• Title/Summary/Keyword: product aspects

Search Result 665, Processing Time 0.031 seconds

A Study on Preference of Smoking Booth Design (흡연 부스 디자인의 선호도 조사 연구)

  • Yang, Keun-Young
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.1
    • /
    • pp.183-192
    • /
    • 2017
  • This study aims to suggest improved design for both non-smokers and smokers to minimize inconvenience of smoke, at the same time, allow smoking in comfortable environment. The study was researched in three categories: First, consciousness research regarding smoking booth, second, preference research regarding product design, and third, research on emotional words about smoking booth by emotion evaluation. The result of design preference research was, first of all, smoking booth for smokers should be designed in both notable and familiar shape rather than stiff and rough shape. Second, color for the booth should apply warm colors such as white, pastel, and bright tone rather than prime colors. Third, the internal circulation filter in smoking booth should be managed thoroughly. In addition, extra seats and ventilation design is necessary to prevent passive smoking. The result of emotion evaluation was that people recognized certain words in four aspects. Each image word for factor 1 was "functional emotion', factor 2 was "psychological emotion", factor 3 as "color emotion", and factor 4 as "shape emotion". User-centered service design is necessary for both smokers and non-smokers, to minimize the damage by smoke and to spend time for short break.

Further Examinations on the Financial Aspects of R&D Expenditure For Firms Listed on the KOSPI Stock Market (국내 KOSPI 상장기업들의 연구개발비 관련 재무적 요인 심층분석)

  • Kim, Hanjoon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.19 no.4
    • /
    • pp.446-453
    • /
    • 2018
  • The study examines corporate research & development (R&D) expenditure in modern finance. Firms may face one of the essential issues to maintain their optimal levels of R&D expenditures in order to increase corporate profit. Accordingly, financial determinants that may influence R&D spending are statistically tested for firms listed on the KOSPI stock market during the period from 2010 to 2015. Financial determinants which may discriminate between firms in high-growth and low-growth industries are examined on a relative basis. Explanatory variables including one-period lagged R&D expenses (Lag_RD), cross-product term between the Lag_RD and type of industry (as a dummy variable), and advertising expenses (ADVERTISE) significantly influenced corporate R&D intensity. Moreover, high-growth firms in domestic capital markets showed higher Lag_RD, profitability (PROF) and foreign equity ownership (FOS) than their counterparts in low-growth sectors, whereas low-growth firms had higher market-value based leverage (MLEVER) and ADVERTISE. Overall, these results are expected to influence decision-making of firms concerning the optimal level of R&D expenditure, which may in turn enhance shareholder wealth.

A Study on the Development and Activation of Marina Port for the Expansion of the Marine Leisure Sports (해양레포츠 확산을 위한 마리나항만 개발과 활성화 전략)

  • Kim, Hong-Seop
    • Journal of Korea Port Economic Association
    • /
    • v.29 no.1
    • /
    • pp.215-245
    • /
    • 2013
  • In this world, the interest in the marine leisure-sports, nature friendly oriented, has been increased. The width of leisure activities has became enlarged because of expansion of leisure time and the changes of recognition on the rational management and use of marine resources. Marina ports influence significantly marine leports and this paper reviewed the maria ports status and problems. This Country has strived to develop marina ports in local areas, designing the 1st basic National Plan of Marina Development. We have keen interest in Marina but have no detail strategy and preparation. This paper suggested how marina port shall be developed for the expansion of marine leports and what strategies shall be adopted for the activation of the facilities. After reviewing the previous researches and with the results of questionnaire survey, this paper suggested two types strategies. First on the policy oriented point, it suggested 10 alternatives on the perspectives of development and operation areas. Secondly, it proposed some strategies for the activation of marina ports on the aspects of 4Ps of marketing. This paper theoretically groped the activation schemes with the knowledge and experiences of experts, but it is recommended furthermore some survey on the practical field and user attitude must be progressed.

Development of LCC-LCA Integrated Analysis Model for Efficiency (경제성 평가를 위한 LCC-LCA 종합분석 모델 개발 및 사례적용)

  • Ahn, Hye-Ryeon;Lim, Jin Ho;Huh, Young-Ki
    • Journal of the Korea Institute of Building Construction
    • /
    • v.13 no.6
    • /
    • pp.585-593
    • /
    • 2013
  • For a successful construction project, systematic and objective decision-making is a prerequisite from the planning and designing stages. However, previous LCC analysis methods have focused only on simple cost savings and the accompanying economic efficacy while missing the environmental aspects of a structure. Although recently, a new approach of integrated $CO_2$ analysis has been introduced, which is more advanced than the existing simple LCC methods, it is difficult to collect all of the data necessary for each evaluation item since the product-specific cost is not presented under the LCC. In this research, cost evaluation items were selected by relatively high weights and items with heavy influence over a decision-making process in order to suggest an LCC-LCA integrated analysis model that is useful in comprehensively assessing the economic cost and environmental cost throughout the whole life cycle of a structure. The developed LCC-LCA integrated analysis model was applied to actual practices and compared with previous methods to test the model's effectiveness.

The Influence of Determinant Factors for Shopping Mall Selection on Traditional Market Attractiveness(Image and Appraisal) and Revisit Intention (쇼핑몰 선택요인이 전통시장 매력(이미지.평가)과 재방문의도에 미치는 영향)

  • Son, Young Don;Cho, Chun Han;Kim, Byeong Jin;Ahn, Seung Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.7 no.4
    • /
    • pp.9-20
    • /
    • 2012
  • The purpose of this research is to confirm how the determinant factors for shopping mall selection (proximity, parking facility, benefits, mutual interaction effects, physical environment, surroundings) affect attractiveness (image and appraisal) of the traditional markets and revisit intention and suggest strategic methods for revitalization of the traditional markets. Results of this research are drawn from a survey of customers who visit any of the twenty-two traditional markets in the Seoul area at least twice a week. Moreover, the theory is verified through the structural equation model analysis using the SPSS win 18.0 and AMOS 18 version statistics package. From the determinant factors of visiting traditional markets, parking facility, physical environment, and the surroundings were significant in image attractiveness; benefits, mutual interaction effects, and physical environment showed significant effects on appraisal attractiveness. Additionally, image attractiveness was not significantly influential in retention proneness while appraisal attractiveness was a key factor in deciding whether or not to revisit. Therefore, improvement in image is important but appraisal aspects like product reliability that customers can personally assess, are more essential for revitalization of traditional markets.

  • PDF

Studies of Organic Forage Production System for Animal Production in Korea (한국의 가축 생산성 향상을 위한 유기조사료 생산체계에 관한 연구)

  • Kim, Jong-Duk;Kim, Jong-Kwan;Kwon, Chan-Ho
    • Korean Journal of Organic Agriculture
    • /
    • v.22 no.1
    • /
    • pp.155-166
    • /
    • 2014
  • Organic forage production system is one of the most important aspects in organic livestock production. Animals in the organic farming system are also essential for manure to be used for organic forage production. Both organic forage and animals are essential to maintain the cycle of organic agriculture system. In this paper we introduce the organic forage production system in Korea. Summer and winter crops are getting popular in Korea because of their high forage yield and cultivation in double cropping systems. Common cropping system for forage production in Korea is the double cropping system with legume and grass mixture. Forage sorghum and sudangrass are the most popular ones of annual summer forage corps because of their high production with low cost in the double cropping systems. In the mixture of forage crops, inter cropping is more suitable in the corn and sorghum cropping system because of high lodging resistance and forage yield, and low weed population. Forage sorghum and sudangrass are difficult to preserve as direct-cut silage due to the fact that its high moisture content causes excessive fermentation during ensiling. Corn grain addition to sorghum silage could be recommended as the most effective treatment for increasing quality and reducing production cost. It is recommended that corn grain could be added up to 10% of total amount of silage. And agriculture by-products also can be added at the time of ensiling to minimize losses of effluent and have the additional advantage of increasing quality. Agriculture by-products as silage supplements increased DM content and quality, and decreased the production cost of sorghum silage. Field pre-wilting treatment of forage crops also increased DM content and quality of the silage. Wilting sorghum${\times}$sudangrass hybrid before ensiling was the effective method for reducing effluent and increasing pH and forage quality more than direct cut silage. Optimum prewilting period of sudangrass silage was 1 or 2 days. In organic forage, the most important factor is the enhancement of organic forage sufficiency in relation to the environmental-friendly and organic livestock. Consequently, there are many possibilities for animal production and organic forage production in Korea. No forages no cattle concept should be emphasized in organic farming system.

The Shopping Experience Values at Department Stores and Their Effects on the Brand Asset and the Store Loyalty (백화점 쇼핑경험 가치가 브랜드자산 및 점포충성도에 미치는 영향)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
    • /
    • v.12 no.2
    • /
    • pp.151-162
    • /
    • 2014
  • One of the largest changes in retail business in Korea since the distribution market was opened in the mid 1990s is the appearance of foreign discount stores and the rapid growth of department stores. Discount stores and department stores have changed the structure of distribution business which has been primarily made up of traditional markets and supermarkets that have been the main retail markets in Korea. The retail business is changing from just a product purchasing place to a space where various values such as pleasure, happiness, etc. are provided. Therefore the purpose of this research is to grasp the effects that the shopping experience values at department stores have on the department brands, images, and awareness by means of theoretical and empirical research. Especially I classified the shopping experience values, an independent variable, into aesthetics, pleasures, consumers' interests, and services' excellence, and I verified whether they have a meaningful effects on the brand recognition and image, an endogenous variable, and the store royalty, a final various. A total of 235 questionnaires were used for analysis to test the research hypotheses. The positive analysis was done with SPSS 17.0K and AMOS 17.0 covariance structure analysis was performed. As a result, variables of the shopping experience values except consumers' interests seemed to have not only right influences on recognition and image, but also right influences on store royalty. Therefore this research shows that department store customers not only make use of department stores to buy products, but also visit department stores to get the values of pleasure and happiness, and that these aspects have a greater influence on the department store's image, recognition, or royalty in a sense.

A Study on Mobile Convergence Products using Multi-Regression Analysis Methods -based on Mobile Phone- (다중회귀 분석기법을 이용한 모바일 컨버전스 제품에 관한 연구 -휴대전화 중심으로-)

  • Cho, Dae-Ho;Cheon, Hyeon-Jae;Lee, Hong-Cheol
    • Science of Emotion and Sensibility
    • /
    • v.10 no.1
    • /
    • pp.13-21
    • /
    • 2007
  • Many companies launched convergence products that are merged with several functions. Mobile convergence has some advantages such as portable convenience, usability of use, economic advantage that takes parts of the common component among products in the aspects of the digital products. Even though a plenty of items launched by convergence boom in the market, not tons of convergence products succeeded in the market because One of the major reasons is that companies don't take consumer evaluations in the process of the product development. It is important to set up infrastructure and excellent quality of the products for lasting the lifecycle of the convergence items. But, above all, it is imperative to find out how consumers evaluate convergence products and what they are affected to meet their satisfaction. Nevertheless, there are few case studies about consumer evaluations in mobile convergence until now. This study is to find out how consumers evaluate convergence products and what is the factor. This study surveyed 158 subjects and used multi-regression analysis and ANOVA(analysis of variance). The results of this study show that factors such as relative advantages, complexity, observability, perceived convenience affect the attitude of consumers.

  • PDF

A Study on the Improvement of Mag-Ggeol-Li(Korean traditional rice wine) Distribution system. (막걸리 유통구조 개선에 관한 연구)

  • Lee, Chang-Yong;Lee, Sang-Youn
    • The Journal of Industrial Distribution & Business
    • /
    • v.2 no.1
    • /
    • pp.23-28
    • /
    • 2011
  • In recent years Mag-Geol-Li is becoming popular again and the consumption layer of Mag-Geol-Li is definitely younger. Nowadays, Mag-Geol-Li is the main traditional alcohol and without consideration of ages and genders whoever can enjoy Mag-Geol-Li. Producers should ensure fair price of goods and improve production facilities to maximize products to meet the needs of consumers who will buy. In the studies I discuss about the ways to improve the distribution of Mag-Geol-Li, the theories about Mag-Geol-Li, Social backgrounds and effects of Mag-Geol-Li why it is becoming popular and improvement of the distribution structure of Mag-Geol-Li and impact of big Mag-Geol-Li company in Mag-Geol-Li industry. Lately, people can enjoy Mag-Geol-Li without burden because of low alcohol. It is gaining a good response by consumers because Mag-Geol-Li contains lactobacillus, yeasts and dietary fiber, also it is well balanced with nutritional aspects. There are not only huge factory to produce Mag-Geol-Li but also most are still cottage industry. Therefore, quality management does not work well because the majority of Mag-Geol-Li is small businesses. In spite of there are a lot of ways to improve the distribution structure and problems of Mag-Geol-Li, but none provide any improvement that make consumer awareness about the main cause of the problem is inaccurate. The ultimate goal of improving the distribution structure of Mag-Geol-Li is activating the market, the improvement of production facilities and safe for consumers with affordable price and good quality product. As mentioned above, to improve and change the logistics systems and hygiene, government support is required and Mag-Geol-Li companies should be recognized the distribution system as a major problem.

  • PDF

A study on the effect of online shopping mall characteristics on consumers' emotional response, perceived value and intention to revisit based on the Extended Technology Acceptance Model(TAM2) (온라인 쇼핑몰 특성이 감성적 반응과 지각된 가치, 재이용의도에 미치는 영향: 확장된 기술수용모델(TAM2)을 중심으로)

  • Shim, Taeyong;Yoon, Sungjoon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.21 no.4
    • /
    • pp.374-383
    • /
    • 2020
  • This study verified the difference in the influence on the value principles held by the consumers while examining the influence of the characteristics of the online shopping mall on the purchase intent by using a TAM2 model. First, the characteristics of online shopping malls were proven to have a positive effect on the perceived ease of use and perceived utility. Second, a look at the effect of the online shopping mall characteristics on the emotional response shows that only the system quality and product quality variables had a positive effect on the emotional response. Third, the perceived ease of use, perceived utility and emotional response of online shopping mall users had a positive effect on their perceived value. Fourth, multi-group analysis was conducted to examine the difference between utilitarian goods and hedonic goods by categorizing what was purchased at online shopping malls. The results showed differences between the groups. This study is attempted to investigate various influencing factors on consumers' intention to revisit online shopping malls. In addition, the author also attempted to understand the behavior of online shopping mall visitors by dealing with more than the technical attributes and emotional aspects of shopping malls.