 조사 결과가 유용한 방법이다. VMD가 이뤄지는 곳은 실제 판매환경인 매장이므로 VMD의 효과와 고객반응에 대한 조사는 지속적으로 이루어져야 할 것이다.

• 한국지역사회생활과학회지
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• 제24권3호
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• pp.327-342
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• 2013

The purposes of this study were to explore consumer preference for the types of nutrition label of cereal products and to identify some influencing factors on purchase intention and choice probability of nutrition-labeled products. First, most of the respondents preferred the nutrition fact panel with traffic light-GDA(TL-GDA), while the nutrition fact panel only type and the nutrition fact panel with front-of-package(FOP) type were preferred by few respondents. However, consumers evaluated higher for TL-GDA type and FOP symbol type, while the nutrition fact panel only type was evaluated much lower. Second, consumer preference for label types was partially related with 'eating breakfast' and consumer evaluations of the types of labels for the nutrition fact panel only and the nutrition fact panel with FOP were found to be significantly different by gender. Lastly, both purchase intention and choice probability for nutrition-labeled products were found to be significantly influenced by information search and product attitude. In addition, choice probability was found to be significantly influenced by individual characteristics such as gender and grade. It is necessary to find the relationship between nutrition labels and consumer response as this can help consumers make a better choice of food as well as providing some useful information on consumers to the related parties such as companies and consumer organizations.

• Natural Product Sciences
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• 제20권1호
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• pp.44-50
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• 2014

Laurus nobilis (L. nobilis) is traditionally used as an herbal medicine to treat various diseases. Ethanol (EtOH) consumption entails physiological, mental and psychomotor alterations. The aim of the present study was to assess the effects of L. nobilis in attenuating the EtOH-induced psychomotor alterations. L. nobilis was administered to SD rats, 30 minutes before EtOH administration (4 g/kg), at doses of 25, 50 and 100 mg/kg. Evaluations of psychomotor activity in the open-field, accelerating rota-rod, wire, and swimming ability were done at 1, 2, 4 and 8 hours after EtOH administration. In addition, blood ethanol and acetaldehyde levels were also measured. Pre-treatment of L. nobilis significantly improved EtOH-induced psychomotor alterations and decreased blood ethanol and acetaldehyde levels. These findings suggest that L. nobilis might be an effective substance to attenuate the harmful effects of EtOH, particularly psychomotor alterations, and can potentially be considered as a functional food.

• 한국의류학회지
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• 제44권3호
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• pp.485-498
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• 2020

Sanitary pads are used with for the sanitization of menstruation bleeding. In this research, twenty medium size disposable sanitary pads were selected from domestic and international brands in order to analyze their shape and size. Additionally, 6 sanitary pads were selected among the 20, and user experience evaluations were completed. The analysis on the shape of the 20 sanitary pads showed that straight-shape pads existed more than curved-shape pads. The means of total pad length, wing length, wing width, front pad width, back pad width, front pad length, and back pad length were 24.5 cm, 8.8 cm, 3.0 cm, 10.0 cm, 10.2 cm, 11.6 cm, and 13.0 cm, respectively. All selected pads were medium size; however, detailed sizes varied between brands. Eighty-one women participated on user experience evaluation. Participants felt that brand F was the longest and brand D the shortest. The results matched with the results on actual pad length measurement. Participants evaluated the fit of brand E most positively and fit of brand A most negatively. The current study provides valuable information for developing disposable sanitary pads.

• 디자인학연구
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• 제18권2호
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• pp.173-188
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• 2005

최근 기업 경영에 있어서 디자인의 중요성이 점차 증가하고 있는 반면 브랜드의 시각적 역할을 담당하는 로고에 대한 연구가 상대적으로 소홀히 다루어져 왔다. 특히 브랜드 로고의 시각적 특성에 대한 소비자 반응 연구는 상대적으로 부족한 실정이다. 이에 본 연구에서는 로고의 시각적인 특성에 대한 실험적인 연구로 제품별 특성에 따라 브랜드 컨셉에 기초하여 선호되는 로고 디자인을 컨조인트 분석방법을 통해 살펴보고 있다. 연구결과 이성적 컨셉의 경우 탐색 재에서는 높은 정교함과 낮은 대칭이, 경험재에서는 높은 연상이, 신뢰재에서는 낮은 정교함과 높은 대칭이 고유특성으로 나타났다. 한편 감성적 컨셉의 경우 탐색 재에서는 높은 정교함과 낮은 연상이, 경험재에서는 낮은 자연스러움이, 신뢰 재에서는 낮은 정교함과 높은 연상이 고유특성으로 나타났다. 이러한 연구결과들과 함께 이론적 실무적 시사점이 논의된다.

• 패션비즈니스
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• 제21권4호
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• pp.144-158
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• 2017

Fur garment has long been the conventional symbol for luxury, or conspicuous consumption. However, as fashion items began to diversify as part of overall fashion trend, fur items are now more about individual taste and style than just lavishness. Synthetic fur is especially emerging as a new promising fashion material, with a touch almost like natural fur at an affordable price. Along with the emergence of 'Vegan Fashion' trend, synthetic fur is establishing itself as a popular fashion textile. This study is an attempt to investigate subjective evaluation and physical properties of natural and synthetic furs, whose results will further serve as basic data in developing synthetic fur materials. Sensory and emotional evaluations are carried out on natural and artificial furs. For analysis, factors such as weight, thickness, air permeability, gloss and compressibility were surveyed to observe how they influence the physical properties. According to the subjective evaluation, natural and artificial fur samples do not differ in conspicuous ways in appearance. Experiments on physical properties, specifically warm/cool touch experiment, show that natural fur has a slightly higher warm sensation than artificial fur. Luster analysis by using a microscope revealed that there are subtle qualitative differences between natural and artificial fur. During the subjective evaluation, subjects found it hard to state distinct quantitative differences in luster. A survey as a means of assessing qualitative differences in gloss seems to be necessary to complement the evaluation. Results from this study will potentially serve as resources for diversification of fashion product designs using synthetic fur.

• 대한치과기공학회지
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• 제34권2호
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• pp.121-128
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• 2012

Purpose: The aim of this study was to determine the reliability and accuracy of measurements in digital models(CEREC$^{(R)}$ AC) compared to stone models. Methods: A master model(500B-1, Nissin Dental Product, Japan) with the prepared upper full arch tooth was used. Conventional impression and then stone model(n=10) were produced from this master model, and on the other hands, digital impressions were made with the CEREC$^{(R)}$ AC intra-oral scanner(n=10). One examiner measured two times the intercanine, intermolar distance, dental arch length. The stone model were measured using a digital caliper. The t-student test for paired samples and intraclass correlation coefficient(ICC) were used for statistical analysis. Results: The measurement of two methods showed very good reliability. At the intra-examiner reliability of measurement, ICC at the stone and CEREC$^{(R)}$ AC model were 0.81 and 0.94. The mean difference between measurements made directly on the stone models and those made on the CEREC$^{(R)}$ AC model was 0.20~0.28mm, and was statistically significant(P=0.001). Conclusion: These in vitro studies show that accuracy of the digital impression is similar to that of the conventional impression. These results will have to be confirmed in further clinical studies.

• 한국식품영양학회지
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• 제20권4호
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• pp.487-493
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• 2007

Internet websites are excellent resources for younger people to gain information related to breastfeeding. So in this study, we evaluated the breastfeeding knowledge of university students, as well as the currently available website information on breastfeeding. Among the criteria, the six most important evaluation categories for the breastfeeding information on websites were selected and identified. The study participants completed the modified Williams and Hammer's tool, in order to evaluate their breastfeeding knowledge. An additional tool took into consideration the website breastfeeding information criteria, to evaluate the Korean websites. This 34 item tool was categorized into milk supply, comfort during breastfeeding, health of the baby and mother, social support, presentation of message, and products or financial motivation. Thirty-seven websites related to breastfeeding were evaluated, and the results were then discussed by nursing students. The students in this study were not knowledgeable on breastfeeding management with regard to the expression and storage of breast milk, the prevention and care of sore nipples, or use of breastfeeding aids. The breastfeeding information found on the Korean websites received positive evaluations for milk supply, comfort during breastfeeding, and health of the baby and mother. However, the educational content on social support, the message presentation, and the product areas on websites were rare or required additional information from breastfeeding specialists. In conclusion, based on our empirical survey, we need to design websites and evaluation tools for accurate website information regarding the social and economic benefits of breastfeeding, so that Korean women are better motivated to breastfeed by the information they obtain through the Internet.

• 한국축산식품학회지
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• 제34권2호
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• pp.158-165
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• 2014

The effects of replacing pork back fat with brewer's spent grain (BSG) pre-emulsion for physicochemical, textural properties, and sensory evaluations of reduced-fat chicken sausages are evaluated. Control was prepared with 15% pork back fat, and three reduced-fat chicken sausages were formulated with the replacement of 20, 25, and 30% pork back fat with BSG pre-emulsion. The pH level of reduced-fat sausages formulated with BSG pre-emulsion is lower than that of the control (p<0.05). The redness, yellowness, and apparent viscosity of reduced-fat chicken sausages increase proportionally with increasing BSG pre-emulsion (p<0.05). With increasing BSG pre-emulsion concentration, the fat contents and energy values are decreased in reduced-fat chicken sausages (p<0.05). The BSG pre-emulsion improves the hardness, gumminess, and chewiness of reduced-fat chicken sausages (p<0.05), and the reduction in fat and the addition of BSG pre-emulsion had no influence on the cohesiveness of the chicken sausage. And there is no significant difference in the overall acceptability among control, T1 (chicken sausage with 20% of BSG pre-emulsion, 10% of fat addition), and T2 (chicken sausage with 25% of BSG pre-emulsion, 5% of fat addition) (p>0.05). Therefore, our results indicate that BSG is effective dietary fiber source for manufacturing of reduced-fat meat product and suggest that 20-25% of BSG pre-emulsion is suitable for pork back fat in chicken sausages.