• Asia Marketing Journal
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• 제1권2호
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• pp.141-157
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• 1999

In retailing, it is very important to examine how consumers perceive and react to in-store design factors such as in-store space for walking, product arrangement styles, display types, and window sizes. Furthermore, consumers' perceptions to the various designs would be differentiated by consumers' shopping patterns such as actual shopping versus window shopping. This article investigates how various designs create different consumer reactions measured by consumer mood and store image depending on the types of consumer shopping (i.e. actual shopping vs. window shopping). It was found that design factors such as open, focused, and big created better consumer mood and consumer perception of store image than closed, unfocused, and small. Another finding is that consumer perceptions interact with consumer shopping patterns. Based on the research findings, managerial implications are also discussed

• 대한기계학회논문집A
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• 제37권3호
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• pp.413-418
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• 2013

본 연구에서는 진동모터의 진동패턴을 설계하고 평가하는 시스템을 제안하여 촉감을 통해 더욱 풍부한 정보를 습득할 수 있는 방법을 제안하였다. 시스템은 진동패턴을 설계하고 평가할 수 있는 컴퓨터 프로그램과 진동패턴을 촉감으로 확인할 수 있는 진동촉감 제시장치로 구성된다. 프로그램에서는 설계자가 진동패턴을 직관적으로 설계할 수 있는 시각적 설계도구와 재생기능을 제공하며 설계된 진동패턴의 재생을 통해 평가자가 진동패턴이 어떠한 기능을 나타내고 있는지 선택할 수 있는 평가기능을 제공한다. 진동촉감제시장치는 프로그램으로부터 전송된 진동패턴 정보를 진동모터로 구동시켜 설계결과를 실제 촉감으로 확인 할 수 있는 기능을 제공한다. 개발한 시스템을 통해 스마트폰과 자동차 오디오에서 대표적으로 사용되는 기능들에 대한 진동패턴 설계 및 평가를 진행하여 평가정보가 설계에 피드백 되는 방법과 높은 평가채택률을 획득한 진동패턴들을 분석하여 진동패턴 설계 지침을 제시하였다.

• 한국생산제조학회지
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• 제19권1호
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• pp.57-64
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• 2010

Metal Injection Molding (MIM) is attractive because it produces consistent, complex-geometry components for high-volume, high-strength, and high-performance applications. Also MIM using in optical communication field, display field, and semi-conductor field is a cost-effective alternative to metal machining or investment casting parts. It offers tremendous single-step parts consolidation potential and design flexibility. The objective of this paper is to study the suitability of design, flow analysis, debinding and sinterin processes, and capability analysis. The suitable injection conditions were 0.5~1.5 second filling time, 11.0~12.5 MPa injection pressure derived from flow analysis. The gravity of the product is measured after debinding an sintering. The maximum and minimum gravity levels are 7.5939 and 7.5097. the average and standard deviation are 7.5579 and 0.0122; when converted into density, the figure stands at 98.154%. According to an analysis of overall capacity, PPM total, which refers to defect per million opportunities(DPMO), stands at 166,066.3 Z.Bench-the sum of defect rates exceeding the actual lowest and highest limits-is 0.97, which translates into the good quality rate of around 88.4% and the sigma level of 2.47.

• 제어로봇시스템학회논문지
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• 제21권8호
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• pp.794-800
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• 2015

This paper describes the design for a defective product inspection device for the curved glass used in smart-phone. Cameras are used as inspection devices to find cracks in LCDs (Liquid Crystal Displays), PDPs (Plasma Display Panels), etc. The devices used to inspect the curved glass used in smart-phone consist of a camera, two back-light apparatus, an inspection apparatus main body, and an image processing program. Camera image calibration was performed to smooth an image taken with the camera, and as a result, the average error was less than 0.12 pixels. And the image of a smart-phone's curved glass taken with the camera was processed using the produced program. As a result, the program could correctly extract the cracks on the curved glass. Thus, it is thought that the designed inspection device can successful detect cracks in curved tempered glass.

• 한국의류산업학회지
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• 제23권3호
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• pp.307-322
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• 2021

This study examined the influence of social media on the beauty industry and analyzed beauty-related content on social media in China, Thailand, and Indonesia. The existing literature was reviewed and four social media platforms that display the active sharing of beauty-related content in the three stated countries were selected. Five information sources were then chosen from each social media platform and 115 top posts from these sources analyzed. Beauty-related material was shared on discrete social media platforms in the three countries. Differences were found in the presentation types, themes, and message strategies of the content depending on the type of product and services provided by each social media platform. The content on Xiao Hongshu in China consisted of images showcasing product specifications along with a focus on honest and detailed empirical product review messages from its general users. From Taobao Zibo, Wang Hong conveyed powerful and influential information that communicated instantly with viewers and delivered entertaining and sensory messages. In Thailand earnest reviews of beauty products were offered, along with firsthand testimonials through traditional content uploaded on YouTube. In Indonesia, beauty influencers posted creative and sensational photographs of makeup products on image-centered Instagram. This study expands the current scholarship on social media platforms and extends the scope of the extant research on beauty-related content in Asian countries. The practical implications of this study include useful indications on how beauty brands can use social media to promote their products.

• 디자인융복합연구
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• 제14권5호
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• pp.47-56
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• 2015

사람들은 상품에 대한 선호 결정과 가치 평가를 위해 제품을 직접 만져보기를 원한다. 일반적으로 사람들은 경험되는 햅틱 경험이 제품의 속성에 의해 이루어지고 있음을 가정하고, 계획적으로 선호와 판단의 근거로 사용한다. 하지만 경험되는 햅틱 경험이 제품의 속성에 의해 이루어지지 않았음에도, 즉 비계획적인 햅틱 경험이 제품의 선호와 가치 평가에 영향을 줄 수 있음을 시사하는 연구가 제안되고 있다 (Ackerman, Nocera, & Bargh, 2010). 본 연구는 이러한 비계획적/우연적 햅틱 경험이 (1) 사용자의 인지적 경향성을 변화시키는지 (2) 햅틱 경험의 원인에 대한 오귀인을 일으키는지, 두 가설을 제안하고 경험적으로 검증하였다. 실험 참여자는 태블릿 컴퓨터 화면에 제시되는 상품을 보고 부드러운 소재의 제품군과 딱딱한 소재의 제품군의 최대 지불 용이 가격을 책정하였다. 실험 결과 비계획적 햅틱 경험은 사용자의 인지적 경향성을 변화시킴으로서 상품의 가치 평가에 영향을 주었다. 모바일 디바이스의 커버, 오프라인 커머스 환경에서 제품의 포장재, 판촉물, 메뉴판 등 사용자들과 직접적으로 접촉하는 다양한 상황에서 발생하는 비계획적 햅틱 경험의 활용가능성을 논의하였다.

• 대한인간공학회지
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• 제28권3호
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• pp.103-114
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• 2009

This study investigated perceived discomfort and reasons related to use three information technology products (personal computer, mobile phone and digital television remote controller), and extracted the universal design factors. 240 people (30 females and 30 males for four age groups) participated in the one-to-one interview type of questionnaire, and replied to degree of discomfort at level of items and the reasons of discomfort at level of detailed elements for each product. As a result, almost all age groups answered that using input buttons of mobile phone and remote controller and watching display of mobile phone caused discomfort. Binary logistic regression of the detailed elements showed that response rate of discomfort mostly increased with age, except for specific elements such as shape of mouse and remote controller, and location of function button of mobile phone. Some of the detailed elements had high response rate of discomfort from all age groups. The age groups also showed similar tendency for the elements to select one alternative for the reason of discomfort, but not for sound volume and size of mobile phone and button sensitivity of remote controller. Finally, the universal design factors were extracted for each product based on the results, and divided into common factors and factors classified by the age group. Through this study, we identified using practices of various age groups and their demands for the products. It is expected that extracted detailed elements can be considered as important design factors to design the products universally.

• Asian Journal of Business Environment
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• 제5권3호
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• pp.5-15
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• 2015

Purpose - This paper aims to identify and rank factors that influence impulse buying behavior among shoppers in Dubai. Research design, data, and methodology - Questionnaires were collected from 168 Dubai shoppers using non-probability quota sampling. Factor Analysis was completed to identify factors triggering impulse buying traits. Results - Six antecedent factors were identified: hedonism, in-store influences, product related influences, socialization, promotional activities, and convenience. Surprisingly, product related influences were the most significant in stimulating impulse buying behavior. Conclusions - This research suggests that a multitude of factors affect shopper propensity for impulse buying, with non-economic factors like product and in-store related influences having a significant impact. Hence, retail managers should concentrate on these in merchandising and promotional efforts. Against the backdrop of Dubai, one of the biggest retail destinations, this study contributes to present knowledge on impulse buying behavior. In terms of shopper inclinations and likeliness to purchase products, it highlights how shoppers respond to special in-store displays and discount offerings. For marketers, the findings regarding relative significance of various factors may help in strategies to attract consumers.

• 대한인간공학회지
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• 제29권4호
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• pp.563-568
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• 2010

TV businesses that have brought a competitive structure in terms of price, definition, product design for a long time now are bringing User eXperience (UX) into relief as DTVs come to support broadcast information-related services such as various broadcast channels and Electronic Program Guide(EPG), etc., and playing of multimedia contents like music/videos, etc. This study worked on an evaluation by developing a UI to control easily the various and complex broadcast contents or multimedia contents provided by DTVs. The UI Design for new DTVs was developed based on Function, Flow and Form in the concept of Single ABC (Access, Browser and Control), and the usability test of the developed UI concept along with the UIs of the major DTV products, was done for Channel Managers and the multimedia browsers for 32 users of DTVs in the U.K./U.S., respectively. As a result of the usability test, the new concept of Channel Manager was evaluated high both in the U.K./U.S, while the multimedia browser was evaluated low in the U.S., relatively.

• 한국정밀공학회지
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• 제21권9호
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• pp.135-141
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• 2004

Anti-shock performance is one of the most important design specifications of TFT-LCD modules. Since they are adopted fur major display units of many mobile applications such as lap-top PCs, cellular phones, and palm pilots, they are able to accommodate and endure high level transient mechanical energy inputs. For the reasons, not only the LCD unit manufacturers but their customers like PC makers perform a series of strict impact/drop test on the units. Currently, designers are mostly relying on their own trial-error based experience for the anti-shock design. Thus those designs depending on only experience may result in disqualification from the drop/impact test during final product evaluation. Those shock failures of any new designs are prohibitive for both LCD and PC manufacturers. In order to avoid this problem, many designers are focusing on the development of computer-aided design tools that is directly connected to shock simulation capabilities and then shock-proof design cycle time could be significantly reduced. Development of an integrated CAE system for the shock-proof design is presented in this article. At every stages of the development of present work, practical industrial applicability and mass production feasibility are seriously considered and tested so that the system is to be used in the LCD design engineering field.