• Title/Summary/Keyword: product architecture

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Influence of Interiorlandscape in Commercial Spaces on the Management Benefits (상업공간 실내조경이 경영적 효과에 미치는 영향)

  • 김수연;이종석
    • Journal of the Korean Institute of Landscape Architecture
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    • v.28 no.2
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    • pp.1-9
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    • 2000
  • The purpose of this study is to examine influence of interior landscape in commercial spaces on the management benefit. In the course of this study, objects of survey were selected from interior landscaping specialist, manager and consumer who had experiences to visit to the hotel, bank, department store and restaurant. The main method of data collection was interview, questions and gathering materials. The cronbach's alphas program was used to measure the reliability of likert scales. The analysis program was applied a statistical methods. The results of this study can be summarized as follows: The factors considered by consumer who visits to the commercial space are design, interior landscape, traffic, parking capacity, cleanness, price, kindness of employee and event. Factors concerned with the product include branch size, traffic, parking capacity, kindness of employee. Factors concerned with facilities include branch size, traffic, parking capacity, kindness of employee. Major factors of those effects to management benefit are accessibility, time of stay, sales, efficiency of space, attractiveness and difference. In conclusion, overlap style gets the highest degree of satisfaction among total factors. Results of the survey show that factors which improve sales are overlap style and planter type. Among four commercial spaces, hotel is most effected by interior landscape. To enhance the sales of hotel, further study of interior landscape about hotel necessary. For bank and restaurant, further study of economic planter type and style is necessary. For department store, optimal use of spaces and case of maintenance are necessary.

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Study of Space in Storytelling Marketing (스토리텔링 마케팅에서의 공간에 관한 연구)

  • Chung, Sun-Ah
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.05a
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    • pp.125-130
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    • 2006
  • The various kinds of consumption belong to a general category and at the same time the expression of most basic aspiration in the human life. Since the ancient times, the consuming activities have lasted with the other basic activities and the consuming space conducting consumption has developed as physical devices along with the human history. Those companies that have been given attention and getting favorable impression currently being selected by the consumers are now concentrated on the storytelling marketing. The storytelling marketing is that the emotion-oriented marketing activities give consumers the opportunities to enjoy the product contained stories to put the stories to marketing activities. It approaches to consumer with human story emotionally rather than rationally and heart rather than mind. Recently, the architecture has become artistic either it was linked and contacted media or part of marketing. We think that the story telling marketing is the eternal triangle among art, architecture and marketing that is a propensity or movement to interior at this time. I found out that the storytelling marketing methodology is able to touch the consumer's heart and stimulate consumption aspiration that makes new circumstances and experience expressing space. And for that, effective marketing methodology is to give the consumers a more exciting and enjoyable motivation in accord with the modern society to give companies positive image to customers and accordingly for the companies to gain profits. The story telling space that is filled with ideas which produce new circumstance and experience using the established narrative and theme will be required continuously and able to develop in the future.

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A Feasibility and Survey Study on the Hanok housing complex project within Seoul Metropolitan Area (수요자 설문조사 및 사업성분석을 통한 수도권 신도시 내 한옥단지 조성사업 타당성 검토)

  • Kim, Yong-Soo
    • Journal of the Korean Institute of Rural Architecture
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    • v.14 no.3
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    • pp.101-108
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    • 2012
  • The purpose of this study was to set and analyze the feasibility and survey of the Hanok(The traditional Korean style house) housing complex project within Seoul metropolitan area. The results of this study were as follows. First of all, a survey was carried out to find out the optimum Hanok style. The survey showed that many people chose a frond and back yard garden as a merit of Hanok and pointed out the weak crime prevention as a weakness of Hanok. The optimum size for a Hanok was from $264m^2$ to $330m^2$ and living space was from $100m^2$ to $132m^2$. And people considered about 120% of what the apartment sells for as the reasonable price of a Hanok. Based on the survey, this study planned a Hanok housing complex on a lot that has competitive price and analysed the feasibility of the housing plan. The result was that Hanok's construction cost per $3.3m^2$ to be a marketable product has to be below about 6 million Won. As a result, the construction cost-saving through the advanced technology and planning to meet the changing customers' needs are needed to vitalize Hanok's supply.

Efficient continuous query processing technique based on selectivity for EPC data with time and location (시공간 EPC 데이터 처리를 위한 선택률 기반 효율적인 연속질의 처리 기법)

  • Chu, Byung-Jo;Hong, Bong-Hee;Kim, Gi-Hong
    • Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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    • 2008.10a
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    • pp.100-105
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    • 2008
  • EPCglobal은 기업 간의 물류 활동 촉진과 글로벌 유통물류 시스템 구축을 위하여 EPCglobal Architecture Framework을 제시 하였다. EPCglobal Architecture Framework의 한 구성 요소인 EPCIS(Electronic Product Code Information Services)는 EPC, 시간, 위치와 같은 물류 관련 정보에 대해 저장 및 검색 서비스를 제공한다. EPCIS는 단발성 질의(poll)와 연속 질의(subscribe) 검색 서비스를 제공한다. EPCIS의 연속 질의는 시스템 자동화 및 재고 관리, 공급망 관리를 위해 다양한 응용에서 활용이 가능하다. 일반적으로 연속 질의 처리를 위해서는 등록된 연속 질의와 입력된 데이터를 순차적으로 비교하는 Sequential Matching 기법을 사용한다. Sequential Matching기법은 등록된 연속 질의 수가 증가 할 경우 많은 부하를 발생 시키고, 이로 인해 시스템 처리 지연이 발생한다. 본 논문에서는 EPCIS의 시공간 EPC 데이터의 연속질의 처리 성능 향상을 위해 선택률 기반 효율적인 연속질의 처리 기법을 제안한다. 13차원의 도메인을 여러 개의 질의 색인으로 구성하고, 등록된 질의 정보를 기반으로 선택률을 계산한다. 선택률에 의해 변경되는 동적 질의 실행 계획을 제안함으로써, EPCIS에서 시공간 EPC 데이터의 연속질의 처리에 대해 평균 60%의 성능이 향상이 가능하도록 하였다.

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A Study on Radar Image Simulation for Ocean Waves Using Radar Received Power (파랑에 관한 레이더 이미지 시뮬레이션을 위한 레이더 수신 출력 도입 기법 연구)

  • Park, Jun-Soo;Yang, Young-Jun;Park, Seung-Gun;Kwon, Sun-Hong
    • Journal of Ocean Engineering and Technology
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    • v.24 no.1
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    • pp.47-52
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    • 2010
  • This study presents a modified scheme for the radar image simulation of sea waves. A simulated radar image was obtained by taking into account the dot product of the directed vector from the radar and the normal vector of the sea surface. Moreover, to calculate the radar image, we used the radar received power and radar cross section. To demonstrate the effectiveness of the proposed scheme, the wave spectrum from field data was utilized to obtain the simulated sea waves. The radar image was simulated using numerically generated sea waves. The wave statistics from the simulation agrees comparatively with those of the original field data acquired by real radar measurements.

Study on Automation for Verification of Naval Ship's Operational Scenarios using Simulation: Focusing on Crew Messroom Case (시뮬레이션을 이용한 함정 운용 시나리오 검증 자동화 연구: 승조원을 고려한 Crew Messroom 운용성 검증을 중심으로)

  • Oh, Dae-Kyun;Lee, Dong-Kun
    • Journal of Ocean Engineering and Technology
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    • v.27 no.1
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    • pp.24-30
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    • 2013
  • The Korea Navy has been making constant efforts to apply M&S (modeling and simulation) to naval ship development, and the generalization of M&S for ship development is a trend. M&S for ship design is used for the V&V (verification and validation) of its design and operation, including design verification and ergonomic design that considers the crew using the Naval Ship Product Model. In addition, many parts of this M&S are repeatedly accomplished regardless of the kinds of ships. This study aims to standardize M&S, which repeatedly applies similar verifications for operation scenarios. A congestion assessment simulation for the major spaces of ships was the subject of the standardization based on the leading research results of various researchers, and a simulation automation solution was suggested. An information model using XML was proposed through the simulation automation concept, and a prototype system based on it was implemented. The usability was shown through a case study that verified the operability performance of the crew messroom.

Performance Evaluations of Mock-up Tests for ALC Panel Curtain Wall in Building Exterior (ALC 패널을 활용한 건축물 외장 커튼월에 대한 Mock-up Test 성능 평가 연구)

  • Kim, Young-Ho;Lee, Yong-Soo
    • Journal of The Korean Digital Architecture Interior Association
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    • v.13 no.4
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    • pp.25-32
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    • 2013
  • The green building is one of biggest factors to go the goal of energy saving and environmental conservation, reduction of energy consumption, friendly energy technology, recycling of resource, and environmental pollution reduction technology. The purpose of these green buildings realized by the energy-saving technology such as the exterior materials or curtain wall system. The curtain wall system is a element that come to insulated portions of building envelope that results in heat loss. The purpose of this paper is to carried out mock-up tests for exterior wall used in autoclaved lightweight concrete panels in green building practices. Mock-up test execute a mixed process between standard test procedure and complex test procedure based on AAMA 501(American Society for Testing and Materials) and ASTM 283, ASTM 330(American Society for Testing and Materials). In results, tests meet the requirements that grant values in steps of procedures provided on ASTM and AAMA. ALC panel is suitable for a exterior wall product to be gratified thermal cycling performance and structural capacity, deflection(H/200) and lateral displacement(H/50), for curtain walls.

Data Server Oriented Computing Infrastructure for Process Integration and Multidisciplinary Design Optimization (다분야통합최적설계를 위한 데이터 서버 중심의 컴퓨팅 기반구조)

  • 홍은지;이세정;이재호;김승민
    • Korean Journal of Computational Design and Engineering
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    • v.8 no.4
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    • pp.231-242
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    • 2003
  • Multidisciplinary Design Optimization (MDO) is an optimization technique considering simultaneously multiple disciplines such as dynamics, mechanics, structural analysis, thermal and fluid analysis and electromagnetic analysis. A software system enabling multidisciplinary design optimization is called MDO framework. An MDO framework provides an integrated and automated design environment that increases product quality and reliability, and decreases design cycle time and cost. The MDO framework also works as a common collaborative workspace for design experts on multiple disciplines. In this paper, we present the architecture for an MDO framework along with the requirement analysis for the framework. The requirement analysis has been performed through interviews of design experts in industry and thus we claim that it reflects the real needs in industry. The requirements include integrated design environment, friendly user interface, highly extensible open architecture, distributed design environment, application program interface, and efficient data management to handle massive design data. The resultant MDO framework is datasever-oriented and designed around a centralized data server for extensible and effective data exchange in a distributed design environment among multiple design tools and software.

A Study on Space Design Process and Strategy as Experiential Marketing Tool - Focused on Tokyo Prada by Herzog De Moron - (체험 마케팅 도구로서의 공간 디자인 과정 및 전략에 관한 연구 - 헤르죠그 디모론의 도쿄 프라다 매장을 중심으로 -)

  • Jeon, You-Chang;Kim, Seung-Wook
    • Korean Institute of Interior Design Journal
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    • v.18 no.4
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    • pp.51-60
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    • 2009
  • In consumer space, architecture is experiencing the rise of architectural design that reflects the experience of the customer. As a result, the shape and space in architecture have overcome their basic functional aspirations, thus fulfilling the aesthetic desires driven by human sensibility. This has led to overcome the primary internal condition of sales of industrial establishments and made possible its role as a marketing tool through the improvement of the brand image and in charge of indirect sales. This research will be based on the Prada Tokyo Epee Center's architectural process, designed by Herzog De Moron, focusing on the relationship between the space design process and strategy and experimental marketing aiming towards the architect's intention and goal in relation to perceptive communication. This paper will thus look into how experiential marketing strategies, prominent in marketing, are being shown in comsumer spaceas design elements. It will further investigate into how design elements is being used as a tool for product sales and brand image reconstruction. In conclusion, authors discuss importance of experimental marketing tool in the current consumer society and role of contemporary architects who need to consider design that does not only satisfy their customers but further stimulates their desires.

A Study on the Interaction between Hull-Propeller and a High-Lifting Horn-type Rudder (선체-프로펠러와 고양력 혼타의 상호작용에 관한 연구)

  • Kim, Doo-Dong;Lee, Young-Gill
    • Journal of the Society of Naval Architects of Korea
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    • v.48 no.4
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    • pp.346-356
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    • 2011
  • Rudder is to be located in extremely complicated flows generated and disturbed behind a hull and a propeller in operation. In order to estimate the rudder efficiency, it is quite important to investigate the disturbed flows due to the interaction under the hull-propeller and rudder condition. The purpose of the present research is to investigate the interaction between the hull-propeller and a high-lifting horn-type rudder through both numerical computations and experiments. A horn-type rudder implementing the Coanda effect of USB (Upper Surface Blowing) type is selected for its high efficiency of lifting force, and a 1/85 scaled model of 47K PC(Product Carrier) is manufactured for the purpose of the model test. The forces acting on the rudder during the experiment are measured using a three-component force gauge. Both cases are investigated in the hull-propeller-rudder condition and rudder open-water condition, which confirms that the flows generated under the former condition is considerably different from that of the latter condition.