• 제목/요약/키워드: product aesthetics

검색결과 136건 처리시간 0.029초

치킨전문점의 품질요인이 고객만족, 신뢰와 행동의도에 미치는 영향 (The Effects of Quality Factors on Customer Satisfaction, Trust and Behavioral Intention in Chicken Restaurants)

  • 김호식;심재현
    • 산경연구논집
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    • 제10권4호
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    • pp.43-56
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    • 2019
  • Purpose - The purpose of this study is to classify the quality factors of chicken restaurant customers with the service quality based on the SERVQUAL, the quality factors based on the selection attributes and service qualities of chicken restaurants used in the previous studies. Research design, data, and methodology - This survey was carried out on the students of Kangwon University in Samchuk City, Kangwon Province from November 20 - November 30, 2017, and a total of 260 questionnaires were distributed, with 222 collected. Of them, effective questionnaires applied in the final study were a total of 193 except 29 that couldn't be used. Results - The findings of this study are as follows: Firstly, chicken restaurants' quality factors were divided into seven categories like cleanliness, service encounter quality, product quality, aesthetics, overall interior, purchase quality, and convenience. Secondly, it showed that service encounter quality, purchase quality, and cleanliness had a positive impact on customer satisfaction, respectively. Thirdly, it showed that service encounter quality, purchase quality, and cleanliness had a positive impact on trust, respectively. Fourthly, it showed that customer satisfaction had a positive impact on behavioral intention. Additionally, it suggested that customer satisfaction of chicken restaurant consumers had a positive impact on behavioral intention and thereby, higher customer satisfaction leads to higher levels of reuse and recommendation intention. Lastly, after checking the effect relations of trust between customer satisfaction about chicken restaurant and behavioral intention, it was analyzed that customer satisfaction has a positive impact on trust and trust has a positive impact on behavioral intention. On the other hand, it showed that trust have a partially mediating effect in the relations between customer satisfaction and behavioral intention. But, it showed that product quality, aesthetics, overall interior, purchase quality, and convenience did not have a positive impact on customer satisfaction. Conclusions - Chicken restaurant consumers put more priority on friendly and good services of chicken restaurant staff in service encounter and delivery order, rather than on reasonable price and discount systems. Thereby, chicken restaurant marketers need to take factors like service encounter quality, cleanliness into more consideration.

우리나라 히트상품의 성공요인에 관한 연구 (A Study on the Determinants of Winning Products in Korea)

  • 손은일;박영택
    • 품질경영학회지
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    • 제28권4호
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    • pp.119-139
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    • 2000
  • In order to examine the determinants of new product success, 217 winning products in Korean market are analyzed with a focus on merchantability. For the purpose of the analysis, dimensions of products are classified into function, aesthetics, economy, safety, usability, reliability, brand image, assurance, distribution channel, advertisement, DFE(desing for the environment). The major dimensions of sinning products were identified for each category of the products. The results this study would be a cue to the future direction of new product development.

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휴대시 파손을 최소화하기 위한 일체형 케이스 방식의 셀카봉 설계 (Designing Structure of Selfie Stick & Case to Minimize Damage when Carrying)

  • 김도형;주수홍
    • EDISON SW 활용 경진대회 논문집
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    • 제4회(2015년)
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    • pp.535-537
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    • 2015
  • We present selfie stick case design, which can protect upper part of Selfie Stick. Many of current products are damaged when it is carried without cases, especially upper part of the product, because protection case is irrelevant to handle in urgent or frequent use of the product. To solve this problem, we design the case part which is attached to stick. For designing the part, we considered functionality, aesthetics, portability and profitability.

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패닉디바이스 디자인 방향성에 관한 연구 (A Study on the Design Direction of the Panic Device)

  • 강순옥;임보혁;이주원;이해열
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2023년도 봄 학술논문 발표대회
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    • pp.209-210
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    • 2023
  • A panic device is a type of door lock that opens when pressed or pushed by the body, so it is an emergency escape device designed to easily open the door and escape in an emergency situation such as fire or earthquake. It is an ideal door handle for an emergency exit. Because many people move quickly and it is easy to use, it is common in Europe and North America, but in Korea, the product is expensive, so it is used on a limited basis in luxury buildings such as hotels, but its use is gradually increasing. East Asian countries such as Korea, China, and Japan mainly prefer the North American type. The design of the penic device used in is a uniform and universal design, and research and development of a new design of the penic device was required to develop a new design type product considering the aesthetics of the building.

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디지털환경 매체로서 패션에 나타난 사이버네틱스의 특성에 관한 연구 (A Study of the Characteristics of Cybernetics Exhibited in Fashion as a Media of Digital Environment)

  • 김현수;김민자
    • 복식
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    • 제55권4호
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    • pp.79-94
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    • 2005
  • The goal of this research, contorted from the perspective of media aesthetics, is to uncover the ways how mechanical/cybersensual fashion products express aesthetic characteristics of cybernetics, by comparing them with digital products designed by an application of cybernetics. The other goal is to provide a cultural and design framework of cybernetics as d digital-environmental medium for fashion in which hightech and human sensibilities are fused. The results urged to explore two new contrasting perceptual possibilities for an understanding of digital technology application: negative and positive feedbacks. Cybernetic optimism, centered on technological dimensions, focuses on a concept of fashion that emphasize instrumental aspects-efficiency and convenience. In contrast, cybernetic pessimism focuses on digital fashion that expresses environmental destruction and the loss of human identity. A comparative analysis of the aesthetics of expression in digital fashion design and digital industrial products from a cybernetic perspective showed that in digital environment society, the combination of negative and positive feedbacks resulted in design products in which internal and external aspects of beauty complemented each other.

LED LIGHTING을 활용한 스포츠 재킷 개발에 관한 연구 (A Study on the Development of Sports Jackets Using LED LIGHTING)

  • 박진희;김주용
    • 패션비즈니스
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    • 제23권1호
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    • pp.103-115
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    • 2019
  • In this study, we provided examples of light emitting diodes (LEDS) in everyday sportswear and confirmed their usefulness to provide functionality, aesthetics, and entertainment. One type of sports jacket and one set of sportswear were designed and manufactured using LEDs and made available to the general public for use in daily life to provide functionality, aesthetics, and entertainment. To generate digital images, a textural design of a circuit image was developed and applied, and the LEDs were placed on the developed textile in an attempt to merge the LEDs with the design. The product was equipped with a tilt sensor and produced a randomly lighted jacket with LEDs that adjusted according to movement. The LEDs turned on in the desired location by lifting the arm during night sports activities. The tricolor of NEO PIXEL LEDs lit randomly and its rhythmical design could be maximized when moving or exercising outdoors, and also for entertainment. The role of creating interest for lively and unexpected pleasures and the aesthetic beauty of LED lights were also obtained. There was no inconvenience or restriction of movement by LEDs or internal structures using the hot-melting technique, and the removable attachment of the device made it easier to wash.

시니어를 위한 히어러블 디바이스 개발 방향성 연구 -무선 이어폰을 중심으로- (A Study on the Direction of the Development of Hearable Devices for Seniors -Focusing on Wireless Earphones-)

  • 최기정;서승희
    • 패션비즈니스
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    • 제26권5호
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    • pp.135-152
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    • 2022
  • This study aimed to evaluate the user experience of hearable devices for seniors and suggest possible development directions. A literature review, case study, and in-depth interviews were conducted. Based on the literature review, convenience, accessibility, transmissibility, wearability, aesthetics, and interest were determined as the user experience factors of hearable devices. Then, in-depth interviews were conducted with 12 participants aged 60 or older regarding four devices. Participants tried four different types of wireless earphones which were selected based on a case study: open-type, kernel-type, neckband-type, and earring-type. Regarding convenience, the participants preferred to carry small devices and regarding accessibility, participants responded positively for most product types. For transmissibility and wearability, there were differences depending on whether devices were put on correctly, but the participants preferred products that did not wholly block external sounds. For aesthetics, participants preferred small and cutting-edge designs. Interest was noticeable among those who had not used the devices before, and for stability, the neckband-type was the most preferred. Based on the results we suggest designing small cutting-edge designs and button-type assist devices, not blocking the external sound, providing a participation program, simplifying device functions, and establishing a method that can be combined with and stored in clothes and a delivery method that can signal danger.

부정이탈디자인 제품의 선호도와 구매의사에 미치는 성격의 영향 (The effect of personality on preference and purchase intention of negative novelty design product)

  • 정은경;곽해리;김유경;손영우
    • 감성과학
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    • 제13권1호
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    • pp.243-250
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    • 2010
  • 본 연구에서는 기존의 전형성에서 긍정/부정이라는 정서적 방향성이 분명하게 이탈된 디자인을 활용한 제품에 대한 선호도와 구매의사에 성격이 어떤 영향을 미치는지를 알아보았다. 기존의 긍정적 전형성에서 부정적으로 이탈된 디자인 제품과 기존의 부정적 전형성에서 긍정적으로 이탈된 디자인 제품에 대한 참가자들의 선호도와 구매의사가 측정되었으며 여기에 미치는 개인 특성으로 외향성, 신경증, 심미적 성향이 측정되었다. 연구 결과, 참가자들은 부정적으로 이탈된 디자인 제품보다 긍정적으로 이탈된 디자인 제품을 훨씬 더 선호하였고 구매의사도 더 높았다. 부정적으로 이탈된 디자인 제품의 선호도에는 신경증이 유의미한 영향을 미쳐 신경증이 높을수록 부정이탈 디자인 제품을 더 선호하였다. 또한 부정이탈 디자인 제품의 구매의사에 대해서는 선호도와 외향성의 상호작용 효과가 나타났는데, 즉 내향적인 사람일수록 높은 선호도가 실제 구매의사로 이어질 가능성이 유의미하게 높았다. 반면 긍정이탈 디자인 제품에 대해서는 성격의 효과가 전혀 나타나지 않았다. 본 연구의 결과는 부정적인 정서를 유발하는 전형성 이탈 디자인 제품에 있어서는 개인의 성격적 특성이 선호도 및 구매의사에 중요한 역할을 함을 보여준다.

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제품디자인의 사용자 선호에 따른 심미성 요소에 관한 연구 - 전라북도, 충청남도, 대구지역을 중심으로 - (A Study on the aesthetic factors of product design according to user's preference - Foucsed on Jeollabuk-do, Chungcheongnam-do and Daegu -)

  • 정수경;홍정표
    • 감성과학
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    • 제8권3호
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    • pp.203-212
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    • 2005
  • 고도로 발달되고 있는 산업 사회에서의 디자인의 의미는 기업경영전략의 핵심이며 나아가 국가 경쟁력을 결정짓는 중요한 이슈이며 지속적인 경쟁우위를 획득하기 위한 수단이 되고 있다. 그리고 이러한 현상은 제품의 기술적 기능보다는 제품의 심미성이 제품 디자인에 중요한 특성이 되고 있다는 사실을 말해주고 있다. 본 연구에서는 사용자의 제품선호도와 제품 평가에 영향을 주는 심미적 영향요소를 규명하기 위해 심미적 영향요소에 관한 선행연구를 토대로, 8가지의 심미적 영향요소를 선정하였다 선정된 8개의 심미적영향요소인 단순/복잡(simplicity), 균형(balance), 통일(unity), 율동(rhythm), 시대성/스타일(style), 독특성(novelty), 전형성(typicality), 비례(proportion)를 가지고 사용자 선호와 제품평가에 영향을 주는 심미적 영향요소를 파악하였다. 따라서 본 연구에서는 제품별로 사용자 선호에 중요한 영향을 미치는 심미적 영향요소의 중요도 정도와 고려해야 할 요소를 밝혀 제품디자인에 있어 심미적 영향요소의 가이드라인을 제시하여 제품디자인 시 활용할 수 있는 자료를 제공하고자 하였다.

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제품형태에 있어서 비례의 유형에 관한 연구 (A Study on Typology of Proportion in Product Form)

  • 이진렬;홍정표;김진아
    • 디자인학연구
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    • 제15권2호
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    • pp.115-124
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    • 2002
  • '제품디자인에 있어서 황금비례의 적용이 가능한가' 라는 논제에 대하여 기존의 연구들이 이에 대한 의견의 일치를 보이고 있지 못하고 있다. 아울러 기존연구들에서는 과연 비례란 무엇이며 또한 어떻게 이해하고 접근해야 하는가라는 문제에 대해서도 명확한 해답을 내리고 있지 못하고 있다. 이에 대하여 본 연구는 실험 설계와 설문조사를 통하여 다양한 비례의 유형을 파악하였다. 본 연구의 결과에 따르면 제품유형마다 상이한 비례구조를 지니고 있으며 따라서 비례는 단순히 일차원적인 심미적 요소로만 다루어져서는 안된다. 이러한 비례의 유형에 대한 고찰은 '제품디자인에 있어서 황금 비례의 적용이 가능한가'라는 주제에 대한 해답을 제시해 줄 수 있으며 실무적으로도 심미적 조형요소로서 비례를 다루는데 있어서 바람직한 제품디자인접근법에 대한 유용한 통찰력을 제시해 줄 수 을 것으로 예상된다. 또한 소비자의 특성에 따라 선호하는 비례구조가 다르기 때문에 소비자의 특성을 체계적으로 분류한다면 틈새시장 공략 등 성공적인 디자인전략을 수행할수 있을 것으로 예상된다.

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