• 제목/요약/키워드: product concept

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온라인 환경 하에서 제품가격의 동적인 변화에 대한 탐색적 연구 (The Exploratory Study of the Dynamic Price Changing under the On-line Context)

  • 나경수;손영석
    • 한국콘텐츠학회논문지
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    • 제20권2호
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    • pp.511-521
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    • 2020
  • 본 연구는 온라인상에서 판매되는 동일한 제품들이 각각 다른 가격으로 판매되는 현상에 영향을 조망하는데 연구의 목적이 있다. 이를 위해서 온라인상에서 가격 분산에 대한 영향을 미치는 4가지의 요인을 중심으로 탐색적인 연구를 진행하였다. 첫째로 제품의 고유 속성인 제품의 평균가격, 최고가격, 최저가격, 둘째로 시장요인인 출시연도, 출시개월 수, 공급업체 수 셋째로는 소비자요인인 해당 제품에 대한 리뷰수와 평가태도 등의 요인들이 가격분산에 어떤 영향을 미치는지 파악하는 것을 본 연구의 초점으로 설정하였다. 연구의 분석을 위해 온라인의 가격비교 사이트 중에서 대표적인 서비스인 다나와를 통해서 대상제품군을 선정하였다. 먼저 제품군을 제품 컨셉에 따라서 효용적 개념의 제품과 쾌락적 개념의 제품군으로 구분하여 효용적 개념의 제품군으로 노트북, 세탁기 그리고 쾌락적 컨셉의 제품군으로 백팩과 운동화를 각각 200개씩 전체적으로 유효 표본을 400개를 선정하여 분석하였다. 분석 결과 효용적 컨셉의 제품은 평균가격, 최고가격, 최저가격, 출시연도, 유통점 수, 리뷰의 수가 가격분산에 유의한 영향을 미치는 것으로 나타났으며, 쾌락적 컨셉의 제품군은 평균가격, 최고가격, 최저가격, 출시연도, 유통점 수, 리뷰 및 평가가 가격 분산과 긍정적인 관계가 있는 것으로 나타났다. 본 연구를 통해서 온라인 가격분산 현상을 확인할 수 있었으며 이와 관련된 변수들도 검증할 수 있었다. 유통점 마케팅 담당자들 관점에서는 가격분산을 유지하기 위해서 역시 이러한 변수들을 고려해서 전략을 수립할 필요가 있을 것으로 보인다.

고주파수 소음 저감 휠가드 연구 (A Study of Wheel Guards for Reduction of High Frequency Road Noise)

  • 김현경;백홍선;이문석;김동효;김도형
    • 한국자동차공학회논문집
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    • 제22권3호
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    • pp.12-18
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    • 2014
  • This paper describes about the development of new concept's rear wheel guards for the reduction of Road Noise in the passenger vehicle using test. The new wheel guards are proposed by various frequency chamber concept and different textile layers concept. Two wheel guards were verified by small cabin resonance test and vehicle test. Through new developing process without vehicle test, Result of road noise will be expected when new concepts and materials of wheel guard is applied into automotive vehicle. As a result of the application of Aimed Helmholtz and Multi-layers concept, this paper classifies the road noise, cost and weight are reduced by new concepts and the solutions are adopted into the 2 cars.

문화상품 디자인개발에 관한 연구 -광주광역 문화요인에 대한 컨셉 디자인 개발 사례를 중심으로- (A Study on Cultural Product Design Development -Case Study on Concept Design Development from the Cultural Factors of Gwang-Ju)

  • 김혜숙
    • 디자인학연구
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    • 제15권1호
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    • pp.299-308
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    • 2002
  • Along with the increasing social concern on cultural products and corresponding policy development by government many domestic regions have been trying to establish their own cultural identity. Based on the case stuffy for Gwang-Ju, this paper provides a methodology of developing cultural products from the unique regional resource. Its scope was classified into three categories: alread-developed, regional character and regional theme products. For this purpose, marketing strategies were established for quality improvement and promotion of cultural products through analysis on the current products including a questionnaire to customers. Then, conceptual designs for each scope were developed through the five steps of "selection of items", "target customer analysis", "concept establishment", "extraction of cultural factos7" and "derivation of conceptual design". The concept establishment was based on the expression of the material characteristics, the harmony of tradition and modernity, symbolization of images and so on. The cultural factors taken into account included the natural resources, historical heritages and landmarks. Finally, several examines of the conceptual designs were illustrated for commercial products. This study could be extended further in the future by introducing potential immaterial resources into the cultural factors.

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효율적인 CITIS 시스템의 구현 (Implementation of CITIS for CALS)

  • 한태창;서범수;조장혁
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 1999년도 학술대회지 vol.2
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    • pp.501-508
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    • 1999
  • In this paper, we discuss about the implementation of CITIS(Contractor Integrated Technical Information Service) which is information infrastructure for CALS. CALS concept is introduced by DoD(Department of Defense, US) to exchange technical data of product's life cycle electronically. This CALS concept is accepted by commercial industrial area and considered as a part of global concept of Electronic Commerce. CITIS- a service defined by MIL-STD-974- is about to be implemented by commercial industrial society, too. But, until now there is a few sites implementing CITIS and especially in Korea. In this paper, we discuss characteristics of some CALS/CITIS implementation and solutions, and introduce ETRI-CITIS.

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JUMP DISCONTINUITY IN TWO DIMENSIONS

  • Shim, Hong-Tae;Park, Chin-Hong
    • Journal of applied mathematics & informatics
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    • 제16권1_2호
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    • pp.613-620
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    • 2004
  • The concept of Gibbs’ phenomenon has not been made for higher dimension in wavelets. In this paper we extend the concept in two dimensional wavelets. We give the fundamental concept of jump discontinuity in two dimensions. We provide the criteria for the existence of Gibbs phenomenon for both separable and tensor product wavelets.

Building a Product Design of Innovative Strategy for Creating Enterprise Development

  • Liao, Shih-Chung
    • 산경연구논집
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    • 제5권1호
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    • pp.17-25
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    • 2014
  • Purpose - Nowadays, the innovative design concept is being implemented in product design. In order to satisfy market trends and the demand for quality, designers should employ customer satisfaction questionnaires and analyze them with various experimental processes. Research design, data, and methodology - These methodologies would help designers have a better understanding of their customers and judge the market size and clustering validity, by diverse product strategies, for dealing with the rapid change prevailing in the market today. Results - By considering the innovative design with regard to telephones as an experimental case, the study investigates and demonstrates how the product can benefit from market-oriented and customized management concepts, when creative design ability is utilized for developing the product. Conclusions - Along with the benefit of having an innovative product value, the product can stimulate progress inthe development of the enterprise management, which has emerged as the main issue in the area of social and economic development in every developed country.

제품구조 및 구성을 위한 옵션조합관리 기능 개발 (Development of Option Specification Management Function for Product Structure and Configuration)

  • 김선호;정병용;주경준;정석찬
    • 한국CDE학회논문집
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    • 제5권3호
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    • pp.224-231
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    • 2000
  • In order to satisfy customers'various needs in the market, manufacturing companies tend to add similar variants to an existing product model. This variety causes immense growth of product configuration and makes data management uncontrollable. In order to resolve this problem, we propose a method to efficiently represent the variants in a single schema of product structure and configuration and manage the product configuration. First of all, the product structure which adopts the concept of features and options is suggested. Second, the method to represent option specifications which restricts option configurations is proposed. Finally, the prototype module, which inspects if a product configuration violates the option specifications, is introduced.

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신뢰성 있는 제품개발을 위한 퍼지 AHP 기반의 의사결정방법론 (- Fuzzy AHP based Decision-Heating Methodology for Reliable Product Development -)

  • 서광규
    • 대한안전경영과학회지
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    • 제6권3호
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    • pp.275-285
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    • 2004
  • This paper aims to construct an effective decision making model on selection of product design in product development using fuzzy AHP technique. It is expected that this paper contributes to enhancement of company's market competitiveness by shortening the lead time to develop a new product and minimize initial investment. The proposed model using fuzzy AHP enables quick decision making by integrating and analyzing all customer requirements related to a product. In addition, it can deal with vagueness and uncertainty of decision making process using fuzzy set theory. Decision making processes for evaluating the best selection of product design are also constructed to describe the exact concept of development. A tennis racket is shown as an example. The proposed model is expected to be applied in various fields of managerial decision making processes as well as of product development process.

미국 군수체계데이터(LPD) 국내 적용방안 연구 (A Study of Domestic Application of U.S. LPD(Logistics Product Data))

  • 김근영;김남수;조기형;이혁;박재현
    • 한국항공우주학회지
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    • 제50권9호
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    • pp.663-668
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    • 2022
  • 미국은 2000년대 초반부터 무기체계의 전투준비태세를 유지하면서 수명주기비용을 줄이기 위해서 TLCSM를 적용하였다. TLCSM이 적용되면서 획득단계 중심의 ILS 개념에서 전체 수명주기 동안 수명주기비용을 관리하는 개념인 IPS로 전환하였다. 또한 ILS를 개발하기 위한 LSAR은 IPS을 개발하기 위한 LPD로 전환하였다. 본 연구에서는 한국의 LSAR과 미국의 LPD를 비교 및 분석하여 LPD의 한국 도입 시 필요한 정책을 제안하였다.