• Title/Summary/Keyword: product aspects

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Comparing Korean Cosmetics Purchase Behavior of Japanese and Chinese Tourists (일본과 중국 관광객의 한국 화장품 구매행동 비교)

  • Kim, Chan-Ju;Yu, Hae-Kyung;Kim, Hee-Ra
    • Journal of the Korean Society of Costume
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    • v.62 no.6
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    • pp.127-138
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    • 2012
  • The number of Japanese and Chinese tourists visiting Korea has been increasing rapidly and cosmetics is one of the most popular shopping items for tourists. The purpose of this study was to examine factors affecting the cosmetic purchase of Japanese and Chinese female tourists in Korea and compare their purchase behaviors. Questionnaires were collected from December 12, 2010 to February 15, 2011 from the tourists visiting Myeongdong and duty free shops in Seoul. 126 responses from Japanese and 163 from Chinese tourists were used in the final analysis. There were significant differences in many aspects between the two groups. Chinese tourists were satisfied with Korean cosmetics more and found them to be more favorable, and were more active in information searches than Japanese tourists except in a few aspects. Hallyu (Korean wave) had a powerful influence on Korean cosmetics purchase behavior for both Japanese and Chinese tourists, but its effect was stronger among Chinese tourists.

Relationships between Clothing Behavior and Perceptual Orientation, and between Clothing Behavior and Job Satisfaction of White-collar Men (직장남성의 의복행동과 지각향성 및 직업만족도와의 상관연구 -정신노동자(White-collar) 중심으로-)

  • Park Eun Joo;Kahng He Won;Cho Gilsoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.9 no.3
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    • pp.27-34
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    • 1985
  • The purpose of this study was to investigate the relationship between four aspects of clothing behavior and perceptual orientation, and between those and job satisfaction of white-collar men. Those aspects of clothing behavior included: clothing conformity, clothing satisfaction, status symbol and occupation symbol. Perceptual orientation was measured with Choi's Perceptual Orientation Scale and job satisfaction, with some items of Miller's The Attitude Toward Any Occupation Scale. Clothing comformity and clothing satisfaction were measured with Kahng's, lung's, Koh's and Lee's questionaire. Status symbol was measured with Koh's and Lee's questionaire, and occupation symbol items were prepared for this study. The questionaire in this study were administered to 323 white-collar workers in Seoul. The statistical methods utilized Pearson'a product moment correlation, one-way ANOVA test, Duncan's multiple range test and multiple regression analysis. The results obtained from this study were : 1. Perceptual orientation was positively correlated to clothing satisfaction, and negatively correlated to status symbol. 2. Job satisfaction was positively correlated to clothing satisfaction and clothing comformity. 3. Clothing conformity, clothing satisfaction and job satisfaction showed significant differences according to occupation.

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Injunctions and Hold-up under Weak Patent Protection

  • SIM, KYOUNGBO
    • KDI Journal of Economic Policy
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    • v.42 no.2
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    • pp.1-30
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    • 2020
  • This paper analyzes how injunctions relate to patent hold-up problems. To this end, we present a simple model of licensing negotiations between a patent holder and a downstream firm in the shadow of litigation. More specifically, we consider the situation in which an injunction is granted as a matter of course if a patent is found valid and infringed upon in litigation, but the patent holder may be under-compensated due to aspects of the patent remedy system other than injunctions. We show that if the downstream user is unaware of the patent before any investment in initially designing its product, the patent hold-up problems created by injunction threats are worrisome when (i) the redesign process is costly, (ii) the degree of patent protection (by aspects of the patent remedy system other than injunctions) is sufficiently strong and (iii) the injunction is requested not to practice the patented technology exclusively but to collect excessive patent royalties. Even if the downstream user is aware of the patent before the initial investment, the patent hold-up problems do not disappear. The findings here imply that a discretionary approach is required towards denying injunctions against patent infringement. If the degree of patent protection is not sufficiently strong, denying injunctions can exacerbate the under-compensation problem. However, once patent protection improves enough (not necessarily perfectly), we may see a surge of patent hold-up problems, and it would be better to apply alternative patent remedies in place of injunctions when necessary. Lastly, we discuss several possible alternatives to injunctions and their pros and cons.

Twelve Key Success Factors of Distribution Strategies for Distribution Community Enterprises Thailand

  • KANYARAT, Hassaro;PEERAWAT, Chailom
    • Journal of Distribution Science
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    • v.20 no.8
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    • pp.59-67
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    • 2022
  • Purpose: This study identifies how twelve key success factors of distribution strategies for community enterprises in Thailand achieve higher performances. Research design, data, and methodology: The samples in this study were 400 entrepreneurs throughout the country. The instrument for data elicitation was a questionnaire. The descriptive and inferential statistics for data analysis were percentage, mean, standard deviation, T-Test, F-Test, multiple regression, and multiple correlations. Results: The results revealed that, overall, the samples showed high opinions on online distribution strategies in all aspects. In detail, the three highest factors were as follows: 1) electronic satisfaction, 2) product characteristics and electronic trust, and 3) the quality and success in online distribution. In detail, the three highest aspects of online distribution success were customer loyalty, financial performance, and work management, respectively. The online distribution strategies influencing community enterprises' success were electronic trust, electronic loyalty, social information, electronic satisfaction, and online distribution tools, which had a statistical significance of 71. Conclusions: This research has made an essential contribution to community enterprise entrepreneurs should focus on and adopt these 8P+4ODS concepts to increase sales, maintain brand loyalty of existing customers, get new customers, develop learning, and improve the working potentials of community enterprise entrepreneurs.

Teaism in the Sinophone World and Beyond: Spiritual, Political and Material Explorations

  • SHMUSHKO, Kai
    • Journal of Daesoon Thought and the Religions of East Asia
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    • v.2 no.1
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    • pp.133-155
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    • 2022
  • Throughout the Chinese sphere, that is, in the People's Republic of China and Taiwan, tea houses, tea stores, and tea meditation groups often without a particular religious orientation have appeared in the past decades. Tea lovers groups with various philosophical discussions appear throughout cyberspace, where people show their appreciation for tea as a drinkable delicious product and a spiritual tool. The question to be asked here is whether it should be recognized as a religious or spiritual practice agent in and of itself? Should we then talk about the present-day movement of teaism? If we do recognize this as a spiritual phenomenon, should it then be labeled as a New Religious Movement? The trajectory of tea in China is intrinsically connected to religious traditions. This connection is historical, yet it plays a part in the contemporary religious and spiritual sphere. The article explores the continuation and developments of tea culture in the context of the religious sphere of China, looking at practices connected to tea of communities, religious organizations, and individuals. The author explores how tea drinking, commercializing and tea related practices intersect with politics, materiality, and spirituality in contemporary society. In this context it is then argued that tea is a cultural element, religious self-refinement tool, and an active material agent with social-political capacities. The study includes historical narratives, ethnographic data, and literary sources about tea, making up a genealogy of tea which encompasses ritualistic aspects, economic aspects, and power relations related to tea in Chinese society.

An Ocean of Opportunity: The Digitalization of Small and Medium-sized Enterprises in Bitung, Indonesia

  • LAYMAN, Chrisanty V.;HANDOKO, Liza;SIHOMBING, Sabrina O.
    • The Journal of Asian Finance, Economics and Business
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    • v.10 no.1
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    • pp.41-48
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    • 2023
  • Over the past ten years, numerous industries have undergone upheavals that have significantly altered how businesses interact with their clients and how goods are created and produced bySMEs. Many cutting-edge technologies have recently been created and implemented to enhance business models, facilitate sustainability features for organizations, and boost business capabilities. This essay seeks to understand how digital entrepreneurship functions in developing nations. The results of this study show the effectiveness of digital transformation in the context of SMEs is greatly influenced by aspects including the change of managerial intensity and the involvement and perception of workers, customers, and shareholders. One of the needs that business owners showcased in this study in terms of digitization is infrastructure resources to support digitization such as devices, the Internet, and funds, but also the ability to use digital media for business development. Practical skills that business people want to learn such as product design and management of their social media accounts. There are also aspects of time and self-motivation of the business actor that can speed up or slow down the digitization process. Finally, government support that is structured in encouraging MSMEs is also one of the supporters and drivers of digitalization in the blue economy.

Development of a Korean roadmap for technical issue resolution for fission product behavior during severe accidents

  • Kim, Han-Chul;Ha, Kwang Soon;Kim, Sung Joong;Seo, Miro;Kang, Sang-Ho;Lee, Doo Yong;Song, Yong-Mann;Lee, Jongseong;Im, Hee-Jung;Cho, Chang-Sok;Yeon, Jei-Won;Kim, Sung Il;Cho, Song-Won;Song, Jinho;Ryu, Yong-Ho
    • Nuclear Engineering and Technology
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    • v.49 no.8
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    • pp.1575-1588
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    • 2017
  • In order to develop a domestic research roadmap for severe accidents, a special committee was established by the Korean Nuclear Society. One of the subcommittees discussed the characteristics and the relevant technical issues in the stages of fission product release and physical forms of radionuclide release and transport. The group members developed a tree to identify fission product release phenomena by tracing failures of individual defense-in-depth barriers and added possible countermeasures against failure. For each elemental issue, they searched for technical problems by examining the phenomena, accident management actions, and regulatory aspects relevant to the mitigation features for containment, including mitigation strategies against containment bypass accidents. Regulatory concerns, including the source term and the acceptance criteria for radionuclide release, were also considered. They identified further research needs regarding important technical issues based on the degree of the current knowledge level in Korea and in foreign countries, looking at the significance and urgency of issues and the expected research period required to reach an advanced level of knowledge. As a result, the group identified the 12 most important and urgent issues, most of which were expected to require mid-term and long-term research periods.

The Influence of Message Types of Comparative Advertising on Advertising Effect (비교광고의 메시지 유형에 따른 광고효과 분석)

  • Moon, Jae-Hak
    • Management & Information Systems Review
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    • v.31 no.4
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    • pp.639-661
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    • 2012
  • The purpose of the paper is to examine sidedness effects of comparative advertising and moderating roles of the emotions of customer and product type. To test the research hypotheses, this study conducted experimental designs. One hundred ninety-two undergraduate students were assigned to one of the four experimental groups. Comparative Advertising message type and product type were manipulated as between-subject factors. There was a surprising event situation(free gift event) when participants came to laboratory for experiment, which is for the emotion manipulation. If a participant in a positive emotion group, he or she gets a free gift. The data demonstrate that comparative message type have a significant effect on both attitude toward the advertising and acceptance intention. In addition, consumers' emotion and product type play a significant moderating role between the message types and the dependent variables. The results of this study contribute to the literature as a new attempt to examine the sidedness effect of the comparative advertising message. We suggested that message types and consumer's emotion is one of very important aspects for a comparative advertising and marketers should consider people's emotion when they release a comparative advertising, which can help when marketers make their strategy for a comparative advertising.

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A Study on the Characteristics of a Fashion Brand's Entry into the Pet Fashion Industry (패션 브랜드의 반려견 패션산업 진출 사례의 특성 고찰)

  • Lee, Goeun;Kang, Bo Kyung;Lee, Hana
    • Fashion & Textile Research Journal
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    • v.23 no.4
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    • pp.469-479
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    • 2021
  • This case study investigates fashion brands that have entered the pet fashion market. A total of 25 cases were identified and analyzed from three perspectives: 1) product types, size systems, prices, 2) design aspects, fabrics, patterns, styles, and 3) marketing strategies. The study results are as follows. First, the product types of pet fashion are not diverse, and only the sizes of small dogs can be found. However, there is a significant price difference between brands. Second, knitted fabrics with good elasticity are mainly used for pet fashion products, and patterns incorporating their brands are extremely common. The style is casual and sporty. Third, marketing strategies should include a new line within a brand or launch a single specialized brand as a one-shot test for consumer reaction. Additionally, it has been expanded and presented as a family look to meet the needs of the petfam. Further, existing fashion brands and retail-based brands select diverse small-scale dog fashion product brands and expand their operation as a dog lifestyle total selectional shop. Therefore, brands entering the future should consider strategies such as size segmentation, product diversification, and premium price of high-quality materials that help market products such as the expansion or promotion of existing brands.

Analysis of Design Elements and Heating System of Domestic and Foreign Commercial Electrical Heated Clothing (국내외 발열의류의 디자인 요소 및 발열시스템 분석)

  • Kim, Kyuyeon;Kim, Siyeon;Lim, Daeyoung;Ha, Jisoo;Jeong, Wonyoung
    • Fashion & Textile Research Journal
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    • v.23 no.2
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    • pp.273-289
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    • 2021
  • This study aimed to examine the appearance of heated clothing in relation to fashion trends by analyzing constructive components of clothing using product images and actual products. A total of 91 images of domestic and foreign heated clothing products were collected, and a product analysis conducted with six parameters of item classification, namely, concept and image, silhouette, color, number of heating elements, and heating parts. In addition, an in-depth analysis was carried out with 11 products among them, while focusing on further detailed components of the design and heating system. As a result, the overall exterior design of domestic products has been changed from outdoor clothing to daily clothing reflecting the current design trend. Compared with domestic products, foreign products showed a diverse assortment and a greater number of heating regions per individual item of clothing. The current heating system commonly consists of a heating element, power source, controller board, and wires, although the existence and type of switches differed from product to product. To develop a more efficiently heated clothing to expand the market, the design, ease of use, safety, consumer preference, heating functionality, and durability should be considered. Along with design recommendations for future heated clothing, this study also provides a practical guide to the technical aspects of the design of the components of heated clothing.